BOOK EVENTS NOW! #localenterprise. Media Sponsor:

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1 BOOK EVENTS NOW! Media Sponsor: #localenterprise

2 Daniel McLoughlin Chief Executive, South Dublin County Council I am delighted to once again support the Local Enterprise Week being delivered by the Local Enterprise Office South Dublin. The week-long schedule of events is an opportunity to showcase and promote the role of your local enterprise office in supporting new and existing micro enterprises and business. This assistance is available through a range of advisory, training, mentoring and financial supports, full details of which are available on I want to compliment the office on its impressive timetable of events. The blend of events comprising information sessions, workshops and networking events covering idea generation, raising finance, sales & marketing, employment/recruitment issues, exporting and student enterprise cover all aspects of entrepreneurship, business formation and development. Sessions will be delivered by a range of business experts including former clients of the LEO at a spread of venues including the Local Enterprise Office, Libraries throughout the County, Synergy Centre on the IT Campus, The Square Shopping Centre and in the Dublin Region. The LEO was established to provide a one stop shop and supportive environment to all of business so all are welcome regardless of whether you are at concept or growth stage with your business. Once again I want to compliment our Local Enterprise Office on the organisation of Local Enterprise Week which I have no doubt will be a resounding success. Colm Ward Head of Enterprise, LEO South Dublin On behalf of the Local Enterprise Office South Dublin, I am delighted to announce the programme of events for our Local Enterprise Week which is taking place from March 7th to March 13th 2016 as part of a nationally co-ordinated week of events across the LEOs throughout the country. We are focused on ensuring that our local entrepreneurs and employers are provided with a range of supports to help strengthen their business opportunities to grow and continue to create jobs. Featuring input from experts across the private and public sectors, Local Enterprise Week highlights both what we have to offer to clients and showcases LEO South Dublin as the place to go for business support and advice. Whether it is to participate in specialised training, pick up some key business insights or to benefit from excellent networking opportunities we are confident that the schedule offers lots of worthwhile activities for potential and existing entrepreneurs and businesses, so please take part and add to the experience of Local Enterprise Week in South Dublin.

3 #localenterprise JOIN THE CONVERSATION ON TWITTER AND FACEBOOK Friday 11th March Student Enterprise Event National Enterprise Awards South Dublin County Final Monday 7th March Enterprise Week Launch Start Up Workshop Communications Funding & Finance Networking Saturday 12th March Start Up Bootcamp Tuesday 8th March Marketing Workshop Branding & Sales Skills Job Seeking & Career Development Women in Business Thursday 10th March Simple Steps to Greening Your Business and Saving Money Peel Your Orange: It s Your Business Recruitment and Employment Law Becoming a Market Trader Wednesday 9th March Doing Business in the USA The Perfect Pitch Public Procurement Workshop Dublin Food Chain Event Philly McMahon Key Note Address Pre Booking Essential as spaces are limited BOOK NOW!

4 Monday 7th March 10.00am 12.30pm 5 Enterprise Week Launch and Start Up Workshop Speaker(s): Mayor of South Dublin, Sarah Holland Colm Ward Head of Enterprise, Local Enterprise Office, South Dublin Sheila Ryder - Optimum Training Event Overview: This year s Local Enterprise Week in South Dublin will be opened with a short address from Mayor of South Dublin, Sarah Holland, followed by Colm Ward, Head of Enterprise, LEO South Dublin. At 10.30am the Start Up Workshop will begin. This will be a very hands on and practical workshop which will focus on the very early stages in the start up business process. The area of Idea Generation will be the first focus for the day. Attendees will be shown how to access the feasibility and commercial potential of an idea to determine whether it is a viable business idea. The next element of this workshop will address the Business Plan and attendees will be guided through a 10 Step Plan or roadmap to completing a comprehensive plan that is tailored to the requirements of investors and bank officials and covers all relevant information. 1.00pm 2.00pm 5 Packed Lunch Sponsored by Domino s Communication Skills - The Secrets to Engaging an Audience Speaker: Padraig Hyland Event Overview: This talk will look at how to engage and excite a LIVE audience, whether it s 2 people or 200, around an idea, strategy or a product. You will be given insights on what an audience values most and how to give it to them while engaging them around your message. It will be interactive and fun for participants. You will be able to change the way you communicate your business in sales calls, investor pitches or when engaging employees. Over the course of the one hour workshop you will learn invaluable hints and tips from the master of communication Padraig Hyland, whose event at last year s Enterprise Week stood out as one of the highlights of the entire week. 2.30pm 5.00pm Funding & Finance Workshop Speaker(s): Barry Aherne - Branch Manager AIB Susan Almack - Microfinance Ireland Catherine Collins Credit Review Office Event Overview: This event will start with Barry from AIB who will detail what they are looking for from a business when they are reviewing loan applications. They will discuss how to improve your chances of being approved for financing and also discuss the various facilities, services and schemes they have available to Start Ups and SME s. In the event that your loan is not approved by the bank or you are looking for a small amount of money you can approach Micro Finance Ireland, a not-for-profit lender which was established in 2012 to deliver the Government s Microenterprise Loan Fund. Unsecured loans from 2,000 up to 25,000 with terms from 3 to 5 years. Susan will speak about the funding and services on offer to SME s by Microfinance Ireland and how individuals can go about accessing the resources. Catherine from the Credit Review Office will wrap up the discussion by outlining the services available to SME s from the Credit Review Office which has been established to help borrowers who have had an application for credit of up to 3m declined or reduced, and who feel that they have a viable business proposition. She will also do an overview of all the funding options available to SME s and how they all interact with one another.

