Identity guidelines. June 2012 Version 2.0

Transcription

1 Identity guidelines June 2012 Version 2.0

2 Contents 1 Introduction ii About the NIHR 1 2 NIHR identity 8 Communications approach 8 The NIHR logotype 9 Typefaces 15 NIHR colour palette 16 Photographs and images 19 Using words 23 3 Applications 26 Websites 27 Publications 34 Publishing research findings 41 Press releases 43 Stationery 46 Signage 50 Events and conferences 52 Merchandising 58 Advertising 59 Videos 61 4 Language, format and punctuation style guide 62 5 Communication protocol 70 Contacting Department of Health officials and Government ministers 70 Social media and digital engagement 71 Libel, defamation, copyright and data protection 72 6 Additional information for researchers 73 Acknowledging NIHR funding 73 7 Resources 76 8 Contacts 77 NIHR Identity Guidelines i

3 1 Introduction The National Institute for Health Research (NIHR) is a large, multi-faceted and nationally distributed organisation. Together, NIHR people, facilities and systems represent the most integrated clinical research system in the world, driving research from bench to bedside for the benefit of patients. The NIHR receives investment from the Government and taxpayers and must, in return, provide the confidence required for that investment to continue. One way of doing this is to maximise the awareness and impact of the NIHR and its investments through consistent and correct use of the NIHR identity for all communications. The NIHR identity guidelines have been developed to ensure there is consistency for all communications produced by the NIHR and to support everyone working within the NIHR when developing and issuing communications. Everyone who works within the NIHR, as well as researchers who receive NIHR funding and support, should use the guidelines. Application will create unity and help build a stronger, more recognisable NIHR brand both within the research community and with patients and the public, industry and charities. The guidelines provide details on how to use the NIHR logo and design, as well as setting out how to apply the guidelines in practice. ii NIHR Identity Guidelines

4 About the NIHR The NIHR was established in April 2006 to provide the framework through which the Department of Health can position, maintain and manage the research, research staff and research infrastructure of the NHS in England as a national research facility. Vision To improve the health and wealth of the nation through research. Mission To maintain a health research system in which the NHS supports outstanding individuals working in world-class facilities, conducting leading-edge research focused on the needs of patients and the public. Our goals Establish the NHS as an internationally recognised centre of research excellence. Attract, develop and retain the best research professionals to conduct people-based research. Commission research focused on improving health and social care. Strengthen and streamline systems for research management and governance. Act as sound custodians of public money for the public good. Strategic priorities Transform research in the NHS. Increase the volume of applied health research, and opportunities to participate in it, for the benefit of patients and the public. Promote and protect the interests of patients and the public in health research. Drive faster translation of basic science discoveries into tangible benefits for patients. Develop and support the people who conduct and contribute to applied health research. Maximise the research potential of the NHS to contribute to the economic growth of the country through the life-sciences industries. NIHR Identity Guidelines 1

5 Principles and purpose The NIHR is committed to health, public health and social care research focused on the needs of patients and the public. Our guiding principles are to be: transparent competitive high quality cost effective focused on delivery. 2 NIHR Identity Guidelines

6 Structure The NIHR manages its health research activities through four main work strands: NIHR Research: commissioning and funding research NIHR Infrastructure: providing the facilities and people for a thriving research environment NIHR Faculty: supporting the individuals carrying out and participating in research NIHR Systems: creating unified, streamlined and simple knowledge-management systems. NIHR Structure as of May 2012 The Dementias and Neurodegenerative Diseases Research Network (DeNDRoN) (x6 local networks) Diabetes Research Network (DRN) (x8 local networks) Medicines for Children Research Network (MCRN) (x6 local networks) Mental Health Research Network (MHRN) (x8 local networks) Cancer Research Network (NCRN) (x32 local networks) Primary Care Research Network (PCRN) (x8 local networks) Stroke Research Network (SRN) (x8 local networks) Comprehensive Clinical Research Network (CCRN) (x25 local networks) Senior Investigators Leadership Support and Development Programme Faculty NIHR Trainees Coordinating Centre NIHR Central Commissioning Facility Investigators Trainees Associates Integrated Academic Training Programme Fellowships Programme Research Methods Programmes Clinical Academic Training Programme for Nurses, Midwives and Allied Health Professions in partnership with the Chief Nursing Officer Healthcare Scientists Programme, in partnership with the Chief Scientific Officer Clinical Trials Fellowships. Knowledge Mobilisation Fellowships Research Professorships NIHR Clinical Research Network Coordinating Centre Clinical Research Facilities (NCRFs) for Experimental Medicine (currently x4; x19 from 1 Sep 12) Clinical Research Facilities (CRFs) in England joint funded by NIHR and UK Clinical Research Collaboration (x11, until 31 Aug 12) Experimental Cancer Medicine Centres (ECMCs) in England, funded in partnership with Cancer Research UK (x14) NIHR Office for Clinical Research Infrastructure Translational Research Partnerships (x2) NIHR Central Commissioning Facility Biomedical Research Centres (BRCs) (x11) Biomedical Research Units (BRUs) (x20) Patient Safety & Service Quality Research Centres (x2 until 31 Jul 12) Patient Safety Translational Research Centres (PSTRC) (x2 from 1 Aug 12) NIHR Collaborations for Leadership in Applied Health Research and Care (CLAHRCs) (x9) Clinical Research Networks Clinical Research Facilities, Centres and Units Infrastructure Research Information NIHR IS Function UK Clinical Trials Gateway Clinical Practice Research Datalink # Coordinated System for gaining NHS Permission (NIHR CSP) Universities NHS Trusts Patients and Public Systems Research Governance Research NIHR Research Support Services Research Passport Human Resource Good Practice Scheme Research Programmes Research Schools UK Cochrane Centre Centre for Reviews and Dissemination Horizon Scanning Centre INVOLVE NIHR Evaluation, Trials and Studies Coordinating Centre NIHR Central Commissioning Facility Cochrane Review Groups Health Technology Assessment (HTA) Programme Public Health Research (PHR) Programme Health Service & Delivery Research (HS&DR) Programme* Technology Assessment Review Efficacy and Mechanism Evaluation (EME) Programme* Clinical Trials Units (CTUs) (x21)** Research for Patient Benefit Programme Programme Grants for Applied Research Programme Development Grants Invention for Innovation (i4i) Programme Healthcare Technology Co-operatives School for Primary Care Research School for Social Care Research School for Public Health Research Centre for Surgical Reconstruction and Microbiology ~ Research Design Services (RDS) (x10) Legend: NIHR Coordinating Centres * Partnership Programme part funded by the MRC and the NIHR ~ Joint funding initiative by the NIHR and MoD. Partnership initiatives ** Joint support funding initiative by the NIHR and MRC # In partnership with the MHRA Delivered by the Ashridge Business School NIHR Identity Guidelines 3

7 Research programmes The NIHR has a comprehensive range of research programmes in both commissioned and response mode. They offer a focused source of funding for researchers with the aim of improving health and care by providing evidence to inform clinical professionals, NHS managers, patients and the public, and where appropriate, policy makers. The NIHR s research programmes are managed through two of the co ordinating centres. The NIHR Evaluation, Trials and Studies Coordinating Centre (NETSCC) manages: Health Technology Assessment (HTA) Programme Public Health Research (PHR) Programme Health Services and Delivery Research (HS&DR) Programme Efficacy and Mechanism Evaluation (EME) Programme Systematic Review programmes Cochrane Review Groups and Technology Assessment Review Teams. The NIHR Central Commissioning Facility (CCF) manages: Programme Grants for Applied Research (PGfAR) Research for Patient Benefit (RfPB) Programme Invention for Innovation (i4i) Programme. Research schools The NIHR supports national research schools that bring together top academics and practitioners to conduct leading-edge research to benefit patients. The purpose of the schools is to increase the evidence base for effective practice by: conducting research to increase the volume and quality of reliable and relevant evidence; and creating an environment where first-class applied research can thrive, focused on the needs of the public. School for Primary Care Research (SPCR) School for Social Care Research (SSCR) School for Public Health Research (SPHR). Centre for Surgical Reconstruction and Microbiology The NIHR brings both military and civilian trauma surgeons and scientists together to share advanced clinical practice in the battlefield and innovation in medical research to benefit all trauma patients in the NHS at an early stage of injury. The Centre for Surgical Reconstruction and Microbiology (CSRM) is a partnership between the NIHR, the Ministry of Defence, University Hospitals Birmingham and the University of Birmingham. Research Design Service The Research Design Service (RDS) provides support for health and social care researchers to develop and design high-quality research proposals for submission to NIHR and other national, peer-reviewed competitions. 4 NIHR Identity Guidelines

8 Infrastructure The NIHR provides the support and facilities the NHS needs for first-class research by funding a range of infrastructure facilities. NIHR infrastructure includes the following: The NIHR Central Commissioning Facility manages: Biomedical Research Centres (BRCs) Biomedical Research Units (BRUs) Patient Safety Translational Research Centres (PSTRCs) Clinical Research Facilities (CRFs) for Experimental Medicine Experimental Cancer Medicine Centres (ECMCs) Collaborations for Leadership in Applied Health Research and Care (CLAHRCs) Healthcare Technology Co-operatives (HTCs) Translational Research Partnerships (TRPs) Dementia Translation Research Collaboration. The NIHR Clinical Research Network led by its Coordinating Centre (CRNCC) supports the set-up and timely delivery of commercial and non-commercial studies in the NHS in England. This includes advice on study feasibility, streamlined NHS permissions and effective patient recruitment. The networks are: Cancer (NCRN) Stroke (SRN) Mental Health (MHRN) Diabetes (DRN) Medicines for Children (MCRN) Dementias and Neurodegenerative Diseases (DenDRoN) Primary Care (PCRN) Comprehensive Clinical (CCRN). Faculty The NIHR Faculty aims to bring together and support the growing NIHR community of health research professionals, including clinical and support staff from all relevant professional backgrounds. The NIHR Faculty has four categories of membership: Senior Investigators, Investigators, Associates and Trainees. The Faculty also provides a range of research training and career development programmes to provide support for the academic training paths of all health care professionals and other key disciplines involved in health and social care research. The NIHR Trainees Coordinating Centre (TCC) manages: Integrated Academic Training (IAT) Programme for Doctors and Dentists Clinical Academic Training (CAT) Programme for Nurses, Midwives and Allied Health Professions in partnership with the Chief Nursing Officer Healthcare Scientists (HS) Programme, in partnership with the Chief Scientific Officer Fellowships Programme NIHR Identity Guidelines 5

9 Research Methods Programme (RMP) Clinical Trials (CTs) Fellowships Knowledge Mobilisation (KM) Fellowships Research Professorships. The Leadership Support and Development Programme (LS&DP), delivered by the Ashridge Business School, provides support and development for leaders across NIHR, at different career stages. Systems The NIHR works with research partners to strengthen and streamline systems for research management and governance through a number of initiatives: Coordinated System for gaining NHS Permission (CSP) Research Passport (RPs) Research Support Services (RSS) UK Clinical Trials Gateway (UKCTG) Information Systems, including the NIHR Portal Clinical Practice Research Datalink (CPRD), in partnership with the Medicines and Healthcare products Regulatory Agency (MHRA). Other There are a number of other NIHR-funded initiatives: Horizon Scanning Centre (HSC) Centre for Reviews and Dissemination (CRD) UK Cochrane Centre, Cochrane Review Groups (CRGs) INVOLVE Office for Clinical Research Infrastructure (NOCRI). Communications approval Given the NIHR s complex, multi-faceted, nationally distributed organisation, a communications structure for dealing with approvals and liaison for communications between the many parts of the NIHR has been developed and approved. The diagram on the following page illustrates NIHR communications approval and liaison routes across the distributed structure and should be followed by communications teams and individuals. 6 NIHR Identity Guidelines

10 NIHR communications approval and liaison routes NIHR communications approval and liaison routes Department of Health NIHR HSC NIHR CRD NIHR INVOLVE NETSCC NIHR CCF NOCRI NIHR CRNCC NIHR IS NIHR TCC NIHR ECMs CRUK HTA HS&DR PHR EME TARs CRGs JLA PSP BRCs BRUs PSTRCs CLAHRCs HTCs CRFs RDS TRPs NCRN DenDRoN SRN MHRN DRN MCRN PCRN CCRN CSP RPs RSS UKCTG Portal CPRD MHRA IATP CATP HSP RMP CT Fellowships KM Fellowships Professorships L&DP ABS RfPB i4i PGAR CLRNs SPCR SSCR SPHR SRMRC MoD NIHR Identity Guidelines 7

11 2 NIHR identity Communications approach The NIHR identity has been approved as part of the NHS brand, one of the most recognisable and trusted brands in the country. The NHS brand resonates strongly with patients and the public and the use of it by the NIHR provides reassurance that our work is credible, ethical and will protect their rights and dignity. New brands cannot compete and so all NIHR-funded communications must comply with these guidelines, developed under the auspices of the NHS. Own brands are not permitted. NIHR communications must reflect NHS values of caring for the health of the nation and of professionalism, efficiency, transparency, value for money, equality and, increasingly, choice and responsiveness. All NIHR communications must be: cost effective clear, open and honest written in plain, straightforward English that is easy to understand accessible to a wide audience up to date, accurate and consistent inclusive and not discriminate against any individual or group of people meet the needs of our stakeholders. Any type of communication issued by any part of the NIHR should be able to demonstrate that it provides good value for money. 8 NIHR Identity Guidelines

12 The NIHR logotype The NIHR logotype has been created using the NHS brand guidelines and is approved for NIHR use by the NHS Branding Team. The NHS national lozenge is the cornerstone of the NHS brand. It is the signature of the NHS and signals NHS ownership of a service or message. It must be used consistently and correctly. All organisations that serve the NHS have logotypes based around the NHS national lozenge. The NIHR logotype is made up of: the NHS national lozenge the name: National Institute for Health Research. The NIHR logotype is the single most important element of the NIHR identity. In any application, the NIHR logotype should always be legible, prominent and unobstructed. This is essential to strengthen the identity. The NHS branding policy does not permit individual NIHR initiative logos to be created or used. NIHR Identity Guidelines 9

13 Position The NIHR logotype should be positioned in the top right corner of the page in all communications owned or endorsed by the NIHR. Exception: Communications reporting research findings should not include the NIHR logotype in the top right corner. Please see the Applications section (p26) for detailed guidance. Exclusion zone The exclusion zone is the area around the logo that should always be kept clear. To ensure that the NIHR logotype remains clear and has impact, nothing should ever appear inside the exclusion zone. No other graphic or typography should appear within it. This clear space (X) is proportional and is defined as the height of the NHS logo. NIHR logotype illustrating the exclusion zone. X X X 8.5mm X exclusion zone 10 NIHR Identity Guidelines

14 NIHR logotype sizes On standard size formats, such as A4, A5, DL and others, the NIHR logotype size should be as follows (where X is the height of the NHS logo): A4: X = 8.5mm A3: X = 12.5mm A5 and DL: X = 6mm Business cards: X = 4.25mm To ensure visibility, readability and accessibility, the NIHR logotype should never be used smaller than the size used on business cards. Recommended sizes X A4 210x297mm X = 8.5mm A3 297x420mm X = 12.5mm A2 420x594mm X = 17mm Business card X = X = 4.25mm A6 105x148mm X = 5mm DL 99x210mm X = 6mm A5 148x210mm X = 6mm 210x210mm X = 8.5mm Further guidance for using the NIHR logotype can be found in the Applications section (p26), which includes guidance for stationery (p46). NIHR Identity Guidelines 11

