Start-up Bootcamp for Foodpreneurs

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1 Start-up Bootcamp for Foodpreneurs All you need is the taste for profit AIM: Imparting practical knowledge & hands-on training to aspiring food business entrepreneurs. Duration: 10 week Full Time including 4 weeks of training and 6 weeks of practical learning. Course commences from 19th January 2015 Who Should Join? Aspiring Entrepreneurs in Food domain Technology enthusiast exploring food based opportunity Hotel Management/ Management Pass out Introduction: The boot camp will give you a sneak peek into current hospitality trends & competitive pressures in hospitality industry; teach you to conduct Feasibility Study to arrive at profit potential of a fast food/cafe/restaurant; create an understanding regarding issues involved in buying new/ existing business on sale; helping you to understand the technology usage in your start-up; Introducing you to varied legal aspects at different stages of setting up hospitality business; developing HR Policies & setting up Staff recruitment procedure; locating sources to buy equipment, and raw material supplies; addressing and defining key design issues of restaurant, cafe; freezing on concept & theme, practical tips of the trade, and more... Topics Covered: 1. Food Domain: Entrepreneurship In food domain, Introduction to Industry, Ambience, Menu, Cuisine preparation, Digital Food Ideas, Challenges in food domain, Food & drug licensing with other aspects. 2. Foundation Sessions: Accounts, Operations/Resources, Marketing/ Branding, Sales, Technology & tools, Social Impact, Customer Satisfaction, Legal aspects, Business Ethics, Digital Marketing, Investment/Crowd-funding options.

2 If you're afraid of butter, use cream." -Julia Child 3. Do It Yourself (Practical Learning): Sales Activity, Ideation Play Shop, Start-up Case Studies, Digital Identity/Presence, Domain + Mentorship, Idea Pilot Implementation, Visits + Internship (Food businesses), Online Course (ACTON USA), Business Plan preparation 4. Finishing Courses: Endurance/ Risk Taking, Self-Awareness/Enhancement, Personal grooming & presentation skills, Understanding Self and career alignment. Batch Size: 10 (maximum 10 entrepreneurs to be part of the program) Start-up Verticals: Fast Food Fine dining/ Theme based restaurant Tiffin/Mess/Catering Franchise Module Portals/ Technology based start-ups Selection Procedure: 1. Registration: Candidates need to register themselves for the workshop by filling up a registration form which will be included in the prospectus. 2. Personal Discussion: A personal discussion will be scheduled with Lemon representative to know more about you and your interest. 3. Idea Presentation/Mentor discussion: Candidate will have to give a small presentation on his/her idea if any or will have a mentor discussion for know more about the candidate. 4. Admission confirmation: Candidates will get a confirmation call/mail from Lemon Ideas. Candidate will have to pay the fees within 4 days from the admission confirmation intimation.

3 "You don't need a silver fork to eat good food." -Paul Prudhomme Course Highlights: 1. Introductory course on Entrepreneurial Skills from Acton school of business, USA: Core Objectives/Benefits: Course mission is to prepare talented and dedicated students for extraordinary lives as principled entrepreneurs. Simulation and case-based curriculum will teach you to listen, think, and clearly communicate. Unlike narrow technical skills that can rapidly become obsolete, learning how to learn will last for the rest of your life. 2. I am Me by Lighthouse People: This is a flagship program for self awareness & individual enhancement. An experiential learning program for self exploration with scientific techniques based on Neuro-linguistic programming and Transaction analysis. 3. Entrepreneurial Skills for Hospitality Ventures from Govt. Institute of hotel Management and catering technology. This course will cover all the theoretical sessions related to food industry and will help you understand the working of all the tools related to food industry from accounting to service/customer handling 4. Internships Candidates will be provided with internships based on their idea domain and will be given an internship certificate by the organization they do internship in.

