SBN Nutrition Communication & Social Media Marketing Workshop. Held at Sheraton Hotel, Ikeja, Lagos On the 8 th June, 2017

Transcription

1 SBN Nutrition Communication & Social Media Marketing Workshop Held at Sheraton Hotel, Ikeja, Lagos On the 8 th June, 2017

2 Publicity Materials

3 Introduction The Nutrition Communication Workshop was organized with the aim to: Increase awareness for businesses, especially the SMEs, on the importance of strengthening nutrition literacy on their various social media platforms by crafting the right message for their products, delivering healthy eating messages, understand current trends in food purchase and the socio-environmental influences that determines the consumer s choice.

4 Workshop on How Nutrition Communications and Social Marketing Agenda Channels Impact Consumer Knowledge, Skills, and Behaviour around Food, Food purchase and Nutrition Venue: Sheraton Hotel, 30 Mobolaji Bank Anthony Way, Ikeja, Lagos Date: June 8 th, 2017, Time: 08:30 16:00 TIME ACTIVITY RESPONSIBLE PERSON 08:30-09:00 Registration 09:00-09:15 Opening Remarks SBN Coordinator Introductions to the day: Meeting objectives and expected outcomes Participants Introduction 09:15-09:25 Pre - Evaluation All SESSION ONE 09:25-10:15 Role of consumer education, social marketing and communications in consumer s purchase and nutrition - Insights on Session - Behavioural Patterns in Food Purchase and Food trends - Socio-environmental Influences on consumers choices - Understanding Your Target Market Where Does Your Product Fit? 10:15-10:35 Feedback, Questions or Comments Interactive session Tea/Coffee Break 10:35-11:05 Networking SESSION TWO 11:05-11:35 Group Exercise To set the scene (Prizes to be won) 11:35-12:05 National Laws/Guidelines/Policies on Food - Claims for Food Products - Food regulations - International Code of Marketing of Breast Milk Substitutes (BMS): Regulatory Insights 12:05-12:35 Communication of nutrition information and Relevant Policies - Healthy Eating Guidelines - BMS Code: Practical Applications 12:35-12:55 Feedback, Questions or Comments Interactive session 12:55-13:45 LUNCH Mrs. Iquo Ukoh SBN Member (TBD) NAFDAC Mrs. Biola Ofulue SBN Member (TBD) 13:45-14:15 14:15-15:15 15:15-15:35 15:35-15:45 15:45-15:55 15:55-16:00 SESSION THREE Group Exercise To set the scene (Prizes to be won) Strengthening nutrition literacy through communications tools and strategies - Introduction to different social media platforms - Crafting your message for your product to fit each platform - Delivering healthy eating messages - Increasing your customer base and profitability - Barriers to effective Social Marketing Communication - Challenges of online selling - Social Enterprise Feedback, Questions or Comments Interactive session Post-Evaluation NutriTool Business Diagnostic Tool Closing Remarks Mrs. Iquo Ukoh SBN Member (TBD) All SBN GROUP PHOTOGRAPH AND NETWORKING SBN Member (TBD)

5 First Session The event served as an avenue to enlighten businesses on the; importance of nutrition communication in Nigeria, guidelines and policies around nutrition communication, tips for using the social media to communicate nutrition and ways to harness alternative channels that can make nutrition interesting. The expected outcomes included; Improved knowledge: A shift in perception to communicate differently. Better understanding of what the regulators want from Businesses. Increase of SBN membership to join the SBN in the fight against malnutrition in Nigeria. Participants Registering for the Workshop Mrs. Iquo Ukoh, CEO Entod Marketing taking the first session Uduak Igbeka, SBN Country Coordinator giving opening remarks

6 Photo Stories from First session Cross Section of Participants Fruits Corner for Participants Participants filling Pre-Evaluation form Dr. Kinsley Akinroye, ED Nigerian Heart Foundation in a discussion with Hannah, SBN Global Country Support Manager Nutrition Hall of Habits - Good Habit, Bad Habit Participants putting up their habits

7 Second Session The panel discussion was anchored by Hannah Theobald (SBN Global Country Support Manager), while Mrs. Margaret Eshiett (Ag. Director Business Support, Standard Organisation of Nigeria), Dr. Chris Isokpunwu (Head of Nutrition, Federal Ministry of Health/SUN Focal person), Mr. Abdusalam Ozigi (National Agency for Food and Drug Administration and Control) sat on the panel to discuss and answer questions about National Laws/Guidelines/Policies on Food and International Code of Marketing of Breast Milk Substitutes (BMS). Panel Discussion Team. L-R: Dr. Chris (FMOH), Hannah (SBN Global), Mrs. Margaret (SON) and Mr. Ozigi (NAFDAC) L-R: Mrs. Ofulue (Entod Marketing), Mr. Ozigi (NAFDAC), Mrs. Ukoh (Lead Speaker), Uduak (SBN Nigeria), Hannah (SBN Global), Mrs. Margaret (SON) and Dr. Chris (FMOH) Mrs. Biola Ofulue (Entod Marketing) speaking on documents that guides International Code of Marketing BMS Cross Section of Participants

8 Third Session The final session introduced the participants to different social media platforms, crafting nutrition messages for products to fit each platform, delivering healthy eating messages, increasing customer base and profitability, barriers to effective Social Marketing Communication, challenges of online selling and Social Enterprise. An SBN Member (August Secrets) also shared her experience of online marketing of her products, the challenges of trying to expand the business offline and routine of getting regulatory approval of products and a consultant from DALBERG spoke to the SBN members on understanding their financial needs to know how best to access finance support. Ekpedeme Inyang, Consultant from DALBERG Toyin Onigbanjo, CEO, August Secrets sharing her experience Mrs. Iquo Ukoh talking to participants on crafting the right nutrition message for the consumers.

9 WORKSHOP ACTIVITIES Participants were divided into 3 groups for Group Work to make a presentation on the below: Biscot Ogi is a breakfast pap made from yellow corn, soya beans and sorghum. The product is to be launched into the Lagos market in July Design a label for this product and include the nutrition benefits on the pack. - Craft messaging in not more than 5 words for promoting the product on Facebook and Instagram. Group 1 engaged in Group Work Group 2 engaged in Group Work Group 3 engaged in Group Work Group 1: Presentation Group 2: Presentation Group 3: Presentation

10 INTRODUCTION OF NUTRITOOL TO MEMBERS As the workshop drew to a close, Ivy Ibiso King-Harry intimated the SBN Members on the need to introduce the Nutritool (A business diagnostic tool) to help members look at their business with the lens of nutrition. The Nutritool generates results to help business understand their markets, supply chain etc.; that shows where they are right now in terms of nutrition as opposed to where they want to be. SBN intends to address the issue of the nutrition gaps within businesses collectively. SBN Team introducing the benefits of NutriTool to the SBN Members Group Photograph Ivy Ibiso King-Harry introducing the benefits of NutriTool to the SBN Members

11 GROUP PHOTOGRAPH 65 participants were hosted at the Nutrition Communication and Social Media Marketing Workshop

12 THANK YOU! SBN Nigeria Coordinating Team with Mrs. Iquo (middle) and Hannah Theobald (SBN Global)