15 NIHR logotype files The NIHR logotype must never be recreated or altered in any way. Only the original digital graphic files of the NIHR logotype should be used. The NIHR logotype files are supplied in colour, in white, and in black. The colour files have the letters Col towards the end of the file name, the white files have Rev, and the black files have Blk. The colour and black logotypes are supplied in three file formats: JPEG (Joint Photographic Experts Group), EPS (Encapsulated PostScript) and TIFF (Tagged Image File Format). The white logotype is available only in the EPS format. The file formats are independent of fonts, and do not require the Frutiger fonts to be installed on your computer. These files are supplied as stand-alone images, which are not designed to be opened by double-clicking on the icon. They should be imported into applications (e.g. Microsoft Word) and then resized and positioned as required. The logotypes available to download are the correct size for use on an A4 document. See NIHR logotype sizes (p11). Using the files JPEG files are for general office use and can be imported into most computer programs, such as Microsoft Word, PowerPoint and Excel. JPEG files will degrade if enlarged, whereas reducing them is fine. EPS are high-resolution files used for the production of high-quality artwork for print and design programs such as QuarkXpress, Adobe InDesign or Adobe Illustrator. They are vector format files, which means that they can be increased in size without loss of definition. EPS files should therefore be used if a large logotype is needed. The white EPS file has a transparent background and may be used in page layout programs where a reversed-out logotype is required. TIFF files are used for producing graphics, in publications and online. Instructions on how to import JPEG files into Microsoft Office applications From the menu bar at the top of your computer application (e.g. Microsoft Word), select INSERT > PICTURE > FROM FILE. Then navigate to the folder or disc where the logos are stored, and select the desired file for insertion. 12 NIHR Identity Guidelines

16 To change the size of the image, make sure the logo is selected by clicking on it. Then go to the menu bar at the top of your computer application and select FORMAT > PICTURE > SIZE and change the size. Please ensure that Lock aspect ratio and Relative to original picture size are both selected. This will guarantee that the NIHR logotype is not distorted in any way. Where do I get the NIHR logotype files? The NIHR logotype files are available to be downloaded for use from the NIHR Portal or via the co ordinating centres. See Resources section (p76). Remember, the NIHR logotype is a registered trademark. If you are in any doubt about its use, wish to use the logotype in any other way, are downloading it to pass on to a third party, or have any other questions, please contact us for advice. See the Contacts section (p77). Using the NIHR logotype with non-nhs partner brands The NIHR works with many other organisations that carry out health research. When working in partnership, the NIHR logotype should be in equal proportion to the logo of its partners. When the NIHR is leading, the logotype should be positioned in the top right-hand corner of communications, and the partner logo on the left-hand side. Where the NIHR is a secondary partner, the NIHR logotype can be positioned in the bottom right corner. When working with several partners, all the logos can be placed either at the top or at the bottom of the publication. Further guidance on how to use the NIHR logotype when working with partner organisations can be found in the Applications section (p26). 3 3 Frontiers in Transplantation: Clinical Excellence Through Innovation 8-9 September 2011 Biomedical Research Centre, 16 th Floor, Guy s Hospital, London A two-day course for scientists and clinicians interested in translational transplantation biology This course will cover recent developments in basic transplantation immunology alongside the latest cutting-edge clinical research. We will focus on the bench-tobedside strategies being pursued within the MRC Centre for Transplantation at Guy s Hospital and King s College London. SPEAKERS: Dr Varuna Aluvihare (KCL) Professor Giovanna Lombardi (KCL) Professor Anthony Dorling (KCL) Professor Graham Lord (KCL) Mr Martin Drage (GSTT) Mr Nizam Mamode (GSTT) Professor Peter Friend (University of Professor Randolph Noelle (KCL) Oxford) Professor Steven Sacks (KCL) Professor Bernhard Hering (University of Dr Richard Smith (KCL) Minnesota, USA) Dr Timothy Tree (KCL) Dr Maria Hernandez-Fuentes (KCL) Dr Robert Vaughan (KCL) Professor Robert Lechler (KCL) Guidance for the Tripartite model Clinical Trial Agreement for Pharmaceutical and Biopharmaceutical Industry sponsored research in NHS Hospitals managed by Contract Research Organisations (CRO mcta, 2011 version) For more information on the programme, fees or to register your interest, please contact: mrccentre@kcl.ac.uk Guy s and St Thomas NHS Foundation Trust and King s College London s comprehensive Biomedical Research Centre Working together to deliver better health through research NIHR Identity Guidelines 13

17 Using the NIHR logotype with other NHS organisations NHS branding policy states that the NHS national lozenge may contracted by industry. appear only once on a single page. This ensures that the impact of the NHS logo is not diluted by duplication. When the NIHR leads on joint publications with other NHS their care; and be used only in contract clinical national organisations, such as the Health Research Authority, The mcia is not designed for use in the NIHR logotype should be positioned in the top right collaborative clinical corner research. Model agreements for use in collaborative of the front cover, and a relationship statement on the development. trials_agreement.aspx bottom; the partner logos can be placed either inside or on the back cover of the publication. NIHR research initiatives hosted in NHS organisations cannot use the logo of their host NHS organisation on the same page as the NIHR logotype. Detailed guidance on how to use the NIHR logotype when working with NHS organisations can be found in the Applications section (p26). Dos and don ts Reducing bureaucracy The model Clinical Investigation Agreement (mcia) is a government-led initiative to reduce bureaucracy in study set-up procedures. Produced by the UK health departments with the Association of British Healthcare Industries (ABHI), the mcia is endorsed by representatives of industry, NHS trusts and universities. The mcia should be used in unmodified format in clinical research of medical technologies, sponsored and The mcia is designed specifically to: speed up the initiation of studies and reduce costs by avoiding the need for site-by-site review and the negotiation of individual clinical investigation agreements; provide assurance that appropriate arrangements are in place to protect both patients and the trusts responsible for investigations carried out in NHS hospitals. clinical research are being considered for 3 Our commitment to industry The Healthcare Industries Task Force (HITF) was an important initiative between the UK government and the healthcare products industry. HITF recommended building R&D capacity and streamlining the regulatory and governance processes involved in research conducted in the NHS, in order to improve the environment for the medical technology and healthcare industries. This environment of partnership working continues and cements our commitment to working closely with the medical technology industry to listen to concerns and to deliver research services that meet the needs of both the global and national industry providers. Crown copyright p 1k November 08 (xxx) Produced by COI for the Department of Health Back cover Improving the UK clinical research environment for the medical technology industry delivering clinical research services meeting your needs This leaflet has been produced jointly by the National Institute for Health Research, the Medicines and Healthcare products Regulatory Agency and the National Research Ethics Service. It explains recent changes in the UK health research environment that will benefit the medical technologies industries. Front cover Do: make sure you use the NIHR logotype consistently and correctly only use original digital graphic files and import them into the software application, e.g. Microsoft Word keep the exclusion zone clear use the right size NIHR logotype ensure the NIHR logotype is in equal proportion to the logos of research partners. Don t: alter the NIHR logotype in any way add other graphics or typography within the exclusion zone use the NIHR logotype with another NHS logo on a single page create new logos. Placement of NIHR logotype on publications, top right corner. 3 3 Do not add any typography, including initiative names, under the NIHR logotype. 8 8 Embedding Health Research National Institute for Health Research Annual Report 2009/10 School for Social Care Research Supporting the future of social care through research Annual Report 2010/11 Improving the evidence base for adult social care practice in England Clinical Academic Training Pathway for Nurses, Midwives and Allied Health Professions Clinical academic training supports clinical academic careers for nurses, midwives and allied health professionals under this scheme established in collaboration with the Chief Nursing Officer for England, the Economic and Social Research Council and the Higher Education Funding Council for England. The Clinical Academic Training Pathway offers four levels of integrated training: Masters in Research (MRes) or Masters in Clinical Research Doctorate Research (not professional doctorate) Clinical Lectureship Senior Academic Clinical Lectureship. NIHR Research Methods Programme The NIHR supports the development of individuals with expertise in statistics, clinical trials, health economics, operational research and modelling through its Research Methods Programme. This has involved providing funding to academic departments with research expertise in statistics or economics to undertake research relevant to the NIHR. The NIHR also supports talented individuals with interests in research methods through its Research Methods Fellowships and Internships scheme. Capacity development in research methods Building capacity in the is also supported by the NIHR through its funding research of Masters workforce Studentships in Health Economics and Medical Statistics. Research Capacity Development NIHR Fellowships NIHR Integrated Academic Training Clinical Academic Training Pathway NIHR Research Methods Programme NIHR Clinician Scientists NIHR/CSO Healthcare Scientist Fellowships The National Institute for Health Research The NIHR is building a vibrant and world-class research environment in England. It is: Establishing the NHS as an internationally April 2012 recognised centre of research excellence Commissioning research focused on improving health and social care CLAHRC News Events Attracting, developing and retaining the Keep up to date with best research professionals Systems to Modelling carry and out Simulation Knowledge Sharing Event upcoming events people-based research The first inter-clahrc knowledge sharing event on systems modelling and simulation Strengthening and streamlining was successfully systems held in Cambridge on 19 and 20 March. for research The event was jointly organised by the NIHR CLAHRCs for Cambridgeshire and Peterborough and the South West Peninsula with support from the NHS Confederation. The aim Acting as a sound custodian Cambridge Institute of Public Health was to explore of public how systems money modelling and si mulation can help support the implemention of research-based improvements in healthcare Showcase Day, 2nd May, Cambridge for public good. services. Click here for more information. Over the 1.5 days delegates were able to discuss specific examples of modelling tools Visit the NIHR website at HSRN Symposium: Delivering better in health improvement initiatives, explore good practice and exchange ideas about how health services to improve understanding and use of these tools in the NHS th June, Manchester Central Contact Details for the Click here to book your place. The NIHR participants TCC have expressed interest in st aying in touch and the organisers plan to NIHR Trainees Coordinating use this as Centre an active special interest group within the NIHR CLAHRCs. The follow up event in Exeter, which is currently under disc ussion, promises to be an even more exciting opportunity for all interested stakeholders in this growing area of research that 25-26th June, University of St Andrews Social Dimensions of Health Institute Leeds Innovation Centre seems very relevant and timely in view of cu rrent political and economic realities in the Click here for more information. 103 Clarendon Road United Kingdom and beyond. Leeds LS2 9DF 18th International Network for Psychiatric Nursing Research conference Tel: Website: through the ages Research Capacity September 2012, Oxford Submission deadline 8 May 2012 General Enquiries: nihrtcc@nihrtcc.org.uk Click here for more information For more information on the event, please follow the link or contact Development Alexander Komashie at A.Komashie@eng.cam.ac.uk NIHR Fellowship Scheme: nihrfellowshipenquiries@nihrtcc.org.uk What are the priorities for research in dementia? Building capacity in the Internal meetings Integrated Academic Training: research workforce Rand Deep Dive iatenquiries@nccrcd.org.uk 20th April James Lind Alliance in a priority setting partnership for dementia. Clinical Academic Training: MEG The partnership will set priorities for future re search around the prevention, diagnosis, 23rd April cat.fellowships@nihrtcc.org.uk treatment and care of dementia. It will work with people who have dementia, their carers, former carers, family members, health and social care professionals and members Project Leads of the community to identify and prioritise the unanswered questions around dementia. This will help ensure that future research can be focused on the issues that are the 23rd April most critical for those affected. NIHR Fellowships NIHR Integrated Academic MEG Training Clinical Academic Training 14th Pathway May tunity to submit any questions that you have been unable to find answers for. NIHR Research Methods Programme Programme Leads NIHR Clinician Scientists For more information about the project and to access the survey click here 18th May NIHR/CSO Healthcare Scientist Fellowships For more information about the James Lind Allia nce and its work on Priority Setting Partnerships click here 14 NIHR Identity Guidelines

18 Typefaces The NIHR operates as a part of the NHS brand so the typeface we use must be consistent with that used by the wider NHS community. Frutiger is the standard NHS typeface. It is accessible and flexible, with a number of weights, as shown on this page. You should use it for both headings and text. If you can t use Frutiger, you can use the NHS default typeface Arial, which is available on most PCs. In the event that Frutiger or Arial is not available, you can use the secondary typefaces Garamond or Times New Roman. Further information can be found on the NHS Brand Guidelines website ( Frutiger ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &?! Frutiger Light NIHR working on behalf of the National Health Service and the people who use it. Frutiger Roman NIHR working on behalf of the National Health Service and the people who use it. Frutiger Bold NIHR working on behalf of the National Health Service and the people who use it. Frutiger Black NIHR working on behalf of the National Health Service and the people who use it. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &?! Typefaces for the web The NHS font family for websites is Arial/Helvetica. These sans serif fonts conform to Level Double-A of the W3C Web Content Accessibility Guidelines [link], are easy to read on screen, and should be the first choice for use online. Please see the Websites section (p27) for detailed guidance on developing websites. NIHR Identity Guidelines 15

19 NIHR colour palette Colour provides visual interest and can be used to: set the mood grab attention trigger an emotion work in harmony or in contrast to an idea support or distract from a message. Because the NIHR identity is part of the NHS brand, our colours are taken from the standard NHS colour palette. These bold colours have been chosen to make our communications bright and easy to recognise. The NIHR s corporate colour is NHS Light Blue, Pantone Process Blue. Each major work stream of the NIHR is colourcoded to differentiate between the operational arms of the organisation. Consistent use of these colours for communications will ensure that people recognise NIHR communications and our research activities. The NIHR corporate and work stream colours NIHR corporate colour NHS Light Blue Pantone Process Blue C 100% M 8.5% Y 0% K 6% R 0 G 153 B 255 HTML 0099FF Industry NHS Dark Pink Pantone 676 C 8.5% M 100% Y 0% K 15% R 160 G 0 B 84 HTML Programmes NHS Light Green Pantone 368 C 65% M 0% Y 100% K 0% R 91 G 191 B 33 HTML 66CC33 Patient & Public Awareness NHS Orange Pantone 144 C 0% M 47% Y 100% K 0% R 226 G 140 B 5 HTML FF6600 Infrastructure NHS Red Pantone 485 C 0% M 100% Y 91% K 0% R 216 G 30 B 5 HTML CC0000 Systems NHS Aqua Blue with 50% tint Pantone 312 C 42% M 13% Y 0% K 0% R 153 G 204 B 255 HTML 99CCFF Faculty NHS Purple Pantone 2685 C 100% M 94% Y 0% K 0% R 86 G 0 B 140 HTML NIHR Identity Guidelines

