Recruitment. Advertising. Rate Card Advertising. solutions for the arts

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1 Recruitment Advertising Rate Card ummary of recruitment options and prices 3 Website 6 7 ocial media 8 tatistics 9 How to recruitment guide 11 Terms of business Advertising solutions for the arts All prices exclude VAT which will be charged at the prevailing rate. We are happy to VAT zero-rate advertisements for bona fide UK charities if the Registered Charity Number is declared at the time of booking. Agency discount is 10%. For full details of our terms of business please see 11. Last revision January 2018

2 TIN RECRUITMENT TIN At a glance prices and features Website Average 56.6k viewers per month [Jan Dec 2017] 79.4k+ s sent to selfregistered readers every week [Jan 2018] Twitter 57k 11k [Jan 2018] Facebook 9.2k likes [Jan 2018] Artsrofessional and ArtsJobFinder home pages with logo* in Jobs of the week All Artsrofessional editorial pages with logo* Make a downloadable job description, person specification and application form available on your listing ArtsJobFinder home page with logo* in Featured jobs remium tandard B asic J unior For senior or harder-to-recruit roles, where candidates are less likely to be actively job-seeking. Middle management roles. To target candidates who are keeping an eye on what s out there. To target candidates who are actively looking for work. To target entry level workers on starter salaries below 20k (FTE) Up to 1 week Up to 2 weeks Up to 6 weeks n/a earchable text listing plus logo* on ArtsJobFinder Listed in View all jobs ArtsJobFinder home page when first posted in Latest jobs section An additional image or video of your choice With logo in Jobs of the Week above all other listings on Tuesday (ArtsJobFinder) and Friday (News) bulletins Highlighted in sidebar Featured jobs in Thursday (Good Reads**) bulletin for the first two weeks Highlighted in Featured jobs above basic listings in Tuesday (ArtsJobFinder) bulletin Highlighted in Jobs online this week in Friday (News) bulletin Basic details listed in ther jobs online in Tuesday (ArtsJobFinder) bulletin New online this week when first posted in Tuesday (ArtsJobFinder) bulletin Auto-tweeted twice when ad goes live and 3 days prior to closing date*** Auto-tweeted when ad goes live Auto-tweeted 3 days prior to closing date*** osted online at osted online at * logo ideally landscape 4:3 ratio or 200px (W) x 150px (H) for best viewing results. ** Good Reads bulletin not sent during August and over Christmas. *** If ad is posted through to closing date for applications. pecial rates: Trustees, volunteers and internships: 20% discount. Consultancy projects, freelance positions and opportunities to tender: 50% discount (fixed fee or daily rate only not salaried roles). Multiple jobs: discounts available for 2 or more jobs. ee our FAQs page at for details. Annual contracts: place all your recruitment advertising with A for a full year call or ads@artsprofessional.co.uk for details. For the most up-to-date Website, and ocial Media readership data, please see 8 or visit age 2

3 RECRUITMENT ADVERTIING ArtsJobFinder home page WEBITE With logo in Jobs of the week on the ArtsJobFinder home page B J earchable text listing plus logo in ArtsJobFinder website section With logo in Featured Jobs on the ArtsJobFinder home page B J Appears in Latest jobs on the ArtsJobFinder home page when first posted remium tandard Basic Junior B J age 3

4 WEBITE Individual online job listing RECRUITMENT ADVERTIING View all jobs online B J Unlimited text including hyperlinks, subheadings etc B J idebar with logo, key details and link to your website B J remium tandard Basic Junior Upload a job description, person specification and application form with your listing B J Listed in View all jobs age 4

5 RECRUITMENT ADVERTIING Artsrofessional home page WEBITE Artsrofessional editorial pages With logo in Jobs of the week on the Artsrofessional home page With logo on all Artsrofessional editorial pages remium tandard Basic Junior B J age 5

6 Tuesday jobs bulletin Thursday good reads bulletin RECRUITMENT ADVERTIING Friday news bulletin B J Highlighted in New online this week sidebar when first posted Highlighted in sidebar Featured jobs for the first two weeks With logo in Jobs of the Week above all other listings Featured jobs above basic listings With logo in Jobs of the Week above all other listings B J remium tandard Basic Junior B J Basic details in ther jobs online age 6 B J Jobs online this week

