The Future of the Confectionery Market in Italy to 2018

Transcription

1 1. The Future of the Confectionery Market in Italy to 2018 Reference Code: FD1014MR

2 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2013 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary Italy Confectionery Market Analysis, Confectionery Value Analysis, Overall Confectionery Market Value, Confectionery Market Value by Category, Market Growth Dynamics by Value Confectionery, Confectionery Volume Analysis, Overall Confectionery Market Volume, Per-Capita Consumption - Confectionery, Confectionery Market Volume by Category, Market Growth Dynamics by Volume Confectionery, Italy Chocolate Market Analysis, Chocolate Value Analysis, Chocolate Market by Value, Average Consumer Price/Kg Chocolate, Chocolate Market Value by Segments, Chocolate Volume Analysis, Chocolate Market by Volume, Chocolate Market Volume by Segments, Market Growth Dynamics Chocolate, Chocolate Market Growth Dynamics by Value, Chocolate Market Growth Dynamics by Volume, Boxed Chocolate Analysis, Boxed Chocolate Market by Value, Boxed Chocolate Market by Volume, Chocolate Countlines Analysis,

3 3.5.1 Chocolate Countlines Market by Value, Chocolate Countlines Market by Volume, Chocolate Straightlines Analysis, Chocolate Straightlines Market by Value, Chocolate Straightlines Market by Volume, Molded Bars Analysis, Molded Bars Market by Value, Molded Bars Market by Volume, Novelties Analysis, Novelties Market by Value, Novelties Market by Volume, Other Chocolate Analysis, Other Chocolate Market by Value, Other Chocolate Market by Volume, Chocolate Brand Analysis, Chocolate Distribution Channel Analysis, Italy Gum Market Analysis, Gum Value Analysis, Gum Market by Value, Average Consumer Price/Kg Gum, Gum Market Value by Segments, Gum Volume Analysis, Gum Market by Volume, Gum Market Volume by Segments, Market Growth Dynamics Gum, Gum Market Growth Dynamics by Value, Gum Market Growth Dynamics by Volume, Bubble Gum Analysis, Bubble Gum Market by Value, Bubble Gum Market by Volume, Chewing Gum Analysis, Chewing Gum Market by Value, Chewing Gum Market by Volume, Gum Brand Analysis, Gum Distribution Channel Analysis, Italy Sugar Confectionery Market Analysis, Sugar Confectionery Value Analysis, Sugar Confectionery Market by Value,

4 5.1.2 Average Consumer Price/Kg Sugar Confectionery, Sugar Confectionery Market Value by Segments, Sugar Confectionery Volume Analysis, Sugar Confectionery Market by Volume, Sugar Confectionery Market Volume by Segments, Market Growth Dynamics Sugar Confectionery, Sugar Confectionery Market Growth Dynamics by Value, Sugar Confectionery Market Growth Dynamics by Volume, Caramels and Toffees Analysis, Caramels and Toffees Market by Value, Caramels and Toffees Market by Volume, Gums and Jellies Analysis, Gums and Jellies Market by Value, Gums and Jellies Market by Volume, Hard Boiled Sweets Analysis, Hard Boiled Sweets Market by Value, Hard Boiled Sweets Market by Volume, Medicated Confectionery Analysis, Medicated Confectionery Market by Value, Medicated Confectionery Market by Volume, Mints Analysis, Mints Market by Value, Mints Market by Volume, Other Sugar Confectionery Analysis, Other Sugar Confectionery Market by Value, Other Sugar Confectionery Market by Volume, Sugar Confectionery Brand Analysis, Sugar Confectionery Distribution Channel Analysis, Appendix About Canadean Disclaimer

