Leatherneck MEDIA KIT Happy Birthday, America INFORM & CONNECT THE MARINE COMMUNITY / LOYAL READERSHIP / PAID CIRCULATION
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1 JULY 2014 Happy Birthday, America Iraq 2004: Firefights in the City of Mosques Riding With the Mounted Color Guard Settling Scores: The Battle to Take Back Guam MEDIA KIT 2017 INFORM & CONNECT THE MARINE COMMUNITY / LOYAL READERSHIP / PAID CIRCULATION
2 MISSION : n. a U.S. Marine THERE ARE NO EX-MARINES. Once an American earns the right to be called, they become lifetime members in the rich history of the U.S. Marines, America s finest fighting force. The Magazine of the Marines serves active, retired, reserve and veteran Marines. Started by s in 1917, the magazine informs, entertains and educates the global community of Marines and their families.
3 EDITORIAL Published by the Marine Corps Association & Foundation, delivers news and features on units, training and equipment; provides information on programs, policies and services for those who served; and remembers the battles fought. FEATURES Each month, looks at the issues important to Marines and Marine life, including: active units, equipment and training, maintaining precision and perfection in the Corps., the history of warfare, services for Marines and their families, and commemorating fallen Marines. DEPARTMENTS Sound Off & Reunions: Letters to the Editor In Every Clime and Place: Operations & Training Sea Stories: Marines sharing tales of service Laffs: Humor MAY 2016 Training Leaders: MCU Students Exchange Ideas Splashdown! Marine Aviation Gets the Call First Step To Citizenship Can Begin At Boot Camp OPERATIONS & TRAINING In Every Clime and Place n POHANG, SOUTH KOREA Combined Amphibious Assault Is Focal Point of Ssang Yong 16 Attention landing force, stand by for call-aways, said a voice over the 1 Main Circuit. Upon hearing the call, Marines and sailors hastily began throwing packs on their backs and grabbing their weapons. The thud of boots on the deck of the ship could be heard while they rushed to get their gear ready. The Marines and sailors made their way through the cramped passageways of the ship, trying to make it to the well deck and flight deck on time. Once they reached their designated departure areas, they boarded AAV-P7/A1 amphibious assault Compiled by Sara W. Bock vehicles, landing craft and helicopters and prepared to assault the beach. Together with almost 20,000 military personnel from four different countries, the Marines and sailors of the 31st Marine Expeditionary Unit conducted a combined amphibious assault and simulated followon actions as part of Exercise Ssang Yong 16 in Pohang, South Korea, March 12. Ssang Yong, which means twin dragons, is a biennial combined amphibious exercise conducted by U.S. forces, the Re public of Korea Navy and Marine Corps, the Australian Army and the Royal New Zealand Army and is designed to strengthen interoperability and working relationships across a wide range of military operations. This year, the exercise began with a combined amphibious assault from 19 ships with the 31st MEU, 13th MEU and the ROK Marine Corps Marine Task Force. Multiple amphibious vehicles and aircraft took troops ashore to begin the exercise. SSang Yong 16 was among the largest combined amphibious [exercises] to date, incorporating more than 19,000 U.S., ROK Navy-Marine Corps, Australian Army, Royal New Zealand Army, said Colonel Romin Dasmalchi, Commanding Officer, 31st MEU. It was an incredible experience to share tactics, build personal relation ships and enhance our ability to work cohesively together. Bringing together forces on a scale as large as this is com plex. It is important we continue to train and work together to ensure cohesion and interoperability. We the Marines: Bases, stations & veteran news Book Review: The MARINE Shop's recommended reading In Memoriam Passing the Word: Events & Family News Saved Round Cpl Christopher Lee of Alpha Company, Battalion Landing Team 1st Bn, Fifth Marine Regiment, 31st MEU uses hand signals to communicate with other AAV-P7/A1 amphibious assault vehicle crewmen during a combined assault on Dogu Beach in Pohang, South Korea, March 12. The training was part of Exercise Ssang Yong LCPL CARL KING JR., USMC BELLEAU WOOD: 6 DAYS IN JUNE "Once a Marine, always a Marine." MSgt Paul Woyshner Story by Maj Allan C. Bevilacqua, USMC (Ret) Photos courtesy of the Marine Corps History Division Archives This bitter struggle for a bit of ground smaller than Central Park marked the turning point of this whole war. Col Albertus W. Catlin Commanding Officer, 6th Marines WIA June 6, 1918 Moving Up, May 31, 1918 It had been a long, dusty, miserable ride for the 4th Marine Brigade of the 2d Division United States Regular (today s 2d Infantry Division). From an assembly area near Meaux, France, the 5th and 6th Regiments of Marines and their fellows of the 6th Machine Gun Battalion had bounced and rattled along indifferently maintained French country roads for three spinejolting days in springless camions. Their drivers, rather small men from France s colonies in Tonkin and Annam in Indochina, had piloted their transportation as though they were in a hurry to keep their dates with eternity. Where in the hell were they going? No one seemed to know. What little word coming down from above told only of a massive German offensive that was pushing the French and British up ahead relentlessly back, threatening to drive a wedge into the Allied line and open the road to Paris. Where in the hell were the field kitchens, and when was there going to be some chow? No one seemed to know the answer to either of those questions. The few who still had something in their packs used a bayonet or a trench knife to pry open a can of the detested Argentine beef that Marines had long since tagged with the lasting name of monkey meat and chewed grimly. Few, if any, cast covetous glances their way; monkey meat was that bad. June 2, 1918, The Paris-Metz Road, 30 Miles From Paris They were butt sprung, dog tired and wolf hungry, and everyone else seemed to be going the other way, French civilians and disorganized batches of French soldiers, now and again casting apprehensive looks over their shoulders. Beaucoup Boches la, some soldiers attempted to communicate what was coming hard on their heels. Others, men completely out on their feet, simply mumbled, La guerre est fini. The situation was at best confused. No one knew exactly what was up ahead, and with but a bare handful of maps available, 30 LEATHERNECK JUNE 2016
