Southern Methodist University Department of Intercollegiate Athletics

Transcription

1 Southern Methodist University Department of Intercollegiate Athletics Division I Athletics at a Research University Emerging Leaders Seminar May 2, 2014

2 OVERVIEW OF PRESENTATION I. Introduction II. III. IV. The Centennial Strategic Plan for SMU The Role of Athletics at SMU The SMU Advantage: Strategic Plan for Mustang Athletics V. Key Accomplishments for VI. VII. National Landscape Ask the AD

3 INTRODUCTION

4 Role of the AD

5 Role of the AD Align athletics with the mission and goals of the university Model the behaviors we want other to adopt Define reality and clarify roles/expectations/standards Develop strategies and solutions Get the right people doing the right things the right way at the right time Be accessible, visible, and accountable (doesn t hurt to be likable, too!) Ask What s on your mind and How can I help? (and then follow-through!) Communicate SMU s vision and invite others to participate Say Thank You

6 THE CENTENNIAL PLAN FOR SMU

7 SMU STRATEGIC PLAN Vision of SMU To create and impart knowledge that will shape citizens who contribute to their communities and lead their professions in a global society. Mission of SMU SMU s mission is to be a leading private institution of higher learning that expands knowledge through research and teaching. Among its faculty, students and staff, the University develops skills and cultivates principled thought and wisdom. The University is dedicated to the values of academic freedom and open inquiry and to its United Methodist heritage. The Goals of SMU To fulfill its mission the University strives for quality, innovation and continuous improvement as it pursues the following goals: Goal One: To enhance the academic quality and stature of the University. Goal Two: To improve teaching and learning. Goal Three: To strengthen scholarly research and creative achievement. Goal Four: To support and sustain student development and quality of life. Goal Five: To broaden global perspectives.

8 Goal Four, Objective Five Goal Four To support and sustain student development and quality of life Objective Five Strengthening of intercollegiate sports programs to be more nationally competitive

9 THE ROLE OF ATHLETICS AT SMU

10 Role of Athletics at SMU Support the Educational Mission of University Teach Lessons and Skill Sets Enhance the Campus Experience Invite the Community to Build a Relationship with SMU Celebrate People, Events and Achievements Create an Advantage for SMU/Members of SMU Community

11 SOUTHERN METHODIST UNIVERSITY DEPARTMENT OF ATHLETICS (as of May 2014) Christine Phelan Administrative Assistant Paul Rogers Faculty Athletics Representative SMU Board of Trustees Dr. R. Gerald Turner President Rick Hart Director of Athletics NCAA/American Athletic Conf. BOT Athletics Committee SMU Athletics Council FOOTBALL MEN S BASKETBALL WOMEN S BASKETBALL DENOTES EXECUTIVE STAFF DENOTES UNIVERSITY LIAISON Matt Roberts Deputy Director of Athletics DAY TO DAY OPERATIONS STRATEGIC PLANNING COMMUNITY ENGAGEMENT CONFERENCE LIAISON THIRD PARTY PARTNERSHIPS JUDICIAL AFFAIRS SPEICAL PROJECTS BOWL GAME PLANNING BASKETBALL POST SEASON LEARFIELD LIAISON SMU PDC Office Tom Buning Senior Associate AD Project Management & Risk Management Kurt Pottkotter Senior Associate AD Development SMU DEA Office Brad Sutton Senior Associate AD Marketing & Public Relations SMU DEA Office SMU Student Affairs Monique Holland Senior Associate AD SWA SMU Business & Finance Kris Lowe Senior Associate AD Finance & Internal Affairs SMU President s Office SMU Legal Affairs Kyle Conder Senior Associate AD Compliance SMU Provost s Office SMU Residential Life TBD Senior Associate AD Student Support Services SPORT ADMIN MBB LIAISON FOOTBALL LIAISON GAME OPERATIONS BUILDING MAINTENANCE FIELD MAINTENANCE FACILITY RENTAL SPORT ADMIN M/W TENNIS EQUESTRIAN EVENT MANAGEMENT CAPITAL PROJECTS SPORTS INFORMATION EQUIPMENT STRENGTH & CONDITIONING CRISIS PLANNING SPORT ADMIN M/W SOCCER SWIMMING/DIVING DEVELOPMENT MAJOR GIFTS MUSTANG CLUB PREMIUM SEATING CAR PROGRAM PLANE PROGRAM TRADE/GIK BOOSTER CLUBS LETTERMENS ASSOC SPECIAL EVENTS LEGENDS GROUP MEDIA SERVICES COMMUNICATIONS VIDEO SERVICES WEB SITE BRANDING LICENSING PUBLICATIONS MARKETING/PROMOTIONS FAN EXPERIENCE SPORT ADMIN M/W GOLF TRK/XC EQUITY & DIVERSITY POLICIES & PROCEDURES WELLNESS PROGRAMS COMMITTEES LIFE SKILLS PROGRAM SAAC SPORT ADMIN VOLLEYBALL ROWING WBB LIAISON FINANCIAL OPERATIONS BUSINESS OPERATIONS DEBT MANAGEMENT INTERNAL CONTROLS PERSONNEL/PAYROLL HUMAN RESOURCES INFO TECHNOLOGY DEPARTMENT TRAVEL CONTRACT OVERSIGHT REPORTING TICKET OFFICE COMPLIANCE GOVERNANCE CERTIFICATON RULES EDUCATION MONITORING ENFORCEMENT RECRUITING FINANCIAL AID ACADEMIC LIAISON ADMISSIONS ELIGIBILITY APR ALEC ADSA ACADEMIC SERVICES TUTORIAL PROGRAMS ACADEMIC COUNSELING LEARNING ASSISTANCE HOUSING LIAISON FOOD SERVICES LIAISON Kris Harris Assistant AD Facilities & Operations

