INNOVATION CIRCLE AWARDS 2016 TREND STORY BRIEF: LEGENDS
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1 INNOVATION CIRCLE AWARDS 2016 TREND STORY BRIEF: LEGENDS V: 23 Sep 2016
2 INNOVATION CIRCLE AWARDS 2016 ANNOUNCING THE EXCITING INNOVATION CIRCLE AWARDS COMPETITION 2016! Cosmoprof Asia is pleased to announce the 1 st edition of INNOVATION CIRCLE AWARDS 2016, a NEW & SPECIAL awards competition, curated by renowned trend agency Beautystreams. The awards are created to honour the most innovative packaging and ideas. THE ENTRIES Exhibitors of Cosmoprof Asia 2016 within the PACK & OEM sector (at AWE and Extraordinary Gallery) are invited to submit products and packaging based on a selected trend story: LEGENDS for 6 awards categories. Products can be new creations or selections from exhibitors existing collections that relate to the story. Participation is FREE of charge. Important dates 1ST SEP - Submission Opens 23RD SEP - Submission Deadline 3RD OCT - Finalists Announced 14TH OCT - Finalists to submit product samples 15th NOV - Awards Ceremony **A company can submit entries for different categories but not more than 2 entries per category. Please submit one form for each entry. AWARDS JURY The winners will be selected by a prestigious international Jury of leading beauty industry experts from Alticor, AmorePacific, centdegrés, CEW, L Oréal, Marie Dalgar, Martha Tilaar Companies and NYX Cosmetics, etc.
3 INNOVATION CIRCLE AWARDS 2016 WHY ENTER? ONSITE SHOWCASE Finalists will be prominently showcased at the Innovation Circle Display at Cosmoprof Asia (AsiaWorld-Expo, HONG KONG) FROM November SELECTED BY JURY OF RENOWNED INDUSTRY PLAYERS Entries will be presented to a Jury of top experts from leading international beauty corporations. AWARDS CEREMONY & PRECIOUS EXPOSURE Winners will be showcased in a special Awards ceremony, as well as Cosmoprof Asia s press /marketing materials, website and social media. ENJOY ONSITE & INTERNATIONAL PUBLICITY Winners will be invited to share their striking innovations and know how at a panel session held on 16 November. Winners will be highlighted to the international press. MEDIA PARTNERS:
4 INNOVATION CIRCLE AWARDS 2016 AWARDS & CATEGORIES: One winner to be awarded for each category. 6 Categories Best Innovation Color Cosmetics Best Innovation Nails Best Innovation Skin Care Import ant dates 1ST SEP - Submission Opens Best Innovation Hair Best Innovative Primary Packaging Design Best Innovative Secondary Packaging Design 23RD SEP - Submission Deadline 3RD OCT - Finalists Announced 14TH OCT - Finalists to submit product samples 15th NOV - Awards Ceremony
5 INNOVATION CIRCLE AWARDS 2016 HOW TO ENTER? 1. Fill out the Entry Form provided by Cosmoprof Asia, and submit by to: before 30 Sept TH OCT Import ant dates 1ST SEP - Submission Opens 23RD SEP - Submission Deadline 2. Finalists will be contacted by Cosmoprof Asia to submit 2 product samples for final jury decision before 21 Oct IMPORTANT DATES: 1 SEP SEP OCT OCT NOV RD OCT - Finalists Announced - Finalists to submit product samples 15th NOV - Awards Ceremony - Entry Form Submission opens - Entry Form Submission deadline - Finalists announcement - Finalists product submission deadline - Awards Ceremony at AsiaWorld-Expo
6 THE TREND STORY LEGENDS LEGENDS emerge from vast, far-flung realms, celebrating timeless heroes whose courageous spirits are one with the land.
7 INSPIRATION UNTAMED NATURE Nature inspires with the powerful energy of its raw, untouched landscapes and rich, fertile beauty.
8 INSPIRATION GLORIOUS HEROES Admire heroes throughout time and cultures for their noble strength, boundless courage, and deep sense of honor. Image: Beautystreams / Model: Marina Polkanova, WM Paris
9 INSPIRATION MYTHICAL SAGAS Each culture has its own unique heritage of stories and myths. Look to these extraordinary, ancestral sagas for inspiration.
10 INSPIRATION Richard Serra Richard Serra Sharon Sides Tomás Alonso Max Lamb Mads Hagstrøm
11 COLORS & TEXTURES COLORS: Embrace the rugged setting. Fiery Courage : reddish-browns, plum Savage Landscape: earth brown, mossy greens, muted gold, pumice pink, wild berry. TEXTURES: Inspired by raw nature: lush grass, rich moss, jagged rocks, red earth, local plants, roots, and other related inspirations. Inspired by warrior armor from different cultures: stitched leather, carved wood, chain mail, engraved metals, mythical emblems, and other related inspirations. NOTE: As screens settings vary, we recommend referencing the actual Pantone chips for accuracy.
12 PRODUCT IDEAS The following are some suggestions on how to adapt the LEGENDS story into products. However, we encourage your own original interpretations. Skin Care Protection from the harsh elements and harmful environment Secret, ancestral remedies and traditional, local ingredients; ancient rituals Heavy, balm textures, etc. Hair Care Secret, ancestral remedies and traditional, local ingredients Focus on precious oils, etc. Color Cosmetics Make-up infused with skin-care benefits to protect from harmful environments Colors based on the LEGENDS color palette Focus on rough metallics and earthy pigments, etc. Primary Packaging Shapes and surface design inspired by natural textures Eco-friendly, sustainable, and natural materials Raw and rough surface textures, unfinished edges, weathered aspects, etc. Nails Resistant formulations Focus on bronze metallics Motifs inspired by local traditions, hero emblems, etc. Secondary Packaging Eco-friendly and sustainable prints, graphics, and typography inspired by local legends and myths, etc.
13 CONTACT US! ASIA: UBM Asia Ltd Amy Ng - amy.ng@ubm.com Korie Lau korie.lau@ubm.com Tel: REST OF THE WORLD: BolognaFiere Cosmoprof S.p.a Simona Antonini simona.antonini@cosmoprof.it Tel: THE ORGANISERS Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint-venture company between BolognaFiere Group and UBM Asia Ltd.
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