Creating New Communication Structures Using a Nursing Intranet and Multimedia Tools to keep Nurses Connected and Informed

Transcription

1 Creating New Communication Structures Using a Nursing Intranet and Multimedia Tools to keep Nurses Connected and Informed Summer Institute in Nursing Informatics July 2005 Brenda Laurie-Shaw, Nicholas Brudnicki, Mary Ferguson-Pare, and Cathy Johnson Toronto, Ontario, Canada

2 Objectives To present an innovation in communicating and connecting with nurses. To describe the evolution of the original innovation to the current formats in use today. To demonstrate 3 formats of communication using a corporate Intranet and multimedia tools To explore the fit between this mode of communication and the current generations of nurses in our workforce. To present outcome measures to demonstrate the effectiveness of the innovation. July SINI 2005, Baltimore Maryland 2

3 SARS March 2003 July SINI 2005, Baltimore Maryland 3

4 Communication Challenges of SARS Nurses feeling isolated Nurse leaders are restricted from access to patient care areas and front line staff Fear of the unknown Rapid changes in directives Communicating effectively July SINI 2005, Baltimore Maryland 4

5 Challenge How to connect? E Mail? Not all nurses at UHN have E Mail Not a routine part of the nurse s workflow or workday Time? Decreased staffing, increased workload, stressful work environment Preference? Face to face communication July SINI 2005, Baltimore Maryland 5

6 Virtual Presence and Personal Action Chief Nurse Executive, Mary Ferguson-Pare (MFP) Now, of all times, I need to connect with nurses and I can t go to them July SINI 2005, Baltimore Maryland 6

7 Using Video Technology and the Intranet to connect with UHN Nurses Inaugural Broadcast - April Link to Video Results were immediate: Nurse connection to Chief Nurse Executive E Mails to CNE Phone calls and voice mail July SINI 2005, Baltimore Maryland 7

8 Birth of MFP TV July SINI 2005, Baltimore Maryland 8

9 MFP TV 3 Formats MFP TV on Location (April 2003) Connects staff by video to profile the importance and diversity of nursing and allied health at UHN by going on location to a variety of practice areas as well as by profiling specific initiatives across the corporation (TGH, TWH and PMH) and with the external world Weekly episode Archived on the Intranet and the Internet 79 episodes to date July SINI 2005, Baltimore Maryland 9

10 UHN Nursing Intranet MFP TV Presence July SINI 2005, Baltimore Maryland 10

11 Nurses speaking of Nursing and Patients May TGH MSICU Quilt Link to Video MSICU Quilt Sharing the essence of nursing across the corporation in a time of great distress July SINI 2005, Baltimore Maryland 11

12 Able to Talk about Personal Impact June (SARS TGH Emergency) Link to Video TGH Emergency nurses, allied health professionals and physicians tell their stories about reopening Immediate response to the Emerg staff from the rest of the hospital July SINI 2005, Baltimore Maryland 12

13 Our New Normal for Connecting August \ONIG Videos\mfptv_aug29_ 2003_ w mv Profiling nurses across the corporation and to the world Chemo Day Care profile July SINI 2005, Baltimore Maryland 13

14 Impact - Intranet Site Hits July SINI 2005, Baltimore Maryland 14

15 UHN Internet Site July SINI 2005, Baltimore Maryland 15

16 MFP TV Virtual Presence and Personal Action MFP TV On Location: Chief Nurse is on location throughout the organization profiling nursing and nurses Fosters organizational pride Promotes internal career opportunities and nurse retention Profiles UHN Nurses and Nursing to the world July SINI 2005, Baltimore Maryland 16

17 MFP TV - On Location Themes for Episodes: Profiling practice areas Building internal pride and knowledge Recruitment and retention Profiling corporate initiatives Patient Centred Care, Best Practice Guidelines, Flu Campaign Introducing educational and professional development initiatives Case Costing, Pain Management Profiling individuals UHN Nurse authors, Visiting students and Nurse Leaders July SINI 2005, Baltimore Maryland 17

