The UK s favourite outdoor swim series. Charity Advertising. & Fundraising Packages 2014

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1 The UK s favourite outdoor swim series Charity Advertising & Fundraising Packages 2014

2 Table of Contents 1. Background & Information Company Background... 3 Background on Great Swim... 3 Great Swim Series... 4 Great Swim Charity Management... 5 Benefits for Charities... 5 Nova Team Advertising & Fundraising Packages Great North Swim... 7 Great East Swim, Great Scottish Swim Great London Swim & Great Manchester Swim Charity Package Prices for 2014 Great North Swim Facts & Figures... 9 Charity Advertising Package Prices... 9 All Other Great Swim Events Facts & Figures Charity Advertising Package Prices Terms & Conditions

3 1. Background & Introduction Company Background Established in 1988 by former Olympic medalist Brendan Foster, Nova specialises in the development, design, organisation and rights management of mass participation, televised sports events. Our participants are health conscious and want to learn how to be fit and stay healthy Participants are involved in the event over long periods of time, from sign up, subsequent training days through to event day The events delivers positive economic, social and media impact for all partners The key demographics and customer feedback of our swimmers: 51% 49% MALE ENTRANTS FEMALE ENTRANTS 57% SWIM ENTRANTS AGED Background on the Great Swim In 2008 Nova launched Great Swim, based upon the same unique formula of televised elite sporting events and mass participation. The Great Swim series now comprises of five open water swim events. The Great Swim Series has seen fantastic growth in the past five years, from 3,000 participants at the Great North Swim in 2008 to over 22,000 entrants taking part across the five events in Key stats: 5 swimming events 22,000+ entrants 75,000+ spectators 4 distances (1/2 mile, 1 mile, 2 mile & 5km) Association with world class swimmers Televised highlights on channel 4 3

4 The Great Swim Series is the biggest open water programme, currently staged in 5 UK locations: Location: Windermere, Lake District, Cumbria Date: June 2014 Entrants: 10,000 Distance: ½ Mile, 1 Mile, 2 Mile & 5K TV Coverage: Highlights on Channel 4 Location: Alton Water, Suffolk Date: 21 June 2014 Entrants: 3,500 Distance: ½ Mile, 1 Mile, 2 Mile & 5k Location: Salford Quays, Manchester Date: 19 July 2014 Entrants: 3,000 Distance: 1 mile Location: Royal Victoria Dock, London Date: August 2014 TBC Entrants: 5,000 Distance: 1 Mile Location: Loch Lomond Date: August 2014 TBC Entrants: 2,000 Distance: 1 Mile, 2 mile & ½ Mile TV Coverage: Highlights on Channel 4 4

5 Great Swim Charity Management A central component of the Great Swim Series are the charity swimmers who raise millions for their respective charities as well as bringing their personal stories and challenges to the event. Nova are keen to maximise the funds our swimmers raise for their chosen charities as well as offering the best possible service to our charity partners. Nova operate an online charity management system which charities can use to place their orders for advertising and fundraising packages, and upload images onto the website. The Charity Management System also enables them to manage their guaranteed token entries, thereby ensuring entries have been redeemed by fundraisers. Great Swim charities benefit from: Use of Great Swim official charity mark for promotional materials Comprehensive Information Directory Dedicated Great Swim Charity team to handle enquiries Use of Online Management System to manage entries Post event results listing available via Online Management System Charity Support Service Nova Team Judith Wood - Charity Manager (Newcastle) judith.wood@nova-international.com Sian Nicholls - Account Manager (London) sian.nicholls@nova-international.com Nicky Homes - Commercial Director (London) nicky.homes@nova-international.com

6 2. Advertising and Fundraising Packages BENEFITS Official Charity Number of guaranteed entries available Online advertising Event village hospitality 50 at face value Listing on online entry system, charity listing with logo and rotating banner advert on website 3 x 3m marquee (inc signage and furniture) BENEFITS Number of guaranteed entries available Online advertising Supporting Charity 30 at face value Charity listing with logo BENEFITS Number of guaranteed entries available Online advertising Partner Charity Up to 5-25 at face value plus 14 admin fee per place Listing and phone number 6

7 We advise Charities that guaranteed places are available, however these events will be open for public entry until 1 week before the event date, but will close earlier should the event reach its entry limit. We recommend the following advertising packages which will enable Charities to recruit own place swimmers. The official Charity Advertising packages include 25 places at no additional cost. BENEFITS Entries included in package 25 Online advertising Official Charity Listing on on-line entry form Listing on charity section of event website and rotating advertising banner on event website Ad in one pre-event Charity village hospitality 3 x 3m marquee (inc signage and furniture) BENEFITS Entries Online advertising Charity village hospitality Supporting Charity Option to purchase 5-25 places Listing on charity section of event website 3 x 3m marquee (inc signage and furniture) BENEFITS Entries Online advertising Partner Charity Option to purchase 5-25 places plus 14 admin fee per place Listing and phone number if places purchased 7