12 Corporate Sponsors Band National Athletics Associations Athletics Staff Student-Athlete Parents SAAC International Recruiting Prospect Families Local Schools Mustang Club High School Coaches Licensing Partners Student- Athletes Prospects Pro Teams Fans C of C Club & AAU Coaches Nike Stakeholders Hotels & Restaurants Finance & Operations Car Program Campus Rec & Club Sports DEA Financial Aid Media Youth Sports Student Government Student Conduct Alumni Student Affairs Student Body Housing PDC LEC/ADSA Medical Community Faculty Athletics Council IT Faculty Senate International Programs Local Charities Law Enforcement Conference Staff Faith Community City Officials (Dallas, HP, UP) Vendors & Service Providers Admissions Greeks NCAA Local Private Clubs & Resorts Academic Affairs Conference Members Summer Camps HR & OED Government Food Services BOT Property Managers President Legal Affairs Parking & Traffic Book Store PEC Physical Plant Athletics Committee

13 Service Array 17 Sports 400+ Student-Athletes 16 Units Academic Athletic Social Academics Admissions/Eligibility Branding/Image Business & Finance Camps/Clinics Communications Compliance Conference Office Contracts/Negotiations Crisis Planning Development Emergency Management Equipment Event Operations Facilities Financial Aid Governance Housing Human Resources Information Technology Leadership Letterwinner s Association Life Skills Marketing/Promotions Media Meetings NCAA Nutrition Operations Personnel Policies and Procedures Public Relations Recruiting Revenue Generation Risk Management Scheduling Sponsorships Sports Medicine Stewardship Strategic Planning Strength & Conditioning Third-Party Partners Ticket Sales Travel Well-Being

14 An Investment in SMU Percent of Athletics Operating Budget to Total University Budget (FY13 Actuals): Revenues = 3.8% Expenses = 6.5% Difference = 2.7% Revenue Generation Tuition/Fees/Books/Housing Food Services Merchandising/Vending Parking Facilities Usage Ticket Sales Corporate Partnerships Private Support Guarantees Contracts Marketing/Image/Branding Print and Electronic Media Live Events Internet, Blogs, Talk Radio, etc. Community Service Local/Regional/National Visibility/Awareness Athletics Success Championship & Special Events Camps and Clinics Community Outreach & Participation Strategic Partnerships Alumni Engagement Donor Relations Campus Life Tradition Campus Culture College Experience Gathering Places School Spirit /Pride/Belonging Access and Diversity Minority/International Students First-Generation Students Access to Quality Education Financial Aid Life Skills/Experiences Engagement Beyond Classroom Personal Development Leadership Development Mentoring Career Placement Community Economic Impact Sense of Pride/Unity Connection to University Escape/ Normalcy Healthy Lifestyles Added Value

