31 ST ANNUAL TEXAS TREE CONFERENCE:

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1 PRESENTS THE 31 ST ANNUAL TEXAS TREE CONFERENCE: TREE SCHOOL, TREE ACADEMY, TRADE SHOW & AWARDS PLEASE JOIN US SEPTEMBER 22-24, 2010 HILTON COLLEGE STATION CONFERENCE CENTER COLLEGE STATION, TEXAS Proudly Sponsored by these fine businesses and organizations:

2 Keynote Speakers 2010 Texas Tree Conference The best place for tree professionals of all specializations to stay up-todate, to network with others in your field, to learn about new products to save and make you money, to learn from renowned professionals in the arboriculture field. Trees mean business take it to the next level! - education program features many national speakers - the latest in tree research and arboriculture - enhance your arboricultural technical skills - learn about the latest equipment and technology - ISAT certification exam on Friday - Texas Tree Professionals awards luncheon Dr. Kathleen L. Wolf, PhD Research Social Scientist, University of Washington Dr. Wolf is a Research Social Scientist with the College of the Environment, University of Washington. She has a joint appointment with the US Forest Service PNW Research Station to help develop a program on Urban Natural Resources Stewardship. Kathy's studies are based on the principles of environmental psychology; the research is an effort to better understand the human dimensions of urban forestry and urban ecosystems. Kathy's professional mission is to discover, understand and communicate human behavior and benefits, as people experience nature in urban settings. Moreover, Kathy is interested in how scientific information can be integrated into local government policy and planning. She is a member of the Environmental Design Research Association, the International Society of Arboriculture, a technical contributor on human well-being to the Sustainable Sites Initiative, a member of the Transportation Research Board national committee on Landscape and Environment, and the Washington State Community Forestry Council. Dr. Wolf has presented her research throughout the United States, in Canada, Europe, Australia and Japan. An overview of Dr. Wolf's research programs can be found at Dr. Michael J. Raupp, PhD, Entomology Department, University of Maryland Dr. Raupp is a professor of entomology and extension specialist at the University of Maryland at College Park. He works with arborists, landscape managers, organizations and the general public to create sustainable landscapes and urban forests. He has published more than 250 articles and papers and delivered more than 700 presentations on the ecology and management of insect and mite pests. He is a regular guest on Good Morning America and has appeared on the Lehrer News Hour, National Geographic, and NPR. His most recent book Managing Insects and Mites on Woody Plants: An IPM approach is in its second printing. Dr. Kerry Litzenberg, PhD Department of Agricultural Economics Texas A&M University Dr. Litzenberg is Presidential Professor for Teaching Excellence, Regents Professor and Piper Professor in the Department of Agricultural Economics, Texas A&M University. During Dr. Litzenberg s 31 years as a faculty member at Texas A&M University, he has taught more than 9,550 students in 120 sections of eight different courses. He has dedicated his career to teaching excellence both in the classroom and in developing the scholarship of teaching. Dr. Litzenberg s teaching contributions have been recognized by more than 20 awards. Dr. Litzenberg received his B.S. in Agricultural Education at Purdue University (1971), his M.S. in Education (1972) and his Ph.D. in Agricultural Economics from Purdue University in Dr. Kerry Litzenberg has amassed an enviable reputation as an Agribusiness teacher, mentor, and source of scholarly contributions to our profession.