20 NHS print colour palette The NHS print colour palette provides for creativity and diversity. The colours within the colour palette can be used as solid colours or as tints. Please see the NHS Brand Guidelines website for the print colour palette ( all-guidelines/guidelines/national-organisations/nhs-colours). NHS web colour palette The NHS web colour palette is specifically for use in electronic media. It uses a different specification system to the print colour palette. For example, within the web colour palette, NHS Blue (Pantone 300) is displayed using the hexadecimal format, HTML 0066CC. The web palette also allows for RGB variations in electronic presentations. Tints of the web colour palette should not be used. Please see the NHS Brand Guidelines website for the web colour palette ( all-guidelines/guidelines/national-organisations/nhs-colours/web-colour-palette). Further guidance on creating websites can be found in the Websites section (p27). Use of the NIHR colour palette by coordinating centres The relevant NIHR work stream colours should be used by co ordinating centres to ensure their role in the NIHR can be identified within the structure. Please see Structure (p3) for more information. If an area of work spans the work streams, the NIHR corporate blue should be used dementias and neurodegenerative Networking for success y drawing on Bestablished, new and cross-network relationships, DeNDRoN achieved its highest recruitment for a commercial study to date and suitably impressed a commercial sponsor to boot. When approached by Lilly to explore the was reduced twice, resulting in a minimum feasibility of running an observational target of 360 and an upper target of 600. study in the UK, DeNDRoN knew they were faced with a challenge. Not only was this a DeNDRoN received 33 expressions of relatively new therapeutic area for Lilly, with interest from sites across the UK, 24 of whom DeNDRoN had not previously worked, which were selected to run the study by but the recruitment target was also very Lilly. This gure included ve sites led by ambitious. principal investigators who d not previously been involved in commercial research, one Judith Headley, Industry Portfolio Manager of which was Dr Jenny McCleery, Principal for DeNDRoN, describes her initial thoughts Investigator at a site in Thames Valley. on the study: Commenting on her experience, she said: We knew that the GERAS study, which Prior to my involvement I had presumed looked into the resource use and cost of clinical studies involved a lot of bureaucracy Alzheimer s disease, would be ideal to run and form lling. However, this wasn t the in the Network. However, based on our indepth knowledge of patient populations, we process and made many of the necessary case. DeNDRoN guided me through the were concerned that the original projected arrangements. I was able to delegate trial patient target of 750 was unrealistic. tasks feeling completely con dent that the staff were well trained to carry them out. So as well as seeking interest from our Local Research Networks we asked the Dr McCleery s site recruited the highest Comprehensive Clinical Research Network if number of patients in the UK and she even they could help. During this early stage we extended her target twice due to the hard shared our concerns with Lilly and the target Faculty Associates Escalating costs. Experts warn that the cost of Alzheimer s and other dementias will soar as life expectancy increases Programme Grants for Applied Research Six competitions 12 Networking for success NIHR Identity Guidelines 17

21 Use of the NIHR and NHS colour palettes by initiatives NIHR research initiatives should use the relevant NIHR work stream colour as an accent highlight, with one or more colour combinations from the NHS colour palette engage CLAHRC-NDL Bi-annual newsletter Infrastructure support The presence of an integrated, comprehensive set of support facilities is critical to our success. The following facilities enable all our discoveries, progress and achievements. Gene therapeutics Eye bank The BRC programme of research has Donations by members of the public of provided infrastructure support, such as a human tissue to researchers to facilitate Vector Core Facility, and focus groups for the development of new approaches in researchers investigating the genetic the treatment of blinding eye diseases. causes of blinding eye diseases. Imaging and psychophysics Genotyping and phenotyping facility Combining the expertise of optometrists, senior Technical and senior research support academic psychophysics researchers and senior in genotyping and phenotyping to NHS clinicians. Imaging takes a number of underpin the research conducted by forms, of which microperimetry is just one. all research themes. Cells for Sight Tissue Bank Briefing note five: How to involve members of the public in research Planning and preparation To help you plan and undertake public involvement in your research we suggest you consider the following points: involve people as early as possible be clear with the people you want to involve be accessible resource public involvement in research offer training and support clarify organisational responsibilities document and record public involvement in your research Involve people as early as possible Involve people at an early stage so that they feel part of the research and also have a sense of ownership of the research. Consider involving people in the identification and prioritisation of the research topic and the development of the research question. Ethical approval is not needed where people are involved in planning or advising on research, for example as a co-applicant on a research grant, a member of an advisory group or in developing a questionnaire. Research making a difference to practice Edition 4 - Autumn 2011 Welcome CLAHRC at halfway We re halfway through our five-year programme, so In March 2011 our incoming Director, Professor Rachel this edition of Engage has a theme of lessons learnt. Munton, initiated a mid-term review of CLAHRC-NDL, The blackboard images throughout the newsletter which has enabled us to take stock halfway through contain the lessons for each article. our five-year programme. Alongside updates from our clinical themes, we give After a number of review panels, workshops and tips on surviving organisational restructuring, consultations with over 120 people, a draft document throw the spotlight on patient and public was circulated to staff in June involvement, and report back on a cross- CLAHRC knowledge sharing and Sixty-four responses from staff, colleagues from our diffusion event. partner organisations, and others fed into proposals to make sure CLAHRC makes the best use of the expertise Special features include CLAHRC BITEs of its partner organisations and its staff. (our new bite-sized communications - see back page), a Social Return on We sent the proposals to three external reviewers in Investment analysis of CLAHRC, how August, and their comments have confirmed a set of Map of Medicine is helping to share proposals - agreed by the CLAHRC Board and Senior clinical information across Leadership Team - for implementation in the next boundaries, and Q&As with phase of CLAHRC. researchers, one from each theme. To find out more, see page 4. Associates We have over 750 Associates from a wide range of backgrounds who are interested in our applied health research. Associates are invited to free training, events, seminars and conferences. As well as receiving regular monthly updates and Engage twice a year, you can follow us on Twitter (@CLAHRC_NDL) and LinkedIn. If you have ideas for applied research, for implementing research or for improving evidence-based practice, please get in touch. If we can t help, we probably know someone who can. We are keen to share new ideas, so why not visit us (online at or in person) to tell us what you think. Find out more about public involvement in research and the requirements of research ethics review Joint National Research Ethics Service (NRES) and INVOLVE statement (2009) Public involvement in research applications to the National Research Ethics Centre (Tarpey 2011) INVOLVE: Briefing notes for researchers, February Using colours When using colours consider your audience and the application you are using. Too many colours can distract the eye and reduce readability. Palette tints bring greater breadth and flexibility to our range of colours and are particularly useful when producing diagrams and charts. Make sure your colour choices enhance readability. Neutral colours work best as backgrounds and for use with titles and headers. Deep and bright colours used for backgrounds with overlaid typography do not always work well. This is particularly relevant for people with impaired vision. Given that we recommend that NIHR documents should be published electronically, ensure that you avoid colour combinations or a level of contrast that may hurt the reader s eyes, for both electronic and print publishing. Dos and don ts Do: remember that many colours trigger emotions in readers use colour to enhance and support your materials, not distract from the message use complementary colours that work well together. Don t: use the NHS print colour palette for web and electronic publishing use tints of the web colour palette for electronic publishing use too many colours as it can distract and reduce readability use colour combinations or a level of contrast that hurt the eyes use green and red in foreground/background colour combinations as it confuses colour-blind individuals. 18 NIHR Identity Guidelines

22 Photographs and images Photography and images are powerful and memorable tools that express values just as strongly as colours and typefaces. The NIHR is about the people at the centre of our research: not only the people who carry out health research but also patients and the public, who will benefit from new and improved treatments, interventions and preventative measures, and who will be able to make better choices about their health as a result of our work. The images we use should express this and our values of professionalism, equality and accessibility. Images should reflect the pride we have for the work we do and the organisation we work for. They should show us as a modern, accessible, honest and cost-effective business and represent the diversity of the research community as well as the patients and public of 21st century Britain. In most applications photography is preferable to cartoons and illustrations. The NHS Photo Library The NIHR uses photography from the NHS Photo Library. The NHS Photo Library provides a comprehensive resource for the NHS and related social care organisations, offering access to cost effective photography for use in communication materials. The library can be accessed at See the Resources section (p76) for information on how to obtain permission to use the NHS Photo Library. Independently sourced images Permission from the copyright holder must be sought for images sourced from elsewhere, and paid for if required. If taking new photographs of staff and patients, you must ensure that you obtain their permission and record and keep their consent to publish the photographs. The NIHR filmstrip The NIHR filmstrip, also known as the ribbon device, is a design feature that has been created especially for NIHR communications. The NIHR filmstrip presents images that show the range of work the NIHR undertakes. It is a distinctive graphic that assists audiences to recognise NIHR communications and help the NIHR identity to stand out within the NHS brand. Its use is optional. NIHR Identity Guidelines 19

23 The filmstrip is a flexible device that can be positioned in different ways to add movement and variety to NIHR communications. When using the filmstrip, you should ensure that the edges do not show. Photographs and the NIHR filmstrip should not be used together on the same page, as it makes the page look crowded. Please note that the NIHR filmstrip is not a logo but a design style. You can use it in any publications that uses the NIHR logotype, but you must not place it directly under the NIHR logotype, as the exclusion zone must be maintained. Images of the filmstrip is available from the NIHR portal. See the Resources section (p76) for information on how to gain access. NIHR filmstrips 20 NIHR Identity Guidelines

24 Using images Documents can be enhanced with photographs or illustrations. When choosing images for NIHR websites or publications you should: check the resolution is at least 72 dots per inch (dpi) and a maximum of 150 dpi to ensure high quality is obtained if publishing online check the resolution is at least 300 dpi for print ensure that the image is relevant to the subject of the page or section use good-quality images that will still work well when resized or cropped choose pictures that show people from a diverse range of racial and social groups. If specific images are used to illustrate text, a caption should give a short explanation of the image. Usually, images will be rectangular with clearly defined edges. A border will help to define more clearly images where lighter edges are lost against the background, but the thickness of the border should be no more than 1 point. Graphs and maps should be well drawn, clearly labelled and easy to understand. Remember that high-resolution images increase file size, so that a web page or publication with many images will take a long time for some users to download. NIHR Identity Guidelines 21

25 Competition Stage 1 (outline) Stage 2 (full) Number of Number Applications Applications Programmes Funded Submitted Submitted Total Region Stage 1 Stage 2 (full) Number of (outline) Applications Programmes Applications Submitted Funded Submitted East Midlands East of England London North East North West South Central South East Coast South West West Midlands Yorkshire and the Humber Total Stroke 13,580,086 Renal and Urogenital Skin 3,968,921 7,675,547 Respiratory 5,368,308 Blood 3,799,363 Cardiovascular Reproductive Health 10,361,786 and Childbirth Congenital Disorders 7,518,692 Cancer 584,446 Other 10,772, ,336 Generic Health Relevance 13,316,221 Infection Neurological 18,428,318 17,343,117 Mental Health 44,195,180 Oral and Gastrointestinal 4,072,632 Musculoskeletal Metabolic and Endocrine 8,848,204 11,099,191 Injuries and Accidents 1,999,845 Community Engagement Event, February 2009 One step at a time... Dos and don ts Do: use pictures of real people staff, researchers, patients, the public from diverse ethnic and social groups use the NHS Photo Library when searching for photography, as it contains a vast range of relevant and sensitive images consider the appearance of the whole page or spreads when sizing and positioning images and the filmstrips use clear diagrams and maps that are easy to understand. Don t: use small photos, graphs and maps that are unreadable use too many images on a page as these distract from the message use the NIHR filmstrip and other photographs on the same page. Correct use of images Search for novel cancer antibodies A research programme to search for the next generation of treatments for melanoma and other cancers has been funded by the Biomedical Research Centre, bringing together researchers from the Centre s cancer, dermatology and imaging themes. Researchers will hunt for treatments similar to Herceptin that use antibodies to target proteins found in cancer cells which are absent in healthy tissue. Although some antibody treatments have already been approved for some cancers, with over 200 different types of cancer, the potential for identifying new antibody treatments is far from being realised. Around 9,500 people are diagnosed with melanoma (skin cancer) in the UK each year and we hope that through this programme, we will be able to identify potential new treatments that can be tested in the future in clinical studies. Dr Sophia Karagiannis Biomedical Research Centre senior research fellow How patients have helped us with our research UCLH/UCL NIHR Comprehensive Biomedical Research Centre Consultant Oncologist, Dr James Spicer, who runs the Cancer Early Phase Trials Unit at Guy s Hospital is leading the team of researchers involved in the study. The team will focus on isolating proteins found in tumours but absent in healthy tissue that can be targeted by antibodies. They will try to discover and validate antibodies which can bind to these, establishing their potential for entry into clinical trials as possible new treatments. In addition, the three year project will use imaging techniques and other laboratory studies to validate candidate antibodies. 23 Incorrect use of images NEWS The Fellowship Programme THEMES Number of programmes funded A decreasing number of applications received has led to a general fall in the number of programmes funded in successive competitions. However, the success rate of Table 1: Summary of the numbers of Stage 1 and Stage 2 applications submitted and the number of programmes funded per competition This new programme is designed to support the CLAHRC s mission to build capacity throughout the northwest London sector and is based on experience of the NHS Institute for Innovation and Improvement fellowship programme, Institute for Healthcare Improvement (IHI) and Canada s SEARCH programme. Its aim is to develop a range of future leaders in research, innovation and improvement with the authority and ability to advance change in their organisations and beyond, thus building capacity and supporting spread and sustainability in line with CLAHRC objectives. Stage 2 (full) applications has actually increased from 25% in the first competition round to 40% in the sixth competition (Table 1). To date, a large proportion of the applications received and funded have originated from the London and North West regions, while the lowest numbers of applications have come from the North East and South East Coast regions (Table 2). However, the proportion of applications funded has been generally similar across the regions. What applied research is being funded? The UK Clinical Research Collaboration (UKCRC) Health Research Classification System (HRCS) is used to classify research funded by Programme Grants; this has 21 separate health categories which encompass all diseases, conditions and areas of health (see for further information). Many of the programmes funded are relevant to more than one area and therefore appear in multiple health categories. Nearly half of successful applications in the first competition round were for research programmes on mental health, and mental health research has continued to be particularly well represented 30% of programmes funded in the first six competition rounds have been classified as relevant to this category (see Figure 5). In the first competition round, programmes falling within the Stroke, Metabolic and Endocrine (diabetes) and Neurological (dementia) categories were also well-represented, and this has continued to be reflected in the programme portfolio. Number of awards Blood Cancer Cardiovascular Congenital Disorders Ear Eye Infection Inflammatory and Immune Injuries & Accidents Mental Health Metabolic & Endocrine Musculoskeletal Neurological Oral & Gastrointestinal Renal & Urogenital Reproductive Health & Childbirth Respiratory Skin Stroke Generic Health Relevance Other Figure 5: Graph showing the number of awards made by health category in the first six competitions Table 2: Summary of the numbers of Stage 1 and Stage 2 applications submitted and the number of programmes funded per region The research topics of other programmes that have been funded are broadly spread across the HRCS-defined disease categories, while a significant number of programmes address issues that pertain to a broad range of disease areas these fall into the Generic Health Relevance category. Figure 6 shows the total spend for each health category over the first six competitions. Figure 6: Chart showing total committed spend for each health category for the first six competition (where a programme falls within a number of categories the total award is divided equally between the relevant health categories) IN THIS ISSUE: Clinical Research Network focus on delivery for commercial partners Improving quality and productivity in the NHS through research Supporting the life-science industry to bring new treatments to diabetes patients What s involved? All fellows will undertake a project which meets both local NHS and CLAHRC objectives. Each fellow will be expected to produce at least one publication based on their project and an evaluation report of their experiences in the programme. All fellows will become part of the CLAHRC faculty and continue to support CLAHRC objectives, for example by presenting their work at events or by providing support and mentorship to fellows in subsequent cohorts Fellows Support and Development The fellows will attend a three day introductory course and over a period of nine months, spend one day per month (for which CLAHRC will provide a bursary) devoted to their project and networking with their colleagues. Fellows will follow a tailor-made programme aligned with CLAHRC s established CLD programme. The fellows objectives will be to:... Develop skills and expertise in improvement methodology, action research and evaluation Apply this learning to a specific project initiated and led by the fellow Develop an active network across northwest London and elsewhere Promote the implementation of the CLAHRC programme and help the vision become reality Contribute to the CLAHRC faculty and mentorship programme beyond their fellowship tenure. Programme Grants for Applied Research 15 Supporting research to make patients, and the NHS, better Issue 6 March NIHR Identity Guidelines

