A LITHUANIAN PERSPECTIVE

Size: px

Start display at page:

Download "A LITHUANIAN PERSPECTIVE"

Hannah Lloyd
6 years ago
Views:

1 A LITHUANIAN PERSPECTIVE ON UNIVERSITY BRANDING Rimantas Vaitkus, 1 st Deputy Chancellor of the Government

2 Challenges of Lithuanian universities Decreasing number of school graduates; Admission based on competition ( student basket model from 2009); Emigration of school graduates; Low number of international students

3 Number of school graduates (results and forecast) Blue number of born pupils; Yellow dot number of 19 y.o.

4 Number of admitted students Universities (all students) 2015 m m

5 Taken actions of HEI to be in the market Growing number of study programmes; Advertising of HEI: Visiting of schools; Publications, media; Exhibitions; Ranking (local, international) Tuition students; More flexible admission (with low points); International students; What about strong research?

6 Reasearch in Šiauliai and Vilnius Universities (bench-marking points) Šiauliai University (8,8 tyrėjai) VU faculty of Physics (92,42 tyrėjai)

7 Ratio of state financed and tuition students KOLEGIJOS UNIVERSITETAI VF VNF VF VNF

8 Admission marks (group of medicine studies) State financed

9 Admission marks to colleges (group of technological studies) State financed

10 Requirement on minimum mark percentage of students that could not be admitted (in case of) (blue could not be admitted)

11 Number of students of Mykolas Romeris University Fee Total

12 Joke on MRU decreases number of students? One TV made a bad joke that graduates of MRU are the best for sausage company (to fill by meat)

13 Programų skaičius (LAMA BPO) Number of study programmes with no students m m m m m m. programų, nepritraukusių nei 1 studento, skaičius

14 Kaunas University of Technology offers studies in... Vilnius

15 Old and new brand of Kaunas University of Technology

17 Part of international students (degree and exchange)

18 Erasmus+ Budget , , , , EU funding National funding ESF funding Source Lithuanian Erasmus+ National Agency

19 2014/2015 Erasmus student mobility Outgoing LT students Studies % Traineeships % Total % Incoming foreign students to LT Studies % Traineeships % Total % Recent graduates 322 % from total SMP number 17,7 % Recent graduates 26 % from total SMP number 6 % Participants with special needs 5 (0,12 %) Participants from disadvantaged background 108 (4,3 %) Participants with special needs 2 (0,08 %) Participants from disadvantaged background 97 (5 %) Source Lithuanian Erasmus+ National Agency

20 Number of international degree students in Lithuania 3431 student came for full time degree studies or exchange studies to Lithuanian Higher education institutions Out of those 2126 students from 73 countries outside EU IRAN SYRIA GHANA EGYPT TAIWAN AFGHANISTAN CAMEROON LEBANON BANGLADESH MOLDOVA JAPAN NEPAL PAKISTAN ISRAEL USA CHINA RUSSIA KOREA KAZAKHSTAN AZERBAIJAN NIGERIA GEORGIA UKRAINE TURKEY BELARUS INDIA

21 Non EU exchange and full-time degree students admitted to Lithuanian HEI s in divided by regions (data by VGTU) AFRICA 171 NIGERIA 105 KONGO 2 CAMEROON 13 SAR 2 EGYPT 10 SOMALIA 2 GHANA 10 ERITREA 1 KONGO 4 KENIA 1 MAROCO 4 LYBIA 1 ALGERIA 3 MALAWI 1 ETIOPHIA 3 MAURICIJUS 1 GAMBIA 3 NAMIBIA 1 TUNISIA 3 SUDAN 1 EUROPE 315 UKRAINE 188 GEORGIA 114 ALBANIA 7 MACEDONIA 2 SERBIA 2 BOSNIA & HERZ. 1 ICELAND 1 CIS COUNTRIES 579 BELARUS 277 AZERBAIJAN 92 KAZAHSTAN 88 RUSSIA 84 MOLDOVA 18 ARMENIA 7 UZBEKHISTAN 7 TAJIKHISTAN 4 TURKMENISTAN 2 AMERICAS 78 USA 59 CANADA 6 MEXICO 4 BRAZIL 2 EQUADOR 2 PERU 2 DOMINIQUE 1 GUNEA 1 VENEZUELA 1 ASIA 973 INDIA 330 SYRIA 9 TURKEY 269 IRAN 8 KOREA 86 VIETNAM 6 CHINA 65 MALAYSIA 5 ISRAEL 43 THAILAND 4 PAKISTAN 33 IRAQ 2 PALESTINNI NEPAL 27 AN TER. 2 JAPAN 25 JORDAN 1 BANGLADESH 17 MALDYVES 1 LEBANON 14 MONGOLIA 1 AFGHANISTAN 11 SINGAPORE 1 TAIWAN 11 SRI LANKA 1 In red countries where Lithuanian embassy or a consulate is located