3 Wednesday, September 22 - Tree Academy (The Tree Academy requires a separate registration from the Conference - includes lunch) Track A: Municipal Tree Academy "Trees for Better Communities - Health, Economics, and Livability" Dr. Kathleen Wolf 10:00 AM 5:00 PM Spend a day with Dr. Kathy Wolf as she shares research about how trees can improve the livability - and bottom line - of cities and towns. The workshop will include presentations and a streetscape tour. Topics covered will include: Health and social benefits of urban greening Economic benefits of trees in business districts Parking lots and trees Community design for urban forest benefits Techniques for research outreach to community and government leaders Wednesday Dinner and Evening Social 6:00 PM to 8:00 PM Food, Adult Beverages, and Fun! (Included with full-conference registration) Silent Auction All day Thursday and Friday until 10:30 AM Please Contact Heather Brewer if you would like to donate items to the auction heather.brewer@georgetown.org Track B: Arboriculture Tree Academy "CSI for BUGS: Honing Your Diagnostic Skills" Dr. Michael Raupp 10:00 AM 5:00 PM Insects and mites that damage plants are like perpetrators of a crime and many times when you arrive at the crime scene, you don t see the perp standing over the victim. You must learn to use the clues, symptoms and signs to identify who done it. In this workshop you will learn: The ways insects and mites damage plants Who are the chewers (beetles, caterpillars, sawflies, grasshoppers, etc.) and suckers (aphids, scales, hoppers, true bugs, mites), how they damage plants, and live their curious lives How to recognize five major categories of plant damage and associate this damage with the perpetrators that cause them Chemical and non-chemical approaches for mitigating damage caused by insects and mites Municipal Tree Managers Social Spend an evening with Jerri LaHaie and friends to find out How SMA Can Make Your Municipal Program Stronger Thursday 7:00 PM-10:00 PM By invitation only Texas Hold em Tournament Thursday 7:00 PM to 10:00 PM

4 Thursday, September 23 Texas Tree Day at a glance 7:00 AM 5:00 PM Registration desk/book store open 7:30 AM 5:00 PM Trade show open 7:00 AM 8:00 AM Breakfast with exhibitors 8:00 AM 12:00 PM General session 12:00 PM 1:15 PM Awards Luncheon 1:30 PM 5:00 PM Breakout sessions 5:30 PM 6:30 PM TUFC Meeting 7:00 PM 10:00 PM Municipal Tree Managers Social 7:00 PM 10:00 PM Texas Hold Em tournament Thursday, Sept. 23, 2010 (Exhibit Hall Open 7:30 AM 6:00 PM) Session A (Commercial) 1:30 PM 2:15 PM Tree in the Clinic What it Takes for Diagnosis of Tree Problems Dr. Kevin Ong, PhD, Texas Plant Disease Diagnostic Lab General Session 8:00 AM 12:00 PM College Station Hilton Ballroom 3 & 4 7:00 Breakfast with Exhibitors 8:00 Welcome by Bush Library Representative 8:15 New Materials and Approaches for Going Greener Dr. Michael J. Raupp, PhD, University of Maryland 9:15 Trees and Community Economics Dr. Kathleen L. Wolf, PhD, University of Washington 10:15 Break with exhibitors 10:45 Selling Your Services in Tough Economic Times Dr. Kerry Litzenberg, PhD, Texas A&M University 12:00 Texas Tree Awards Luncheon 2010 Texas Community Forestry and Tree Care Awards Luncheon Thursday 12:00 1:15 Arborist of the Year Arboricultural Project of the Year Gold Leaf Award Co-sponsored by: Texas Chapter International Society of Arboriculture 2:15 PM 3:00 PM Effect of Pervious Concrete on Mature Tree Growth and Root Zone Conditions in Dense Soil Dr. Astrid Volder, PhD, Texas A&M University 3:00 pm 3:30 PM Break with Exhibitors 3:30 PM 4:15 PM Running the Business of Arboriculture: Avoiding the Pitfalls of a Difficult Industry Mr. Paul Fletcher, The F. A. Bartlett Tree Expert Company 4:15 PM 5:00 PM Tree Support Systems: Applied Fundamentals for Success in the Field Mr. Juan J. Barba, Juan J. Barba and Associates Session B (Municipal) 1:30 PM 3:00 PM The Pros and Cons of itree and ArborPro: Choosing the Right System for Your City A Panel Discussion with: Ms. Dana Karcher, Davey Resource Group Mr. Matt Churches, City of Arlington Mr. Jeff Melin, ArborPro Mr. Larry Maginnis, University of Texas at Austin 3:00 PM 3:30 PM Break with exhibitors 3:30 PM 4:00 PM Texas Tree Roundup Mr. Scott Harris, TreeFolks, Inc 4:00 PM 5:00 PM Managing the Urban Forest in Washington DC Washington DC Urban Forestry Administration