26 Using words Words influence people just as much as brand and design. Written communications provide a means of showing how the NIHR is committed to meeting the needs of its audiences and express our values and principles. Every time we issue a press notice, upload e-communications, publish a document or tweet we are acting as an ambassador for the NIHR and providing an impression of what the NIHR is like as an organisation. A communication can add to, or detract from, our reputation and the confidence others place in us. All our communications should be clear and concise, direct, honest and open. Our subject matter is often complex, but we must use words that are accessible, keep sentences and paragraphs short, and avoid inappropriate jargon, acronyms and overly technical language. Style The brand The National Institute for Health Research can also be referred to as the NIHR. The acronym NIHR must not be abbreviated to N. When using the NIHR logotype, you should not duplicate the name in print. See the Applications section (p26) for further details. Acronyms and abbreviations Write a name or term in full, followed by the acronym or abbreviation in brackets, e.g.: National Institute for Health Research School for Public Health Research (NIHR SPHR) National Institute for Health Research Health Technology Assessment (NIHR HTA) Programme National Institute for Health Research Cambridge Biomedical Research Centre (NIHR Cambridge BRC). Once the full name has been spelt out its acronym or abbreviation can be used thereafter. Do not put full stops in acronyms or abbreviations, e.g. NIHR not N.I.H.R. Acronyms or abbreviations should only be used to refer to organisations, areas of the health and social care system, medical conditions and the names of research projects. Never use an acronym or abbreviation the first time these are written down. NIHR Identity Guidelines 23

27 Universally accepted acronyms and abbreviations such as NHS and A&E do not have to be written in full first. Do not use an apostrophe for pluralised acronyms or abbreviations, e.g. BRUs not BRU s. Possessive acronyms should have an apostrophe, e.g. the NIHR s exhibition stand at the conference. Do not put full stops after a contraction of a person s title, e.g. Dr Keith Ridge, not Dr. Keith Ridge. See the Language, format and punctuation style guide (p62) for further guidance. Using relationship and funding statements as accurate descriptors Relationship and funding statements should be written to provide the specific details required. They may be used separately or jointly, as early as the sense of the sentence allows. Relationship statement example: The National Institute for Health Research (NIHR) School for Primary Care Research is a partnership between the Universities of Birmingham, Bristol, Keele, Manchester, Nottingham, Oxford, Southampton and University College London. Funding statement example: The School for Primary Care Research is funded by the National Institute for Health Research. Initiative detailed funding statement example: The National Institute for Health Research Maudsley Biomedical Research Centre has been awarded xxx for a period of 5 years, from 1 April In cases where an initiative is only part funded by the NIHR, the statement should clarify this in simple, clear language. For example: The UK Cochrane Centre is part of the international Cochrane Collaboration, an independent not-for-profit consortium dedicated to providing up-to-date, accurate information about the effects of health care. The National Institute for Health Research is the largest single funder. Research project funding statement example: The [name of project] is funded by the National Institute for Health Research [name of research programme] Programme. Research support for independently funded research statement example: The [name of project] is supported by the National Institute for Health Research [name] Biomedical Research Centre and the [name] Research Network. The views expressed are those of the author(s) and not necessarily those of the NHS, the NIHR or the Department of Health. 24 NIHR Identity Guidelines

28 Strap lines The NIHR strap line may be used in externally facing publications: Improving the health and wealth of the nation through research Strap lines should not have a full stop at the end. NIHR initiatives can develop their own strap lines and use these in their publication materials, rather than the NIHR strap line. A strap line should capture the essence of what the initiative, programme, project or facility is funded to do and each strap line should be cleared with the relevant coordinating centre communications lead. NIHR Identity Guidelines 25

29 3 Applications The NIHR is a large, multi-faceted organisation distributed throughout England. It comprises coordinating centres, research programmes, initiatives such as research schools, research infrastructure such as centres and units, research networks and numerous individual research projects funded by the various initiatives and programmes. All of these will be communicating with their own stakeholder groups. The NIHR identity supports the individual parts of the NIHR in developing and tailoring communications to meet the needs of their specific stakeholder groups. However, all communications should observe the NIHR identity guidelines to support the reputation of the NIHR. NIHR corporate identity The NIHR corporate identity is a combination of the NIHR logotype, the colour NHS Light Blue (Pantone Process Blue) and the NIHR filmstrip. Visuals of NIHR corporate materials Embedding Health Research National Institute for Health Research Annual Report 2009/10 NIHR-wide identity The following pages show how the NIHR identity should be applied by coordinating centres and initiatives to various communication vehicles. NIHR initiatives can create their own look and feel design in compliance with the NIHR and NHS brand guidelines. 26 NIHR Identity Guidelines

30 Websites Websites are live communication tools and our shop window to the world. Their easy accessibility means that the NIHR websites are the most important form of communication with our audiences. They provide several functions: underpinning the NIHR s identity increasing the visibility of the NIHR educating people about the NIHR providing up-to-date information about the NIHR s research initiatives and activities informing researchers of the latest calls for research proposals and training opportunities giving researchers access to application systems and other toolkits providing an archive of live, completed and published NIHR-funded research. Dedicated NIHR websites NIHR logotype All dedicated NIHR websites must have the NIHR logotype placed in the top right-hand corner of the master page, ensuring compliance with the exclusion zone and size guidance (p10). The NIHR initiative name should be positioned on the left-hand side, in equal proportion to the NIHR logotype. The font size should not be bigger than the NHS lozenge, and all the text should be the same font size. As the NIHR logotype is being used, NIHR must not be inserted in front of the initiative name. Strap lines must not be written directly under the initiative name or the NIHR logotype. The strap line should be placed in an appropriate position depending on the website design. Ensure a link is provided to the NIHR website ( Using partner logos Partner logos can be placed at the bottom of the website master page or home page. However, NHS branding policy does not permit more than one NHS national lozenge to be included on a web page. Therefore, NIHR-funded initiatives that have partnerships with other NHS organisations cannot use the NIHR logotype as well as the partner NHS organisation logo on the website master page or home page. NIHR Identity Guidelines 27

31 When an initiative has an NHS organisation as a partner, a relationship statement listing all partner organisations, with links to their websites, should be used. The statement can positioned either at the bottom or elsewhere on the home page, depending on the design. It is also recommended that details of the funding provided by the NIHR, as well as more detailed information about partner organisations, is included in the About us page. See Using relationship and funding statements as accurate descriptors (p24). URLs New URLs for websites should follow the NIHR format of where XXX is the name of the coordinating centre or initiative. Please note that.org,.com and.nhs URLs are not advised. The NIHR has procedure for the registration of NIHR URLs. In order to complete the registration, an IP address of the host is needed. Therefore, sites should establish their hosting arrangements first. To register the URL, contact the R&D Information Manager see Contacts (p77). Dos and don ts Do: make sure you use the NIHR logotype correctly position the initiative name appropriately use the relevant NIHR work stream colour appropriately follow the relevant advice for creating websites. Don t: alter the NIHR logotype in any way add other graphics or typography within the exclusion zone use the NIHR logotype with other NHS organisation logos on the same web page. Correct use of NIHR identity NIHR Identity Guidelines

32 Website pages hosted by non-nhs partner organisations If an initiative has pages hosted on a partner s existing website, such as a university website, you will need to work with the host to ensure that NIHR guidance is adhered to. The NIHR logotype should not be positioned top right, but in a prominent position depending on the website design. Remember that another NHS organisation logo cannot be placed on the same page as the NIHR logotype, so a relationship statement listing all partner organisations, with links to their websites, should be used. 3 A funding statement must also be used, together with a link to the NIHR website ( See Using relationship and funding statements as accurate descriptors (p24). Website pages hosted by NHS organisations If your initiative has pages hosted on an NHS organisation website, you should not use the NIHR logotype but ensure that you use the full name of the initiative, e.g. National Institute for Health Research [name] Biomedical Research Centre in a prominent position. A funding statement must also be used, together with a link to the NIHR website ( See Using relationship and funding statements as accurate descriptors (p24). Please see the NHS Brand Guidelines for further website guidance ( all-guidelines/guidelines/national-organisations/ websites). 3 Dos and don ts Do: use the full NIHR initiative name acknowledge the NIHR funding and all partners link to the NIHR website Don t: use the NIHR logotype with another NHS organisation s logo on the same web page. NIHR Identity Guidelines 29

33 Website design Style sheets should be used for page layouts to help readers navigate through a website and user pathways will guide visitors to key information quickly. Metadata tagging should underpin the search function. Minimum standard of accessibility The minimum standard of accessibility for all public-sector websites is Level Double-A of the W3C Web Content Accessibility Guidelines ( All new websites must conform to these guidelines from the point of staging platforms through to going live. Colour NHS web colour palette The NHS web colour palette should be used when creating a new website. It uses a different specification system to the print colour palette, which allows for RGB variations in electronic presentations. Tints of the web colour palette should not be used. Please see the NHS Brand Guidelines website for the web colour palette ( all guidelines/guidelines/national-organisations/nhs-colours/web-colour-palette). White space White space helps to separate page elements and makes it easier for users to read web pages. Intense colours Certain colours, particularly when used for large expanses of page space, are tiring to the eye and can make it more difficult to read the content. Some colours are not fatiguing on their own but become difficult to look at when combined with other colours. Avoid using intense colours for large expanses on your page, such as page, table or navigation-bar backgrounds. Reserve these colours for accent highlights on your pages. Typefaces for the web The NHS font family for websites is Arial/Helvetica. These sans serif fonts conform to Level Double-A of the W3C Web Content Accessibility Guidelines, are easy to read on screen, and should be the first choice for use online. Images for the web When choosing images for websites or online publications: check the resolution is at least 72 dots per inch (dpi) and a maximum of 150 dpi to ensure high resolution quality ensure that the image is relevant to the subject of the page or section remember that high-resolution images increase file size, so having many images on a web page will increase the time it takes for the page to load. 30 NIHR Identity Guidelines

34 Links Make sure links are relevant to the copy they follow. Too many links on a page can be distracting. Use the established convention of: highlighting links in blue underlined text, and reserve this style just for links describing the destination of a link so it makes sense when read out of context. Do not use click here ensuring that links go to the expected page, website or document, and check regularly for broken links opening links to other websites in a new window to ensure our site stays visible and accessible. As a publicly funded organisation, NIHR should not link to commercial sites or advertise or endorse the products or services of others. The only exception to this is when working in partnership. Even then, you must not endorse products or services. Using logos as links There is no restriction on using logos as links to partner websites as long you follow their guidance on linking to their sites. If no guidance is given, contact the web manager for permission to link to their site. The NIHR logo should be used as a link to the NIHR corporate website ( NIHR Identity Guidelines 31

35 Content design Know your audience Make sure your website is easy to understand. What makes it easy for you to find your way around a web page also applies to your audience. Be clear about what each section of the site is about. Encourage people to keep visiting your pages. Guide your reader Ensure your information guides visitors through your pages and helps them to find key information quickly. Make your pages easy to scan Make sure all your titles, subheadings and links are descriptive and meaningful. People scan web pages when looking for information. Easy to search Include keywords in the first few lines of your web page. This will help guide people to your information, as these keywords will be identified by search engines. What s new and news Keep sections entitled Latest news, Recent news, Latest information or Stop press up to date. If you don t, site visitors will stop reading your web pages and will miss key information when it is added. Be selective about what is placed on What s new pages. Dates Make sure readers are clear about the timing of key activities. Undated information is misleading. State a specific month and year. Do not use general terms such as recently, last year, latest or today. Timeliness Information published on the web dates quickly. Your pages should reflect the NIHR s priorities and what is happening in your area at any given time. Language, format and punctuation Please ensure that you also take into account the advice provided in the Language, format and punctuation style guide (p62). 32 NIHR Identity Guidelines

36 Archiving websites If, and when, NIHR funding for an initiative comes to an end, related websites need to reflect this and, when no longer in active service, sites should be archived. Sites that are no longer being funded but continue to have ongoing research projects need to include the following statement in a prominent place on the home page: The funding for [full name of initiative] ended on [date]. This site will remain live until the ongoing research projects are finalised [insert projected date]. When there are no ongoing projects, or when the last project(s) are finalised, the site should be taken down. A copy of the final version of the site should be sent to the Department of Health R&D Information Manager on a USB drive. See Contacts (p77). Sites that are no longer being funded by the NIHR but continue to operate with funding from other sources for example, at research centres/units should modify their websites to reflect this. The NIHR logotype should be removed and the relationship statements amended to acknowledge that NIHR funding was awarded for a specific period of time. Apps NIHR Apps can be developed to enable stakeholders to access key information quickly and easily. Apps must be branded NIHR and the relevant coordinating centre should be approached for approval of designs. domain The NIHR Information Systems Programme is currently unable to issue NIHR-wide addresses and therefore an domain name must be established by initiatives. However, the NIHR is seeking to establish a generic account for all NIHR organisations, to commence at the end of This will be in the format of firstname.[initial].surname@nihr.ac.uk. NIHR Identity Guidelines 33

37 Publications The NIHR produces information for diverse audiences. All published material represents the NIHR identity, shapes how people think and feel about us, and so must reflect our purpose and values. Clear, articulate, well structured and stakeholder-targeted publications are a highly visible example of how the NIHR is committed to meeting the needs of its audiences. Publications cost money and use resources to produce. All NIHR publications should only be produced to meet a defined business need and should be able to demonstrate they provide value for money. Electronic publishing in PDF format is the preferred way of producing documents and other materials, and many publications, such as newsletters, are published only in electronic format. When typesetting your document, please bear in mind that it is difficult to read columns online as it necessitates scrolling up and down the page. The guidelines below should be followed for all publications, printed or electronic. Types of publications and use of the NIHR logotype The range of publications produced by the NIHR includes annual reports, guidance for researchers, newsletters, information leaflets for patients and the public, project recruitment materials, systematic reviews, reports and summaries of research findings. The positioning of the NIHR logotype on publications needs to be considered carefully as use of the logotype in the top right-hand corner implies the NIHR owns or endorses the information presented. Corporate publications Corporate publications describe what we do, report on what we have done or provide information about the tools and services we provide and include guidance documents and forms, newsletters, annual reports and information leaflets for general distribution. A communications editorial process and managerial sign-off will have been applied to all corporate publications. This type of publication must have the NIHR logotype positioned top right on the front cover. The logotype should always be used in compliance with the exclusion zone and size guidance (p10). Please remember that individual logos are not allowed, and any pre-existing logos must not be used. 34 NIHR Identity Guidelines

38 Research journals, reviews, briefings and summaries NIHR research journals, systematic reviews, technology reviews, and summaries and briefings of research findings would normally, but not exclusively, be produced by NIHR s Evaluations, Trials and Studies Coordinating Centre, Centre for Reviews and Dissemination, Horizon Scanning Centre, Collaborations for Leadership in Applied Health Research and Care, other research infrastructure and the UK Cochrane Review Groups. A communications editorial process and managerial sign-off will also have been applied to these publications and therefore the NIHR owns the content and endorses the quality of the science and methodologies it is reporting on, but does not necessarily endorse the findings of the research. These publications should therefore use the NIHR logotype positioned bottom right on the front cover in compliance with the exclusion zone and size guidance (p10-11) and must use the NIHR Disclaimer (p42). Research outputs Publications about research findings, including summaries, briefings and reports, must not use the NIHR logotype but should carry a funding statement together with the NIHR disclaimer (p42). See Publishing research findings (p41). Patient materials Materials produced for patients relating to NIHR-funded research projects, including recruitment leaflets and posters, may include the NIHR logotype, but it must not be positioned top right. The NIHR logotype may be positioned bottom right on the front cover, on the inside cover or on the back page and should be accompanied by a funding statement, e.g. The [name of project] is funded by the National Institute for Health Research s [Public Health Research] Programme. If an NHS organisation logo is used, the NIHR logotype must not be included on the same page. See also Additional information for researchers (p73). 3 Back page Front page NIHR Identity Guidelines 35

