The Future of the Savory Snacks Market in New Zealand to 2017 Reference Code: FD0147MR Published: July 2013

Transcription

1 The Future of the Savory Snacks Market in New Zealand to 2017 Reference Code: FD0147MR

2 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2012 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary New Zealand Savory Snacks Market Analysis, Savory Snacks Value Analysis, Overall Savory Snacks Market Value, Savory Snacks Market Value by Category, Market Growth Dynamics by Value Savory Snacks, Savory Snacks Volume Analysis, Overall Savory Snacks Market Volume, Per Capita Consumption - Savory Snacks, Savory Snacks Market Volume by Category, Market Growth Dynamics by Volume Savory Snacks, New Zealand Ethnic/Traditional Snacks Market Analysis, Ethnic/Traditional Snacks Value Analysis, Ethnic/Traditional Snacks Market by Value, Average Consumer Price/Kg Ethnic/Traditional Snacks, Ethnic/Traditional Snacks Volume Analysis, Ethnic/Traditional Snacks Market by Volume, Market Growth Dynamics Ethnic/Traditional Snacks, Ethnic/Traditional Snacks Market Growth Dynamics by Value, Ethnic/Traditional Snacks Market Growth Dynamics by Volume, Ethnic/Traditional Snacks Brand Analysis,

3 3.5 Ethnic/Traditional Snacks Distribution Channel Analysis, New Zealand Market Analysis, Value Analysis, Market by Value, Average Consumer Price/Kg, Volume Analysis, Market by Volume, Market Growth Dynamics, Market Growth Dynamics by Value, Market Growth Dynamics by Volume, Brand Analysis, Distribution Channel Analysis, New Zealand Market Analysis, Value Analysis, Market by Value, Average Consumer Price/Kg, Market Value by Segments, Volume Analysis, Market by Volume, Market Volume by Segments, Market Growth Dynamics, Market Growth Dynamics by Value, Market Growth Dynamics by Volume, Other Analysis, Other Market by Value, Other Market by Volume, Peanuts Analysis, Peanuts Market by Value, Peanuts Market by Volume, Brand Analysis, Distribution Channel Analysis, New Zealand Market Analysis, Value Analysis,

4 6.1.1 Market by Value, Average Consumer Price/Kg, Market Value by Segments, Volume Analysis, Market by Volume, Market Volume by Segments, Market Growth Dynamics, Market Growth Dynamics by Value, Market Growth Dynamics by Volume, Microwaveable Analysis, Microwaveable Market by Value, Microwaveable Market by Volume, Ready-to-Eat Analysis, Ready-to-Eat Market by Value, Ready-to-Eat Market by Volume, Unpopped Corn Analysis, Unpopped Corn Market by Value, Unpopped Corn Market by Volume, Brand Analysis, Distribution Channel Analysis, New Zealand Market Analysis, Value Analysis, Market by Value, Average Consumer Price/Kg, Volume Analysis, Market by Volume, Market Growth Dynamics, Market Growth Dynamics by Value, Market Growth Dynamics by Volume, Brand Analysis, Distribution Channel Analysis, New Zealand Market Analysis, Value Analysis, Market by Value,

5 8.1.2 Average Consumer Price/Kg, Volume Analysis, Market by Volume, Market Growth Dynamics, Market Growth Dynamics by Value, Market Growth Dynamics by Volume, Brand Analysis, Distribution Channel Analysis, New Zealand Market Analysis, Value Analysis, Market by Value, Average Consumer Price/Kg, Market Value by Segments, Volume Analysis, Market by Volume, Market Volume by Segments, Market Growth Dynamics, Market Growth Dynamics by Value, Market Growth Dynamics by Volume, Corn Chips Analysis, Corn Chips Market by Value, Corn Chips Market by Volume, Extruded Snacks Analysis, Extruded Snacks Market by Value, Extruded Snacks Market by Volume, Tortilla Chips Analysis, Tortilla Chips Market by Value, Tortilla Chips Market by Volume, Brand Analysis, Distribution Channel Analysis, Appendix About Canadean Disclaimer

