2 Last year, you raised almost $8 MILLION! 2017 Results
3 OMAHA COMMUNITY FOUNDATION We inspire philanthropy to create a thriving community for all. NONPROFITS We act as a connector and convener, while building opportunities to strengthen our community s nonprofit sector. DONORS We expand donor s giving opportunities by listening to their goals and providing insight to maximize their impact. COMMUNITY We bring a spirit of philanthropy to the community and encourage the collective power of giving.
4 Celebrating lots and lots of small gifts!
5 Last year, $1 MILLION was donated by people who told us they d never given to that organization before. And 82% said they would continue to support the new organizations they gave to during Omaha Gives! Attracting new donors that stick with you!
6 People giving everywhere!
7 THE DETAILS Wednesday, May 23 midnight to midnight Online donations at OMAHAGIVES.ORG Minimum donation of $10.00 Prizes make gifts go further!
8 KEY DATES APRIL 30 :: Last day for profile edits MAY 1 :: Scheduled donations begin MAY 1 :: Challenge Fund forms due MAY 18 :: Approve all Cheer Page campaigns MAY 23 :: Omaha Gives! JULY 15 :: Omaha Gives! checks
9 WEBSITE REFRESH Building a better experience to connect you with donors!! Search: By County, Cause, or Keyword Mobile experience: Better UX for mobile user 54% of traffic What s the same? Your profiles, login information, and admin site. Does this affect your profile? No, it will not affect the content of your profile, but you should log in to update your profile and make sure it s looking GOOD for all your donors!
10 Using the Site
11 THE ADMIN DASHBOARD Your own command center for the event! General information :: edit information about your nonprofit Multimedia :: add photos + videos (YouTube links only) Events :: tell us about your OG! event so we can share it Donations :: track donations in real time + view donation history Challenge Funds :: submit your challenge funds online Cheer Pages :: approve and monitor cheer pages
12 BUILD YOUR PROFILE It s important to have a good profile and to freshen it up each year! $1 million in new giving to nonprofits in % of donors found new nonprofits by searching OMAHAGIVES.ORG. >>Profiles without a logo AND description will be removed from the site before scheduled giving begins on MAY 1st.
13 BUILD YOUR PROFILE Tell your story! Description :: why someone should support you (SEARCH!) More about us :: share more details about your work Testimonials :: let others talk about your work Photos + Videos! (YouTube links only) Donation Ticker on May 23 showing how much you ve raised Profiles without a logo AND description will be removed from the site before scheduled giving begins on May 1st.
14 BUILD YOUR PROFILE A major piece of your campaign! When writing your page and choosing photos and video, consider: What has motivated people to give in the past? What will resonate with the audience you want to reach? Incorporate these findings into the story you re telling!
15 Donations & Donors
16 ACCEPTING DONATIONS Online-only through OMAHAGIVES.ORG Credit card :: processing fee of 2.99% EFT/eCheck :: processing fee of 0.99% OCF Account :: NO FEE Tax receipts come from OCF, but make sure to send your donors a thank you!
17 SCHEDULED DONATIONS Individuals can schedule a donation for Omaha Gives! May 1 May 22 Transaction will not be processed until May 23 Scheduled donations are not eligible for hourly prizes
18 WHY SCHEDULE A DONATION? Convenience for you and your donors Creates a call-to-action before the day of the event Scheduled donations qualify for Participation Prizes! (Donors must enter their own s to count for the prizes)
19 RECURRING DONATIONS Individuals can support you year-round! It s already on the donation form, so ask them to set one up! >> 131 recurring gifts were set up last year resulting in more than $100,000 for nonprofits!
20 WHY DO DONORS GIVE? 73% donate to SUPPORT a nonprofit they regularly support. 50% donate to HELP a favorite nonprofit receive Challenge Funds and Prizes. 46% donate to PARTICIPATE in a community-wide event.
22 $100,000 IN PRIZES 10% of nonprofits win prizes more than ever before! 48 Hourly Prizes $1,000 each 45 Participation Prizes - $1,000 each 7 New Prizes - $1,000 each
23 HOURLY DRAWINGS Sponsored by Omaha Steaks! $48,000 in prizes! Two nonprofits are randomly selected to win $1,000 every hour.
24 PARTICIPATION PRIZES $45,000 to 45 organizations attracting the most donors! Awarded to top 5 nonprofits in 3 separate size categories during 3 8-hour time periods. Based on most unique donors within the time category, NOT cumulative throughout the day.
25 PARTICIPATION PRIZES
26 CHALLENGE FUNDS
27 CHALLENGE FUNDS Nonprofits can raise their own funds to make donations go even further! Minimum amount $1,000 New in 2018: Challenge Funds are ONLY a dollar-for-dollar match Submit by MAY 1 ST
28 CHALLENGE FUND TIPS Recruit your board members to provide a pool of funds as part of their commitment to your organization. Reach out to your star donors, you know the ones. Establish or strengthen a partnership. These funds CANNOT be given through OMAHAGIVES.ORG Remember: Challenge Funds are one tool of many to promote your organization. They are are not necessary to be successful in Omaha Gives! and this tool may not be the right fit for your organization s overall fundraising strategy.