5 Conference Friday, September 24 Friday, Sept. 24, 2010 (Exhibit Hall Open 7:30 AM 12:00 noon) 7:00 am 7:50 Breakfast with the Exhibitors General Session 8:00 AM 9:00 AM ISAT business meeting, elections and an update from ISA international headquarters Session A (Commercial) 9:00 AM 10:00 AM A Seven Step Sales Process for Arborists...With Additional Comments for Running the Business Mr. Steve Thompson, Rainbow Tree Care Commercial Services 10:00 am 10:30 Break with exhibitors 10:30 AM 10:45 AM Arborists and Habitat for Humanity Working Together Dr. Michael 'Walterscheidt, PhD, ISA Texas Chapter 10:45 AM 11:00 AM Benefits of the ISA Certified Tree Worker Program Mr. Keith Brown, ISA Texas Chapter 7:00 AM 10:30 AM Registration desk/book store open 7:30 AM 12:00 PM Trade Show Open 8:00 AM 9:00 AM ISAT Annual Meeting 9:00 AM 12:00 PM Breakout sessions 10:00 AM 3:00 PM Tree School 12:30 PM 4:30 PM ISA Certified Arborist exam The Texas Tree School An Introduction to Arboriculture Friday, Sept. 24, AM to 3:00 PM A great review or introduction to basic tree care for tree workers! A stand alone, one-day workshop that will be a combination of classroom and hands-on learning. Topics will include Basic Tree Biology, Tree Pruning and Chain Saw Operations and Safety. Instructors: Guy LeBlanc, Owner, Arbor Vitae Tree Care and Paul Johnson, Regional Urban Forester, Day at a glance 11:00 AM 12:00 PM Weather Wisdom and Myths Mr. Bob French, KBTX This workshop is not part of the main conference and requires separate registration Session B (Municipal) 9:00 AM 10:00 AM A300 Means Business for Your Trees Mr. Gordon Mann, Society of Municipal Arborists 10:00 AM 10:30 AM Break with exhibitors 10:30 AM 11:15 AM Volunteers and Invasive Species in Austin Parks Mr. Charlie McCabe, Austin Parks Foundation 11:15 AM 12:00 PM Surviving Tree Politics Ms. Jerri LaHaie, CAE, Society of Municipal Arborists ISA CERTIFICATION EXAM Friday, September 24, 12:30 PM 4:30 PM Separate registration required Contact ISAT at Registration deadline is Sept. 8, 2010

6 2010 Conference Planning Committee Todd Watson Conference Chair Mark Wieland Conference Coordinator Mike Walterscheidt Executive Director ISAT Texas Chapter International Society of Arboriculture Officers President James Carse City of Round Rock, Forestry Division Past President John Giedraitis President-Elect Dr. Todd Watson Tree and Landscape Consultant Vice-President Keith Brown Austin Tree Experts Editor Paul Johnson Board of Directors Hans Williams Stephen F. Austin State University David Vaughn Etter Tree Care Nevic Donnelly They Might Be Monkeys Tree Care Susan Henson City of Grand Prairie Patrick Wentworth Austin Tree Specialists Heather Brewer City of Georgetown Sarah Brackin Arborlogical Services Emily King City of Austin Parks & Recreation Dr. Mike Walterscheidt ISAT Executive Director Mark Bird Sarah Brackin Patrick Brewer Matt Churches Greg David Nevic Donnelly Scott Geer Mark Griffith Susan Henson Emily King Guy LeBlanc Larry Maginnis Pete Smith James Tuttle Pat Wentworth Hans Williams Courtney Blevins Heather Brewer Keith Brown Grant Crowell Ed Dolphin Robert Gabbert John Giedraitis Heath Hayes Paul Johnson Ed Kuprel Jeff Lehde Randy Meyers Margaret Spencer David Vaughn Paul Wierzbicki Karen Woodard Please visit with our Sponsors and Exhibitors and thank them for their support: ArborPro Arborsystems The F. A. Bartlett Tree Expert Company Davey Resource Group Kask Native Texas Nursery Rainbow Tree Care Scientific Advancement Rayco Equipment Reachmaster Inc. Sherrill Tree Smiths South-Central Texas A&M University They Might be Monkeys Tree Care Industry Association Tree Clinic Tree Stake Solutions Thanks! For more information contact Larry Maginnis at

