Advertising & Sponsorship Proposal for Intrust Bank September 26, 2014
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1 Advertising & Sponsorship Proposal for Intrust Bank September 26, 2014
2 Hello. David Johnston VP of Marketing & Internet Services KU Alumni Association Kara Schwerdt Digital Media & Marketing Coordinator KU Alumni Association
3 Hello. Who are we? Kansas Alumni magazine Proposal
4 Who are we?
5 Who are we? The KU Alumni Association exists to strengthen the University of Kansas by informing, engaging and mobilizing the KU community.
6 Who are we? Everything we do strengthens KU TM
7 Who are we? Total alumni in the United States. 300,353 Total alumni in Kansas 149,189 WA 3,624 MT 546 OR 2,186 ID 587 NV 1,020 WY 408 ND 277 MN 3,215 CA 14,057 AZ 4,811 CO 10,170 NM 1,803 WI 1,749 SD 598 NE 3,261 UT 788 VT 207 MI 1,981 PA 2,068 IA 2,441 KS 149,189 OK 4,493 IL IN 9,873 1,574 MO 28,969 OH 2,368 WV 203 KY 761 AR 1,561 AL 741 VA 3,827 NC 2,493 TN 1,590 MS 355 TX 13,540 NY 3,606 GA 2,518 SC 995 LA 746 U.S. Military and Territories 523 Alaska 385 Hawaii 541 FL ME 309 NH 322 MA 1,735 RI 232 CT 941 NJ 1,564 DE 222 MD 2,060 DC 723
8 Who are we? 330,000+ records 215,000+ active, mailable 150,000+ addresses
9 Who are we? 3% 15% 4% 32% SAA Annual JHS Life Life-JHS Grad Gift 38% 8% 43,000+ active members
10 Who are we? 21 Kansas Chapters 42 National Chapters 18 International Network Contacts Worldwide
11 Who are we? Other groups Black Alumni Chapter Hispanic Alumni Chapter Band Alumni Chapter Jayhawks for Higher Education Student Alumni Association Endacott Society
12 Who are we? Programs & Events Reunions, Rock Chalk Ball, Kansas Honors Program, watch parties, tailgates, wine tastings, golf tournaments, Wichita Roundup, Southwest Tumble, Grad Grill, Gold Medal Club, Kansas Honors Program, Ice Cream Social, Home Football Fridays, KU debate tour, Volunteer weekend, finals dinner
13 Reunions, Rock Chalk Ball, Kansas Honors Program, watch parties, tailgates, wine tastings, golf tournaments, Wichita Roundup, Southwest Tumble, Grad Grill, Gold Medal Club, Kansas Honors Program, Ice Cream Social, Home Football Fridays, KU debate tour, Volunteer weekend, finals dinner, Flying Jayhawks, boat cruises, Jayhawk Generations Picnics, KU Symphony Tour, KC Legends, Salina Steak Out, Dinner with a dozen hawks, Homecoming, Liberal Happy Hour, Great Plains Golf Tournament, KU night at Wrigley Field
14 Reunions, Rock Chalk Ball, Kansas Honors Program, watch parties, tailgates, wine tastings, golf tournaments, Wichita Roundup, Southwest Tumble, Grad Grill, Gold Medal Club, Kansas Honors 500 Program, Ice Cream Social, Home Football Fridays, KU debate tour, Volunteer weekend, finals dinner, events Flying Jayhawks, boat cruises, Jayhawk Generations Picnics, KU Symphony Tour, KC Legends, Salina Steak Out, Dinner with a dozen hawks, Homecoming, Liberal Happy Hour, Great Plains Golf Tournament, KU night at Wrigley Field
15 Reunions, Rock Chalk Ball, Kansas Honors Program, watch parties, tailgates, wine tastings, golf tournaments, Wichita Roundup, 120 Southwest Tumble, Grad Grill, Gold Medal Club, Kansas Honors Program, Ice Cream Social, Home events in Football Fridays, KU debate tour, Volunteer 90 weekend, finals dinner, Flying Jayhawks, boat cruises, Jayhawk Generations Picnics, KU Symphony Tour, KC Legends, Salina Steak Out, Dinner with a dozen days hawks, Homecoming, Liberal Happy Hour, Great Plains Golf Tournament, KU night at Wrigley Field
16 Everything we do strengthens KU TM
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23 How we strengthen KU We strengthen KU by engaging alumni at increasingly higher levels.
24 Kansas Alumni
25 Kansas Alumni Alumni members 43,000 members Six issues per year (Jan, Mar, May, Jul, Sep, Nov) Nationally recognized - CASE Gold
26 Kansas Alumni Alumni members Most live within driving distance Graduated between Have a HH income of $100,000+
27 Kansas Alumni Alumni members 32% earn $140, % dine out 1-8x per mo. 47% make 10 or more online purchases / year
28 Kansas Alumni Alumni members 92% read the magazine always or regularly 90% rate the magazine very good or excellent 59% report multiple readers per copy
29 Why Kansas Alumni? Direct hit KU s flagship publication Strong, primary affinity Relevant context Permission-based marketing
30 Why Kansas Alumni? Outside of direct marketing, there is no better way to reach KU alumni.
31 Proposal
32 Career Services Sponsor Recognition and branding on KU Alumni Online Mentor Directory Recognition in Career Services quarterly newsletter Rate: $7,500
33 Lawrence Network Series Presenting sponsor of quarterly events featuring prominent KU figures Recognition at events and on invitations Rate: $1,500 per event, or $5,000 all events (1yr)
34 Dedicated Reach all 125,000+ alumni with your approved message Reserved exclusively for preferred partners of the KU Alumni Association Rate: $5,000 per delivery
35 Special offer s 3-5 offers from our preferred partners Delivered to all alumni (125,000+ s) Logo/image plus paragraph with link Delivered monthly Rate: $1,500 per listing
36 Student Programs Sponsorship Title sponsorship of all student programs, events and communications Recognition at all events and communications Opportunity to be present at events Includes SAA, SALB, approx. 1,250 members Rate: $15,000
37 Future Jayhawks Sponsor Title sponsor of kids membership program Recognition in all communications to families 1,200 members Rate: $5,000
38 Home Football Fridays Presenting sponsorship of student tailgates before each home game Approx. 500 students served each week Rate: $5,000
39 Advertising & Sponsorship Package A)Career Services Sponsor = $7,500/year B)Lawrence Network Series Sponsor = $5,000/yr C)Dedicated to full alumni list = $5,000 (1x) D)Special Offer listing = $1,500 per E)Student Programs Sponsor = $15,000/yr F) Future Jayhawks Sponsor = $5,000/yr G)Home Football Fridays Sponsor = $5,000/yr* *adjusted if $1,000/game 5% package discount if 2 elements are chosen, 10% for 3, 15% for 4, up to 25%.
40 Offers valid until October 15 Thank you!
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