7 RECRUITMENT ADVERTIING Twitter feeds Featured online at Facebook.com/ Artsrofessional CIAL MEDIA Facebook pages Auto-tweeted twice when ad goes live and 3 days prior to closing date B J All jobs when ad goes live a second time 3 days prior to closing date B Featured online at www. Facebook.com/ArtsJobFinder remium tandard Basic Junior B J age 7

8 THE TATITIC ARTRFEINAL IN NUMBER Website (1 January 31 December 2017) Facebook (January 2018) 56,654 average visitors per month +15%* 68,159 average visits per month +13%* 107,624 average pageviews per month +10%* Twitter (January 2018) 56,783 +7%* 11, %* 1, %* Recruitment ad effectiveness (1 January 31 December 2017) 324 pageviews on remium job listings on average 189 pageviews on tandard job listings on average 137 pageviews on Basic job listings on average Northern Ireland 2% 3,115 people like us at +18%* 6,066 people like us at +4%* cotland 7% Wales 3% North East North 5% West 8% outh West 10% West Midlands 5% Yorkshire 6% East Midlands 6% outh East 13% Geographic readership breakdown (2017 urvey) Europe 3% utside Europe 8% East Anglia 5% London 21% Did you know? 18,179,203 bulletins have been received by registered readers since January 2013, achieving a 23% open rate and between 35-40% for multiple opens 17 new people follow us on Twitter every day 18 people register on our website every day 25 new bulletin registrations are made every day ver 100,000 people from nearly 17,500 organisations are registered on our website ver 40,000 individuals are registered to receive one or more of our weekly bulletins From January to December 2017, 585 jobs were advertised on Artsrofessional website, achieving 117,728 pageviews For the most up-to-date website, and social media readership data, please visit (January 2018) 26,411 people get our jobs bulletins +4%* 20,899 people get our news and good reads bulletins +8%* 11,153 people get our professional development bulletins +6%* 1,998 people get our new Newrofessionals bulletins +63%* * all comparisons are against the same period last year unless otherwise stated 2017 Readership urvey 77% of respondents find content relevant to their work most weeks 67% of readers regularly visit the website to look for jobs age Readership profile Well over ¾ of our readers describe themselves as senior or middle management level 82% 78% regularly visit the website to read our news stories 37% of readers work across multiple artforms 18% Updated January 2018

9 HEL AND ADVICE WITH ADVERTIING HW T RECRUITMENT GUIDE teps to booking your ad Whether you re a regular arts recruiter or your organisation is about to appoint its very first paid member of the team, getting the recruitment advertising right should be a key priority. Getting it wrong will not only cost you the time and money involved in recruitment advertising and interviewing, but appointing the wrong person can risk the very survival of your organisation. o, we ve prepared a mini-guide to recruitment, including advertising, which you may find helpful as a checklist. Is A the right medium? ur readership comprises people working professionally within the arts and cultural sectors. ver three-quarters describe themselves as working at middle or senior levels in the industry see 8 for more details. We regularly help to recruit positions across a range of arts organisations, including theatres, galleries, concert halls and dance organisations, as well as at local authorities and in academia. ee all the jobs we re currently advertising here: Typical roles include: Chief Executive Artistic Director Head of Development Fundraiser ress and Marketing Managing roducer Finance & perations Manager Cultural Development Director Head of Education & utreach rogramming age 9 Are you ready yet? Has your organisation confirmed the following yet? Job title alary range Employment details (eg type of contract) erson specification and job description Instructions for aplicants on how to apply Closing date for applications Interview and ideal start date Artsro tip: For senior and hard-to-recruit roles, the longer you can advertise for the better. A longer advertising period will ensure your ad is seen by the largest number of prospective candidates from the broadest range of our readership. Are your documents prepared? Even in the smallest organisation, a recruitment Artsrofessional is the arts management sector s leading journal. It is influential and highly informative amongst its active professional readership, most of whom are employed in every aspect of the management and presentation of the arts in all their forms. From students and budding firstjobbers through to the most senior executives, academics, influencers, politicians and arts organisation trustees, A offers something to everyone and serves to inform and share best practice in every aspect of arts management.