39 Position of coordinating centre/initiative name There are two options for presenting the coordinating centre/initiative name on the front cover of publications. Option 1: The name can be placed on the left-hand side in equal proportion to the NIHR logotype. The font size should not be bigger than the NHS logo and all the text should be the same font size. Strap lines should not be written directly under the coordinating centre/initiative name, but should be placed in an appropriate position depending on the publication design. 3 INVOLVE Briefing notes for researchers: public involvement in NHS, public health and social care research Option 2: The name can be placed in another position, depending on the nature and design for example, in the centre or bottom of the publication cover, ensuring that the text size is kept in proportion to the size of the NIHR logotype. 3 3 National Institute for Health Research Health Research Support Service Improving health through research Delivered by the Research Capability Programme 3 Publications produced with non-nhs partners When a publication is produced in partnership with another organisation, the guidance on Using the NIHR logotype with non-nhs partner brands (p13) should be applied. If more than one partner is involved it is better to avoid using a number of logos on the front cover and instead use a relationship statement positioned at the bottom of the front cover. Partner logos can be placed on the inside front or the back cover. Office for Clinical Research Infrastructure Academic NHS Industry Collaboration in Experimental Medicine Innovative partnering 36 NIHR Identity Guidelines

40 Publications produced with NHS partners NIHR-funded initiatives that have partnerships with other academic and NHS organisations cannot use the NIHR logotype as well as their partner NHS organisation logo on the front cover. There are two options that can be used separately or jointly: partner logos can be placed on the inside front or the back cover of the publication list all the partner organisations at the bottom of the front cover. Please see Using the NIHR logotype with other NHS organisations (p14). 3 NHS National Institute for Health Research Sharing research, improving health An introduction to the CLAHRC The foundations - five facts 1. CLAHRC stands for Collaboration for Leadership in Applied Health Research and Care. 2. We serve Nottinghamshire, Derbyshire and Lincolnshire and are one of nine CLAHRCs nationwide. 3. We are funded by the National Institute for Health Research. 4. We work closely with the University of Nottingham, partner health and social care organisations, voluntary agencies, patients, service users and carers. 5. Our purpose is to transform healthcare by speeding up the time it takes to get the findings from research into practice. Our approach Collaboration we co-produce all our research programmes with partner NHS organisations, helping them introduce innovative services, which are better for patients and more efficient to run. Leadership we lead by example, demonstrating research excellence. Application we make sure that our research is relevant to the real world and is seen by practitioners to solve real problems. Health our focus is on improving NHS services, people s lives and life choices. Research our high quality research aims to ensure that what we know is what we do. Care our work is developed with patients, for patients, improving their lives and their experience of health and social care services. Our focus Our current work is grouped into four themes and within each of those themes are four specific programmes: Children and Young people: Two research programmes focus on Attention Deficit Hyperactivity Disorder, one looks at improving assessments of mental health and one at encouraging exercise in children with asthma. Mental Health: The programmes cover research into a specialist service to treat depression, dental hygiene and mental health, the role of employment in mental health, and supporting people with personality disorders to take part in treatment. Primary Care: Topics being researched are reducing the risk of developing diabetes, especially in south Asian populations, minimising the impact of injuries, managing regular attenders in GP practices and improving preconception healthcare. Stroke Rehabilitation: Our research programmes cover early supported discharge from hospital, home visits, support with returning to work, and a study into improving agility using specially adapted computer games. We are keen to work with you to develop your own research proposals and to hear your views. How can I get involved? You can contact us via: NIHR CLAHRC Nottinghamshire, Derbyshire and Lincolnshire The Sir Colin Campbell Building University of Nottingham Innovation Park Triumph Road, Nottingham NG7 2TU Tel: clahrc@nottingham.ac.uk Twitter: CLAHRC_NDL A partnership of: CLAHRC-NDL is a member of: Nottinghamshire Healthcare NHS Trust NHS Positive about integrated healthcare Front Page Back page NIHR Identity Guidelines 37

41 Colour Colours should be used to enhance and support the NIHR identity, which will lead to better recognition. When using colours, consider your audience. Too many colors can distract and reduce readability. See the NIHR colour palette section (p16). Targeting your audience Most NIHR printed publications fall into the categories of research guidance, information leaflets, newsletters, annual reports, and press releases. These are written for our audiences, which include: researchers and academics life-sciences industry research charities professionals and staff in the health and social care services NHS patients, social care service users, the public colleagues in the NIHR Ministers in the Department of Health and other government departments the media. These audiences want targeted communications, in straightforward language, focusing on the facts they need to know. This helps us to share the most important information with each audience, give them what they need to know and recognise that they are not one homogeneous group. Please ensure that you take into account the advice provided in the Using words section (p23). Accreditations Individual personal accreditations, such as acknowledging writers, should not be included in NIHR publications. However, contact details for more information should be provided when materials such as newsletters, press releases and guidance are produced. 38 NIHR Identity Guidelines

42 Content Printed publications are a way of sharing information about our work and supporting health and social care researchers. Always consider the following questions before embarking on a publication: What makes a good publication? Correct use of NIHR branding. A clear introduction, summary and chapters or sections with meaningful titles. A structure that makes it easy for readers to find information. An accessible and comprehensive overview of a subject. Clear, straightforward language that is easy to understand. Meaningful subheadings, quotes and references to other information. Simple page layouts. Arial font 12 point and a consistent style with good use of images, charts, tables, white space and colour as appropriate. What are you publishing? Be very clear about the purpose of your publication. Identify who your target audience is and what you want to tell them. Think about the expectations of your audience, as a professional research audience may have different expectations to a member of the public/patient. What are you going to say? Identify the essential information that must be included in the document. Create meaningful chapter titles and identify what they will be about. Focus on the key information that must be covered in each chapter or section. Explain the key issues, and how these may affect your audience, in straightforward language. How will you present and structure the information? Think about how you will highlight key information. Simplify complex information or break it up using bullet points, subheadings, images, charts, tables, white space and colour as appropriate. If using a quote, ensure it is attributed, that the words people have spoken are the ones used and that consent to use the quote is given. Never use orphan quotes. Apply the writing tips provided in the Language, format and punctuation style guide (p62). NIHR Identity Guidelines 39

43 NIHR budget (revenue and capital) Total NIHR funding to NHS (estimate) We will: Offer professional advice on developing a grant application, free of charge Allocate a Research Design Service lead to provide support and guidance Provide feedback in a timely manner using face-to-face meetings or other forms of communication, as appropriate Treat all our discussions and the information provided with appropriate confidentiality Facilitate the identification of a suitable funding stream for your project Facilitate the identification of suitable collaborators Give you access to a range of research support materials and signpost to further helpful resources Planned budget Planned spend We will not: Help develop projects where there is no intention of submitting an application for peer review to a recognised funding stream Support applications that are not research, eg audit, evaluation and satisfaction surveys Provide supervision or informal support for students Carry out any of the research We expect that investigators will: Approach us in a timely manner Acquaint themselves with the scope and eligibility of the targeted funding stream Discuss their proposal with all of their research team before submitting it to us to review Consider our advice carefully Discuss any wording in an application which describes the support which RDS has given The NIHR Research Design Service for Yorkshire & the Humber provides access to a range of expertise in research design including advice on patient and public involvement, research synthesis, study design and methodology (quantitative and qualitative), statistics and health economics. The advice and guidance they provide is aimed at increasing the quality of your funding application. All documents submitted to funding bodies remain the responsibility of the applicants. Sheffield: Leeds: York: rds-yh@sheffield.ac.uk rds-yh@leeds.ac.uk rds-yh@york.ac.uk Dos and don ts Do: make sure you use the NIHR logotype consistently and correctly position the coordinating centre/initiative name appropriately use the relevant NIHR work stream colour appropriately follow the relevant advice for producing publications Don t: alter the NIHR logotype in any way add other graphics or typography within the exclusion zone place other NHS logos on the same page as the NIHR logotype create or use individual logos. Correct use of NIHR identity in publication design Winter School for Primary Care Research News Introduction from the Director Welcome to the winter newsletter of the National Institute for Health Research (NIHR) School for Primary Care Research. In this edition we are spotlighting a number of our current research projects, as well as outlining news and events which have been taking place within the School and with our collaborators. In addition to collaborations with other departments in the UK, we are taking forward collaborative work with universities outside the UK We are delighted to welcome Contents 1 Welcome from Director Martin Roland 2-3 The School a year on 4-9 School Projects 10 Working with the Primary Care Research Network 11 Recruitment and retention to clinical trials Our funding structures accounting for public money Unparalleled increases in health research funding to the NIHR were announced by the Chancellor of the Exchequer in the wake of the last Comprehensive Spending Review. This shows the Government s continued commitment to health research and takes the NIHR budget to almost 1 billion. It is essential that this funding is used as effectively as possible to provide the research required for improving the health and care of the population. The NIHR budget 2005/06 to 2010/11, and spend with NHS millions 1,200 1, All NIHR funding continues to be based on our established principles of relevance, quality, transparency, fairness, competition and contestability. Increased funding is supporting NHS research, demonstrating that the NHS can respond positively to the needs of delivering high-quality peer-reviewed research. Making a national and international impact We have secured a 3million EU grant to lead a project investigating patient safety in hospitals across five European countries. Partners include the PSSQ Centre at Imperial College and colleagues from Sweden, Portugal, Norway and the Netherlands. The three-year study is exploring the relationships between the organisational and cultural characteristics of hospitals, and how these impact upon clinical effectiveness, patient safety and experience. Data will be collected in two hospitals in each of the five partner countries, with additional studies of two particular clinical areas in one hospital in each country. The National Leadership Council (NLC) appointed King s PSSQ, working with Foresight Partnership, to renew the governance guidance for NHS Boards. The resulting document; The Healthy NHS Board: Principles for Good Governance, presents key principles emphasising how Boards add value to the organisations they lead, and gives practical advice on what Boards and their members are expected to do in order to enact good governance. King s PSSQ led an extensive review of health care and general governance literature and guidance, to ensure the guidance was suitably evidence based. We are carrying out a national survey of all NHS trusts in England connected to work on the Department of Health (DH) funded project Developing Patient and Public Involvement in Patient Safety and Clinical Governance. The aim of the survey is to gather systematic evidence on patient and public involvement (PPI) in patient safety activities, with a view to giving recommendations on how work in this area could be further developed. The Innovations team led a Cochrane review of Midwife-led versus other models of care for childbearing women. This summarises 11 randomised trials involving over 12,000 women worldwide, and compares outcomes from midwife-led models of care with other models of care for childbearing women and their infants. Findings have informed the UK Policy Review of Midwifery Midwifery 20/20, the UK government Commission on Nursing and Midwifery, and the maternity quality improvement strategy in Scotland. Internationally it has informed government reviews of maternity services in the USA, Brazil and Australia, and policy statements from midwifery associations in the UK, Australia, USA and Canada / / / / / / Incorrect use of NIHR identity in publication design applications and success rates 8 A new responsive project grant How many full applications were considered? 8 8 NIHR Funding Programmes how to be successful event scheme for NIHR raises many questions RfPB is undoubtedly popular. The Programme handled over 700 full applications in the including: How high are the hurdles? course of its first year, with 1,437 initial registrations of intention (ROIs). Less than half of Will some regions be favoured? Would the ROIs converted into full proposals in Competition 1. Both new ROIs and full applications In July of this year, over 100 people Presentations from NIHR funding streams managed by NETSCC funding disappear for some kinds of dropped markedly for the subsequent two competitions. Full applications, however, were attended the RDSYH event to showcase the and CCF were delivered by members of the funding panels with some still running at almost 200 by Competition 3 (see table below). projects or applicants? The level of different NIHR funding programmes, and general Top Tips for putting together a successful application for demand was particularly hard to ROIs, completed applications and applications seen by committees - RfPB Competitions 1-3 the support available in the region, at NIHR funding. predict. Would there be a large queue the Circle in Sheffield. of projects that would be submitted Completed applications SDO & HSR Merge to become HS&DR Completed applications regardless of scope and fit? Or would New Total seen by committees Speakers gave an overview of the ROIs ROIs 1 From January Percentage there be a slow build-up as researchers Number Number Percentage National Institute of Health Research 2012 both the (of total ROIs) (NIHR) infrastructure support took a wait and see attitude? Service Delivery Competition % % available locally, in the format of the RDSs, and Organisation, Comprehensive Local Research Networks and Health Services Competition % % and Clinical Trials Units, to support the Research funding We ve had no dud topics at Competition % % development of proposals. streams will merge to become Health all! The challenge is to TOTAL The National Institute of Health Research (NIHR) Funding Programmes Services Delivery Research, with ensure that the research provide funding along the research trajectory but focus primarily more information designs are strong enough to 1. ROIs remain active for one year; total number of ROIs thus includes ROIs rolled over from the on applied health research. There are a total of 9 funding schemes available on previous competitions influence daily practice. which are managed by either the NIHR Central Coordinating Facility Chair, RfPB Regional (CCF) or NIHR Evaluation, Trials and Studies Coordinating Centre ac.uk/hsdr/ Funding Committee Getting through the screening or preliminary scrutiny stage (NETSCC) all of which have their own remits. Almost half the applications fell at the first hurdle in Competition 1. The average masked even higher proportions in some regions - notably London. Why was this? Annual Report 2007 The NIHR Service Delivery and Organisation Programme What happens to my application? RfPB application process ROI (Registration of intention to submit) Preliminary scrutiny Peer review Full committee Final ratification Notification of outcome Many applications were concerned with pure knowledge generation without clear patient application - they involved basic science research rather than applied research, which is the stated goal of RfPB Related to this was a tendency to assume long-term patient benefit rather than to make a case for patient benefit in the short to medium term. A Director's Message was placed on the NIHR CCF website after the first competition to explain the scrutiny stage in more detail; to underline the importance of consulting the Programme Guidance on matters of scope and patient benefit; and to draw attention to the fact that there was a helpline available at NIHR CCF. The position improved by Competition 3 and signs are that it is continuing to do so. Early stage statistics for Competitions 5 and 6 show over 70% of applications are now proceeding to full committee. What was the overall success rate of peer reviewed applications? Overall, there was a one in five success rate for the applications sent to peer review and that reached the full meetings of the funding committees for the first three competitions (see table below ). Latest figures reveal that 25% of proposals were successful in Competition 4 and 22% in Competition 5. Regional Funding Committees want to fund research and will recommend acceptance subject to amendments. Much committee time is taken up in discussion of whether conditional offers can be made: whether the necessary modifications can be addressed without amounting to a fundamental redesign of the study or generating protracted debate. Very few projects to date have been successful without having to meet some conditions. Applications and success rates - RfPB Competitions 1-3 Applications Funded applications Completed accepted at Percentage applications scrutiny Number (of applications peer reviewed) Competition % Competition % Competition % TOTAL % Advisor Spotlight Dr Emma Scott, Research Fellow I joined RDS-YH as an adviser and proposal developer last summer, working closely with Sheffield Clinical Trials Research Unit. In the last year I have worked with over 30 clients who have submitted bids to the full range of NIHR funding streams. Prior to joining the RDS, I was a full time Study Manager with experience of managing large-scale Randomised Controlled Trials in both Clinical and Community settings. My own research interests are in Health Behaviour Change and the development and delivery of Complex Interventions. Currently, my time is divided between advising RDS clients who are developing research proposals and continuing my role as study manager on the NIHR HTA-funded Booster trial. Booster is a Public Health trial spanning the length and breadth of Sheffield, which aims to assess the effectiveness of different types of Booster interventions to help people who have recently become more physically active stay active. Many RDS advisers have specific expertise, e.g. statistics, health economics or PPI, and my practical experience of managing trials complements this. Frequently, clients come to RDS with a great research idea and a host of collaborators but the team lacks the practical experience of delivering a large scale multi-centre study. This often means that they have unrealistic expectations about key elements of the study, such as recruitment. Working with clients to develop a realistic research plan with distinct work packages and a clear management structure from the outset produces both a stronger application for funding and a more successful research project. The other key area I advise on is developing is at maximises the complex interventions, in line with the chances of securing MRC Complex Interventions Framework funding and moving the (2000, 2008). During its evolution, a intervention closer to use complex intervention, such as an initiative in everyday practice. to reduce problem drinking, moves through several defined stages of development and For further advice on developing a complex testing. Each of these stages requires clear intervention or for help with planning your methodology and is suited to different funding research project, please contact: rds-yh@ streams. Helping clients understanding and sheffield.ac.uk or visit our website to book an clearly demonstrate what stage their research appointment: The NIHR Research Design Service for Yorkshire & the Humber NIHR Research Design Service Charter Helping us to help you 5 Colour combination, and use of too many colours and charts Use of too many images Use of individual logo 40 NIHR Identity Guidelines