5 South Dublin County Hall, 6.00pm 8.00pm Networking Event Speaker(s): Paula Fitzsimons Going for Growth Lower the Tone Improv Group Event Overview: This is a networking event with a bit of a difference. One of the most intimidating aspects of networking is the issue of walking into a room full of strangers and having to think of something to say to start a conversation. This event will start off with a short show from Improv group Lower the Tone. The theme of the improv will be common networking and business scenarios. The attendees will be encouraged but not forced to participate by suggesting scenarios or themes for the actors to act out. After the improv piece a networking session will be facilitated by Paula Fitzsimons, National Director of the hugely successful Going for Growth Programme. Throughout her own career and her extensive work with fellow entrepreneurs and businesses, Paula has seen first hand the importance and value of networking. Her role on the night will be to ensure everyone gets involved while maintaining a relaxed and entertaining atmosphere. We will also have solved the problem of an ice breaker as you can all talk about the earlier performance. It will be a fun and informal evening which will allow you to comfortably work on your all important networking technique with Paula s guidance. We will even be providing a range of finger food so if all else fails you can talk about how delicious it is! Tuesday 8th March 10.00am 12.30pm Marketing Workshop Online Marketing on a Shoe String Speaker(s): Noel Davidson QED Training Event Overview: This workshop will focus on online marketing and the beauty of online marketing is that it is cost effective, very targeted and is measurable. It is particularly useful for Start Ups and SME s with limited budgets. The morning session from 10am 12.30pm will be delivered by the well know and highly accomplished, Noel Davidson from QED training. Noel will first look at how to build a website using the online templates provided by Wordpress. The next area Noel will cover is Mail Chimp, another online solution for sending s to your databases, proven as one of the most targeted and successful marketing approaches. Castletymon Library 11.00am 12.00pm Increase your confidence and your job opportunities Speaker(s): Lisa Denby Event Overview: This is a short workshop for personal reflection to pinpoint the area where confidence building is needed. It s important to remember that reduced confidence in one area does not necessarily need to affect overall confidence. Trainer Lisa Denby s passion for Life Coaching has evolved from a love of self-improvement education, and a keen interest in learning about human psychology. Over the years, she has worked with people to make positive life changes in a number of areas including confidence building, motivation, communication in relationships, and career decisions. Pre Booking Essential as spaces are limited BOOK NOW!