7 31 ST ANNUAL TEXAS TREE CONFERENCE: TREE SCHOOL, TREE ACADEMY, TRADE SHOW & AWARDS 2010 Registration Form First Name Last Name ISA Member # Organization Name Phone ( ) - - x Name Badge Name (if different) Address City State Zip ISA Texas Annual Membership ($40 qualify for the member rates below) (Registration: Earlybird until Sept. 10th, Regular Sept , Late on Sept. 22 add $25) $ Pre-conference Tree Academy Wednesday: Dr. Kathy Wolf or Dr. Mike Rupp Earlybird ISAT Member ($125) Regular ISAT Member ($150) Earlybird IST non-member ($165) Regular ISAT Non-member ($190) Texas Tree Conference (includes Wednesday Dinner/Social, Thursday Awards Luncheon, Thursday Exhibitor Reception, Thursday & Friday Educational Sessions Earlybird ISAT Member ($150) Regular ISAT Member ($175) Earlybird ISAT Non-Member ($190) Regular ISAT Non-Member ($215) Texas Tree School (Friday, 10:00 AM 3:00 PM ) - includes Lunch Earlybird ISAT Member ($75) Regular ISAT Member ($90) Earlybird ISAT Non-Member ($115) Regular ISAT Non-Member ($130) Awards Luncheon for Guests (one ticket included with each Conference Registration (qty) x $30 each per extra guest = $ Student Registration (all venues included) Name of School: ($50) Scholarship Fund Donation ($10 or your optional amount) Payment Method : (Check # ) (MC ) (VISA ) Payable to ISAT P.O. Number Card # Expiration Date / 3 digit security code on card Total $ Name as it appears on card Card Billing Address City/State/Zip Signature Send to ISAT, 242 Monkey Rd. Elgin TX Refund Policy: made if requested at least 2 weeks prior to conference. Substitutions permitted. You Can Also Register Online at Room Reservations: or call (use code TTREE for conference discount on room rates). Register early to receive $109 single rate or $119 double rate on rooms. Silent Auction Items: If you have any items or services to be donated, please indicate in the box to the left, and itemize below so we can make appropriate preparations and acknowledgements. *Registration: Earlybird until Sept. 10th, Regular Sept , Late on Sept. 22 add $25

8 1:00 PM 3:00 PM Exhibitor breakdown 10:00 AM 5:00 PM Commercial Arboriculture Academy 1:00 PM 5:00 PM Exhibitor set up 6:00 PM 7:30 PM ISAT BBQ dinner and social Thursday, Sept 23 7:00 AM 5:00 PM Registration desk/book store open 7:30 AM 5:00 PM Trade show open 7:00 AM 7:50 AM Breakfast with exhibitors 8:00 AM 12:00 PM General session 12:00 PM 1:15 PM Awards luncheon 1:30 PM 5:00 PM Breakout sessions 5:30 PM 6:30 PM Texas Urban Forestry Council Meeting 7:00 PM 10:00 PM Municiapl Tree Managers Social 7:00 PM 10:00 PM Texas Hold em tournament Friday, Sept 22 7:00 AM 10:30 AM Registration desk/book store open 8:00 AM 19:00PM ISAT Annual Meeting and ISA Update 9:00 AM 12:00PM Breakout sessions 10:00 AM 3:00PM Texas Tree School 12:30 PM 4:30 PM ISA Certified Arborist exam Also, join us next year for the 2011 Conference in Waco at the Waco Convention Center 10:00 AM 5:00 PM Municipal Academy 8:00 AM 5:00 PM Registration Wednesday, Sept 22 Date and Time Event Conference at-a-glance TREE SCHOOL, TREE ACADEMY, TRADE SHOW & AWARDS SEPTEMBER 22-24, 2010 HILTON COLLEGE STATION CONFERENCE CENTER COLLEGE STATION, TEXAS 31 ST ANNUAL TEXAS TREE CONFERENCE: Texas Tree Conference 2010 Texas Chapter ISA 242 Monkey Road Elgin, Texas 78621