Sunflower Label Design RFP

Transcription

1 Sunflower Label Design RFP Seeking artists and graphic designers to submit creative and artistic label designs for new sunflower oil grown and pressed in Platteville, WI by UW Platteville students. Date of announcement: September 30 th, 2013 Submission deadline: Midnight Friday October 25 th, 2013 Eligibility: Any artist living within 100 miles of Platteville, WI Award: Cash reward of $150 upon successful completion of the project, name recognition on label. Overview: UW Platteville Office of Sustainability and the Sustainable and Renewable Energy Program have partnered to produce sunflower oil for human consumption. Over 6 acres of sunflower seeds are growing/drying down right now just west of Menards in Platteville. In late October these seeds will be harvested and cold pressed on campus, by students into high quality and healthy cooking oil for sale at local retail locations throughout the tristate area. Sunflower oil is an excellent alternative to olive oil and canola oil and easily produced in southern Wisconsin. Our sunflower oil is a high value product and profits from sales will fund future sustainability initiatives in the region. In 2014, we hope to expand sunflower oil production and experiment with the production of other locally grown oils for both food and biofuel use. We would like the label on our bottle to reflect the creativity, excitement, sustainability, and local spirit of our product. As the project expands we hope to do an annual call for artists and select a new design for our oil products each year. In effect we are curating an annual art gallery on our oil bottles. We are not limiting our submissions to any particular medium, as long as the art can translate into a 2 dimensional label. An example of this can be seen in the seed labels of the Hudson Valley Seed Library: packs.html Above: Exampled of Hudson Valley Seed Library artistic seed packets. We would also like our label to differentiate our product from other sunflower oil s on the market. Some of the other products include: Design Template We will bottle the oil in 8 oz and 17 oz tall, square bottles made of clear class with a corked lid (see image at right). The label will be a sticker that wraps around three sides of the bottle. We will design the label for a 17 oz bottle and then will work with the selected artist to make a slightly smaller (5.5 x 3.5 ) version for the 8 oz bottle. Page 1 of 5

2 Artist Selection Process & Criteria Timeline: Sept. 30 th : RFP Announced Oct. 25 th : Applications due by midnight. Oct. 28 th : Selection committee reviews applications and determines selections. Oct. 29 th : Applicants are notified of selection decision & winner is provided with contract. Nov. 1 st : Contract due. Nov. 1 st Nov. 15 th : Winner works with Selection Committee to make adjustments to art and develop the final piece. Nov. 15 th : Label goes to print. Eligibility: Primary address of applicants must be within 100 miles of UW Platteville. Students are strongly encouraged to apply although this is not a selection requirement. Rules: All designs must be original work of the applicant. The work may be done in any medium so long as the final product can translate to a 2D label (through photography, for example). Final art will become property of UW Platteville. Selection committee: Each complete application will be blind scored by a selection committee made of the following experts: 1. Local food store business owner; 2. Marketing, Public Relations, & Design Staff; 3. Art faculty; 4. Business/entrepreneurial faculty; 5. Sustainability Coordinator; 6. Artists. Selection criteria: Clarity of Theme (up to 20 points), criteria can include: o Relevance to project intent (promotion of new sustainable, healthy, local food product made by UW Platteville students), o Tells a story about the product (locally grown oils can make great food and fuel and is good for the local economy, environment, and our health), o Includes all required content, o Easy to read and understand. Creativity and Originality (up to 20 points), criteria can include: o Unique or unusual approach (We want this to be a work of art! Not just your average label.), o Differentiation from other oil products (see list of other products on page 1), o Attention grabbing. Quality of Work (up to 20 points), criteria can include: o Completeness of draft design provided. Reproducibility (up to 5 points) Bonus points: UW Platteville Students will receive an additional 5 points. Incomplete applications will not be considered. Page 2 of 5

3 Sunflower Oil Label Design Application To submit your label design for review please complete the following application and send electronically to by midnight Friday October 25 th, Any artist may submit up to three designs. Date of Application: Primary Applicant Name / Contact Information: Applicant Name: Phone: Address Please complete the following: Are you currently a UW Platteville student (please check one) Y N Attach a one half page description of your label design and why you choose it. Attach a design mock up in the template provided below, the more complete the mock up, the better our committee will be able to evaluate your application! Assure that your mock up includes adequate room for the following required content, or includes the content itself. We encourage you to include this content in your mock up (again, the more complete your mock up, the better our committee will be able to evaluate your application), but this is not required as we will work with you to place this content in your design if it is selected. An example layout is provided on page 5. UW Platteville Sunflower Oil High Oleic, Cold Expeller Pressed, No chemicals used in production Produced by UW Platteville, Platteville, WI FL. OZ. (503ml) High oleic sunflower oil. Design by: your name. Please reserve appropriate space for the following items on the label, we will work with you to insert the actual content into the labels if your design is selected: o 1.5 x 2.25 rectangular space reserved for nutritional information. o Minimum size of ½ diameter UW Platteville watermark (blue, orange and white) (can be larger than ½ ) o 1 x 1.25 barcode The University of Wisconsin Platteville is proud to offer our first batch of sunflower oil grown, harvested, and cold pressed in Platteville. Use this heart healthy oil as an alternative to olive or canola oil in your sauté, for baking, or as a dipping oil. Thank you for investing in your community! Acknowledgement: To the best of your knowledge this design is original and that should your design be chosen, UW Platteville retains all right to the product. Signed Dated Page 3 of 5

4 6 x 4 Design Template Your mockup must be 6 x 4. You may use the following template to produce your mockup, but are not required to. Assure that your mock up includes adequate room for all of the required content (see above). We encourage you to include the actual required content in your mock up (again, the more complete your mock up, the better our committee will be able to evaluate your application), but this is not required as we will work with you to place this content in your design if it is selected. See page 5 for an example layout. Page 4 of 5

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