15 THE SMU ADVANTAGE: The Strategic Plan for Mustang Athletics

16 Tell me, I forget. Show me, I remember. Involve me, I understand.

17 Elements of the Planning Process Strategic Plan for SMU Athletics Overview of SMU s Centennial Strategic Plan The Role of SMU Athletics Vision, Mission, Values and Goals for SMU Athletics Objectives for Standards, Expectations and Special Statements Language of Leadership Recommended Reading Management, Accountability & Reporting Systems Manager s Action Planner (MAP Books) Weekly Reporting (QuickSheets) Regular Progress/Performance Reviews

18 Audiences for the Strategic Plan BOT Athletics Committee President Turner Provost, Vice Presidents and Deans Faculty Senate and Faculty Athletic Representative SMU Athletics Council Student Government Faculty, Staff and Students Athletics Staff & Coaches Student-Athletes Donors, Ticket Holders & Alumni Prospective Donors Former Student-Athletes Community Leaders

19 Benefits of the Planning Process Alignment & Collaboration w/president Turner and University Leaders Sets a Clear Direction for the Department of Athletics Establishes Performance Standards and Professional Code of Conduct Professional Management & Accountability Measures Facilitates Diversity and Inclusion Creates the Most-Effective Communication and Fundraising Tool

20 Protect and Preserve Our traditions who we are/what we stand for Focus on the Student-Athlete Recruit and retain quality people

21 Barriers to Success Culture trust, accountability, inclusiveness, consistency, transparency, plan Community Outreach marketing & promotions, visibility, service, events Sense of Team relationship, have each other s back, more we

22 Aspirant Qualities Pride with campus community we, team, family Academic and athletic excellence growth, reach, national model Leadership best people, care, right way

23 Vision for Mustang Athletics (What we aspire to do) In support of the University s Centennial Strategic Plan, we strive to strengthen our sports programs to be more nationally competitive in all that we do! We create an advantage for those we serve by providing opportunities for advancement, inspiring people to be their best, and celebrating diversity and inclusion. In support of the University s rise to national distinction, we represent Dallas and SMU with integrity and class.

24 Mission for Mustang Athletics (Why we exist) In alignment with the educational mission of the University, we engage the community in meaningful ways and develop the resources necessary to graduate Student-Leaders and pursue championships. Above all else, we prepare Students for life.

25 Values for Mustang Athletics (How we behave and don t behave) We advance our efforts with S.P.I.R.I.T. (to breathe into; urge upon; animate): Service We are here for others Passion We love what we do Integrity We do the right thing Respect We follow the Golden Rule Innovation We seek a better way Teamwork We are bound together

26 Goals for Mustang Athletics In fulfillment of our mission, we have established the following goals for SMU Athletics: Goal One Enhance Academic Quality and Student-Athlete Development To provide opportunities for Students to graduate with the knowledge and skills required to become productive citizens and leaders in their communities Goal Two Improve Student-Athlete Well-Being & Competitiveness To equip our Student-Athletes and athletics programs with the full array of support services in pursuit of Championships Goal Three Refine Resource Management Processes To effectively and efficiently acquire, manage and allocate our finite resources in support of the financial viability of the entire department Goal Four Broaden Community Engagement and Presence of SMU Brand To cultivate enduring relationships and lasting memories with the Community by promoting the people, achievements and events associated with SMU Goal Five Promote a Best Practice, Forward-Thinking Mindset To develop our people, and professionally manage all elements of our program, in support of SMU s rise to national distinction