4 CIRCULATION Total Monthly Circulation: 69,482 Paid Subscriptions: 66,795 Single Copy Sales: 1,910 Total Paid: 68,705 Congress and DoD: 777 Readers Per Copy: 3.8 Total Monthly Readership: 264,032 READERSHIP Reserve 6% Other 13% Active Duty 32% Retired 20% Veteran 29% "The Marine Corps has been called..the "elite" Corps of this country. I think it is the "elite" Corps of the world." Adm William F. Halsey
5 EDIT CALENDAR 2017 Issue Space Close Materials Close Topic Bonus Dist. Jan 11/23 11/30 Sgt. Schulbert; 1950s Planes Feb 12/22 12/29 Change of Command; ANGLICO Marines Marine West Mar 1/25 1/31 Operation Prairie Apr 2/24 2/28 History of Tattoos Marine South May 3/24 3/31 Honor Flight; Quantico Anniversary Jun 4/25 4/28 Vietnam Jul 5/25 5/31 Aug 6/23 6/29 Pendleton Anniversary Sep 7/25 7/31 Modern Day Marine Oct 8/25 8/30 Nov 9/25 9/29 100th Anniversary Of Dec 10/25 10/30 JULY 2014 Happy Birthday, America Iraq 2004: Firefights in the City of Mosques Riding With the Mounted Color Guard Settling Scores: The Battle to Take Back Guam FEBRUARY 2016 Corps Under Siege How a Secret Society Saved the Marine Corps MAY 2014 Corsair Pilot JESSE FOLMAR Guns Down a MiG! Flying CWO: Last of a Few F9F Panthers Raids, CAS, Chasing MiGs Back To Manchuria SPE CIAL AVIATION ISSUE For those who fight for it, life has a flavor the protected never know. Inscription on jacket worn by a Marine machine-gunner on the DMZ, RVN, 1968
6 DIGITAL online is a community for Marines of all ranks active duty, reserve, retired and Marine veterans, and their families. 18,035 Avg. Monthly Unique Visitors 33,700 Monthly Page Views SECTIONS INCLUDE Global Marine Corps News Current Issue highlights Multimedia features, video and audio Profiles of Marines Marine Corps Events and links with official USMC sites and Marine-related organizations Ad Placement: Online ads may be fixed on the Homepage or rotated through the site. Discounts: magazine advertisers receive a 10% discount on online units with 3 paid pages.
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8 MECHANICAL SPECS GENERAL INFORMATION TRIM SIZE: 8 X Bleed Size: 8.25 x Leave at least 1/8 beyond the trim size of the head, face, and foot of the document. Objects not intended to bleed must be kept within the live area. Ads that do not meet specified dimensions may be modified to fit. Live area: 7.25 x 10 Line screen: 150 Method of printing: Web offset, four-color process Method of binding: Saddle-stitched Printed and furnished inserts/outserts: Pieces supplied must include 3 percent spoilage. Printer will need to review based on postal regulations. If the piece is four pages and the full size of the publication, allow 1/8 head, foot, face trim and a 3/8 binding flap at the face on pages 3 and 4. The binding flap will be on the high folio (pages 3 and 4) due to each publication being jogged to the head. Less than full size will need to be reviewed based on request to tip or bind in. All outserts in a polybag will need to be reviewed for placement in the bag based on co-mailing operations and postal regulations for periodicals-class mail. Accepted File Formats: PDF, EPS (convert all type to vector outlines), and TIFF (embed all fonts). Include trim and registration marks. Resolution: 300 or higher. Color: Files must be saved as CMYK (no RGB or spot colors). Do not embed color profiles. Black and White: Grayscale or line art files are accepted. Convert all type to vector outlines or embed fonts. Ink Density: Must not exceed 300 percent. PROOFS For accuracy, a proof at 100% is necessary for all submissions. The quality of the published ad may be a reflection of the quality of the proof received. Color reproduction is not guaranteed without a SWOP-calibrated color proof. Include trim and registration marks. DEADLINES Print-ready ads and ads requiring typesetting must be received by the 25th of the month. Material is destroyed 12 months after use unless otherwise instructed. All material produced by becomes the property of. WEBSITE ONLINE ADS Units: 728x90 (Top Leaderboard); 160x60 (Skyscraper); 300x250 (Rectangle). Maximum initial download file: 40k Recommended Animation Length: 15 seconds TRIM SIZE 8 x FULL PAGE 7.25 x 10 1/2 PAGE 7.25 x /3 PAGE 4.75 x 10 1/3 PAGE VERTICAL 2.25 x 10 1/3 PAGE SQUARE 4.75 x /6 PAGE VERTICAL 2.25 x /6 PAGE HORIZONTAL 4.75 x /12 PAGE 2.25 x /24 PAGE 2.25 x 1 MAILING INSTRUCTIONS All contracts, insertion orders, inquiries, negatives, scotch prints, original mechanicals, or camera-ready art, etc. to: Advertising Dept. Please Send PRINT Ad Materials to: Jason Monroe, Art Director j.monroe@mca-marines.org Please Send ONLINE Ad Materials to: Margot Cornelius m.cornelius@mca-marines.org Mailing Address: Magazine 715 Broadway St. Marine Corps Base Quantico, VA Attn: Jason Monroe, Art Director ext. 148
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