29 CHALLENGE FUNDS The majority of Challenge Funds that are set get raised. $674,015 was pledged in Challenge Funds to 65 nonprofits in % of those funds were successfully raised. That s $566,172!
30 A CHALLENGE FUND EXAMPLE QLI Omaha Dollar-for-dollar up to $6,000 Partnership with Fusion Medical Staffing
31 POTTAWATAMIE CHALLENGE FUNDS Thank you to the Iowa West Foundation and the Pottawattamie County Community Foundation! Nonprofits serving Pottawattamie County are featured at The Iowa West Foundation has generously provided $20,000 in Challenge Funds to be shared by nonprofits providing services in Pottawattamie County five days per week or more and meeting their funding criteria. Look for a star and a Challenge Funds box to appear on your profiles by May 1 st to confirm that you qualify for the incentive.
32 CHEER PAGES
34 CHEER PAGES The power of people to use their own voice and network to raise money! NOT for nonprofits you already have a profile! They can upload photos and a video They can create a custom link to the page They tell their friends and family why they should support you They set a goal and track progress You approve each campaign by MAY 18 th
35 TIPS ON CHEER PAGES Recruit your board members to create a page. Make a personal ask to your biggest supporters volunteers, donors, or a local business. Share your images or videos for them to use on their pages. Approve by MAY 18 th Remember: Personal cheer pages are one tool of many to promote your organization. They are not necessary to be successful in Omaha Gives! and this tool may not be the right fit for your organization s overall fundraising strategy.
36 WHERE DONORS SET UP PERSONAL CHEER PAGES
37 Name your Cheer Page PERSONAL CHEER PAGE EXAMPLE Add a photo Tell everyone why they should support your nonprofit Ask for donations Set a goal Track your progress Add a video
38 YOUR CHEER PAGE DASHBOARD
39 Plan & Promote
40 WHERE TO BEGIN?
41 START HERE Determine your goals. Use what works for your organization. Tell specific stories use IMAGES! Expand your marketing incrementally. It s all about communication!
42 WHAT IS SUCCESS? Increase your CAPACITY Increase your DONORS Increase your FUNDING Most importantly, have FUN!
43 PROMOTING YOUR NONPROFIT
44 PROMOTING YOUR NONPROFIT Check out the Toolkits at OMAHAGIVES.ORG Omaha Gives! logo INCLUDING American National Bank logo Graphics :: BANNERS! CIRCLES! RIBBONS! MUCH MORE! Social Media Profile Photos and Share Graphics Sample messaging ( s, social media posts) Informational materials (Prize Overview, About OG) Posters, stickers, etc.
45 DO THIS! NOT THIS Thank you for respecting the incredible generosity of our presenting sponsor!
46 SET YOUR GOAL + PLAN A CAMPAIGN Audience :: who will you ask to support your organization? Message :: what will you ask them? Channels :: how will you reach them? Measure :: how will you know you re successful?
47 WHAT TOOLS WILL YOU USE? Social media :: start early and build your presence : limit how many you send Newsletters :: include a OG! reminder Postcards :: reminder to give Your website :: OG! reminder on your landing page Events :: ask attendees to give now (schedule!)
48 WHAT CAN YOU DO TODAY? Update your profile photo Create a special social media campaign use IMAGES! Add a link to your OG! profile to your signature Target past Omaha Gives! donors Recruit your best supporters to set up a personal cheer page Be creative, make a plan, & have fun!
49 Kids Can Community Center
50 Omaha Girls Rock
51 City Sprouts
52 InCommon Community Development
53 Opera Omaha
54 Omaha Women s Fund
55 Youth Emergency Services
56 Restoration Exchange Omaha
57 HOST AN EVENT Take the excitement offline and in-person! Use the events you re already hosting Host an event during scheduled donations (May 1-22) Ask a donor to host an event and set up a personal cheer page Collaborate with other nonprofits! Don t want to host an event? No problem. Set up a Facebook event and ask your supporters to attend by giving online during Omaha Gives!
58 The Union for Contemporary Art Food Bank for the Heartland Omaha Jitterbugs Grief s Journey
59 Next Steps
60 IT DOESN T END AT MIDNIGHT Show donors your gratitude! Send a timely thank you note or Send follow up communications as to how the funds were used Include them in other communications Invite them to volunteer Include them in other online fundraising campaigns
61 THE GIVING CAN GO ALL YEAR Donors are in the spirit of giving on May 23, so encourage them to set up recurring gifts at checkout! >>Over $12,000/month in donations are given through OMAHAGIVES.ORG year-round.
62 PARTICIPATE YEAR-AFTER-YEAR The longer a nonprofit has participated in Omaha Gives!, the more likely they are to grow their donations. >>76% of those organizations who participated for 5 years saw an increase in the total amount raised each year!
63 LOTS OF COMMUNITY SUPPORT! Nonprofit Association of the Midlands Do Space Public Libraries Association for Fundraising Professionals - NE Chapter
64 The Toolkits are your BFF. Everything you ever wanted to know about Omaha Gives!
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