6 List of Tables Table 1: Category Definitions - Savory Snacks Market Table 2: Distribution Channel Definitions - Savory Snacks Market Table 3: Volume Units for Savory Snacks Market Table 4: New Zealand Exchange Rate NZD USD (Annual Average), Table 5: New Zealand Savory Snacks Market Value (NZD m) and Growth (Y-o-Y), Table 6: New Zealand Savory Snacks Market Value (USD m) and Growth (Y-o-Y), Table 7: New Zealand Savory Snacks Market Value (NZD m) by Category, Table 8: New Zealand Savory Snacks Market Value (NZD m) by Category, Table 9: New Zealand Savory Snacks Market Value (USD m) by Category, Table 10: New Zealand Savory Snacks Market Value (USD m) by Category, Table 11: New Zealand Savory Snacks Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (NZD m) Table 12: New Zealand Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), Table 13: New Zealand Per-capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), Table 14: New Zealand Savory Snacks Market Volume (Kg m) by Category, Table 15: New Zealand Savory Snacks Market Volume (Kg m) by Category, Table 16: New Zealand Savory Snacks Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Kg m) Table 17: New Zealand Ethnic/Traditional Snacks Market Value (NZD m) and Growth (Y-o-Y), Table 18: New Zealand Ethnic/Traditional Snacks Market Value (USD m) and Growth (Y-o-Y), Table 19: New Zealand Ethnic/Traditional Snacks Average Consumer Price (NZD) and Growth (Y-o-Y), Table 20: New Zealand Ethnic/Traditional Snacks Market Volume (Kg m) and Growth (Y-o-Y), Table 21: New Zealand Ethnic/Traditional Snacks Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 22: New Zealand Ethnic/Traditional Snacks Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 23: New Zealand Ethnic/Traditional Snacks Market Value by Brands (NZD m), Table 24: New Zealand Ethnic/Traditional Snacks Market Value by Brands (USD m), Table 25: New Zealand Ethnic/Traditional Snacks Market Value by Distribution Channel (NZD m), Table 26: New Zealand Ethnic/Traditional Snacks Market Value by Distribution Channel (USD m), Table 27: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Table 28: New Zealand Market Value (USD m) and Growth (Y-o-Y), Table 29: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Table 30: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Table 31: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 32: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 33: New Zealand Market Value by Brands (NZD m), Table 34: New Zealand Market Value by Brands (USD m), Table 35: New Zealand Market Value by Distribution Channel (NZD m), Table 36: New Zealand Market Value by Distribution Channel (USD m), Table 37: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Table 38: New Zealand Market Value (USD m) and Growth (Y-o-Y), Table 39: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Table 40: New Zealand Market Value (NZD m) by Segments, Table 41: New Zealand Market Value (NZD m) by Segments, Table 42: New Zealand Market Value (USD m) by Segments, Table 43: New Zealand Market Value (USD m) by Segments, Table 44: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Table 45: New Zealand Market Volume (Kg m) by Segments, Table 46: New Zealand Market Volume (Kg m) by Segments,