6 1.00pm 2.00pm 5 Packed Lunch sponsored by Mao in Branding and Sales Skills Speaker(s): Shay Lynch Future State Event Overview: Developing a solid branding strategy is essential to the long-term success of your business as you want to get it right the first time. Your brand is what people will recognise you by and you want their association to be a positive one. The second element of this Packed Lunch event is a focus on Sales Skills. This will be a very practical guideline on how to successfully initiate and convert sales opportunities. Wednesday 9th March Synergy Centre, IT Campus 10.00am 12.30pm Doing Business in the USA Speaker(s): Jonathan McMillan - Enterprise Ireland Gerard Ryan - Eversheds Paul Smith - neosurgical Ltd Robin Blandford & Marc Healy - D4H Technologies Phillip Gaffney - Studio O Gomhna Event Overview: The Doing Business in the USA event will provide up-to-date information on the US market together with some practical advice for Irish companies intent on Growing Sales in the US. The event will focus on critical aspects of doing business and it will introduce some of the Legal Issues companies need to consider if planning to develop business and establish a presence in this highly competitive and lucrative marketplace. You will also hear from three innovative companies who have already focused their attention on the US market, are represented and/or growing their businesses there and are willing to share their knowledge and experience of the successes and challenges they experienced growing their sales in the US. The event also provides an exceptional networking opportunity with like-minded businesses who are keen to grow their International Sales.

7 10.00am 2.00pm The Perfect Pitch How to Craft and Deliver a 60-Second Pitch Speaker(s): Catherine Moonan Event Outline: The objective of the workshop is to enable each individual to prepare and deliver a clear and compelling 60-Second Pitch. Catherine will focus on three main areas Audience, Content and Delivery. She will help participants to research their audience and to tailor their pitch to that particular audience. She will then help them to structure the content of their pitch like a story, which they can remember easily. Finally, Catherine will highlight the importance of the delivery of the pitch voice, pause, posture, gesture, eye contact and movement. After all, it s not necessarily what you say that matters, it s how you say it! She will also give advice on managing nerves while pitching. Catherine Moonan is the Pitch Coach on many of Ireland s established start-up and accelerator programmes. Catherine is also the Pitch Coach on RTÉ s Dragons Den, coaching over 500 contestants to date and helping them to gain over 4 million investment. Lunch Sponsored by Domino s 2.30pm 5.00pm Public Procurement Workshop Speaker(s): Paul Skelly - Public Procurement Office Joanne Gillen - Bid Management Services Event Overview: The purpose of this workshop is to highlight the opportunities available to businesses in South Dublin and across Ireland and then to show attendees how to approach the creation of a tender document. Paul Skelly from South Dublin County Council Procurement Office will begin the workshop with a short overview on the procurement structure in South Dublin and what opportunities are available for businesses. He will then outline what they are looking for when they review tender documents. This will be followed by a hands on workshop with Joanne Gillen from Bid Management Services. Joanne is an expert in all things related to the tender process. Joanne will outline all the stages involved in putting together a tender including: Where to locate Requests to Tender How to approach the documentation and highlight the requirements How to determine whether or not your business should submit a tender Preparing the document She will remove the fear and confusion out of the tendering process and leave you with a clear strategy on how to assess tenders, submit proposals and win business. Pre Booking Essential as spaces are limited BOOK NOW!

8 UCD 5.00pm Registration Dublin Food Chain Event: UCD Group Food Mentor Evening Event Overview: Following the success of the recent Dublin Food Chain group mentor session, which ended up being Irelands largest food mentor event, we are delighted to be hosting another similar event with a new line up of great mentors as part of the Regional Dublin Enterprise week hosted by the Dun Laoghaire Rathdown local enterprise office. This event will take place on March 10th in UCD and will be facilitated by the UCD School of Agriculture and Food Science and will focus on food innovation. Registration will commence at and will open with two high profile food industry speakers who will share their learnings with the audience. This will then be followed by up to 15 food industry entrepreneurs who will each take two groups of 10 participants to run group mentor sessions. To book a place at this event, visit pm 8.00pm 5 KEYNOTE SPEAKER Key Note Address The Highs and Lows and Lessons Learned of Successful Entrepreneur and All Ireland Winning County Footballer Philly McMahon Speaker(s): Philly McMahon Event Overview: Philly McMahon, has a story that starts out very similar to that of many people his age and children growing up right now across Dublin and Ireland. There were many paths that he could have chosen for himself that would have made the outcome of his journey a very different tale. He was born and reared in Ballymun and as a boy became involved in football which he admits he owes a lot to for instilling a sense of discipline and responsibility in him from an early age. He has worked hard to make sport, something he loves and is very good at, into a sustainable career for himself. Philly has completed a degree with Dublin City University, has worked with our own Shamrock Rovers and is now the successful owner of two businesses, Fitfood Ireland and BK Fitness Gyms as well as being the owner of a coveted All Ireland Medal with Dublin. Philly will be talking about his story from childhood through to life as a busy business owner. He will talk about the highs and lows that he has experienced personally and professionally, how his football career has impacted his success and he will give an insight into what he feels it takes to become a success. At the young age of 28 Philly has already achieved so much and really is an inspiration to young and old. We are very much looking forward to hearing his story.