22 Information source: ŠMM ITSC Full-time degree students enrolled at Lithuanian HEI s in academic year 1306 students came for full-time degree studies to Lithuanian Higher education institutions from 80 countries. Norway Moldova Iran Finland Afghanistan Egypt Kazachstan Italy Poland Bangladesh Nigeria Sweden Turkey Belarus Germany India

23 Full-time degree students enrolled at Lithuanian HEI s in academic year ASIA 520 INDIA 292 CHINA 7 PALESTINIAN TURKEY 46 TERRITORIES 2 ISRAEL 41 SRI LANKA 2 BANGLADESH 24 JAPAN 1 PAKISTAN 24 JORDAN 1 LEBANON 23 MALDYVES 1 NEPAL 12 OMAN 1 AFGHANISTAN 11 PERU 1 SYRIA 11 SINGAPORE 1 IRAN 9 VIETNAM 1 KOREA 9 CIS COUNTRIES 153 BELARUS 64 AZERBAIJAN 54 KAZACHSTAN 13 MOLDOVA 9 UZBEKISTAN 6 ARMENIA 3 TADZIKISTAN 2 KIRGIZTAN 1 TURKEMENISTAN 1 AFRICA 75 NIGERIA 37 EGYPT 12 CAMEROON 9 GHANA 5 ERITREA 2 TUNIS 2 ZIMBABWE 2 ANGOLA 1 KONGO 1 NAMIBIA 1 RUWANDA 1 SIERA LEON 1 TOGO 1 AMERICAS 38 USA 19 BRAZIL 7 CANADA 6 COLUMBIA 2 EQUADOR 1 GUATEMALA 1 MEXICO 1 VENESUELA 1 OCEANIA 3 AUSTRALIA 2 NEW ZEALAND 1 EUROPE 517 UKRAINE 143 DENMARK 5 GERMANY 66 CYPRUS 5 THE GEORGIA 65 NETHERLANDS 5 SWEDEN 41 FRANCE 5 RUSSIA 40 ALBANIA 4 LATVIA 26 GREECE 4 POLAND 24 ESTONIA 3 ITALY 22 AUSTRIA 2 SPAIN 13 CROATIA 1 FINLAND 10 MACEDONIA 1 UK 9 MALTA 1 NORWAY 8 PORTUGAL 1 ROMANIA 7 HUNGARY 1 IRELAND 5 Information source: ŠMM ITSC In red countries where Lithuanian embassy or a consulate is located

24 International students in VGTU (61 country in 2016/17) 1200 Degree-seeking students Exchange students

25 Study programs in English 2016/17 30% of the portfolio (case VGTU) Bachelor degree programs (240 ECTS) Building Energetics Business Management Civil Engineering Computer Engineering Economics Engineering Engineering Informatics Finance Engineering Information Systems Engineering Mechanics Engineering Mechatronics and Robotics Integrated degree programmes (300 ECTS) Aircraft Piloting Air Traffic Control Architecture Master degree programs (120 ECTS) Architecture Electrical Energetics Systems Engineering Electronics Engineering Environmental Protection Technology and Management Industrial Engineering and Innovation Management Information and Information Technologies Security Mechatronics (JDP* with Braunschweig Technical University) Mechanical Engineering Mechatronic Systems Structural Engineering Urban Engineering Information Systems Master s degree programs (90 ECTS) Business Management Economics Engineering Innovative Road and Bridge Engineering (JDP* with Riga Technical University) Real Estate Management (JDP* with Belorussian State Technological University) *Joint Degree Programme

26 VGTU marketing mix for international recruitment Digital marketing National platform Study in Lithuania Application and CRM system vgtu.dreamapply.com Listings in global and regional websites Webinars Social media Search engine optimization Analytics and tracking (microsites and landing pages) and leads nurturing User friendly website (mobile users) Constant web content update Multilingual approach where possible (website, posters, banners) Offline marketing Study in Lithuania programme: Fairs and tours (7 fairs in target countries per year) Sholarships for the best candidates Engaging partner institutions Recruitment agents Printed material International media advertising School visits Prie admission tests and interviews (face to face and virtual) International alumni testimonials and contribution to recruitment events

27 State supports international co-operation Action 2016 m. Support of degree students (for foreigners) (master students) EUR Support for international teachers EUR Bologna group actions

28 Exhibitions and fairs in 2015 Georgia (February 25) Brasil (March 9) Uzbekistan (March 30) Turkey (March 31) Emirates (April 14) Oman (April 18) Japan (May 12) USA (May 22) Azerbaijan (October 7)

29 Conclusions Focus on university core values, such as: academic integrity that links teaching, research and scholarship; business-friendly courses with employability appeal; the positive student experience on offer. Target communications at parents as well as students. Involve academics as much as possible; their enthusiasm can often bring big dividends. Highlight student testimony in university marketing materials. Make the most of social media's influence and reach.

Personnel. Staffing of the Agency's Secretariat. Report by the Director General

Personnel. Staffing of the Agency's Secretariat. Report by the Director General Board of Governors General Conference GOV/2017/38-GC(61)/18 Date: 2 August 2017 General Distribution Original: English For official use only Item 8(b)(i) of the Board's provisional agenda (GOV/2017/33)