7 Table 47: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 48: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 49: New Zealand Other Market by Value (NZD m), Table 50: New Zealand Other Market by Value (USD m), Table 51: New Zealand Other Market by Volume (Kg m), Table 52: New Zealand Peanuts Market by Value (NZD m), Table 53: New Zealand Peanuts Market by Value (USD m), Table 54: New Zealand Peanuts Market by Volume (Kg m), Table 55: New Zealand Market Value by Brands (NZD m), Table 56: New Zealand Market Value by Brands (USD m), Table 57: New Zealand Market Value by Distribution Channel (NZD m), Table 58: New Zealand Market Value by Distribution Channel (USD m), Table 59: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Table 60: New Zealand Market Value (USD m) and Growth (Y-o-Y), Table 61: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Table 62: New Zealand Market Value (NZD m) by Segments, Table 63: New Zealand Market Value (NZD m) by Segments, Table 64: New Zealand Market Value (USD m) by Segments, Table 65: New Zealand Market Value (USD m) by Segments, Table 66: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Table 67: New Zealand Market Volume (Kg m) by Segments, Table 68: New Zealand Market Volume (Kg m) by Segments, Table 69: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 70: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 71: New Zealand Microwaveable Market by Value (NZD m), Table 72: New Zealand Microwaveable Market by Value (USD m), Table 73: New Zealand Microwaveable Market by Volume (Kg m), Table 74: New Zealand Ready-to-Eat Market by Value (NZD m), Table 75: New Zealand Ready-to-Eat Market by Value (USD m), Table 76: New Zealand Ready-to-Eat Market by Volume (Kg m), Table 77: New Zealand Unpopped Corn Market by Value (NZD m), Table 78: New Zealand Unpopped Corn Market by Value (USD m), Table 79: New Zealand Unpopped Corn Market by Volume (Kg m), Table 80: New Zealand Market Value by Brands (NZD m), Table 81: New Zealand Market Value by Brands (USD m), Table 82: New Zealand Market Value by Distribution Channel (NZD m), Table 83: New Zealand Market Value by Distribution Channel (USD m), Table 84: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Table 85: New Zealand Market Value (USD m) and Growth (Y-o-Y), Table 86: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Table 87: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Table 88: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 89: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 90: New Zealand Market Value by Brands (NZD m), Table 91: New Zealand Market Value by Brands (USD m), Table 92: New Zealand Market Value by Distribution Channel (NZD m), Table 93: New Zealand Market Value by Distribution Channel (USD m), Table 94: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Table 95: New Zealand Market Value (USD m) and Growth (Y-o-Y), Table 96: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y),

8 Table 97: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Table 98: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 99: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 100: New Zealand Market Value by Brands (NZD m), Table 101: New Zealand Market Value by Brands (USD m), Table 102: New Zealand Market Value by Distribution Channel (NZD m), Table 103: New Zealand Market Value by Distribution Channel (USD m), Table 104: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Table 105: New Zealand Market Value (USD m) and Growth (Y-o-Y), Table 106: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Table 107: New Zealand Market Value (NZD m) by Segments, Table 108: New Zealand Market Value (NZD m) by Segments, Table 109: New Zealand Market Value (USD m) by Segments, Table 110: New Zealand Market Value (USD m) by Segments, Table 111: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Table 112: New Zealand Market Volume (Kg m) by Segments, Table 113: New Zealand Market Volume (Kg m) by Segments, Table 114: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (NZD m), by Segments Table 115: New Zealand Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments Table 116: New Zealand Corn Chips Market by Value (NZD m), Table 117: New Zealand Corn Chips Market by Value (USD m), Table 118: New Zealand Corn Chips Market by Volume (Kg m), Table 119: New Zealand Extruded Snacks Market by Value (NZD m), Table 120: New Zealand Extruded Snacks Market by Value (USD m), Table 121: New Zealand Extruded Snacks Market by Volume (Kg m), Table 122: New Zealand Tortilla Chips Market by Value (NZD m), Table 123: New Zealand Tortilla Chips Market by Value (USD m), Table 124: New Zealand Tortilla Chips Market by Volume (Kg m), Table 125: New Zealand Market Value by Brands (NZD m), Table 126: New Zealand Market Value by Brands (USD m), Table 127: New Zealand Market Value by Distribution Channel (NZD m), Table 128: New Zealand Market Value by Distribution Channel (USD m),

