THE INNOVATION DISTRICT

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1 THE INNOVATION DISTRICT

2 Among the main European capitals

3 Barcelona s Metropolitan Area

4 The Barcelona s eastern transformation Sagrera TAV Fórum @ Barcelona

5 : The Catalan Manchester

6 : Obsolescence and Degradation

7 : The opening of the waterfront

8 : The opening of Diagonal Avenue February 1996 February 1999

9 THE INNOVATION DISTRICT An urbanrenovationstrategy. A new model of making city The answer to a necessity: the knowledge economy

10 The scale of the Project THE SCALE OF THE PROJECT: TERRITORY: 198,26 Ha (115 city blocks) NEW GROSS FLOOR SPACE : m² Productive Activities: m² Housing, facilities and services: m² INCREASE IN GREEN SPACES: m² INCREASE IN FACILITIES: m² INVESTMENT IN INFRAESTRUCTURES: 180 million UPDATE EXECUTION 4T 2007: URBAN PLAN AND NEW ECONOMIC CEILING: Rearrangement of 61% of the territory firms and institutions recently established SPECIAL INFRASTRUCTURE PLAN: 38,5% of reurbanization works finished or in process Investment until 4T 2007: 84 million euros

11 The Plan, a new model of compact Activities Green space Advanced Infrastructures Industrial Patrimony 7@ Facilities Social Housing New mobility model Revitalization public spaces

12 The urban planning process 2000 Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised 2001 Urban Planning 2003 Urban Management 2004 Infrastructures 2004/05 Construction 2004/05 Corporate Projects, clusters 2006 Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities

13 Conceptual model Phase 3 Phase 2 Phase 1 Physical Environment Town Planning Building Infrastructure Corporate Environment Environment Projects Relationship space Social Network Industrial Network Historical Patrimony Industrial Culture Social Network

14 Urban Planning. Density Corporate Physical INCREASE DENSITY: Buildability: m² of ceiling/m² of land INDUSTRIAL ACTIVITIES SOCIAL ACTIVITIES URBAN PRODUCTIVE ACTIVITIES CODE 22a CODE 22@ BALANCE PUBLIC AND PRIVATE BENEFITS PRIVATE BENEFITS PUBLIC BENEFITS More productive uses: 22a 22@ Higher density: 2 2,2 / 2,7 Leadind edge infrastructures Free cession of land: 10% for 7@ facilities 10% for social housing 10% for green areas Eventual opening of streets Financing a part of the Special Infrastructure Plan

15 Special Infrastructures Plan Corporate Physical NEW MOBILITY PLAN PUBLIC SPACE RENEWAL NEW ENERGY NETWORKS SELECTIVE PNEUMATIC WASTE COLLECTION NEW HEATING AND COOLING SYSTEM UNDERGROUND GALLERIES

16 Indicators of the evolution of urban transformation Corporate Physical PEI Investment ( ) Ceiling (m 2 ) Planning Management Planning permissions PEI Investment DECEMBER 2007

17 Infrastructures. Works 2007 Corporate Physical

18 Corporate strategy Cluster strategies Other activities Transversal programs Cluster policy Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing

19 Leadership of projects: Current situation and forecast Corporate Physical Companies Other services Institutions Entrepreneurs Specific spaces Dissemination Universities Residences Incubators Technological Centres Clusters and activities

20 Media: Barcelona Media Park Corporate Physical Companies Mediapro, Lavinia Institutions RNE, CAC, Barcelona TV Specific spaces Barcelona Media Production Centre Universities UPF, UB, UOC Technological Centers Barcelona Media Innovation Centre Incubators PBM Incubator Residences Zamora-Almogàvers Dissemination Media Factory

21 ICT: Network of R+D centres related to ICT Corporate Physical Companies T-Systems, Indra, Telefónica Institutions CMT, FBD, Localret Specific spaces Interface Building MediaTIC Building Universities UB, UPC, La Salle Technological Centers Technological ICT Center Incubators MediaTIC Building Residences Zamora-Almogàvers Dissemination ICT House

22 Energy: Interuniversity Campus of Besòs Corporate Physical Companies Endesa, Ecotècnia Institutions ITER, Cambra de Comerç Specific spaces Campus Offices Universities UB, UPC Technological Centers RC Energy, TC Energy Incubators b_tec Incubator Residences b_tec Residence Dissemination Campus services

23 Medical Technologies-MedTech Corporate Physical Companies Matachana, Gaes, Sanofi Aventis, Semillas Fitó Institutions IBEC, CIDEM, Bioregió Specific spaces Health building, BIO Enterprise Park Universities UB, UPF, UPC Technological Centers IBEC Incubators Health building Residences Zamora-Almogàvers and b_tec Dissemination Health building

24 Spaces. Engines of transformation

25 Entrepreneur Culture Corporate Physical district: an international reference point for the creation and development of new businesses Barcelona Activa Specialized Incubators Media ICT Energy Medical Technologies International Incubators Landing Program Access to financing Residential Centres

26 Technological Centres Corporate Physical Technological Centres network: Alstom Centre for Technology Research, Development and Innovation in Urban, Interurban and Rail Transport. Barcelona Media Innovation Centre ICT Technology Centre Innovation Centre for Energy Technologies Technology Transfer Center Leitat

27 Entrepreneur Culture: Landing Program Corporate Physical Developing a financial and physical platform including mentoring and coaching services, to facilitate the establishment of global companies who want to be connected to the markets and innovation systems in southern Europe. LANDING = Σ HARD (incubator) x SOFT (coaching ) x (human capital) BARCELONA, a Reference Point for Global Innovation International Business Incubator CONJUNCTURAL BRIDGES OF INNOVATION France China Korea Local Businesses Universities Administration LANDING PROGRAM At 22@Barcelona and worldwide Remote Businesses Universities Administration Mexico Brasil BARCELONA Zero Distance Chile Scandinavian countries USA STRUCTURAL

28 New companies & new jobs registered in district Corporate Physical New companies located (Accumulated data at in number of companies) Comparing sectors of the new companies located in (Accumulated data at , in %) (December of 2007) Companies already located or in process to be installed ICT 22,95% Media MedTech Energy 28,17% Other sectors 48,88% New jobs found in (Accumulated data at in number of employers) (December of 2007) Information & Communication Technologies Media - MedTech - Energy Other Total Comparing sectors of the new jobs generated in 22@Barcelona (Accumulated data at , in %) ICT 40,86% Media MedTech Energy 25,08% Other sectors 34,06%

29 Space of personal relation Corporate Physical Space of Relation For the professionals Àgora Program Networking Relationship spaces For the neighbours Digital District Program Actions of direct communication Support to initiatives of the district Educative Project Increase of the belonging feeling Creation of the community Pride to work/live in

30 Professional Services Corporative Physical AGORA PROGRAM SYMPOSIUM ON URBAN CLUSTERS INTERNATIONAL PROJECTION BREAKFAST PROFESSIONAL PLATFORM QUALITY OF LIFE CHANNEL BARCELONA WI-FI

31 Citizens Projects Corporative Physical Virtual Memory of the Sant Martí District s elders In-22@companies practice program New multimedia classrooms Professional Education Computer recycling network Center focused on Media and ICT areas Families on line Teleworking Discovering Sant Martí Sponsorship and participation in the neighbourhood activities Direct communication actions Neighbour needs analysis

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