9 Thursday 10th March Ericsson, Clonskeagh 8.00am 1.00pm 30 The Secret to Generating Sales Leads Speaker: David Doyle As a business owner do you know the secret to generating sales leads? This workshop will look at how to effectively generate leads in your business and turn them into sales. Topics covered will include the sales funnel, sales cycle, generating leads, pricing and when to ask for the order. This workshop is a great opportunity to grow in the knowledge of sales and potentially grow your company s client base and profit. The workshop will be presented by David Doyle of B2BSell.com The Square Shopping Centre, 10.00am 11.00am Food Businesses 11.00am 11.30am Networking 11.30am 12.30pm Non Food Businesses Simple Steps to Greening Your Business and Saving Money Speaker(s): James Hogan, Programme Manager with Green Business Pat Edgeworth, The Square Sorcha O Brien, Environmental Awareness Officer, South Dublin County Council This seminar aims to provide advice to retailers on how to: Reduce electricity costs Reduce the costs of raw materials and waste Outline methods to green your business and gain recognition from your customers This seminar is guaranteed to be a very worthwhile investment of management and staff time. Businesses who invest time to become more energy efficient typically reduce energy cost by 10% to 20% and those who take waste segregation and waste prevention seriously can reduce waste cost by 50%! Session 1 (10.00 to 11.00) Greening food Retailers This session is aimed at food retailers/ restaurants, with a focus on food waste and electricity costs. Networking 11.00am to 11.30am Session 2 (11.30 to 12.30) Non food retailers This session is aimed for non food retailers with a focus on electricity and lighting. County Library, 10.30am 11.30am Things to consider before starting your business! Speaker: Jim Nolan IE Network Manager Event Overview: Starting a business can be a fantastic opportunity and an exhilarating ride. But what are the steps you should take before you venture down that path? Jim will take you through all of the relevant considerations including: The Why, How and What of business Seasonality Sole trader v Ltd co. Vision v Mission statements, etc. Who Should Attend: This event is suitable for anyone who has started thinking about starting up their own business and is still in the early stages of development. Pre Booking Essential as spaces are limited BOOK NOW!

10 (1) Lucan Library (2) County Library, (1) 1.00pm 2.00pm (2) 7.00pm 8.00pm Peel Your Own Orange: it s your business! Speaker(s): Brigitte Murphy Author of Peel Your Own Orange: it s your business! Brigitte s book, Peel Your Own Orange: it s your business is a practical guide starting with finding a business idea to developing it on paper through a business plan. Brigitte feels that business can be for everyone! It is about finding the level that both interests and suits where you are in your life now, and where you wish to be a few years into the future! Brigitte has over 20 years of experience in the workplace and has worked in media and public relations. Lunch Sponsored by Sweet Cicely 2.30pm 5.00pm Recruitment & Employment Law Workshop Speaker(s): Tony Kerins - Peninsula Event Overview: There are a lot of procedures, policies and legislation in place for employers to consider when hiring staff and these are all in place to protect both the employer and employee. If you are currently hiring staff or you are planning on hiring people and want to know what steps you need to take then this half day workshop will give you a to do list of what you need to have prepared for your staff. Tony will talk you through the various legal requirements concerning wages, probation periods, holiday and sick day allowances, health & safety, conflict management and dismissal procedures. He will also review the production of an employment contract to ensure you as an employer know what should be included. Who should attend: This workshop will be invaluable for Start Up companies and SME s who need help navigating through the area of recruitment and employment. Clondalkin Library 7.00pm 8.00pm Becoming a Market Trader What you need to know Speaker(s): Anne Talbot Terenure Village Market Georgina Culshaw Terenure Village Market Event Overview: Farmers Markets and Village Markets are becoming more and more popular as consumers start to appreciate the benefits of organic and home grown/prepared produce. It is a competitive area, however, and like any retailer(particularly in the food sector) there are many standards and policies that you have to meet to be eligible for a space at these events. Anne and Georgina are organisers with the successful and long running Terenure Village Market and they will be sharing their advice and tips on how to break into this sector and be successful. Who should attend: Anyone who is interested in selling their produce at a farmers market or someone who is considering starting to produce food, crafts etc. and is looking for information of the retail options available to them.