18 MFP TV Virtual Presence and Personal Action All episodes of MFP TV On Location are archived Described and timed (based on Nielsen feedback) February 2005 February 25, 2005, Skin and Wound Care Pressure Ulcer P&I Survey Results (8:58 min.) February 18, 2005, PCNP role in the ER, TGH (6:00 min.) February 11, 2005, Ambulatory Care Center on 12 NCSB, TGH - MOT (8:15 min.) February 4, 2005, TGH 6ES Cardiac Short Stay Unit (8:15 min.) July SINI 2005, Baltimore Maryland 18

19 MFP TV On Location Feedback From a participant: Thanks it was so much fun! I ve been watching you on TV! Thanks for your innovation. I went to the UHN website and had a look at some of the MFP shows. They are well done and informative, with the right amount of informality. It s a great communication tool and I applaud you for taking an idea and making it a reality. I really like to see what other nurses are doing in the organization. There is more going on than one can possibly be aware of. July SINI 2005, Baltimore Maryland 19

20 MFP TV Virtual Presence and Personal Action MFP TV - Newsdesk (February 2004) An informative briefing of the latest news stories and events that relate to nurses and allied health professionals Weekly episode NOT archived on the Intranet 32 episodes to date July SINI 2005, Baltimore Maryland 20

21 MFP TV - Newsdesk July SINI 2005, Baltimore Maryland 21

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23 MFP - Newsdesk Inaugural episode February Nursing News - Link to Inaugural Newsdesk, February Variation in format Flu Bug Myth Busting November t Link to CNE going to Dr. Michael Gardam, Chief of Infection Control July SINI 2005, Baltimore Maryland 23

24 MFP TV Newsdesk Feedback Hi Mary, I like the TV Newsdesk. It is a lot nicer to hear your summary of the many issues that are important but that we might not have the time to read in great detail. Very innovative. Hi Mary, This is great and I plan to keep watching! I m so busy these days it is hard to keep up on everything going on outside of my clinic world. Thanks Looks great Nicholas! I like the music and the design and the content idea is a good one. Things nurses need to be more aware of Way to go! July SINI 2005, Baltimore Maryland 24

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26 MFP TV Virtual Presence and Personal Action MFP TV Special Bulletin (February 2004) A prn major event broadcast Also include related documents Currently archived on the Intranet 3 episodes to date July SINI 2005, Baltimore Maryland 26

27 MFP TV - Special Bulletin Special Bulletin format summarizes content and allows the viewers to see and hear as much or as little as they want Press Conference Medical Diagnostic and Workplace Safety Equipment Funding Announcement Links to video clips July SINI 2005, Baltimore Maryland 27

28 MFP TV - Special Bulletin Nursing Retreat with UHN Team Partners for Patient Centered Care (May 2005) July SINI 2005, Baltimore Maryland 28

29 Communicating Across Generations in a Complex Environment We have the challenge of communicating across generations (spanning up to 4 generations in the same workplace) Why has MFP-TV been so successful? July SINI 2005, Baltimore Maryland 29

30 Leaders Communicating across the Generations Traditionalists (born between ) Use of inclusive language Face to face or written communication is best Don t waste their time; they have a job to do! Baby Boomers (born between ) show me generation; use body language to communicate Answer questions thoroughly; speak in open direct style Use face to face or electronic communications to reach out to them (TV generation) July SINI 2005, Baltimore Maryland 30

31 Leaders Communicating across the Generations Generation X (born between ) More interested in quality of life than work so will use technology to advantage is the primary communication tool Talk in short sound bytes to hold attention Present facts using straight talk; use an informal style Ask for feedback July SINI 2005, Baltimore Maryland 31

32 Leaders Communicating across the Generations Generation Y (born between ) Highly creative, well educated and technology advanced Internet is their playground expect interactivity Use and voice mail as primary communication tools Use visual communication to motivate and keep them focused Constantly seek their feedback (Zust, W. 2004; Tapscott, D. 2004) July SINI 2005, Baltimore Maryland 32

33 Contemplation How long will these modes of communication be effective? What s next? July SINI 2005, Baltimore Maryland 33

34 Out of adversity. comes opportunity July SINI 2005, Baltimore Maryland 34

35 Never underestimate the impact of a small idea! Thank you. July SINI 2005, Baltimore Maryland 35