8 3. Charity Package Prices 2014 Facts & Figures: Date: June 2014 Entries 10,000 Entry Price: 1 mile 39 Official charity packages (12 available) Supporting charity packages (12 available) Partner charity PRICE 2, places at face value places at face value per place + 14 admin fee per place Facts & Figures: Date: 21 June 2014 Entries: 3,500 Entry Price: 1 mile 33 Official charity packages PRICE 2,900 including 25 places Supporting charity packages 650 Partner charity per place + 14 admin fee per place NB All charity places are for the one mile Great Swim events. 8

9 Facts & Figures: Date: 19 July 2014 Entries: 3,000 Entry Price: 1 mile 33 Official charity packages Supporting charity packages Partner charity PRICE 2,900 including 25 places per place + 14 admin fee per place Facts & Figures: Date: August 2014 TBC Entries: 5,000 Entry Price: 1 mile 39 Official charity packages Supporting charity packages Partner charity PRICE 2,900 including 25 places per place + 14 admin fee per place 9

10 Facts & Figures: Date: August 2014 TBC Entries: 2,000 Entry Price: 28 Official charity packages Supporting charity packages Partner charity PRICE 2,900 including 25 places per place + 14 admin fee per place 10

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12 WANT TO HELP YOUR SUPPORTERS BOOST THEIR FUNDRAISING? When your supporters use JustTextGiving by Vodafone as part of their fundraising, every penny they raise goes to you. There s also the option to add GiftAid, which gives you an extra 25% on all donations. It s free on any UK mobile network, so any of your fundraisers can add text donations to their fundraising tool kit. It means they won t miss any opportunities to get spontaneous donations, using their own unique text code. Children s charity, Tree of Hope, has raised thousands of pounds via JustTextGiving. CEO, Jeremy Marris says, If our supporters are in the texting space, you have to make it easy for them to be there. It s not about the technology, it s about people and behaviour. We have to make it easier for donors to give. It s easy Well we ve made it really easy. Just ask your supporters to follow these 3 simple steps 1. Go to their fundraising page on JustGiving.com 2. Personalise their unique JustTextGiving code 3. Share their code to boost their fundraising Free fundraiser packs Another way to help your supporters is to let them know about the free marketing packs they can download online at JustTextGiving.com. They can get hold of digital packs, Facebook profiles and a variety of templates to help them with their fundraising efforts. As a charity, if you re registered with JustGiving, you can also order a free printed JustTextGiving exclusive charity pack, which includes leaflets, stickers, business cards and a great outdoor banner. You can, of course, download the digital packs as well. It s a great way to promote your own JustTextGiving code. Good luck with all your fundraising! 12

13 4. Terms and Conditions 1. All charities must acknowledge and adhere to the specified dates and deadlines for the return of all charity correspondence. 2. The closing date for the reservation of charity level packages is 11 October All submissions for entries and packages are requests only and charities will be notified w/e 1st November whether they have been successful or not. All decisions are final. 4. Payment of Package and Entry Fees are to be made payable to Nova International Ltd. Package and Entry Fees in respect of the Great Swim series are due 30 days net from date of invoice. 5. All charges for the various advertising packages are zero-rated for VAT purposes and exclude the cost of entry for the relevant number of guaranteed applications. The charges for event entries are stated inclusive of VAT. 6. The details of the packages are as specified, and are non-negotiable. Once payment has been made no refunds to the charity will be permissible, except in the event of cancellation (see point 12 below). 7. Nova International Ltd will commence activating the online management system on receipt of package payment. 8. The online management system gives all charities 100% flexibility in managing their entries until the pre-set closing date for the event. This closing date will be announced in January Once entries have been submitted after the closing date no swapping of race numbers or transfer of entries is allowed. Any charity found to be doing so would be contravening their involvement with the event and the organisers would take relevant action. 9. Each charity must ensure their swimmers are informed about the importance of training and seeking medical advice before undertaking a training programme. 10. An invoice will be raised detailing the package and number of entries requested. Payment is due as per applicable deadlines. Charities allocated a Great Swim advertising package must complete the Request for zero-rating online. Refunds cannot be made for any unfilled entries, nor can places be rolled over to the following year. 11. Any charity that has requested and is successful in obtaining an Official Great Swim package will be sent further details regarding the charity village at a later date. Nova International Ltd reserves the right to make changes to the charity village should any be required for health and safety or logistical reasons. This also applies to the advertising package associated with the Great London, East, Scottish and Manchester Swims. 12. In the event of cancellation of any event Nova International Ltd will endeavour to re-arrange the event on another date. In the event that it is not possible to re-arrange to another date Nova will offer a full refund for both the charity package and the cost of entries. However, Nova International Ltd will not be liable for any charity s loss of potential fundraising income. 13. Nova International Ltd reserves the right to change the location, date and entry limit of each Great Swim. 13