11 Friday 11th March Ballyroan County Library, Rathfarnham 10.00am pm Student Enterprise Event Masterclass in Entrepreneurship Speaker(s): Siobheal Nic Eochaidh The Fairy Door Company Christopher Conlan Pewter Games Studios Dylan Leon Student Enterprise Awards Winner Event Overview: The South Dublin Local Enterprise Office s main focus is to foster enterprise and entrepreneurship in all age groups but they have a particular focus on the young people of South Dublin through the Student Enterprise Awards. This event will be targeted at 2nd year business students in the local area and will be a masterclass on how to become a successful entrepreneur. We will have Siobhael from The Fairy Door Company talking about their story and how they have captured the imagination of consumers and grown into an internationally exporting phenomenon. Christopher, a South Dublin native, will tell his story of how he came to set up a gaming company called Pewter Games Studios, a dream of many young boys and girls! Dylan Leon, a 5th year student in Colaiste De Hide in will also speak about his experiences as part of the Student Enterprise Awards where he has represented South Dublin at the Junior, Intermediate and Senior levels! Students will learn about the highs, lows and hard work required to be a success in business and it will hopefully inspire them to become the future enterprise superstars! Books Digital Books Online Resources Free Internet & WiFi Business Resources Workshops Lectures Classes DVDs/CDs Magazines Newspapers South Dublin Libraries Your Free Library Your Free World With thanks: Pre Booking Essential as spaces are limited BOOK NOW!

12 07 March 10.00am pm Enterprise Week Launch and Start Up Workshop LEO South Dublin Office 1.00pm pm Packed Lunch sponsored by Dominos The Secrets to Engaging an Audience LEO South Dublin Office pm pm Funding and Finance Workshop LEO South Dublin Office 6.00pm pm Networking Event South Dublin County Hall 08 March 10.00am pm Marketing Workshop LEO South Dublin Office am pm Increase Your Confidence and Your Job Opportunities Castletymon Library 1.00pm pm Packed Lunch sponsored by Mao Branding & Sales Skills LEO South Dublin Office pm pm International Women s Day Dublin Celebration, Connnection & Inspiraton O Callaghan Davenport Hotel, Dublin City 09 March 10.00am pm Doing Business in the USA Synergy Centre, IT Campus 10.00am pm The Perfect Pitch How to sell yourself and your Business LEO South Dublin Office Lunch by Dominos 2.30pm pm Public Procurement Workshop LEO South Dublin Office 5.00pm pm Dublin Food Chain Event (All Dublin) UCD 6.00pm pm The High s and Low s and Lessons Learned of a Successful Entrepreneur and All Ireland Winning County Footballer - Philly McMahon LEO South Dublin Office 5 10 March 8.00am pm The Secret to Generating Sales Leads Ericsson, Clonskeagh am pm Simple Steps to Greening Your Business and Saving Money The Square Shopping Centre, 1.00pm pm Peel Your Own Orange: It s Your Business! Lucan Library 2.30pm pm Recruitment and Employment Law Workshop LEO South Dublin Office 6.30pm pm Becoming a Market Trader What you need to know. Clondalkin Library 7.00pm pm Peel Your Own Orange: It s Your Business! County Library 11 March 10.00am pm Student Enterprise Showcase What it takes to be a Successful Entrepreneur Ballyroan County Library TBC National Enterprise Awards South Dublin County Final LEO South Dublin Office 12 March TBC Start Up Bootcamp National Digital Research Centre TBC How to Book? Visit and go to the Training & Events tab. There you will see a page dedicated to the Enterprise Week and it contains a list of all events which you can click on to book. PRE BOOKING ESSENTIAL Oifig Fiontair Áitiúil, Áth Cliath Theas, Halla an Chontae, Tamhlacht, Baile Átha Cliath 24 Local Enterprise Office, South Dublin, County Hall,, Dublin 24 t: e: info@leo.sdublincoco.ie w: localenterprise.ie/southdublin