9 List of Figures Figure 1: New Zealand Savory Snacks Market Value (NZD m) and Growth (Y-o-Y), Figure 2: New Zealand Savory Snacks Market Value (NZD m) by Category, Figure 3: New Zealand Savory Snacks Market Dynamics, by Category, by Market Value, Figure 4: New Zealand Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), Figure 5: New Zealand Per Capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), Figure 6: New Zealand Savory Snacks Market Volume (Kg m) by Category, Figure 7: New Zealand Savory Snacks Market Dynamics, by Category, by Market Volume Figure 8: New Zealand Ethnic/Traditional Snacks Market Value (NZD m) and Growth (Y-o-Y), Figure 9: New Zealand Ethnic/Traditional Snacks Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 10: New Zealand Ethnic/Traditional Snacks Market Volume (Kg m) and Growth (Y-o-Y), Figure 11: New Zealand Ethnic/Traditional Snacks Market Growth Dynamics by Value, Figure 12: New Zealand Ethnic/Traditional Snacks Market Growth Dynamics by Volume, Figure 13: New Zealand Ethnic/Traditional Snacks Market Value by Brands (NZD m), Figure 14: New Zealand Ethnic/Traditional Snacks Market Value by Distribution Channel (NZD m), Figure 15: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Figure 16: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 17: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Figure 18: New Zealand Market Growth Dynamics by Value, Figure 19: New Zealand Market Growth Dynamics by Volume, Figure 20: New Zealand Market Value by Distribution Channel (NZD m), Figure 21: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Figure 22: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 23: New Zealand Market Value (NZD m) by Segments, Figure 24: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Figure 25: New Zealand Market Volume (Kg m) by Segments, Figure 26: New Zealand Market Growth Dynamics by Value, Figure 27: New Zealand Market Growth Dynamics by Volume, Figure 28: New Zealand Other Market by Value (NZD m), Figure 29: New Zealand Other Market by Volume (Kg m), Figure 30: New Zealand Peanuts Market by Value (NZD m), Figure 31: New Zealand Peanuts Market by Volume (Kg m), Figure 32: New Zealand Market Value by Brands (NZD m), Figure 33: New Zealand Market Value by Distribution Channel (NZD m), Figure 34: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Figure 35: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 36: New Zealand Market Value (NZD m) by Segments, Figure 37: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Figure 38: New Zealand Market Volume (Kg m) by Segments, Figure 39: New Zealand Market Growth Dynamics by Value, Figure 40: New Zealand Market Growth Dynamics by Volume, Figure 41: New Zealand Microwaveable Market by Value (NZD m), Figure 42: New Zealand Microwaveable Market by Volume (Kg m), Figure 43: New Zealand Ready-to-Eat Market by Value (NZD m), Figure 44: New Zealand Ready-to-Eat Market by Volume (Kg m), Figure 45: New Zealand Unpopped Corn Market by Value (NZD m), Figure 46: New Zealand Unpopped Corn Market by Volume (Kg m), Figure 47: New Zealand Market Value by Brands (NZD m), Figure 48: New Zealand Market Value by Distribution Channel (NZD m), Figure 49: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Figure 50: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 51: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Figure 52: New Zealand Market Growth Dynamics by Value,

10 Figure 53: New Zealand Market Growth Dynamics by Volume, Figure 54: New Zealand Market Value by Brands (NZD m), Figure 55: New Zealand Market Value by Distribution Channel (NZD m), Figure 56: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Figure 57: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 58: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Figure 59: New Zealand Market Growth Dynamics by Value, Figure 60: New Zealand Market Growth Dynamics by Volume, Figure 61: New Zealand Market Value by Brands (NZD m), Figure 62: New Zealand Market Value by Distribution Channel (NZD m), Figure 63: New Zealand Market Value (NZD m) and Growth (Y-o-Y), Figure 64: New Zealand Average Consumer Price (NZD) and Growth (Y-o-Y), Figure 65: New Zealand Market Value (NZD m) by Segments, Figure 66: New Zealand Market Volume (Kg m) and Growth (Y-o-Y), Figure 67: New Zealand Market Volume (Kg m) by Segments, Figure 68: New Zealand Market Growth Dynamics by Value, Figure 69: New Zealand Market Growth Dynamics by Volume, Figure 70: New Zealand Corn Chips Market by Value (NZD m), Figure 71: New Zealand Corn Chips Market by Volume (Kg m), Figure 72: New Zealand Extruded Snacks Market by Value (NZD m), Figure 73: New Zealand Extruded Snacks Market by Volume (Kg m), Figure 74: New Zealand Tortilla Chips Market by Value (NZD m), Figure 75: New Zealand Tortilla Chips Market by Volume (Kg m), Figure 76: New Zealand Market Value by Brands (NZD m), Figure 77: New Zealand Market Value by Distribution Channel (NZD m),

