2018 Rate Card & Specification Guide

Transcription

1 2018 Rate Card & Specification Guide WOUNDS, now indexed in MEDLINE/PubMed, is the most widely read, peer-reviewed journal focusing on multidisciplinary, clinical wound care and practical wound research topics that address tissue repair and regeneration, biology and biochemistry of wound healing, clinical management of acute and chronic wounds of various etiologies, and other timely topics of importance to today's wound care clinician. The information is presented as original wound research articles,, in-depth reviews, and evidence-based wound care practices. Evidence-based wound treatment is emphasized in the column Evidence Corner, and the journal welcomes timely discussions in Letters to the Editor. Whether dealing with a traumatic wound, surgical or non-surgical wound, burn injury, or a diabetic foot ulcer, wound care professionals turn to WOUNDS for the latest in research and practice in this ever-growing field of medicine. NOW INDEXED IN MEDLINE/ PUBMED 70 E. Swedesford Road, Suite 100 Malvern, PA

2 Publication Information Issuance Frequency: 12 times per year Issue date: The second week of each month Delivery: By mail Established 1989 Organization Affiliations Association for the Advancement of Wound Care (AAWC) Subscription Rates Subscriptions are free to qualified subscribers within the United States. Subscriptions outside the controlled universe are $108 (United States only); international subscriptions are $178 per year; single or replacement copies (subject to availability) are $23 within the United States and $36 in Canada and abroad. Advertisers Index Yes Advertising Acceptance & Copy All advertising is subject to publisher s approval. Services to Advertisers Reprints, enduring materials, outserts, bellybands, sponsored subscriptions, Internet advertising, ad testing, meeting planning, classified and recruitment advertising. Reprints: For commercial reprints/e-prints, please contact Jeremy Bowden at jbowden@hmpcommunications.com. Staff President Bill Norton Executive Vice President Peter Norris Senior Vice President/Group Publisher, Wound Care/Podiatry Division Jeremy Bowden, jbowden@hmpcommunications.com National Sales Manager Kristen Membrino, kmembrino@hmpcommunications.com National Sales Manager Brian Hill, bhill@hmpcommunications.com Classified Advertising Sales Associate Lam Wang, lwang@hmpcommunications.com Senior Clinical Editor Terry Treadwell, MD, FACS woundseditor@hmpcommunications.com Managing Editor Jaclyn Gaydos, jgaydos@hmpcommunications.com Assistant Editor Lauren Mateja, lmateja@hmpcommunications.com Web Content Coordinator Katherine Blessing, kblessing@hmpcommunications.com Vice President, Special Projects Jeff Hall, jhall@hmpcommunications.com Print Production Manager Diann Grasse, dgrasse@hmpcommunications.com Circulation Manager Bonnie Shannon, bshannon@hmpcommunications.com Graphic Production Artist Alicia Indico, aindico@hmpcommunications.com 2

3 B/W Display Advertising Rates Coverage & Market WOUNDS is the only wound care journal dedicated to the physician market. The market served is multidisciplinary and broad based, and comprises general surgeons, vascular surgeons, orthopedic surgeons, plastic surgeons, dermatologists, geriatric/internal medicine physicians, infectious disease physicians, podiatrists, clinical nurses, and researchers in industry or academia (PhDs). Color Rates Four-color rate per page: $1,350 For pricing on special color combinations, please call the publisher or sales representative. Cover Tip $15,000 net 1 Page 2/3 Page 1/2 Page 1/3 Page 1 $6,040 $5,145 $4,280 $2,985 6 $5,640 $4,500 $3,940 $2, $5,410 $4,225 $3,490 $2, $4,805 $3,675 $2,915 $2, $4,725 $3,595 $2,790 $2, $4,615 $3,520 $2,640 $2, $4,430 $3,440 $2,575 $2, $4,340 $3,375 $2,470 $1,945 Bleed No charge Earned Rates Rates are based on number of insertions placed during each 12-month period. Insertions used by a parent company and its subsidiaries are combined to determine the earned rate. Frequency discounts are in combination with Ostomy Wound Management, Podiatry Today, Today s Wound Clinic, and any other HMP Communications journal. Cover and Premium Positions Cover 2: Earned rate plus 40% and four-color charge Cover 3: Earned rate plus 15% and four-color charge Cover 4: Earned rate plus 50% and four-color charge Facing Table of Contents: Earned rate plus 30% and fourcolor charge Facing Annotated Table of Contents: Earned rate plus 25% and four-color charge Facing Editorial Message: Earned rate plus 20% and fourcolor charge Other special requested positions: Earned rate plus 15% Inserts Each printed page is billed at the earned black/white rate plus 10%. For insert back-up and folding charges, consult the publisher. Agency Commission 15% to recognized agencies provided invoices are paid within 30 days Circulation Certified Wound Specialists (CWS) 2,255 Dermatologists 1,045 General Surgeons 4,630 Geriatric/Internal Medicine 1,015 Infectious Disease Physicians 1,235 Orthopedic Surgeons 580 PhDs/Research 203 Physical Medicine & Rehab 1,220 Plastic Surgeons 2,630 Podiatrists 3,612 Primary Care Physicians 2,032 Vascular Surgeons 2,461 Total 22,918 3