5 List of Figures Figure 1: Italy Confectionery Market Value (LCU m) and Growth (Y-o-Y), Figure 2: Italy Confectionery Market Value (LCU m) by Category, Figure 3: Italy Confectionery Market Dynamics, by Category, by Market Value, Figure 4: Italy Confectionery Market Volume (Kg m) and Growth (Y-o-Y), Figure 5: Italy Per-Capita Confectionery Consumption (Kg/head & Y-o-Y growth), Figure 6: Italy Confectionery Market Volume (Kg m) by Category, Figure 7: Italy Confectionery Market Dynamics, by Category, by Market Volume Figure 8: Italy Chocolate Market Value (LCU m) and Growth (Y-o-Y), Figure 9: Italy Chocolate Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 10: Italy Chocolate Market Value (LCU m) by Segments, Figure 11: Italy Chocolate Market Volume (Kg m) and Growth (Y-o-Y), Figure 12: Italy Chocolate Market Volume (Kg m) by Segments, Figure 13: Italy Chocolate Market Growth Dynamics by Value, Figure 14: Italy Chocolate Market Growth Dynamics by Volume, Figure 15: Italy Boxed Chocolate Market by Value (LCU m), Figure 16: Italy Boxed Chocolate Market by Volume (Kg m), Figure 17: Italy Chocolate Countlines Market by Value (LCU m), Figure 18: Italy Chocolate Countlines Market by Volume (Kg m), Figure 19: Italy Chocolate Straightlines Market by Value (LCU m), Figure 20: Italy Chocolate Straightlines Market by Volume (Kg m), Figure 21: Italy Molded Bars Market by Value (LCU m), Figure 22: Italy Molded Bars Market by Volume (Kg m), Figure 23: Italy Novelties Market by Value (LCU m), Figure 24: Italy Novelties Market by Volume (Kg m), Figure 25: Italy Other Chocolate Market by Value (LCU m), Figure 26: Italy Other Chocolate Market by Volume (Kg m), Figure 27: Italy Chocolate Market Value by Brands (LCU m), Figure 28: Italy Chocolate Market Value by Distribution Channel (LCU m), Figure 29: Italy Gum Market Value (LCU m) and Growth (Y-o-Y), Figure 30: Italy Gum Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 31: Italy Gum Market Value (LCU m) by Segments, Figure 32: Italy Gum Market Volume (Kg m) and Growth (Y-o-Y), Figure 33: Italy Gum Market Volume (Kg m) by Segments, Figure 34: Italy Gum Market Growth Dynamics by Value, Figure 35: Italy Gum Market Growth Dynamics by Volume, Figure 36: Italy Bubble Gum Market by Value (LCU m), Figure 37: Italy Bubble Gum Market by Volume (Kg m), Figure 38: Italy Chewing Gum Market by Value (LCU m), Figure 39: Italy Chewing Gum Market by Volume (Kg m), Figure 40: Italy Gum Market Value by Brands (LCU m), Figure 41: Italy Gum Market Value by Distribution Channel (LCU m), Figure 42: Italy Sugar Confectionery Market Value (LCU m) and Growth (Y-o-Y), Figure 43: Italy Sugar Confectionery Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 44: Italy Sugar Confectionery Market Value (LCU m) by Segments, Figure 45: Italy Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), Figure 46: Italy Sugar Confectionery Market Volume (Kg m) by Segments, Figure 47: Italy Sugar Confectionery Market Growth Dynamics by Value, Figure 48: Italy Sugar Confectionery Market Growth Dynamics by Volume, Figure 49: Italy Caramels and Toffees Market by Value (LCU m), Figure 50: Italy Caramels and Toffees Market by Volume (Kg m), Figure 51: Italy Gums and Jellies Market by Value (LCU m), Figure 52: Italy Gums and Jellies Market by Volume (Kg m), Figure 53: Italy Hard Boiled Sweets Market by Value (LCU m), Figure 54: Italy Hard Boiled Sweets Market by Volume (Kg m), Figure 55: Italy Medicated Confectionery Market by Value (LCU m), Figure 56: Italy Medicated Confectionery Market by Volume (Kg m), Figure 57: Italy Mints Market by Value (LCU m),

6 Figure 58: Italy Mints Market by Volume (Kg m), Figure 59: Italy Other Sugar Confectionery Market by Value (LCU m), Figure 60: Italy Other Sugar Confectionery Market by Volume (Kg m), Figure 61: Italy Sugar Confectionery Market Value by Brands (LCU m), Figure 62: Italy Sugar Confectionery Market Value by Distribution Channel (LCU m),