11 1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Savory Snacks Market in New Zealand. It provides detailed segmentation of historic and future Savory Snacks Market, covering key categories and segments. It also includes an analysis of the macro business environment and drivers of the market in New Zealand. As such the report is an essential tool for companies active across the Savory Snacks industry and for new players considering entry into New Zealand s Savory Snacks market. 1.2 Definitions All the data is collected in volume terms. Savory Snacks Market refers to domestic Market only and includes imports. Please note that rounding errors may occur This report provides 2012 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Savory Snacks Market Category Segment Definition Ethnic/Traditional Snacks Other Nuts and Seeds Peanuts Microwaveable Ready-to-Eat Unpopped Corn Ethnic/Traditional Snacks - Snacks from non-western cultures, usually Asian specialties e.g. Bombay mix - Ambient savoury snacks made from meat (e.g. Slim Jim) which are specifically designed for snacking on (i.e. they don't form part of a main meal occasion such as breakfast, lunch or dinner). Includes Pepperami. All nuts and seeds other than peanuts sold at retail packaged primarily for snack consumption. Includes shelled and unshelled, plain and roasted, salted and unsalted varieties. e.g Everybody's Pistachios, Activia Cashew. A ground nut grown on the peanut vine. Includes shelled and unshelled, plain and roasted, salted and unsalted and packaged peanuts sold at retail outlets primarily for snack consumption e.g. Mr Mac's, Whitley's Unpopped popcorn that needs to be heated in the microwave before consumption that burst to form white, irregularly shaped puff (eg Act II, Jiffy, Pop Secret). Packed in bags or paperboard containers pre-popped popcorn are sold in retail outlets. Does not include sales of ready-popped corn (eg in movie theaters) Unpopped popcorn that is heated in a conventional pan or dedicated machine. Usually available as unbranded or private label. Does not include products that are microwaveable. 11

12 Table 1: Category Definitions - Savory Snacks Market Category Segment Definition Corn Chips Extruded Snacks Pork Scratchings Tortilla Chips - thin slices of potato deep fried until crisp and then seasoned with salt or other spices. Available in bags (e.g. Doritos, Cheetos, Lay's). Does not include processed potato snacks. - A glazed, brittle snack that is usually salted on the outside and baked. Made with unleavened dough and usually in the form of a loose knot or stick shaped. e.g. Frito-Lay's Rold Gold, Bachmand. Processed snacks that are usually made from cornmeal batter and fried e.g. Herr's Corn Chips. They have higher oil content and a softer texture than tortilla chips and are crunchy. Snacks manufactured by forcing a raw mixture of food materials through pipes under pressure and under high temperature. Includes processed and reconstituted snack products e.g. Crackure, Pringles. Does not include corn or tortilla chips. Pork rinds is a snack made by frying or roasting skin (rind) and fat of a pig.the frying renders much of the fat that comes attached to the uncooked rind, causing the cooked product to reduce considerably in size.e.g. Mr.Porky pork scratchings Thick chips made from cornmeal that have been seared (scorched or burnt) after being extruded (Tostitos), which gives them their typical black marks. 12

13 1.2.3 Distribution Channel Definitions Table 2: Distribution Channel Definitions - Savory Snacks Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. 13

14 Table 2: Distribution Channel Definitions - Savory Snacks Market Distribution Channel Definition Other general retailers (Others) Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops) Volume Units and Aggregations Table 3: Volume Units for Savory Snacks Market Market Category Units Savory Snacks Ethnic/Traditional Snacks Kg m Kg m Kg m Kg m Kg m Kg m Kg m CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / ( )) ) - 1 CAGR for forecast time period is Calculated from , as CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / ( )) ) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / ( )) )

15 1.2.6 Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: New Zealand Exchange Rate NZD USD (Annual Average), Currency NZD USD Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 15