10 HW T RECRUITMENT GUIDE process involves some documentation. Before advertising the role, ensure your documents are available to be sent, ed or downloaded, including a simple process for candidates to register interest, seek further information and submit an application. Do you know your budget? Budget-setting can be quite a subjective process as there is no easy rule of thumb. We will always encourage clients to spend no more than is required in order to optimise their chances of a successful recruitment campaign. We advise the following packages for the following types of role: remium for senior or hard-to-recruit roles, and to target those who aren t necessarily looking for work. hort, intensive campaigns. tandard for middle-management and to target candidates who are keeping an eye on what s out there. Basic to target those who are actively looking for work. Junior to target entry-level workers ee 2 for our prices. lease give us a call on or us at ads@artsprofessional.co.uk if you would like advise on how to maximise impact even if your budget is severely restricted. How to book Book online at R us your copy, logo and invoicing details to ads@artsprofessional.co.uk with details of the package you would like see 2 for information on our packages. We ll get your ad online usually within 30 minutes during the working week and you a confirmation note and a link to the ad. How to pay ay by invoice we ll you an invoice at the end of the week in which you place your ad. If you want us to quote a purchase order on your invoice, please include this with your booking. R ay by credit card over the phone call us on or we ll call you. If you are a charity we can zero-rate the VAT on your invoice. What to include in your ad Job title and employer s name Information about the organisation and role Details of how to apply Closing date for applications Job description, person specification & application form (or links to them) Informal contact who to contact for more detailed information about the role Dates for interview Contract details and working hours Normal place of work Grade or salary range Equality statement afeguarding statement for roles that include work with children and vulnerable adults For the most up-to-date Website, and ocial Media readership data, please see 8 or visit age 10

11 TERM F BUINE Acceptance ayment Advertisements for publication at Artsrofessional.co.uk, supplements, bulletins and associated social media communication channels are accepted at the discretion of the publishers who reserve the right to withhold publication. Advertisements will remain posted until the closing date for applications (in the case of recruitment) or until the end of the contracted period, whichever is the sooner. Additional terms and conditions may apply to some Artsrofessional products, in particular when special offers apply. Any additional terms and conditions will be notified at the time of booking and these will be applied in conjunction with our general terms of business. Advertising agency commission is 10% for bona fide preregistered organisations. Liability Advertisers and their agents warrant that copy and images do not infringe any law, including copyright, and contain no matter that is libellous or objectionable. All advertisements are published on the understanding that the advertiser undertakes to indemnify the publishers from all liability, loss or any expense of any nature arising from publication of the advertisement. The publishers are not liable for any loss or damage from error, late publication, non-publication or failure of an advertisement to appear. Rights Arts Intelligence Limited owns the copyright in all advertisements written or designed by us or on our behalf. Reproduction of any advertisement published by Artsrofessional or its associated websites, s and other media is expressly forbidden. This includes re-publication within other websites, s and electronic media. Clients own the copyright in all sponsored feature material submitted for publication and may re-use this as they please. We request that Artsrofessional is acknowledged and credited as first publisher of the material. All advertisements are subject to VAT at the appropriate rate, where applicable. If your organisation is a registered charity and you wish to claim VAT exemption you must notify us at the time of booking with confirmation of your registered charity number. Electronic bank and credit/debit card payments are welcome. lease call for details. ayment terms for invoiced advertisements are strictly 28 days from date of invoice. Failure to remit by the due date will be pursued through legal action and recovery costs including interest on outstanding debts will be reclaimed. Cancellation In the event of an order cancellation by a client: No charge will be made if written notice is received at least ten working days prior to first publication; 50% payable between six and nine working days inclusive prior to first publication; 100% payable within five working days prior to first publication. No refunds will be given for cancellation of prepaid, series advertisements or editorial partnerships. age 11

12 Arts Intelligence Limited. A Company registered in England Number ostal address Box 1010 Cambridge CB24 9WH VAT Registration Number GB Registered address Ground Floor 3 Wellbrook Court Girton Cambridge CB3 0NA Telephone ads@artsprofessional.co.uk kype @A_Learning Facebook Website January Arts Intelligence Limited