Troy Chamber of Commerce 12 th Annual Nonprofit Management Conference May 18, 2017 at Walsh College. Obtaining Event Sponsorship

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1 Troy Chamber of Commerce 12 th Annual Nonprofit Management Conference May 18, 2017 at Walsh College Obtaining Event Sponsorship Ann K. Bruttell President Meeting Coordinators, Inc. Telephone: (248)

2 Introduction Meeting Coordinators, Inc. was established in almost 30 years ago! On a day-to-day basis, we manage 15 not for profit associations acting as their headquarters. Additionally, in every great association or company there comes a time when a conference, seminar, sales meeting or special event must be arranged. Our clients have discovered that by utilizing the services of Meeting Coordinators, Inc., their employees and volunteers are not burdened with countless overwhelming planning and logistical tasks. Meeting Coordinators, Inc. has a staff of experts to manage the day-to-day operations of your association and also create professional events to exceed your every expectation.

3 Obtaining Event Sponsorship The financial success of your event or program can depend entirely on corporate sponsor contributions. So how do you retain your current sponsors and excite new companies to participate? Let s discuss the value your organization offers and discuss new marketing approaches. Why are we here? How many are 501c3? How many are 501c6? Do you know the difference?

4 Sponsorships Overall organization sponsorship Event sponsorships Specific sponsorships i.e. students, mentorships etc. Thinking Outside the Box Without letting your pencil leave the paper, can you draw four straight lines through the following nine dots? What is the value of your organization? What new market can you reach? Are social events different from learning events?

5 Developing Themes

6 Developing Themes

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8 Developing Themes

9 Developing Themes Marketing Promotion: Create Overall Branding Sponsorship Proposal Package "Quickstart" Kit $25. Guidance on what you should and should not include in your sponsorship proposal package. Learn how to gather the data you'll need to produce a world-class sponsorship proposal. Inside the guide you'll learn: Step One - Pre-Work Step Two - Construct your Sponsorship Proposal Package Documents Step Three - Distributing your Sponsorship Proposal Packet Step Four - Follow-Up Step Five - Conversion Step Six - Thank You Letter Step Seven - Receipt Letter Step Eight - Sponsorship Fulfillment Report

10 Do s and Don ts 1. Before writing your cover letter, reach out to your potential sponsoring organization either through their Human Resources Department or directly to determine the correct contact person. Confirm the name, title and contact information of the person directly responsible for charitable giving and sponsorships. NEVER address your sponsorship cover letter as To Whom it May Concern. 2. Find out if the organization has a policy on charitable giving and if so request a copy of the policy. (You may even find this information on their website.) Before sending anything, ensure that your organization and potential ask is aligned with the potential sponsors guidelines for giving. 3. When you have finalized this document, create a PDF of your sponsorship cover letter. Once all three parts of the full sponsorship proposal package are complete, you will merge these three PDF documents together (sponsorship cover letter, sponsorship fact sheet, sponsorship proposal) to create a full sponsorship proposal package that can easily be printed and mailed or ed to your sponsorship contact. 4. Within one or two weeks of sending your sponsorship proposal packet (cover letter, fact sheet and sponsorship proposal), follow-up with your contact via phone (preferable) or to assess sponsorship interest and answer any questions. Ideally work to set up a meeting time to discuss sponsorship of your organization or event in more detail. If this meeting can be done in person, take advantage of this opportunity for face-to-face time with your potential sponsor.

11 Cover Letter Format Dear : 1 st Paragraph: Who are you? What is the mission of your organization? What event are you hosting? 2 nd Paragraph: Why are you seeking support? What advantage is this to your sponsor? How many people will this event touch? Why is this a perfect opportunity for the potential sponsor? 3 rd Paragraph: Let them know what you are enclosing in this package for their review. Let them know that you will follow up in the coming week to answer any questions. Thank them for their consideration. Sincerely, Ann Bruttell

12 Resources Who can you collaborate with in this room? Ask your vendors and Board Members for ideas facilities, caterers, flowers, etc. Attend our free Meet Up Tuesday, June 13 th, :00am at Panera on Big Beaver west of Rochester Rd. MEETING PLANNER MEETUP Tuesday, June 13, :00am 9:00am Panera on Big Beaver at Rochester Rd. in Troy Join meeting planners from the local area for a cup of coffee and to exchange ideas and give/get advice on what we all do every day. Let s consult! The ideas are FREE and you have an opportunity to meet other industry professionals. This Meetup is FREE...

13 Questions? Ann K. Bruttell President Meeting Coordinators, Inc. Telephone: (248)