16 2. New Zealand Savory Snacks Market Analysis, Savory Snacks Value Analysis, Overall Savory Snacks Market Value, Table 5: New Zealand Savory Snacks Market Value (NZD m) and Growth (Y-o-Y), Category Market Value Y-o-Y growth Table 6: New Zealand Savory Snacks Market Value (USD m) and Growth (Y-o-Y), Category Market Value Y-o-Y growth 16

17 Savory Snacks Market Value (LCU m) Growth % (Y-O-Y) The Future of the Savory Snacks Market in New Zealand to 2017 Figure 1: New Zealand Savory Snacks Market Value (NZD m) and Growth (Y-o-Y), Market Value Y-O-Y growth % 17

18 2.1.2 Savory Snacks Market Value by Category, Table 7: New Zealand Savory Snacks Market Value (NZD m) by Category, Category Ethnic/Traditional Snacks CAGR Overall Table 8: New Zealand Savory Snacks Market Value (NZD m) by Category, Category Ethnic/Traditional Snacks CAGR Overall 18

19 Table 9: New Zealand Savory Snacks Market Value (USD m) by Category, Category Ethnic/Traditional Snacks CAGR Overall Table 10: New Zealand Savory Snacks Market Value (USD m) by Category, Category Ethnic/Traditional Snacks CAGR Overall 19

20 Savory Snacks Market Value by Category (LCU m) The Future of the Savory Snacks Market in New Zealand to 2017 Figure 2: New Zealand Savory Snacks Market Value (NZD m) by Category, Ethnic/Traditional Snacks 20

21 2.1.3 Market Growth Dynamics by Value Savory Snacks, Table 11: New Zealand Savory Snacks Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (NZD m) Category CAGR CAGR Ethnic/Traditional Snacks Overall Market Size 2007 Market Size 2012 Market Size

22 Savory Snacks Growth (% CAGR) The Future of the Savory Snacks Market in New Zealand to 2017 Figure 3: New Zealand Savory Snacks Market Dynamics, by Category, by Market Value, Ethnic/Traditional Snacks Savory Snacks Growth (% CAGR) 22

23 Savory Snacks Growth (% CAGR) The Future of the Savory Snacks Market in New Zealand to Savory Snacks Volume Analysis, Overall Savory Snacks Market Volume, Table 12: New Zealand Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), Category Market Volume Y-o-Y Growth Figure 4: New Zealand Savory Snacks Market Volume (Kg m) and Growth (Y-o-Y), Ethnic/Traditional Snacks Savory Snacks Growth (% CAGR) 23

24 Savory Snacks Per-capita Consumption (Kg) Growth % (Y-O-Y) The Future of the Savory Snacks Market in New Zealand to Per Capita Consumption - Savory Snacks, Table 13: New Zealand Per-capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), Category Per Capita Consumption Y-o-Y growth Figure 5: New Zealand Per Capita Savory Snacks Consumption (Kg/head & Y-o-Y growth), Per-Capita Consumption Y-O-Y growth % 24

25 2.2.3 Savory Snacks Market Volume by Category, Table 14: New Zealand Savory Snacks Market Volume (Kg m) by Category, Category Ethnic/Traditional Snacks CAGR Overall Table 15: New Zealand Savory Snacks Market Volume (Kg m) by Category, Category Ethnic/Traditional Snacks CAGR Overall 25

26 Savory Snacks Market Volume by Category (Kg m) The Future of the Savory Snacks Market in New Zealand to 2017 Figure 6: New Zealand Savory Snacks Market Volume (Kg m) by Category, Ethnic/Traditional Snacks

27 2.2.4 Market Growth Dynamics by Volume Savory Snacks, Table 16: New Zealand Savory Snacks Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Kg m) Category CAGR CAGR Ethnic/Traditional Snacks Overall Market Size 2007 Market Size 2012 Market Size

28 Savory Snacks Growth (% CAGR) The Future of the Savory Snacks Market in New Zealand to 2017 Figure 7: New Zealand Savory Snacks Market Dynamics, by Category, by Market Volume Ethnic/Traditional Snacks Savory Snacks Growth (% CAGR) 28