4 Mechanical Requirements Publication Trim Size Ad Sizes Trim Size Bleed Size Mechanical Requirements Allow.125 trim on all four sides for full bleed ads. Allow.25 safety margin on all four sides to clear trim. Paper Stock Text: 50 lb. coated text Cover: 80 lb. UV coated, text weight Type of Binding Spread Full Page /3 Page Vertical 4.5" x 9.75" 2/3 Page Horizontal 6.875" x 6.375" 1/2 page vertical 3.25" x 9.75" 1/2 page horizontal 6.875" x 4.75" 1/3 page vertical 2" x 9.75" 1/3 page horizontal 6.875" x 3.125" Perfect bound (adhesive) Insert Requirements Please furnish multiple-page inserts folded. Any unusual gatefolds or devices must be submitted in advance for approval. All inserts are subject to acceptance by the publisher. Insert closing date is one month before publication date. Insert Sizes Standard inserts: Minimum stock weight is 70 lb. text; Maximum weight is 100 lb. text Quantity: 24,500 (includes spoilage) Trimming: Ads and inserts:.125 off head and foot and.125 off face and bind edge. Live matter should be kept.25 inside final trim size of Shipping Ship all inserts to: Publishers Press, Attn: WOUNDS S. Preston Highway, Lebanon Junction, KY (877) Each carton must be identified with the publication s name, issue date, and quantity. Belly Tips/Cover Tips The following specs apply if HMP will be printing the cover tip. Front panel Trim size: wide 7.75 high (maximum height), 5 high (minimum height) Bleed size: wide 8 high Safety area: wide 7.25 high Back panel Trim size: wide 7.75 high (maximum height), 5 high (minimum height) Bleed size: wide 8 high Safety area: 7 wide 7.25 high (.375 glue strip) Submitting Ad Materials Digital ad files must be submitted at To submit your ad, please complete the required fields and select the desired magazine and issue date from the drop-down menu. Next, upload the PDF/x-1a file and click submit. PDF/x-1a is HMP s accepted ad file format. A PDF/x-1a is an industrystandard term referring to a refined, press-ready, universally accepted PDF file created from a desktop publishing application. HMP s PDF/x-1a file specifications at a glance Fonts must be embedded. Images and colors should be grayscale color mode CMYK or grayscale, never RGB or LAB color modes. All files must be CMYK. Spot colors or RGB will be automatically converted by HMP. We cannot be responsible for color shifts that take place in ads that are not supplied as CMYK. Please specify if an additional PMS color is required. For pricing on special color combinations, please call the publisher or sales representative. OPI must never be included in the file. Maximum total ink density is 300%. Resolution must be 300 dpi for four-color or grayscale images. Resolution must be 1200 dpi or higher for bitmap images. The only acceptable ICC profile is U.S. Web Coated (SWOP) v2, or none should be applied. Overprinting should always be turned off, unless the design element requires it..125 bleed must be provided on all sides for bleed ads. Crop and/or registration marks should offset a minimum of.125. Transparency attributes need to be flattened when exporting the PDF. Ad should be supplied at the correct trim size. If you have questions regarding material submission, contact Alicia Indico, Graphic Production Artist aindico@hmpcommunications.com or x

5 Editorial Calendar Departments January Bonus distribution: New York State Podiatric Medical Association Focus: Wound pruritis Ads close: December 21 Materials due: December 28 Mail date: January 18 February Bonus distribution: American College of Foot and Ankle Surgeons (ACFAS) Focus: Lower Extremity Wounds Ads close: January 16 Materials due: January 23 Mail date: February 9 March (Ad Study) SAWC Spring Exhibitor Preview Ads close: February 13 Materials due: February 20 Mail date: March 9 April Bonus distribution: SAWC Spring and Wound Healing Society (SAWC Spring/WHS), Midwest Podiatry Conference Ads close: March 13 Materials due: March 20 Mail date: April 6 May Bonus distribution: Wound Ostomy and Continence Nurses Society (WOCN) Focus: Pressure ulcers/injuries Ads close: April 10 Materials due: April 17 Mail date: May 4 June Bonus distribution: Western Foot & Ankle Conference, American Podiatric Medical Association (APMA) Focus: Lower extremity wounds Ads close: May 15 Materials due: May 22 Mail date: June 8 July Bonus distribution: Amputation Prevention Symposium (AMP) Focus: Limb Preservation Ads close: June 15 Materials due: June 22 Mail date: July 12 August Ads close: July 12 Materials due: July 19 Mail date: August 7 September (Ad Study) Ads close: August 13 Materials due: August 20 Mail date: September 7 October Bonus distribution: SAWC Fall Ads close: September 10 Materials due: September 17 Mail date: October 4 November Ads close: October 16 Materials due: October 23 Mail date: November 9 December Focus: Burn Wounds Ads close: November 13 Materials due: November 20 Mail date: December 6 AAWC Pages As an official journal of the Association for the Advancement of Wound Care (AAWC), WOUNDS is a vessel for interdisciplinary communication for the association s members. Each month, this department brings AAWC members up to speed on the latest activities of the association. Task force reports, annual symposium announcements, and election deadlines are but a few of the hot topics covered in the AAWC Pages. Evidence Corner This department reviews current literature in wound care. The department editor reviews two articles on a specific topic and discusses the rationale, objectives, methods, results, and conclusions of each. It concludes with a clinical perspective on the two articles. Rapid Communication This article is a poster-to-publish, timely publication of original research, /studies, and educational or informational reports presented as posters at various meetings. Text from the exhibited poster (introduction/ objective, materials/methods, results, discussion/limitations, and conclusions) and any accompanying tables and/or figures are submitted in a template provide by the editorial staff. If accepted, the article is published online and indexed in MEDLINE/PubMed. epub Ahead of Print Articles published online prior to print publication provide readers with original research on areas of importance to the wound care clinician. The articles are selected by the editors, available online ( upon e-publication, and indexed in MEDLINE/PubMed in advance of print release. *Convention schedule may be subject to change. 5