bahrain s premier international tri-service defence show

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1 UNDER THE PATRONAGE OF HIS MAJESTY KING HAMAD BIN ISA AL KHALIFA, KING OF THE KINGDOM OF BAHRAIN ا ا و ا ع و ض BIDEC Bahrain International Defence Exhibition & Conference bahrain s premier international tri-service defence show EVENT BROCHURE October 2017 Bahrain International Exhibition & Convention Platinum Gold Officially Supported by In Conjunction with Event Partner Organised by Bahrain Defence Force Royal Bahraini Air Force Royal Bahrain Naval Force

2 WELCOME FROM THE BAHRAIN DEFENCE FORCE BIDEC EVENT BROCHURE 2017 On behalf of the Bahrain Defence Force, I would like to extend a warm welcome to the Bahrain International Defence Exhibition & Conference (BIDEC 2017). Under the leadership of our patron, His Majesty King Hamad bin Isa Al Khalifa, the King of Bahrain, and in cooperation with the world s largest organiser of Defence & Security shows, Clarion Events, the inaugural edition of BIDEC is due to be a great success. On display at the show will be equipment covering Land, Sea, Air and Special Forces including a static display area showcasing the latest military hardware, vehicles and airframes. In its first edition, the event will showcase over 100 international exhibitors, a variety of conferences, a parachute exercise, shooting range, military vehicle demo and a warship display open to all trade visitors and military delegations. Accompanying hundreds of industry vendors, buyers, experts and senior delegations in the surroundings of the Bahrain International Exhibition & Convention Centre, BIDEC 2017 provides an exclusive platform to meet and network with the right people, build partnerships and do business. This mix of attendees means that BIDEC 2017 will enable you to position you and your business for the current and future tri-service requirements for Bahrain and beyond. On behalf of the Bahrain Defence Force it is my honour to welcome you to Bahrain in October 2017 for BIDEC. Field Marshal Shaikh Khalifa bin Ahmed Al Khalifa Commander-in-Chief Bahrain Defence Force

3 BIDEC EVENT BROCHURE 2017 event introduction For hundreds of years Bahrain has been a hub within the Middle East for trade, travel and more recently support of international navies. BIDEC in 2017 and beyond will welcome the international defence community to the Kingdom of Bahrain to network, learn and foster relationships with allies new and old. Bahrain has a strong history of education and training with many international partners which will only strengthen in years to come; and this is not where Bahrain s international cooperation efforts end either, with the Bahrain Defence Force currently supporting coalition forces overseas. LAND BIDEC will feature land-based technology including current equipment displayed within the Static Display Zone and future technology on show from exhibitors. The Bahrain Army, Royal Guard and National Guard will all be present to network with technology providers, suppliers and prime contractors. air Complimenting the already active area of civil aviation in the region, BIDEC will deliver the military community to Bahrain in October The event will showcase both fixed and rotary wing airframes and support equipment to the Bahrain Air Force and visiting Air Force delegations. sea With naval regional bases located at Mina Salman Port, Bahrain has always been a central focus for the global naval community, and the recently established GCC Unified Naval Operations Centre Headquarters in Bahrain is further proof of this. With many neighbouring states also investing in naval programs, the region s decision makers will be able to network and discuss their many requirements. The Warship Display will offer an opportunity for international navies to showcase their capabilities and host delegations on board.

4 BIDEC EVENT BROCHURE 2017 UNIQUE BIDEC FEATURES: Parachute Exercise: Held in partnership with the Bahrain Defence Force and under the guidance of expert instructors, this feature will give military personnel and civilians with the appropriate military free-fall license opportunity to trial the latest parachute systems. Shooting Range Exercise: Delegates, visitors, exhibitors and military personnel will have the opportunity for hands on testing of firearms, ammunition and related accessories being introduced to the market. With new products being unveiled this is an experience that one cannot get anywhere else. Warship Display: The BIDEC warship display will give VIPs and visitors alike the chance to examine today s most technologically advanced ships. Regional and overseas navies are invited to send their warships and crew to proudly display their capabilities. Military Vehicle Demo: Alongside industry partners the Bahrain Defence Force will be demonstrating the latest military vehicle capabilities on a specially designed course. Yet another feature adding great value and excitement to the inaugural BIDEC exhibition. MEMAC Conference: The Middle East Military Alliances and Coalitions (MEMAC) Conference will seek to address many of the challenges facing the region, and the wider global implications. The approach will be both political and diplomatic stressing the importance of military coalitions such as the role of NATO, UN Peacekeeping Operations, The Arabic Coalition in Yemen and the Islamic Military Alliance to Fight Terrorism, with support from the Ministries of Foreign Affairs, and militarily with the region s military experts and coalition commanders discussing real threats and solutions, stressing the importance of military coalitions operations. VENUE Bahrain International Exhibition & Convention Centre (BIECC) - Manama, Bahrain. BIECC is on the north side of Avenue 28, south of the Sheikh Khalifa Bin Salman Highway. The venue has 14,000 square meters of column-free exhibition space and 1,400 square meters of function space. It is able to hold approximately 5,000 delegates and up to 30,000 visitors each day. There is car parking for 800 cars. It is Bahrain s largest exhibition and convention facility and operated by Bahrain Tourism & Exhibitions Authority (BTEA). Functioning under the Ministry or Industry & Commerce, BTEA is governed by His Excellency Zayed Rashid Al Zayani, the Minister of Industry, Commerce & Tourism as Chairman of the Board.