7 List of Tables Table 1: Category Definitions - Confectionery Market... 9 Table 2: Distribution Channel Definitions - Confectionery Market Table 3: Volume Units for Confectionery Market Table 4: Italy Exchange Rate LCU USD (Annual Average), Table 5: Italy Exchange Rate LCU USD (Annual Average), Forecast Table 6: Italy Confectionery Market Value (LCU m) and Growth (Y-o-Y), Table 7: Italy Confectionery Market Value (USD m) and Growth (Y-o-Y), Table 8: Italy Confectionery Market Value (LCU m) by Category, Table 9: Italy Confectionery Market Value (LCU m) by Category, Table 10: Italy Confectionery Market Value (USD m) by Category, Table 11: Italy Confectionery Market Value (USD m) by Category, Table 12: Italy Confectionery Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Category, by Value (LCU m) Table 13: Italy Confectionery Market Volume (Kg m) and Growth (Y-o-Y), Table 14: Italy Per-capita Confectionery Consumption (Kg/head & Y-o-Y growth), Table 15: Italy Confectionery Market Volume (Kg m) by Category, Table 16: Italy Confectionery Market Volume (Kg m) by Category, Table 17: Italy Confectionery Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Category, by volume (Kg m) Table 18: Italy Chocolate Market Value (LCU m) and Growth (Y-o-Y), Table 19: Italy Chocolate Market Value (USD m) and Growth (Y-o-Y), Table 20: Italy Chocolate Average Consumer Price (LCU) and Growth (Y-o-Y), Table 21: Italy Chocolate Market Value (LCU m) by Segments, Table 22: Italy Chocolate Market Value (LCU m) by Segments, Table 23: Italy Chocolate Market Value (USD m) by Segments, Table 24: Italy Chocolate Market Value (USD m) by Segments, Table 25: Italy Chocolate Market Volume (Kg m) and Growth (Y-o-Y), Table 26: Italy Chocolate Market Volume (Kg m) by Segments, Table 27: Italy Chocolate Market Volume (Kg m) by Segments, Table 28: Italy Chocolate Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Value (LCU m), by Segments Table 29: Italy Chocolate Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Volume (Kg m), by Segments Table 30: Italy Boxed Chocolate Market by Value (LCU m), Table 31: Italy Boxed Chocolate Market by Value (USD m), Table 32: Italy Boxed Chocolate Market by Volume (Kg m), Table 33: Italy Chocolate Countlines Market by Value (LCU m), Table 34: Italy Chocolate Countlines Market by Value (USD m), Table 35: Italy Chocolate Countlines Market by Volume (Kg m), Table 36: Italy Chocolate Straightlines Market by Value (LCU m), Table 37: Italy Chocolate Straightlines Market by Value (USD m), Table 38: Italy Chocolate Straightlines Market by Volume (Kg m), Table 39: Italy Molded Bars Market by Value (LCU m), Table 40: Italy Molded Bars Market by Value (USD m), Table 41: Italy Molded Bars Market by Volume (Kg m), Table 42: Italy Novelties Market by Value (LCU m), Table 43: Italy Novelties Market by Value (USD m), Table 44: Italy Novelties Market by Volume (Kg m), Table 45: Italy Other Chocolate Market by Value (LCU m), Table 46: Italy Other Chocolate Market by Value (USD m), Table 47: Italy Other Chocolate Market by Volume (Kg m), Table 48: Italy Chocolate Market Value by Brands (LCU m), Table 49: Italy Chocolate Market Value by Brands (USD m), Table 50: Italy Chocolate Market Value by Distribution Channel (LCU m), Table 51: Italy Chocolate Market Value by Distribution Channel (USD m), Table 52: Italy Gum Market Value (LCU m) and Growth (Y-o-Y), Table 53: Italy Gum Market Value (USD m) and Growth (Y-o-Y),