44 Publishing research findings The NIHR continues to gain recognition for funding high-quality research and for facilitating collaborative and multi-centred research undertaken by the NHS, academia, charities and the life-sciences industry. Findings from all NIHR-funded research should be published in an appropriate form. Submitting research publications Principal investigators/lead researchers should refer to their funding contract to ensure that they comply with the terms and conditions on report publication policy. When submitting a paper, article or report for publication it is essential that the NIHR is acknowledged appropriately to maximise awareness of the impact of the research funded by the NIHR, nationally and internationally. Full funding data helps track research from funding awards through to published output. Missing or incomplete acknowledgements hinder citations in clinical guidelines for research impact evaluation see BMJ Open ( When submitting a paper or article for publication, please ensure that: the NIHR s contribution is acknowledged in full a copy of the paper/article is sent to the relevant coordinating centre 28 days before it is due to be published a copy of the final manuscript of any research papers supported in whole or in part by the NIHR is deposited with UK PubMed Central upon acceptance for publication, to be made freely available as soon as possible and in any event within six months of the journal publisher s official date of final publication. See the NIHR website ( the principal award holder submits an end-of-project report within 14 days of the end of the study, in accordance with the research contract. Please note that although the Department of Health funds the NIHR, the Department of Health should not be named as the funder. The NIHR must always be accredited as the funder. NIHR Identity Guidelines 41

45 Acknowledging funding and affiliations in scientific journals When publishing papers, articles and reports, authors must acknowledge all types of NIHR funding, support and affiliations such as: research programme funding whole or part funding by research centres or units use of clinical research facilities, centres or units fellowship awards professional training awards Senior Investigator awards Research Professorship awards. Studies supported by the Clinical Research Network should be encouraged to acknowledge the support provided by the relevant network. The NIHR logotype Research articles, papers and reports must not use the NIHR logotype, but must use a statement acknowledging funding/support together with the NIHR disclaimer. Disclaimer The independent nature of the research and its intellectual property provenance must be emphasised by carrying the following disclaimer: This article/paper/report presents independent research funded by the National Institute for Health Research (NIHR). The views expressed are those of the author(s) and not necessarily those of the NHS, the NIHR or the Department of Health. Use of research findings by the NIHR and the Department of Health The NIHR and the Department of Health reserve the right to use data or other material from projects that it funds for policy development and publicity activities. The NIHR and the Department of Health may publicise the outcome of NIHR-funded research studies through its website, in publications and in press releases where appropriate. 42 NIHR Identity Guidelines

46 Press releases There should be a proactive approach to issuing press releases to showcase NIHR-funded research. It is important that the NIHR receives proper recognition as the research funder, both for transparency to account for spending public money for the public good, and maximise awareness of the impact of research to all our stakeholders. Researchers will often plan to issue a press release following a funding contract and/or at the same time as publishing a research article or paper. As well as complying with the host organisation s and other funders media policies, the following process should be used. Notice of a planned press release At least 28 days notice of an intention to issue a press release must be given to the relevant coordinating centre before publication, together with a copy of the research paper/report where this is a contracted condition. The draft press release must be sent to the relevant coordinating centre 14 days before the planned issue date, including any press releases to be issued by the publisher. All embargos will be respected, as the NIHR is internal to the process. Acknowledging the NIHR in a press release Acknowledgement of NIHR research funding, or support provided by NIHR facilties, should be clear and prominent in every press release, ideally in the first or second paragraph. The first time the NIHR is referred to, it should be spelt out in full, followed by the abbreviation in brackets. Examples: The study was funded by the National Institute for Health Research (NIHR) Research for Patient Benefit Programme. The research was supported by the National Institute for Health Research (NIHR) Oxford Biomedical Research Centre. The study team acknowledges the study delivery support given by the Medicines for Children Clinical Research Network. The press release should also carry the NIHR s Note for Editors, see below. The NIHR logotype should never be used in a press release issued by a researcher or research team, and should carry a disclaimer, see Disclaimer (p42). NIHR Identity Guidelines 43

47 Jointly funded research Where research has been jointly funded by the NIHR with another funding partner, the NIHR must receive due acknowledgement in any press release issued by the funding partner. A copy of the intended release must be provided to the relevant coordinating centre in advance of publication. Research funded by others but supported by the NIHR Research that has been funded by other organisations, such as charities, research councils and the life-sciences industry, and which has received support from either the NIHR Clinical Research Network or infrastructure should be encouraged to acknowledge the NIHR. Including a Department of Health quote Depending on the significance of the research findings and/or announcement, the Secretary of State for Health, another Department of Health Minister or the Chief Medical Officer may want to provide a quote. Where this is the case, the relevant co ordinating centre communications team will work with the Department of Health to confirm quotes. Department of Health press releases The Department of Health may, on occasion, decide to issue a press release about NIHR-funded research that is particularly significant, or where a Department of Health Minister wants to welcome the research and comment on the findings. In these cases, the relevant co ordinating centre will work with the lead researcher or the communication lead on the press release, and/or releases if two or more are to be issued about the same subject by a number of institutions. Notes for editors Notes for editors are used at the end of a press release to provide more detailed information about key points in the release and to position the release in its broader context. The following note should be used when issuing a press release which contains any information about the NIHR or its work: The National Institute for Health Research (NIHR) is funded by the Department of Health to improve the health and wealth of the nation through research. Since its establishment in April 2006, the NIHR has transformed research in the NHS. It has increased the volume of applied health research for the benefit of patients and the public, driven faster translation of basic science discoveries into tangible benefits for patients and the economy, and developed and supported the people who conduct and contribute to applied health research. The NIHR plays a key role in the Government s strategy for economic growth, attracting investment by the life-sciences industries through its world-class infrastructure for health research. Together, the NIHR people, programmes, centres of excellence and systems represent the most integrated health research system in the world. For further information, visit the NIHR website ( 44 NIHR Identity Guidelines

48 Additional information about the specific NIHR initiative or programme issuing the press release should also be provided. Using the NIHR logotype When a press release is issued by NIHR s coordinating centres, Office for Clinical Research Infrastructure, INVOLVE, Centre for Reviews and Dissemination, Horizon Scanning Centre, RDS and Clinical Research Network, the press release should include, if possible, the NIHR logotype positioned in the top right-hand corner of the release. The NIHR disclaimer (p42) should not be used. Researchers in receipt of research project, programme grants or training and fellowship awards must not use the logotype when issuing a press release, but must include the disclaimer (p42) when issuing a press release. Example of a press release issued by a coordinating center News release embargoed until 23:30 hrs (UK time), 22 December New infrastructure to develop healthcare technologies and interventions for the NHS 23 January 2012 Clinicians and researchers are invited to bid for infrastructure funding to support collaborations between the NHS and industry to lead to the development of medical devices and healthcare technologies. The National Institute for Health Research (NIHR) will establish Healthcare Technology Co-operatives (HTCs) to address clinical areas or themes of high morbidity and unmet need for NHS patients. The aim is to produce new technologies that improve treatment and quality of life. This new scheme builds on learning from a pilot scheme that funded two HTCs from Their innovations include a dignity bidet commode developed for stroke survivors which won an NHS Innovation Award in 2009, and the APPEAR and SMART surgical procedures and instrumentation for bowel surgery which was awarded the prestigious Cutlers Surgical Award in Led by a clinical director, each NIHR HTC will involve multidisciplinary teams, working collaboratively with industry, patient groups, academic researchers and charities. HTCs will be expected to build networks with a broad range of stakeholders including the NIHR infrastructure and to work closely with the NIHR Office for Clinical Research Infrastructure (NOCRI). Professor Dame Sally C. Davies, Chief Medical Officer and Chief Scientific Adviser at the Department of Health said: The National Institute for Health Research Healthcare Technology Co-operatives competition announced today will help to identify clinical issues from a front line service perspective and devise technology-based solutions to address them. These centres of expertise will act as a catalyst for the development of much-needed new medical devices, healthcare technologies and/or technology-dependent interventions. NIHR HTCs will operate within the evolving NHS innovation landscape and the implementation of the NHS Chief Executive s review: Innovation Health and Wealth accelerating adoption and diffusion in the NHS. They will be expected to engage with the proposed Academic Health Science Networks and local showcase hospital programmes, where appropriate, as they develop. The closing date for submission of the Pre-Qualifying Questionnaire by NHS Trusts in England is 19 April 2012 at 5pm. - Ends - Notes to Editors: Information on how to apply for NIHR Funding for HTCs can be found on the NIHR CCF website at: About the NIHR The National Institute for Health Research provides the framework through which the research staff and research infrastructure of the NHS in England is positioned, maintained and managed as a national research facility. The NIHR provides the NHS with the support and infrastructure it needs to conduct first-class research funded by the Government and its partners alongside high-quality patient care, education and training. Its aim is to support outstanding individuals (both leaders and collaborators), working in world class facilities (both NHS and university), conducting leading edge research focused on the needs of patients. For further information please contact: NIHR Central Commissioning Facility georgia.galegrant@nihr-ccf.org.uk Direct dial: NIHR Identity Guidelines 45

49 Stationery When producing stationery you need to ensure that your materials support the NIHR identity. The majority of NIHR initiatives are based in NHS organisations or academic institutions. No matter where you are based, stationery needs to be designed following NHS branding guidelines. NIHR initiatives using their local NHS organisation logo should ensure that the first line of the address has the title of the NIHR initiative, written in full. A relationship statement should be added to the bottom. Anytown Hospital NHS Trust National Institute for Health Research [Any name] Biomedical Research Centre 1 Fiction Road Countytown Anyshire L12 3AB Tel: Fax: Web: 17mm 13mm 8.5mm 17mm Example of an NIHR initiative letterhead using a local NHS organisation logo The National Institute for Health Research [Any name] Research Centre is a partnership between the [Anytown} Hospital NHS Trust and the University of [Any name]. 17mm 9mm NIHR stationery If you are creating stationery using the NIHR logotype, you must follow the guidance below and must not add any other logos or design styles. A professional printer can prepare the computer files needed to print your stationery correctly, ensuring it is of a consistent standard. However, whenever possible e-letters should be sent rather than hard copies. 46 NIHR Identity Guidelines

50 Printing the NIHR logotype You must use the NIHR logotype original artwork, and must not alter it in any way. Across all your stationery materials, the NHS logo should be reproduced in NHS Blue (Pantone 300) or, where this is not possible, black see NIHR logotype files (p12) Letterheads NIHR logotype On letterheads, the NIHR logotype size is measured by the height of the NHS logo. This should be 8.5mm. Position the NIHR logotype in the top right-hand corner of your letterhead. Coordinating centre or initiative name The first line of the address should be the title or name of the coordinating centre or initiative. The specifications are as follows: Typeface: Frutiger Bold Relationship/partnership statement A relationship/partnership statement should be included at the bottom, to acknowledge all partner organisations (p24). This designated area must not be used for other logos, identities or slogans of any kind. All information included in this area should always be printed in black. Paper stock You should print all letterheads on white paper with a weight of no less than 80gsm. Leicestershire, Northamptonshire and Rutland Cancer Research Network NHS University Hospitals of Leicester Knighton Street Outpatients Building Ground Floor Leicester Royal Infirmary Leicester LE1 5WW Tel: Fax: mm 13mm 8.5mm 32mm Colour: NHS Blue (Pantone 300) or black Size: 9 point type Leading: 11 point Address, telephone, fax, and website You should allow one standard line space between your address and the telephone number, fax number, and website. The specifications are as follows: Typeface: Frutiger Roman Colour: black Size: 9 point type Leading: 11 point The Leicestershire, Northamptonshire and Rutland Cancer Research Network is based at the NHS University Hospitals of Leicester and is part of the National Institute for Health Research 17mm 9mm NIHR Identity Guidelines 47

51 Compliment slips NIHR logotype size On compliment slips, the NIHR logotype size is measured by the height of the NHS logo. This should be 8.5mm. The guidance for name and address, typeface, colour, size etc is the same as for letterheads, specified on the previous page. Reverse side The reverse side of your compliment slip can include additional information, such as a relationship/partnership statement, directions to your premises and/or a map of the area. This additional content should be printed in black using Frutiger typeface, in a maximum size of 11 point. With compliments line The specifications for the With compliments line are as follows: Typeface: Frutiger Italic Colour: black Size: 11 point type Example: 17mm 17mm 13mm 8.5mm 32mm With Compliments Trainees Coordinating Centre Leeds Innovation Centre 103 Clarendon Road Leeds LS2 9DF Tel: Fax: nihrtcc@nihrtcc.org.uk Web: 9mm 48 NIHR Identity Guidelines

52 Business cards The measurements for the positioning of text and the NHS logotype are based on a card measuring 85mm x 55mm. NIHR logotype size On business cards, the NIHR logotype size is measured by the height of the NHS logo. This should be 4.25mm. Name The specifications for the name are as follows: Typeface: Frutiger Bold Colour: NHS Blue (Pantone 300) or black Size: 9 point 9mm 9mm 7mm x=4.25mm Job title The specifications for job titles are as follows: Typeface: Frutiger Roman Colour: black Size: 6 point type Coordinating centre or initiative name The specifications for unit or department names are as follows: Typeface: Frutiger Bold Colour: NHS Blue (Pantone 300) or black Size: 6.5 point type Address and contact details The specifications for address and contact details are as follows: Typeface: Frutiger Roman (titles in Frutiger Italic) Colour: black Maximum area for personal details Dr Lisa Cotterill Director Tel: Mob: Fax: lisa.cotterill@nihrtcc.org Web: Trainees Coordinating Centre Leeds Innovation Centre 103 Clarendon Road Leeds LS2 9DF 27.5mm x Size: 6.5 point type (9 point on cards for people with visual impairments) Other information The reverse side of your compliment slip and business cards can include a relationship/ partnership statement. This additional content should be printed in black using Frutiger typeface in a maximum size of 9 point. NIHR Identity Guidelines 49

53 Signage Signage or plaques for NIHR coordinating centres, research facilities, centres and units is important, as it is the first thing that people see when arriving at research services and facilities. No matter where you are based, signage needs to be designed following NHS branding guidelines, which do not allow individual NIHR initiative logos to be created or used. Using the NIHR logotype All signage or plaques, whether produced in metal, glass or acrylic, should wherever possible, have a plain background with the NIHR logotype positioned top right. NIHR exclusive signage The panel should contain the NIHR logotype positioned top right, with the NIHR coordinating centre s name centred in black text. Central Commissioning Facility Detailed guidance on how to use the NIHR logotype can be found in the NIHR logotype section (p9). 50 NIHR Identity Guidelines

