Healthcare Creative Sampler
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1 Healthcare Creative Sampler The Healthcare Marketing Experts
2 Keeping your brand healthy. At SGW, we believe in blending the human factor in all of our brand building strategies, and healthcare marketing is no exception. After all, brands are built with strong emotional appeal. We never lose sight that branding a healthcare system or a service line is always more engaging when you make a real connection with your prospects on a people level. Whether we re talking to doctors, nurses, patients or caregivers, we focus on building relationships across multiple touchpoints. We also don t come to the table with preconceived notions on how to solve problems. From traditional advertising with a very non-traditional point-of-view, to Web design and development, SEO, social media, PR, literature design, direct mail, video or mobile, you can count on us to deliver unexpected solutions with real points of differentiation. On the following pages, you ll see award-winning creative examples of how we do just that, and why we ve won more than 200 awards.
3 NORTHWELL HEALTH (Previously North Shore LIJ) It takes a lot of attitude to get a New Yorker s attention so the largest healthcare system in New York came to us.
4 NORTHWELL HEALTH (Previously North Shore LIJ) Moving patient stories from a hospital that works miracles. Another heartfelt story from Southside Hospital At 88 I had heart surgery. And at 89 I m still practicing law. Philip Alba, attorney S lowing down at 88 wasn t in my plans. After all, I ve got kids, grandkids, a boat, plus a busy law practice. Then a faulty heart valve got worse, and just taking a few steps left me exhausted. I knew I was facing surgery and it was risky, but after one meeting with the cardiac team at Southside Hospital, I felt I couldn t be in better hands. The doctors, nurses and staff treated me like family. Now I m 89 and back winning cases in the courtroom. An innovative alternative to open heart surgery. Philip s condition was considered too risky for aortic valve surgery by other hospitals. Instead, Southside Hospital s cardiac team performed a new, less-invasive procedure called a Transcatheter Aortic Valve Replacement (TAVR). Inserting a catheter into his artery and guiding it up to his heart, we replaced the damaged valve, avoiding the risks of traditional open heart surgery. Today, Philip is feeling better than ever! For more information, call HEART-11. To view more patient stories like Philip s, visit NorthShoreLIJ.com/SouthsideHeartHealth Another heartfelt story from Southside Hospital With three failing heart valves, they gave me a second chance at life. Dr. Clyde Payne, local college administrator I couldn t sleep at night and had a lot of trouble breathing. My cardiologist told me I had a leaky heart valve and sent me to Southside Hospital. An echocardiogram revealed I didn t have just one failing heart valve but three! After talking with my surgeon for hours, he really put my mind at ease. It s been just a few months since my operation, and I m already feeling better and visiting my grandkids again. An extremely complex and challenging procedure. A highly-specialized cardiac team repaired and replaced Clyde s three failing heart valves in just one operation an extremely complex and challenging procedure. It s a true testament to the expertise of our cardiac team at Southside where innovative procedures are performed on a daily basis. For more information, call HEART-11. To view more patient stories like Clyde s, visit NorthShoreLIJ.com/SouthsideHeartHealth
5 NORTHWELL HEALTH (Previously North Shore LIJ) Does it really matter where you get a CT scan or MRI? Absolutely!
6 LIFEBRIDGE HEALTH Connecting all of LifeBridge s service lines and partnerships created cohesiveness.
7 LIFEBRIDGE HEALTH Greater Baltimore media outlets including local network TV were engaged to increase brand awareness and communicate service line strength. LifeBridge Health 30 Sec. TV Brain and Spine Institute LifeBridge Health 30 Sec. TV Carroll Hospital LifeBridge Health 30 Sec. TV Physicians To view TV spots, go to sgwhealthcare.com and click on the LifeBridge Health logo.
8 MAIMONIDES The way to inform Brooklynites as to where the best care is hit them where they live.
9 MAIMONIDES Cable TV networks along with print, outdoor and digital media were contracted to blitz Brooklyn with combined service line quality and brand awareness messaging. Maimonides 30 Sec. TV Breast Cancer Maimonides 30 Sec. TV Cardiology Maimonides 30 Sec. TV Orthopedics To view TV spots, go to sgwhealthcare.com and click on the Maimonides Medical Center logo.
10 BARNABAS HEALTH The largest healthcare network in New Jersey tapped us for strategy and design.
11 BARNABAS HEALTH It s a website for eight hospitals, 16 specialty centers, 23 outpatient centers and three retail pharmacies that grabs your attention and invites you in.
12 BARNABAS HEALTH Behind every story of a medical breakthrough is a human one.
13 SAINT PETER S UNIVERSITY HOSPITAL Talk about a larger than life campaign. To mirror the big impact of the broadcast, these wallscapes are more than 40 feet tall! To view videos, go to sgwhealthcare.com and click on the Saint Peter s Healthcare System logo.
14 SAINT PETER S UNIVERSITY HOSPITAL Addressing the problem of infertility with a heart-warming approach. To view videos, go to sgwhealthcare.com and click on the Saint Peter s Healthcare System logo.
15 SAINT PETER S UNIVERSITY HOSPITAL Most digital billboards never get noticed. These made people smile.
16 HACKENSACK UMC MOUNTAINSIDE HOSPITAL A hospital website has to strike the balance between technology and the human factor. We made sure Mountainside s did both.
17 NEWARK BETH ISRAEL MEDICAL CENTER Our outdoor campaign touched the hearts of each and every one who passed by.
18 UMDNJ We helped UMDNJ put a human face on medical research.
19 UMDNJ We helped UMDNJ raise the bar in medical school recruitment.
20 Call us at or Creative, Design and Advertising Digital Media Website Design, Development and Hosting Public Relations and Social Media Video Production Marketing Research Media Planning and Buying Co-op and Local Marketing 219 Changebridge Road Montville, NJ
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