8 Table 54: Italy Gum Average Consumer Price (LCU) and Growth (Y-o-Y), Table 55: Italy Gum Market Value (LCU m) by Segments, Table 56: Italy Gum Market Value (LCU m) by Segments, Table 57: Italy Gum Market Value (USD m) by Segments, Table 58: Italy Gum Market Value (USD m) by Segments, Table 59: Italy Gum Market Volume (Kg m) and Growth (Y-o-Y), Table 60: Italy Gum Market Volume (Kg m) by Segments, Table 61: Italy Gum Market Volume (Kg m) by Segments, Table 62: Italy Gum Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Value (LCU m), by Segments Table 63: Italy Gum Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Volume (Kg m), by Segments Table 64: Italy Bubble Gum Market by Value (LCU m), Table 65: Italy Bubble Gum Market by Value (USD m), Table 66: Italy Bubble Gum Market by Volume (Kg m), Table 67: Italy Chewing Gum Market by Value (LCU m), Table 68: Italy Chewing Gum Market by Value (USD m), Table 69: Italy Chewing Gum Market by Volume (Kg m), Table 70: Italy Gum Market Value by Brands (LCU m), Table 71: Italy Gum Market Value by Brands (USD m), Table 72: Italy Gum Market Value by Distribution Channel (LCU m), Table 73: Italy Gum Market Value by Distribution Channel (USD m), Table 74: Italy Sugar Confectionery Market Value (LCU m) and Growth (Y-o-Y), Table 75: Italy Sugar Confectionery Market Value (USD m) and Growth (Y-o-Y), Table 76: Italy Sugar Confectionery Average Consumer Price (LCU) and Growth (Y-o-Y), Table 77: Italy Sugar Confectionery Market Value (LCU m) by Segments, Table 78: Italy Sugar Confectionery Market Value (LCU m) by Segments, Table 79: Italy Sugar Confectionery Market Value (USD m) by Segments, Table 80: Italy Sugar Confectionery Market Value (USD m) by Segments, Table 81: Italy Sugar Confectionery Market Volume (Kg m) and Growth (Y-o-Y), Table 82: Italy Sugar Confectionery Market Volume (Kg m) by Segments, Table 83: Italy Sugar Confectionery Market Volume (Kg m) by Segments, Table 84: Italy Sugar Confectionery Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Value (LCU m), by Segments Table 85: Italy Sugar Confectionery Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Volume (Kg m), by Segments Table 86: Italy Caramels and Toffees Market by Value (LCU m), Table 87: Italy Caramels and Toffees Market by Value (USD m), Table 88: Italy Caramels and Toffees Market by Volume (Kg m), Table 89: Italy Gums and Jellies Market by Value (LCU m), Table 90: Italy Gums and Jellies Market by Value (USD m), Table 91: Italy Gums and Jellies Market by Volume (Kg m), Table 92: Italy Hard Boiled Sweets Market by Value (LCU m), Table 93: Italy Hard Boiled Sweets Market by Value (USD m), Table 94: Italy Hard Boiled Sweets Market by Volume (Kg m), Table 95: Italy Medicated Confectionery Market by Value (LCU m), Table 96: Italy Medicated Confectionery Market by Value (USD m), Table 97: Italy Medicated Confectionery Market by Volume (Kg m), Table 98: Italy Mints Market by Value (LCU m), Table 99: Italy Mints Market by Value (USD m), Table 100: Italy Mints Market by Volume (Kg m), Table 101: Italy Other Sugar Confectionery Market by Value (LCU m), Table 102: Italy Other Sugar Confectionery Market by Value (USD m), Table 103: Italy Other Sugar Confectionery Market by Volume (Kg m), Table 104: Italy Sugar Confectionery Market Value by Brands (LCU m), Table 105: Italy Sugar Confectionery Market Value by Brands (USD m), Table 106: Italy Sugar Confectionery Market Value by Distribution Channel (LCU m), Table 107: Italy Sugar Confectionery Market Value by Distribution Channel (USD m),

9 1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Confectionery Market in the Netherlands. It provides detailed segmentation of historic and future Confectionery Market, covering key categories and segments. As such the report is an essential tool for companies active across the Confectionery industry and for new players considering entry into into Netherlands s Confectionery market. 1.2 Definitions All the data is collected in volume terms. Confectionery Market refers to domestic Market only and includes imports. Please note that rounding errors may occur This report provides 2013 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Confectionery Market Category Segment Definition Chocolate Boxed Chocolate Assortments of individual and different bite-sized chocolates packaged in a box or carton. These are generally used as gifts. For Example: Cadbury's Milk Tray; Cadbury's Roses ; Lindt Swiss Luxury Selection Gift Boxes; Lindt Selection Gum Sugar Confectionery Chocolate Countlines Chocolate Straightlines Molded Bars Novelties Other Chocolate Bubble Gum Chewing Gum Caramels & Toffees Chocolate-covered bars generally eaten in one go. Includes bite size countlines sold in multipacks. For Example: Kit Kat, Twix Chocolate straightlines (also called selflines) are small identical products tend to be eaten as informal or casual snacks, often on the move. For Example: a bag of Cadbury's Chocolate Buttons; and Cadbury's Twirl Bites. Molded Bars are solid chocolate bars, blocks or tablets produced by pouring melted chocolate into molds, with or without added ingredients such as fruit and/or nuts. For Example: Cadbury's Dairy Milk Fruit and Nut, Hershey's Cookies N Crème bar These are seasonal products produced during Easter, Valentine s Day and Christmas, which include products such as chocolate eggs, soldiers, animals and coins. For Example: Cadbury's Dairymilk Milk Chocolate Coins. All other chocolate including local specialties such as Alfajores in some parts of Latin America. A chewing gum especially designed for blowing bubbles e.g. Hubba Bubba. Sweetened and flavoured gum prepared for chewing. Includes regular, sugar-free and functional varieties of chewing gums; does not include bubble gum e.g Wrigley's Spearmint, Dentyne Ice Sugarless Gum, Air-Lift Dental Chewing Gum, Wrigley's Extra, Trident White Gum, and Orbit. Toffee is a confection made by caramelizing sugar or treacle, molasses (creating inverted sugar) along with butter, milk and occasionally flour. Caramel is a beige to dark-brown confectionery product made by by boiling milk and sugar together. E.g. Chocolate eclairs. 9

