The Alexander von Humboldt Foundation: Classic alumni instruments, new web 2.0 tools, and the new role of alumni for strategic marketing

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1 The Alexander von Humboldt Foundation: Classic alumni instruments, new web 2.0 tools, and the new role of alumni for strategic marketing Dr. Barbara Sheldon 8 May 2012

Our portfolio The heart of the Foundation: Humboldt Research Fellowships for postdocs and experienced researchers Involving the masterminds: Humboldt Research Awards for leading scholars from abroad

2 Our portfolio The heart of the Foundation: Humboldt Research Fellowships for postdocs and experienced researchers Involving the masterminds: Humboldt Research Awards for leading scholars from abroad Hiring leading figures of science and humanities: Alexander von Humboldt Professorship and Sofja Kovalevskaja Award for competitive package deals A lifelong network: Sponsorship of Alumni-relations Shaping the conditions of Internationalisation: Advisory services and policy competitions

Sponsorship individual and personal sponsorship for foreign and German top-flight academics to collaborate with specialist colleagues more than 800 prestigious research fellowships and awards

3 Sponsorship individual and personal sponsorship for foreign and German top-flight academics to collaborate with specialist colleagues more than 800 prestigious research fellowships and awards annually flexible sponsorship options for different career stages individual and personal mentoring for those sponsored and their families the success rate for applications and nominations is between 30% and 40%

4 The key sponsorship programmes at a glance Origin academics from abroad (inbound) academics from Germany (outbound) Career stages Postdoctoral researcher (up to 4 years after completion of doctorate) Junior research group leader (up to 6 years after completion of doctorate) Experienced researcher (up to 12 years after completion of doctorate) (up to 18 years after completion of doctorate) Internationally renowned academic Humboldt Research Fellowship Georg Forster Research Fellowship Sofja Kovalevskaja Award Humboldt Research Fellowship Georg Forster Research Fellowship Friedrich Wilhelm Bessel Research Award Humboldt Research Award Max Planck Research Award Alexander von Humboldt Professorship Feodor Lynen Research Fellowship Feodor Lynen Research Fellowship

5 Finanzierung der Humboldt-Stiftung Etat 2011: ca. 101,0 Mio. Euro zu rund 96 % aus Bundesmitteln finanziert BMZ 5,2% BMU 1,3% andere 4,9% AA 36,7% BMBF 51,9% AA: BMBF: BMZ: BMU: Auswärtiges Amt Bundesministerium für Bildung und Forschung Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung Bundesministerium für Umwelt, Naturschutz und Reaktorsicherheit

Networks of the Knowledge Elite The Humboldt Network: 23,000 scientists and scholars from all disciplines in more than 130 countries in the world (40

6 Networks of the Knowledge Elite The Humboldt Network: 23,000 scientists and scholars from all disciplines in more than 130 countries in the world (40 Nobel Prize winners) Unique specialist and private network Life-long sponsorship in the Network Programme More than 130 Humboldt Associations worldwide

Germany ( Lynen ) Research group linkage programme Equipment-, book-

7 Alumni Sponsorship Renewed research stays (up to 3 months) Short term visits by scholars from Germany Long term stays by scholars from Germany ( Lynen ) Research group linkage programme Equipment-, book- and printing grants Colloquia abroad Humboldt Kollegs Humboldt- Associations

8 Humboldt Alumni Award for Innovative Network Initiatives The idea to establish an incentive for new initiatives by Humboldt Alumni The aim to contribute to sustainable academic links Assessment criteria originality of initiatives beyond existing instruments the integration of scholars and scientist beyond the Humboldt Network Sustainability, contribution to mutual understanding Funding amount up to 25,000 Euro; 3 awards anually

9 Network Sponsorship Humboldt Network Online search and find Humboldtians electronically Humboldtians update their own data online Bibliographia Humboldtiana publicly accessible

10 Research in Germany A communication strategy to promote innovation and research in Germany

11 Project activities of the four cooperating partners The Humboldt Foundation establishes a cross-organisational network of research alumni and invites German universities to develop best practice models for an active cooperation with their research alumni. The German Academic Exchange Service focuses on media work addressing all target groups for the entire project. The Deutsche Forschungsgemeinschaft establishes cross-organisational event formats to (re-)recruit top researchers. As part of the "German High Tech Champions" marketing campaign the Fraunhofer-Gesellschaft will open up international R&D markets for German universities and non-university research institutions.

Project activities of the Alexander von Humboldt Foundation Activity 1:

the staff of German funding organisations Activity 2: Sponsorship programmes

support Germany s international research marketing Activity 3: Web-based

12 Project activities of the Alexander von Humboldt Foundation Activity 1: Networking conferences for research alumni Activity 5: Training events for the staff of German funding organisations Activity 2: Sponsorship programmes for research alumni Cross-organisational network of research alumni to support Germany s international research marketing Activity 3: Web-based platform for research alumni Activity 4: Ideas competition Research alumni of German universities

Ideas competition Research alumni of German universities :

convincing concepts for active, sustainable cooperation

13 Ideas competition Research alumni of German universities : Launch of the 2nd round! Target group: German universities hosting international researchers Aim: Encourage universities to develop convincing concepts for active, sustainable cooperation with their research alumni Award amount: 3 awardees will receive up to 130,000 EUR each Deadline: July 12, 2012

Contact Alexander von Humboldt Foundation Jean-Paul-Straße 12 53173 Bonn

14 Contact Alexander von Humboldt Foundation Jean-Paul-Straße Bonn Germany Tel: Fax:

Exzellenz verbindet be part of a worldwide network

Exzellenz verbindet be part of a worldwide network Dr. Katrin Amian Head of Division North America, Australia, New Zealand, Oceania November 21, 2017 Auckland Overview The Alexander von Humboldt Foundation