54 Partnership with non-nhs organisation signage Signage shared with another partner organisation should position the NIHR logotype top right, with the partner logo top left. Alternatively the partner logo can be placed in the bottom right hand corner. If there are several partners it is advised to place all logos at the bottom, with the NIHR logotype placed bottom right. Partnership with other NHS organisations signage The NIHR logotype cannot be used together with another NHS organisation logo on signage or plaques. The NIHR logotype should be positioned top right, with the NIHR initiative name centred in black text, and all relevant partners listed underneath. [Any name] Experimental Cancer Medicine Centre [Any name] Biomedical Research Centre A partnership between [Any name] Hospital Foundation NHS Trust and University of [Any name] NIHR Identity Guidelines 51

55 Events and conferences NIHR-funded events A range of external stakeholder-facing events are held by the NIHR each year. Outward-facing events paid for through NIHR funding should only be held to meet a specific business objective and must be able to demonstrate value for money. The need and purpose should be agreed with the relevant coordinating centre, which will liaise with the Department of Health when appropriate. Once approved, all external stakeholder events should be branded NIHR. Please ensure all materials used for the event, including signage, exhibitions, publications, presentations and posters, comply with the guidance provided in the relevant sections of this document and that the NIHR logotype is used in accordance with the guidance on positioning, exclusion zone, and size (p10-11). Promotional advertising should follow the Advertising guidance (p59). Partnership events The NIHR sometimes hosts events in partnership with others. When working in partnership, the NIHR s logotype should be used in equal proportion to the logos of its partners. Where the NIHR is the lead partner, in accordance with the NHS brand, the logotype should be placed at the top right corner of all materials. Where the NIHR is a secondary partner there is more flexibility. The NIHR logotype can be used in an appropriate comparative position to partner logo(s) on conference and event materials. Detailed guidance on how to use the NIHR logotype when working with partner organisations can be found in the Using the NIHR logotype with non-nhs partner brands section (p13). Partnership events with other NHS organisations The NHS branding policy states that the NHS national lozenge may appear only once on a communication spread to ensure the impact of the NHS logo is not diluted by duplication. This means that the NIHR logotype must not be used in conjunction with another NHS logo on any materials produced for events and conferences. This applies to: an NIHR event held in partnership with an NHS organisation an NIHR research initiative, such as a Biomedical Research Unit, which is hosted in an NHS organisation, where the logo of the host organisation cannot be used alongside that of the NIHR logotype. 52 NIHR Identity Guidelines

56 Detailed guidance on how to use the NIHR logotype when working with NHS organisations can be found in the Using the NIHR logotype with other NHS organisations section (p14). Stands at external events The NIHR, collectively or individually, is frequently invited to have a corporate stand at the many conferences organised around the country. The NIHR is not resourced to attend numerous events, especially where the link with our core business, research, is tenuous. These invitations should be declined. The exception to this is where: an NIHR spokesperson is named on the programme, or an NIHR workshop is organised as part of the conference proceedings, or there is a robust business case for funding a stand, such as for the National Cancer Research Institute or the National Institute for Health and Clinical Excellence conferences. 3 In the cases listed above, at least one NIHR representative should be available, with a range of relevant information, to discuss business issues with delegates. Where an external conference is assessed to be of interest to our research community, NIHR coordinating centres may wish to cascade the information to their researchers so that as individuals they can a) attend and represent their research if that is their wish and b) act as an ambassador for the NIHR. Faculty Exhibition materials Exhibition materials should illustrate the NIHR s purpose and values, as well as key messages. Exhibition banners and panels The NIHR logotype should be positioned top right and comply with the guidance on size (p11). The NIHR filmstrip can be used to create impact, although its use is optional. Copy for exhibition banners should be kept to an absolute minimum. NIHR Identity Guidelines 53

57 Posters Many types of posters are produced by the NIHR for example, to provide information about services, to recruit patients for research studies or to present research findings. The positioning of the NIHR logotype on posters needs to be considered carefully as use of the logotype in the top right-hand corner implies the NIHR owns or endorses the information presented. Information posters Corporate information posters produced by NIHR coordinating centres and initiatives should use the logotype positioned in the top right-hand corner. The logotype must comply with the guidance on size (p11). The NIHR filmstrip can be used to create impact, although its use is optional. Copy for posters should be written for your target audience. Ensure you present key messages in clear and accessible language. Information needs to be clear and simple to read, with a text size big enough to be read from a meter away. Information overload will lead people to bypass posters. 3 3 National Institute for Health Research, Research Design Service for the East of England Working with NHS and social care researchers to develop high quality research proposals to improve patient care We offer support and advice on research: design methodology applications A network of five Universities and four NHS trusts across the East of England offering breadth and depth of methodological expertise. Research posters Tel: rdseoe@essex.ac.uk Web: Research posters are an effective and important way to show research findings at workshops and conferences. Research posters can include the NIHR logotype, but not in the top right-hand corner. If the research has been funded by an NIHR programme, the NIHR logotype should be positioned bottom right, or in another suitable position depending on the design, and must include a statement acknowledging funding together with a disclaimer, e.g. This is a summary of independent research funded by the National Institute for Health Research (NIHR) s [name of research programme] Programme. The views expressed are those of the author(s) and not necessarily those of the NHS, the NIHR or the Department of Health. 54 NIHR Identity Guidelines

58 If another NHS organisation logo is used, only the statement acknowledging NIHR funding together with a disclaimer (p42), should be used. See also Additional information for researchers (p73). Public speaking When speaking publicly about NIHR-funded or NIHR-supported research, for example to the media, or at seminars and conferences, researchers should ensure that they always acknowledge the NIHR as a funder. Programme funded research projects should be formally described as NIHR funded. Presentations NIHR PowerPoint presentation templates have been designed in the various work stream colours and are available to download for use by the relevant coordinating centres and initiatives from the NIHR portal ( Industry Systems Title of presentation Name of organisation Faculty Patient and Public Awareness 14/03/2008 Name of presenter Title of presentation Name of organisation Name of presenter Title of presentation Name of organisation Infrastructure Name of presenter Title of presentation Programmes Name of organisation Name of presenter Title of presentation Name of organisation 14/03/ /03/2008 Title of presentation Name of presenter 14/03/2008 Name of organisation Name of presenter 14/03/ /03/2008 NIHR Identity Guidelines 55

59 Creating your own slides Using the NIHR logotype Corporate NIHR slides should always include the NIHR logotype positioned top right, in the correct size. Detailed guidance on how to use the NIHR logotype can be found in the NIHR logotype section (p9). Working with non-nhs partners When presentations need to reflect working with partner organisations, the NIHR logotype should be positioned top right and the partner logo top left. If there are several partners it is best to place all logos on only the first slide, and use plain slides for the rest of the presentation. The value of Health Research 26 January 2012 Partnership with other NHS organisations The NHS branding policy states that the NHS national lozenge may appear only once on a single page. Therefore, if an NHS organisation logo is used, you should not use the NIHR logotype on the same slide. Several options are possible: Option 1: Use the NIHR logotype positioned top right on all slides, and the name of the initiative positioned top left, listing all partners on the opening slide. The partner logos can be included on a plain closing slide. [Any name] Biomedical Research Centre Translational Clinical Research A partnership between [Any name] Hospital Trust and the University of [Any name] 15 March NIHR Identity Guidelines

60 Option 2: Use the NHS organisation logo on all the slides, and add the full name of the NIHR initiative positioned top left. Provide a funding statement giving details of the NIHR funding or award on the opening slide, listing any partners. NIHR [Any name] Biomedical Research Centre Any-name Hospital NHS Trust Translational Clinical Research The [Any name] Biomedical Research Centre is funded by the National Institute for Health Research (NIHR) and is partnership between [Any name] Hospital Trust and the University of [Any name]. Duplication of the NHS logo Duplication of the NHS logo is only allowed for the purposes of graphic display. For example, you can present covers of reports that feature the NIHR logotype on an NIHR presentation slide. Annual Reports: NIHR Identity Guidelines 57

61 Merchandising We do not support the production of NIHR merchandise or promotional items. Our reputation as a global leader at the forefront of comparative health research has grown, and continues to grow, because we are increasingly able to demonstrate that the research funded by the NIHR, and delivered through the NIHR, has resulted in pan-nhs service improvements, significant cost savings and an increase in the quality of patient care. As a publicly funded body, the NIHR must justify the investment it receives from taxpayers. Allocating resources to merchandise does not advance our reputation with the national or global health research community and does not support our goal of improving the health and wealth of the nation through research. 58 NIHR Identity Guidelines

62 Advertising Job adverts Job adverts will vary greatly depending on the description of the post to be advertised, the requirements of the university or hospital where the post is to be sited, and the requirements of the publication where the advert is to be posted. All NIHR post holders are employed by their host organisation. Consequently, adverts for NIHR jobs should use the host university or hospital branding. The NIHR logotype may be used in the advert, following the NIHR logotype guidelines on size and exclusion zone (see p10-11), positioned in the bottom right-hand corner. All posts should be advertised as National Institute for Health Research xxx, where xxx is the name of the post. A simple statement about the NIHR should be used either within the body of the advert or positioned as a footnote to explain its remit. For example: The National Institute for Health Research provides the framework through which the research staff and research infrastructure of the NHS in England are positioned, maintained and managed as a national research facility. When a job is advertised in partnership with one or more organisations, the guidance on pages 13 and 14 should be applied. Advertising NIHR events Across the NIHR, a number of stakeholder events are held every year. Events should only be held to meet a specific business objective and the need and purpose should be agreed with the relevant coordinating centre, which will liaise with the Department of Health when appropriate. All events should be branded as NIHR using the advice provided in these guidelines. Advertising others events The NIHR, as a publicly funded organisation, should not advertise or promote events held by other organisations through any of its media other than when working in partnership, or if the NIHR is represented for example, if the NIHR is exhibiting, or has a speaker and/or a workshop. Campaigns Campaigns are a form of advertising. Any proposed campaigns must be fit for purpose and be able to demonstrate value for money. Proposals must be agreed with the relevant coordinating centre and run as part of the NIHR umbrella. No new brands should be developed. NIHR Identity Guidelines 59

63 Marketing NIHR initiatives may, on occasion, need to carry out marketing activities to fulfil business objectives. All proposed marketing campaigns should be able to demonstrate that they meet a specific business objective and provide value for money, and should be agreed with the relevant coordinating centre before the proposal is progressed. Any marketing activities must be run under the NIHR umbrella and no new brands should be developed. Where an NIHR office has been established by the Department of Health with the express purpose of marketing the NIHR to a specific sector or stakeholder group, an identifying design may be established and used in stakeholder communication materials alongside correct use of the NIHR identity guidance. All marketing activities aimed at the life-sciences industry should be discussed with the NIHR Office for Clinical Research Infrastructure prior to initiation, and will need to be approved by the Department of Health. See Contacts (p77). Funding and training opportunities Calls for proposals and funding awards are another form of advertising. These funding and training opportunities must clearly show that the NIHR is the funder. The NIHR logotype should be used in the top right-hand position, in accordance with the guidance on size and exclusion zone (p10-11). The full name of the research programme or training award should always be written in full. The NIHR Invention for Innovation (NIHR i4i) programme invites research proposals to... The NIHR In-Practice Fellowship offers academic training to fully-qualified General Practitioners and General Dental Practitioners who are in NHS practice in England. Calls for proposals The NIHR Health Technology Assessment (HTA) programme produces independent research information about the effectiveness, costs and broader impact of healthcare treatments and tests for those who plan, provide or receive care in the NHS. Research proposals are sought on the following topics: Primary research - Two Stage outline to full proposal 12/17 Barriers and facilitators to uptake of vaccinations in travelling communities 12/19 Ultrasound elastography in the diagnosis of thyroid cancer 12/21 Communication therapy post-stroke 12/22 Photodynamic therapy for recurrent head and neck cancer 12/23 Intradialytic exercise in renal failure 12/24 UVB light combined with topical corticosteroid for treatment of vitiligo 12/25 Planned delivery for pre-eclampsia between 34 and 37 weeks of gestation Evidence synthesis - Single Stage full proposal 12/27 Art therapy for people with non-psychotic mental disorders The deadline for submissions is 1pm on 2 July Please note that applications received after this deadline will not be considered. Application forms and all associated documents are available on the HTA programme website. For any further enquiries please contact the HTA Commissioning team: or htacmsng@southampton.ac.uk 60 NIHR Identity Guidelines

64 Videos Videos can be an effective way of communicating with target audiences but may not always be the most appropriate medium to use. They take time and effort to produce, and can be more expensive than other means of communication. All planned videos should first demonstrate how they meet a business need and represent value for money before plans are progressed. Videos about NIHR services and research activities that are correctly branded and carry appropriate acknowledgements can be posted on the YouTube NIHR tv channel ( once approved by the relevant coordinating centre. The YouTube NIHR tv channel should be configured to disable the comments and ratings features unless otherwise agreed with the relevant coordinating centre. Using the NIHR logotype Wherever possible the NIHR logotype should be positioned top right, in an appropriate size for the screen, on the opening frame. Ensure you use the NIHR logotype EPS file. The name of the NIHR initiative producing the video should also be clearly posted on the opening frame. If this is not possible, it should be placed on the closing frame alongside a funding statement. NIHR Identity Guidelines 61

65 4 Language, format and punctuation style guide This section is intended to provide a guide to best practice and good principles for writing. Language Use short, clear sentences and simple language. Plain English helps information be understood by a wide audience. Cut out unnecessary words. Readers may know nothing or very little about a subject. Make sure they don t have to read a sentence twice. Be explicit Don t assume knowledge is shared. Explain acronyms and abbreviations by writing them out in full the first time you use them. Do not use jargon and buzz words unless they are commonly used outside the NIHR. Know your audience Think about what you are trying to tell them. How do they understand information? What will be meaningful to them? Provide clear and useful information. Guide your reader Present your information in a logical structure. It must make sense to the specific audience. Be consistent Use language consistently, e.g. the descriptions and names of specific policies, procedures and organisations, the style of writing, the structure of the pages and the punctuation. Make your pages easy to scan Use meaningful page and chapter titles, subheadings, phrases and bullet points. Introduce one idea per paragraph and use an engaging opening sentence. Be clear Be sure that if using the term we the reader will know which team, organisation or group of organisations you are referring to. 62 NIHR Identity Guidelines

66 Be accurate Check all your facts. Who? What? Where? When? Why? Dates and spellings. Names of people, places, organisations. Final versions of documents. Spell check your document. Dates Aways be clear about the timing of key activities. Undated information is misleading. State specific months and years. Do not use general terms such as recently, last year or latest. Information dates quickly. Clutter Avoid overuse of brackets, dashes, commas and semicolons. Too much punctuation can clutter up text and make it difficult for visually impaired people to read. Stick to short, clear sentences to reduce clutter. Proofread Always proofread. If possible also ask a colleague to read through what you have written. A fresh set of eyes will pick up any mistakes or missing information. Colleagues who work in other teams may be more objective than someone who knows the subject area. Read aloud, as this will help you hear if the structure of a sentence or a piece of information is clear. Reading aloud highlights unnecessary words and unclear sentence structure. Format Our house style helps present effective written communications that are easy to read and consistent in style. We have a general house style for all written communications with variations for printed or online content. Left justification Always left justify your document. Never use full justification; this makes documents hard to read. Exception: document titles may be centred. Paragraphs Insert one line space between paragraphs. Bullet points Use standard round bullet points. Bullet points that follow a colon should start in lower case, as should each subsequent point. Do not use semicolons or commas at the end of each point within a series of bullet points. Use a full stop at the end of the last point. NIHR Identity Guidelines 63