10 Table 1: Category Definitions - Confectionery Market Category Segment Definition Gums & Jellies Hard Boiled Sweets Medicated Confectionery Mints Other Sugar Confectionery Flavored and colored sugary products formed into a jelly-like structure. Includes gum drops, jelly beans, jellied and fruit-flavoured slices. E.g. Fruit Pastilles, Jelly Belly beans. Sugar mass which is processed to be non-grained or to be grained through aeration. Includes sugar-free varieties e.g. Fox's Glacier Fruits, Pear Drops. Also known as bonbons in France. Cough drops, lozenges and all other sugar confectionery products that make health claims e.g. Halls. Includes products with and without licensed OTC pharmaceutical status. Does not include laxative chocolates. Sugar confectionery flavoured with natural or synthetic mint oil e.g. Polo, Murray Mints. Does not include mint-flavoured chocolates. Other sugar-based confectionery products other than chocolate, chewing gums and cereal bars. Includes marshmallows and fudges Distribution Channel Definitions Table 2: Distribution Channel Definitions - Confectionery Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. 10

11 Table 2: Distribution Channel Definitions - Confectionery Market Distribution Channel Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops) Volume Units and Aggregations Table 3: Volume Units for Confectionery Market Category Segment Units Confectionery Chocolate Kg m Gum Sugar Confectionery Kg m Kg m 11

12 1.2.5 CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = ((2013 Value / 2008 Value) ^ ( 1 / ( ))) - 1 CAGR for forecast time period is Calculated from , as CAGR = ((2018 Value / 2013 Value) ^ (1 / ( ))) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = ((2013 Value / 2010 Value) ^ ( 1 / ( )) ) Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands Exchange Rates Table 4: Italy Exchange Rate LCU (Local Currency Unit) USD (Annual Average), Currency LCU USD XXXX XXXX XXXX XXXX XXXX XXXX Table 5: Italy Exchange Rate LCU (Local Currency Unit) USD (Annual Average), Forecast Currency LCU USD XXXX XXXX XXXX XXXX XXXX 12

13 1.2.8 Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 13

14 2. Italy Confectionery Market Analysis, Confectionery Value Analysis, Overall Confectionery Market Value, Table 6: Italy Confectionery Market Value (LCU m) and Growth (Y-o-Y), Market Value Y-o-Y growth Table 7: Italy Confectionery Market Value (USD m) and Growth (Y-o-Y), Market Value Y-o-Y growth Figure 1: Italy Confectionery Market Value (LCU m) and Growth (Y-o-Y),

15 2.1.2 Confectionery Market Value by Category, Table 8: Italy Confectionery Market Value (LCU m) by Category, Category CAGR Chocolate Gum Sugar Confectionery Overall Table 9: Italy Confectionery Market Value (LCU m) by Category, Category CAGR Chocolate Gum Sugar Confectionery Overall 15

16 Table 10: Italy Confectionery Market Value (USD m) by Category, Category CAGR Chocolate Gum Sugar Confectionery Overall Table 11: Italy Confectionery Market Value (USD m) by Category, Category CAGR Chocolate Gum Sugar Confectionery Overall Figure 2: Italy Confectionery Market Value (LCU m) by Category,

17 2.1.3 Market Growth Dynamics by Value Confectionery, Table 12: Italy Confectionery Market Dynamics: past and future growth rates ( & ) and market size (2008, 2013 & 2018), by Category, by Value (LCU m) Category CAGR CAGR Chocolate Gum Sugar Confectionery Overall Market Size 2008 Market Size 2013 Market Size 2018 Figure 3: Italy Confectionery Market Dynamics, by Category, by Market Value,