4 "If you really want to make a friend, go to someone's house and eat with him the people who give you their food give you their heart." -Cesar Chavez Trainers: 1. Deepak Menaria (Chief Idea Farmer-Lemon Ideas): " Deepak is a passionate Creator, Executor and brings along multiple creations including Software Company, Social organization, Various Initiatives, programs, movies and process models. His avid love for Experimentation and taking ofbeat paths filled with crazy ideas has been a visible colour in his self made professional journey. His rich experience includes Managing Talent and People functions in IT industry. Before Lemon ideas, he has co-founded ONE Foundation and Lambent Technologies (Now GlobalLogic). 2. Dr. Rajiv Roy (Entrepreneurship trainer and mentor): Dr. Rajeev Roy is a Post graduate from Indian Institute of Management, Ahmedabad. He is an entrepreneur and academician with rich teaching experience on entrepreneurship at premier institutions including IIM s. 3. Vikas Rajput (Entrepreneurship Trainer and mentor): Vikas had been an entrepreneur for ten years with three years of corporate experience. His ventures includedbusiness Research & Content Development Company, Filmmaking and Mountain Home stays.. His Academic experience includes over 7 years in teaching of subjects like Entrepreneurship Development, Strategic Management and Marketing Management with interest area in Entrepreneurial Opportunity, Entrepreneurial Strategy and reasons for Entrepreneurial failures. 4. Sanjay Arora (CEO-Shells Advertisement): Sanjay is CEO, Shells Advertising. Shells Advertising is a highly professional, full service Advertising Agency with a proven track record of over 25 years in leveraging its strategic and creative abilities to build strong brands. Sanjay is a specialist in Strategic Brand Communications, Creative Concept Development & Writing for Campaigns, Brochures, e-brochures, Presentations, Websites etc. He is been faculty for Brand Management at IMT and at Department of Business Management with more than over 13 years of teaching experience.

5 "Age and glasses of wine should never be counted." -Unknown 5. Mukesh Ashar (JCI- International Life skills Trainer): Mr. Mukesh is an entrepreneur and international trainer (JCI certified) with experience in telecom & industrial supply domain for last 25 years. He is a mechanical engineer and attended international trainee fellow program from JCI, USA. His training career showcases many programs from motivational training, train the trainers to behavioural& presentation skills since last 20 years. 6. Poonam Menaria (Counsellor and psychotherapist): Poonam is a professional in the field of Counselling andpsychotherapy with specialization in Career, Relationship, Personal and Employee Counselling and Training. An M.S. in Psychotherapy and Counselling, Certified Master NLP Practitioner, USA, Completed certification in TA-101and completed one year Diploma and currently pursuing CTA(Certified Transaction Analyst) Mentors: 1. Mr. Manoj Bali (Radisson Blu): Mr. Manoj Bali comes with a rich background of around 3 decades in Hospitality. He graduated from Institute of Hotel Management, Mumbai. They say, one is lucky if they get a chance to work in Oberoi in Indian Hospitality, and Mr. Bali has been one of those few who have grown with The Brand Oberoi. Currently working as a general Manager at Radisson Blu, Nagpur. 2. Mr. Mukul Kulkarni (The Breakfast Story): Mr. Mukul kulkarni is the owner of Breakfast story the best place to get you a healthy breakfast with an ambience filled with creativity. Mr. Mukul is an Architect by profession and Breakfast story was his dream which he is living now. 3. Mr. Ankit Agrawal (Panino): Ankit is a dynamic person with a new vision and perspective towards food industry. He is the owner of Panino Foods Pvt. Ltd. Panino is a sandwich specialty restaurant having 3 outlets in Nagpur, 2 in Surat, 1 in Ahmedabad and growing. 4. Mr. Aditya Naniwadekar (Hibiscus): He is the owner of Hibiscus, Nagpur, Copper- a casual dining and Madras Kitchen, Nagpur. He is also the owner of Aditya Caterers which is a catering company since He has done his BA from Institute of Hotel management, Aurangabad and diploma in hotel management from Taj groups of hotel. 5. Mr. Vishnu Manohar (Vishnuji ki rasoi): Vishnu Manohar of Manohar group is a well known Executive Chef from Central India and has honors of having more than 1200 live shows all over India on cookery through which he has trained more than 1.5 Lacs ladies. He is a famous city lad, Bachelor of Fine Arts and working as Executive Chef for the famous Manohar Group providing Professional catering services for past 24 years.