27 KEY ACCOMPLISHMENTS

28 APR ( Multi-Year Scores) Graduation Success Rate of 83% (2006 Cohort)

29 Academic Highlights 64 Student Athletes expected to graduate Spring/Summer student-athletes recognized at university Honors Convocation: Mallory Baum (Women's Soccer) University Honors Program Caroline Daly (Volleyball) Distinguished Marketing Major Julianna Fischer (Equestrian) Phi Beta Kappa Trevor Hubbard (Men's Soccer) Tau Sigma Ryan Koops (Men's Swimming) Hamilton Undergraduate Research Scholar Nate Lammons (Men's Tennis) Tau Beta Pi Jordan Newman (Women's Swimming) Phi Beta Kappa Julianne Scheidler (Volleyball) Mortar Board Will Smith (Men's Soccer) Beta Gamma Sigma Mitchell Towne (Men's Swimming) Philip H. Solomon Award in World Languages and Literatures: Latin

30 Personal Development Freshmen Ponies 2 Stangs Transition Seminar Series (Transitioning to College, Personal Branding, Financial Literacy, Diversity and Inclusion, and Leadership) Juniors and Seniors Etiquette Dinner (Dining Etiquette, Dressing for Success, Proper Handshakes and Introductions)

31 Career Development Resume & Networking Workshops Fall and Spring Career Athletes Web-based Service Career Fair February 25, 2014 (200+ Student-Athletes; 25+ employers)

32 Community Service Mustang Student-Athletes have logged 2,340 community service hours in : Reading in DISD elementary schools SAAC s Fall Festival Sports Clinics Dallas Community

33 Conference Championships Men s Golf Bryson Dechambeau claims individual title Indoor Track & Field Competitive Success First indoor crown in program history Women s Golfer Jenny Haglund claims individual title Post-Season Success Men s BB No. 1 seed NIT; Reached Championship game Women s BB first-round WNIT win Women s Golf places third at 2014 AAC Championships Men s & Women s Swimming/Diving second at AAC Championships; Women 20 th at NCAAs Women s Equestrian reaches NCEAC Quarterfinals

34 SMU AAC Standings Conference Finish Post-Season Awards Football 6 th Two All-AAC M. Basketball 4 th NIT Runner-Up Two All-AAC W. Basketball 5 th WNIT 2 nd Round Two All-AAC M. Soccer 7 th W. Soccer 8 th Two All-AAC W. Cross Country 1 st NCAA Championships - 31 st Six All-AAC W. Indoor Track 1 st Three Champs/Eight All-AAC W. Outdoor Track May 8-10 TBD TBD M. Golf 1 st NCAA Regionals Medalist/All-AAC TBD W. Golf 3 rd NCAA Regionals Medalist/1 All-AAC M. Swimming 2 nd Three Champs/11 All-AAC W. Swimming 2 nd NCAA Championships - 20 th Six AAs/Four Champs/Nine All-AAC M. Tennis 5 th Two All-AAC W. Tennis 6 th One All-AAC W. Rowing May 18 TBD TBD W. Volleyball 2 nd Five All-AAC

35 Mustang Club Participation 2,900 2,850 2,800 2,750 2,700 2,650 2,600 2,550 2,500 2,450 2,849 2,839* 2,804 2,646 2, *As of 4/25/14

36 Football Season Ticket Sales 12,000 10,803 10,000 8,000 7,608 6,970 8,743 7,337 6,000 4,000 2, * As of 4/25/14

37 Men s Basketball Season Ticket Sales 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, ,899 3,704 1, * As of 4/22/14

38 Moody Madness a Record Breaking Season New season attendance record of 107,412 (was 101,296 in ) Sold out 9 of 13 games in Moody Coliseum this season

39 Community Engagement Mustang Club Donors Celebrate NIT in NYC 450+ Donors and fans attend pre-game event Tuesday in NYC 600+ Donors and fans attend pre-game event Thursday in NYC Enthusiastic response from NYC Alumni Chapter and Mustang fans across the northeast

40 NATIONAL LANDSCAPE

41 The (Evolving) Collegiate Model Governance Reform Permissive Autonomy Cost of Attendance Student-Athlete Unionization Enforcement Process and Head Coach Control Academic Standards Revenue Generation Conference Landscape Alignment with Educational Mission

42 ASK THE AD

43 I. Introduction Review of Presentation II. III. IV. The Centennial Strategic Plan for SMU The Role of Athletics at SMU The SMU Advantage: Strategic Plan for Mustang Athletics V. Key Accomplishments for VI. VII. National Landscape Ask the AD