5 EW EUROPE BIDEC 2017 EVENT BROCHURE 2017??? How bidec can work for your company > Meet face-to-face with senior military and industry leaders from across the MENA region and the international defence community. > Strengthen your relationships with existing customers. > Keep up-to-date with the latest industry developments and procurement requirements in the local and regional defence industry. > Increase brand awareness with prominent onsite and online sponsorship. > Meet all three services (land, air and sea) in one place. > Showcase the latest technological innovations to both procurement and operational directorates. > Show your support for your regional clients and continue to foster relationships. > Display hardware and equipment in the static display zone. WHO YOU WILL MEET: BIDEC will attract a local, regional and international audience of key decision-makers from government, Army, Navy, Air Force, Special Forces and the defence industry. There will be a fully hosted VIP program, ensuring the key VIPs and VVIPs are present at the show and fully engaged. You will meet the following VIP delegates and organisations: > Defence and Security Ministers > Chiefs of Staff, Chiefs of Army, Navy and Air Forces > Coastguard Commanders > Procurement Directorates > Plans and Policies Departments > Capability Development Directors > Heads of MRO > Marines and Special Forces > National Guard and Royal Guard Commands > Critical National Infrastructure Authorities > Defence & Security Contractors > Academia and Research Organisations > Associations and Industry Bodies WHO SHOULD SPONSOR / EXHIBIT? > Air Defence Systems > Airframe Manufacturers > Air-to-Ground and Coastal Defence Systems > Anti-Piracy Technologies > Anti-tank / Wall Breaching Weapon Systems > Artillery Systems and Ammunitions > C4ISR Systems > CBRN Detection, Identification, Warning and Protective Systems > Close Defence Weapons > Clothing - Camouflage > Cyber Defence - Electronic Warfare > Day-Night Vision Devices > Diving and Underwater Operations, Vehicles and Equipment > Engines and Transmission Systems - Propulsion Systems > Geographical Information System - Position Finding - Navigation > Government-Related Security Organizations > Guns and Ammunition > Helmets, Visors, Masks, Ear and Eye Protection > Land Vehicles > Maintenance, Repair and Overhaul > Navigation Systems > Parachuting and Air Delivery > Private Security Companies > Satellite Communications > Search, Rescue and Safety Equipment > Shipbuilders > Sighting / Aiming Systems > Sonar and Radar Systems > Tactical Equipment > Target Acquisition / Rangefinder > Training Equipment - Simulation Devices > Unmanned and Autonomous Systems > Weapons and Combat Systems

6 EW EUROPE BIDEC 2017 EVENT BROCHURE 2017??? stand out at bidec overview of exhibiting options: SHELL SCHEME SPACE ONLY $650 PER SQM $550 PER SQM Shell scheme exhibition stands comprise of stand walls, lighting, carpet, 13A socket and also include a furniture package of table, three chairs, waste paper basket and a lockable cupboard. Each stand will also feature a fascia board with your company name on. The rest of the stand is up to you to brand as you wish. Exhibitors commonly use pop-up systems, wall graphics or banners to fill the space. Space Only means that you will receive a raw space on the floor plan to build your own stand. You can use our appointed contractors to design and build your stand, or use your own contractors. All custom stands will require approval from the event organiser. PACKAGES Headline Diamond Platinum Gold Silver Bronze Exhibitor Branding on all general online collateral > > > > > > Branding on all general printed collateral > > > > > > Branding on all general onsite signage > > > > > > Hanging Banner in exhibition hall > > > Company Profile in Event Guide 250 words 250 words 150 words 150 words 150 words 150 words 150 words Dedicated e-blast to BIDEC database pre-show > > > > Dedicated e-blast to BIDEC database post-show > > > > > > VIP Lunch passes Advert in show-guide Full Page Full Page Full Page Half Page Half Page Half Page Exhibition booth > TOTAL COST $200,000 $100,000 $75,000 $50,000 $25,000 $15,000 $550/$650 per sqm

7 EW EUROPE BIDEC 2017 EVENT BROCHURE 2017??? SPONSORSHIP PACKAGES HEADLINE - TOTAL INVESTMENT $200,000 DIAMOND - TOTAL INVESTMENT $100,000 Exclusive, for one company only Gala Dinner ship Listed as Headline on all pre-show, post-show, Exclusive, for one company only Opening Ceremony ship Listed as Diamond on all pre-show, post-show, PLATINUM - TOTAL INVESTMENT $75,000 GOLD - TOTAL INVESTMENT $50,000 Limited to two companies only Choose any available sponsorship from the below: Lanyard ship VIP Lunch ship Listed as Platinum on all pre-show, post-show, Limited to three companies only Choose any available sponsorship from the below: Badge ship Delegate Bag ship Visitor Bag ship Listed as Gold on all pre-show, post-show, SILVER - TOTAL INVESTMENT $25,000 BRONZE - TOTAL INVESTMENT $15,000 Listed as Silver on all pre-show, post-show, Listed as Bronze on all pre-show, post-show, OTHER SPONSORSHIP OPPORTUNITIES Prices available on request > Shuttle Buses > Strategic Conference > Shooting Range > Parachute Day > Pre-show Press Conference > Outside Display Area Branding > E-blasts > Exhibition Floor Tiles > Warship Display Hospitality Tent > Show Dailies > Business Centre and Internet Café > Media Centre > Military Vehicle Demo

8 CONTACT THE TEAM EVENT INFORMATION & SALES Thomas Gaunt Event Director M: +971 (0) E: Craig Le Roux Sales Manager M: +971 (0) E: CONFERENCE ENQUIRIES Mariana De Carli Al Ali Content Manager M: +971 (0) E: MARKETING, MEDIA & PR Mike Soper Marketing Manager M: +971 (0) E: Amal Aziz Marketing Executive M: +971 (0) E: OPERATIONS Barny Shaw Operations Director M: +971 (0)

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