6 All sorrows are less with bread. - Miguel de Cervantes 6. Mr. Prashant Virkhare: Prashant Virkhare is a faculty of food & Beverages at Government Institute of Hotel Management & Catering Technology. He has 15 yrs. of experience in hotel management. 7. Mr. Nilesh Naidu (Salt n pepper): Nilesh is the owner of Salt n Pepper and has an experience of 10+ years in food industry. 8. Mr. Prashant Kulkarni (Owner Chatar Patar): Prashant Kulkarni, a young entrepreneur and believer in the power of ideas. He takes avid interest in learning ways of implementing ideas successfully. During his short stint at Infosys he figured out how technology can be employed to add wings to ideas. Prashant s entrepreneurial streak is evident in the fact that he owns ChatarPatar - a hygienic chain of outlets that serves the world s first branded panipuriby the name of Gapagap. 9. Mr. Abhinandan Balasubramanian (Owner Chef Host): ChefHost is an online community and marketplace connecting chefs and customers for bespoke and exclusive private dining, parties, events and alternate food experience. Co-founded by two Warwick Business School alumni, Abhinandan Balasubramanian and Yiu Yin Yau, ChefHost is a platform wanting to celebrate the passion for food among people who make it and those who eat it by matching chef expertise and availability with customers interest and requirements. 10. Mr. Narendra Jog (Owner- Jog Caterers): Jog Hospitality Pvt. Ltd. is presently catering to the needs of the society in the area of Outdoor catering, Home delivery food service, Guest houses, Marriage halls and Restaurant. 11. Mr. Vinod Shastri: (Yolkshire): Mr. Vinod Shastri is the assistant professor at symbiosis institute of technology, Pune. He has 20 years of Industry experience and 7 years Academic experience with expertise in of entrepreneurship development, Finance.

7 Investment: Food is symbolic of love when words are inadequate. -Alan D. Wolfelt The fees for start-up boot camp for foodpreneurs is Indian candidates-44,000/- INR Foreign Residents USD Sr. No. 1 Part Module Investment Certificate on Get, Set, Go A 90 day 7200/- Introductory course on Entrepreneurial Skills from Acton, USA 2 A I am me program 3500/- 3 Experiential Learning Program 15000/- 4 Stationary, Books and Misc. 1000/- 5 Visits, Meetings, Group Learning 1500/- 6 Experimentation fund& 8000/- B Development* 7 Internship & Pilot* 7800/- TOTAL 44,000/- *The applicable taxes is not included in the program fees mentioned above Candidates applying for Part A and Part B both of the program will be eligible for extended incubation mentoring and funding from Lemon Ideas. We strongly recommend participants to consider this fees as part of their investment for their start-up Key objective of this program is to bring out start-ups and mentor job creators but to ensure commitment and seriousness of candidates during the program; Lemon has a fees model to cover the basic operating expenses. Scholarship will be given based on these three categories: Extended Mentorship: Potential candidate may get a 3 months mentorship & co working space worth Rs. 30,000/- free. Accommodations: For outside candidates Lemon Ideas will help in accommodations for 10 weeks. The accommodation charges are not included in the fees.

8 Program Partners: Address: Lemon Ideas, 3rd floor, Sadoday arcade, Opp. Times of India Office, WHC Road, Dharampeth, Nagpur-10 Learning campus Address: Lambent IT Park, Harihar Nagar, Besa, Nagpur, Maharashtra Call: , To know more about Start-up Bootcamp visit

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