67 Bullet points that follow a header or a full stop or question mark at the end of a sentence or paragraph should start with a capital letter, as should each subsequent point. Use a full stop at the end of each point. Sub-bullet points should be further indented. Semicolons or commas can be used at the end of sub bullet points, with a full stop at the end of the last sub-bullet. Strap lines Do not use a full stop at the end of a strap line. Capitals Capitals can seem LOUD and AGGRESSIVE. Keep capitals to a minimum. Use title case rather than upper case for page title, page heading, official document title, or name of a place, person or organisation. Use title case for specific job titles, e.g. Senior Clinical Trials Coordinator. Generic job titles should not be capitalised, e.g. the research administrators. Write general terms, such as primary care trusts, in lower case. Use capitals for a specific primary care trust, e.g. Newcastle Primary Care Trust. Government should be capitalised, e.g. The Government announced yesterday. But it should be lower case when pluralised, e.g. governments from around the world. Regions should be written in lower case, e.g. northern England, south west London. Research studies should be capitalised, e.g. Magnetic Resonance Imaging of Lung Nodules. Addresses Spell out all names in full in addresses presented in letterheads and contact details in documents and publications. Acronyms should not be used under any circumstances. For example: Sally Beck Information and Engagement Manager Research & Development Department of Health Richmond House, Area 124, 79 Whitehall London, SW1A 2NS Tel sally.beck@dh.gsi.gov.uk 64 NIHR Identity Guidelines

68 signatures Spell out all names in full, without acronyms, and provide the full address, all telephone contact numbers and the full and website address: John Smith External Relations National Institute for Health Research Evaluation, Trials and Studies Coordinating Centre Alpha House, University of Southampton Science Park Southampton SO16 7NS Tel Mob Follow Official NIHR on twitter Dates Dates are structured 5 March Do not use th, st, rd or nd. Use from and to or between to describe date ranges, e.g. from July to November 2011 or between 2008 and 2009, except when referring to short date ranges such as August. Dates must be used to demonstrate the timeliness of the content and not the date the information was published. An oblique should be used for dates, e.g. 16/09/2010. Age When stating someone s age alongside their name it should be written as: John Smith, 70 years old or John Smith, in his 70s. Decades Write decades in numerals followed by an s, e.g. 1970s. Decades can be abbreviated, e.g. the 60s, the 90s, but not 60s, 90s. The possessive form of decades should include an apostrophe, e.g. 70 s style. NIHR Identity Guidelines 65

69 References Use the Vancouver system for referencing publications, including in footnotes, as follows: Publications with a personal author: Author(s) name. Publication title. Publisher. Year of publication. Edition number. Page numbers. Corporate publications: Publication title, publisher. Year of publication. Edition number. Page numbers. Referencing within a sentence: Use brackets in a sentence when referencing a chapter or pages in the same publication, e.g. as mentioned earlier in this chapter (p24-26) Referencing websites: Use brackets when referring to a specific website in a sentence, e.g. for the latest news visit the NIHR website ( British English Always use British English, rather than American English. Examples of this include: centre not center, colour not color and focusing not focussing. Spell words such as generalise, emphasise, organisation and visualisation with an s and not a z. Punctuation Full stops Use only one space after a full stop. This is the standard practice for both online and print publishing. Commas Always insert one space after a comma. Exception: when writing out numbers, e.g. 12,500. Quotation marks Only use double quotation marks when quoting speech and use single quotation marks for quotes within speech. Do not use quotation marks for document titles; use italics instead. Hyphens ( ) Hyphens are used to link compound words, e.g. walk-in, build-up. Use words rather than hyphens to describe ranges, e.g. between 10 and 20 percent, not percent. Hyphens can be used when writing a short date range, e.g August. Brackets Use brackets for acronyms or abbreviations after they have been mentioned for the first time, e.g. Clinical Research Network (CRN). Do not use brackets as an aside to explain something further. If something needs to be in the text it should be a full part of the text. Obliques ( / ) Avoid using obliques within text, e.g. from/to should be written from and to. Ampersands ( & ) Avoid using & except in universally recognised abbreviations, such as A&E or R&D. 66 NIHR Identity Guidelines

70 Ellipses ( ) Avoid using ellipses except in a very conversational style, e.g. The study provided support to parents and families We achieved a high rate of retention, which was down to the strength of these relationships. Formatting text Font Arial 12 point is the NIHR s standard font and size. Bold: print Bold can be used for headlines and subheadings. Do not use bold in paragraphs or sentences. Rewrite a paragraph or sentence to emphasise a point. Bold: online Avoid bold text because it can be interpreted as a link. It also creates visual clutter and lessens the impact of other information. Underlining: print Underlining can be used for titles and subheadings. Underlining: online Do not underline any online content as it makes text look like a link. Rewrite a paragraph or sentence to emphasise a point. Italics: print Do not use italics to emphasise a point. Italics should only be used when referring to publication titles. Italics: online Never use italics, except for publication titles. They are hard to read on screen, especially for those with visual impairments. Using figures Numbers Numbers from one to nine should be written in full. Numbers from 10 upwards should be written in numerals. Exception: when using a mixture of numbers lower and higher than 10, each number should be written as a figure, e.g. between 8 and 11 people were involved in the incident. Any number at the beginning of a sentence should be written in full, e.g. Two thousand were recruited into the study. Millions and billions above 10 should be presented as follows: 14 million, 10 billion. Millions and billions below 10 should be written as follows: three million, six billion. Millions and billions should not be presented as figures, e.g. 1,000,000. NIHR Identity Guidelines 67

71 Millions and billions should never be abbreviated to m and bn. Commas should be inserted into figures over 999, e.g. 1,500. Fractions and decimals Decimals should be used instead of fractions, except when the fraction is spelt out, e.g. three-quarters, one half. Decimals and written fractions should not be mixed together. Money Always use figures when writing about currency, e.g. 5, not five pounds. Money less than 1 should be written in pence, e.g. 50 pence, not 50p. Always use a figure without a space after the pound ( ) sign, e.g. 14,000. Percent Use percent rather than per cent or the % symbol. The % symbol can be used in tables or graphs. Specific online terms and procedures Website and links All links on NIHR websites must be active. Links should always be directly below the relevant content and always have descriptive text, e.g. NIHR Clinical Research Network rather than the full web address, The phrase Click here should never be used. Disability software for screen readers will read every click here without telling the user what it links to. Be selective about links to other NIHR web pages and to external websites. Creating unnecessary links will confuse and irritate users. Attachments Publish documents only as PDFs, except for application forms. Word or Excel documents can be altered once downloaded, which could lead to the NIHR being misrepresented. Alternative image text (Alt tags) Written explanations should accompany all web images. These appear when the cursor hovers over an image, and are included for the benefit of visually impaired users. The explanations should be clear and direct, e.g. nurse examining a child s ear. 68 NIHR Identity Guidelines

72 Tables and boxes For accessibility reasons, tables and boxes should contain only numerical data and statistical or specific information. They should not be used to: demonstrate flow charts list the names of committee individuals, or teams highlight key sections of text. Files Megabytes should be abbreviated to Mb not MB, e.g. 2,000 Mb Gigabytes should be abbreviated to Gb not GB, e.g. 200 Gb. Portable document format should be abbreviated to PDF not Pdf. NIHR Identity Guidelines 69

73 5 Communication protocol Contacting Department of Health officials and Government ministers Researchers, infrastructure and/or initiatives should direct any approaches to Department of Health officials and government ministers, including the Prime Minister, through the relevant coordinating centre. The co ordinating centre can validate your request and work with the Department of Health to consider and fast track it, as appropriate. Whilst Department of Health Ministers and policy officials are keen to engage with NIHR researchers, it is important to adopt a no surprises and consistent approach. This applies to all invitations, including those for: quotes speaking engagements visits opening new facilities videos web chats twitter debates podcasts. Each request will be dealt with on a case-by-case basis and any necessary changes and/or suggested amendments from the Department of Health will be mediated via the relevant coordinating centre. See the Contacts section (p77). 70 NIHR Identity Guidelines

74 Social media and digital engagement The NIHR has a Digital Engagement (DE) Framework incorporating advice on setting up and using social media channels and the benefits and risks to be considered. The NIHR has a range of corporate channels, including: an external website ( plus a range of other work-stream-specific NIHR sites a YouTube channel for video content ( a Twitter account ( The DE Framework should be referred to whenever social media are being considered as part of the communications planning. Information and content published on social media channels is subject to the same restrictions and legal requirements as information published in any other online media. Data protection, freedom of information, copyright, intellectual property and privacy requirements all apply. Coordinating centres, initiatives and individuals working under the NIHR umbrella should remember that use of social media results in comments being permanently available and open to being republished in other media. Information about the NIHR, or commitments to engage in activities on behalf of the NIHR, must not be made unless you are authorised to do so. This authority may already be delegated. If not, authority should be sought. NIHR Identity Guidelines 71

75 Libel, defamation, copyright and data protection NIHR-funded individuals have a duty to ensure that what they publish does not cause embarrassment or damage the good scientific reputation of the NIHR/Department of Health, or the standing of participants in the research. It is in researchers interests to present their work in an objective and appropriate way. Recipients of NIHR funding including Faculty members, and people who work for the NIHR, in any capacity, must not include any defamatory content or statements whatsoever relating to an individual, organisation, corporation, company or any other public or private body. The NIHR will not tolerate abusive, offensive, threatening or unlawful content of any kind in publications arising from research where the NIHR has provided whole or part funding. Published material must not include information that could be used to specifically identify an individual or an organisation of any kind who has participated, or is participating in the research, unless their consent has been obtained and recorded. In addition to data protection issues, such disclosure may cause that individual or organisation harm, loss or embarrassment. The Department of Health reserves the right to remove any such identifying information. Published material should not include any classified information, or advertise products, services or events that are not NIHR-related, and which have not received appropriate Director level approval prior to publication. Individuals must always remain within the legal framework and be aware that libel, defamation, copyright and data protection laws apply. 72 NIHR Identity Guidelines

76 6 Additional information for researchers Acknowledging NIHR funding Principal investigators/lead researchers must acknowledge awards made by the NIHR. This applies to project and programme grants as well as training and fellowship awards and use of research facilities. In any written material such as a project website, pages on a host organisation s website, patient recruitment leaflets, posters and presentations, papers and reports, and media releases, the author must acknowledge the support of the NIHR, providing specific details of the research programme funding, training award/fellowship or support provided by a research facility. Using the NIHR logotype Research reports The NIHR logotype must never be used on research reports. The independent nature of the research and its intellectual property provenance should be emphasised by using the NIHR disclaimer (p42). Promotional materials The NIHR logotype can be used when possible on promotional materials, but never positioned in the top right-hand corner, which implies ownership or endorsement by the NIHR. Ideally, the NIHR logotype should be placed bottom right or in another appropriate position, ensuring that it complies with the conditions of use, including size and keeping the exclusion zone clear, together with an appropriate funding statement. Example: The [name] project is funded by the Research for Patient Benefit Programme. Please note that NHS branding policy does not allow for two NHS national lozenges to be used on the same page. Therefore, if you are using a NHS organisation logo, you should not use the NIHR logotype, but just use a funding statement on its own. NIHR Identity Guidelines 73

77 Patient materials Patient materials about NIHR-funded research, including patient information sheets, and recruitment leaflets and posters, should include the NIHR logotype whenever possible, accompanied by a funding statement. For patient information sheets and leaflets about NIHR-funded research projects, the NIHR logotype may be positioned bottom right on the front cover, on the inside cover or on the back page, accompanied by a funding statement such as: The [name of project] is funded by the National Institute for Health Research s [name of research programme] Programme. If an NHS Trust logo is used, the NIHR logotype must not be included on the same page. For posters, the NIHR logotype should be positioned bottom right or in another suitable position depending on the design, accompanied by a funding statement. If another NHS organisation logo is used, then just use a funding statement to acknowledge the NIHR Research Programme. See also the Publications section (p34) and Using relationship and funding statements as accurate descriptors (p24). Research posters Research posters are an effective and important way to show research findings at workshops and conferences. Research posters can include the NIHR logotype, but not in the top right-hand corner, and must include a funding acknowledgement and disclaimer statement (p42). The NIHR logotype can be positioned bottom right or in another suitable position depending on the design, together with a funding and disclaimer statement. If another NHS organisation logo is used, only the funding and disclaimer statement should be used. See the Posters section (p54). Presentations Researchers can include the NIHR logotype on presentations about NIHR-funded research projects or awards, but not in the top right-hand corner. The NIHR logotype can be positioned bottom right, accompanied by a funding acknowledgement. If another NHS organisation logo is used, there are two options: 1. Use the NIHR logotype positioned bottom right on the opening slide, with a relationship statement giving details of the NIHR funding or award, and use the NHS organisation logo on all the other slides. 2. Use the NHS organisation logo on all the slides, but add a funding statement giving details of the NIHR funding or award on the opening slide. See the Presentations section (p55). 74 NIHR Identity Guidelines

78 Websites All references to NIHR-funded research placed on websites and intranet sites must acknowledge that it is NIHR funded and, where practical, should include a link to the NIHR website ( Project logos Funded research projects can develop a study name and create a logo, if it is agreed to be of benefit to promoting and recruiting patients into the research study. Logos must be approved by the relevant coordinating centre, see Contacts (p77). Stationery Funded projects should use their organisation stationery and should not create their own stationery. However, a statement acknowledging that the research study is funded by the NIHR should be included when writing letters about projects, especially to patients. Publication and publicity Principal investigators/lead researchers should refer to their funding contract to ensure that they comply with the terms and conditions of their research contract. NIHR-funded research findings should be published in an appropriate form, usually as a paper in a refereed journal. Reports of research findings, interim or final, must never use the NIHR logotype but must use the NIHR disclaimer (p42). The relevant NIHR coordinating centre must be informed of the intention to submit a paper or article for publication. If you are part of an NIHR research facility, such as a centre or unit, you should inform your centre manager, who will liaise with the relevant co ordinating centre. This will enable the NIHR and the Department of Health to prepare for any media interest, and will also help to publicise your research. Please ensure that you follow the advice provided in the Publishing research findings (p41), Press releases (p43) and Communication protocol (p70) sections. NIHR Identity Guidelines 75

79 7 Resources NIHR logotype files and images The NIHR logotype files, filmstrips and presentation templates are available on the NIHR identity pages on the NIHR Portal ( Information on how to gain access to the NIHR Portal is available on the NIHR Website ( The NHS brand guidelines The NHS brand guidelines are available at NHS photo library The NHS photo library is available at Access to the library and use of the images is restricted to authorised users only. Non-Department of Health or NHS employees will need to be sponsored to gain access to the library. You should ask a Department of Health or NHS employee to be your sponsor and register with the NHS Photo Library, providing your sponsor s name. For advice on any aspect of the NIHR resources, please contact the relevant coordinating centre communication team. 76 NIHR Identity Guidelines

80 8 Contacts The NIHR communication teams can provide advice and ideas to help you produce branded content National Institute for Health Research . For queries regarding these guidelines contact: Sally Beck R&D Information and Engagement Manager Department of Health Tel Leoni Yahyaoui R&D Information and Engagement Officer Department of Health Tel For queries regarding IT and website domain registration: Justin Riordan-Jones R&D Information Manager Department of Health Tel Coordinating Centres For queries on how to apply the NIHR identity guidelines, contact the relevant coordinating centre: NIHR Central Commissioning Facility Grange House 15 Church Street Twickenham Middlesex TW1 3NL Tel NIHR Evaluation, Trials and Studies Coordinating Centre Alpha House Enterprise Road University of Southampton Science Park Chilworth Southampton SO16 7NS Tel NIHR Identity Guidelines 77

81 NIHR Trainees Coordinating Centre Leeds Innovation Centre 103 Clarendon Road Leeds LS2 9DF Tel NIHR Clinical Research Network Coordinating Centre Clarendon Road Leeds LS2 9LT Tel NIHR Identity Guidelines