Membership. What can ENA do for me? How to recruit members? How to retain active members?

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1 Membership What can ENA do for me? How to recruit members? How to retain active members?

2 Why ENA.. ENA is indispensable to the global emergency nursing community ENA s purpose is advocating for patient safety and excellence in emergency nursing practice

3 Who Is the Average ENA Member? Female Baby Boomer 15 Plus Years of Nursing Experience Employed as Staff Nurse in ED Works in Medium to Large ED (40,000 to 100,000 visits per year) 5 Years or Less as an ENA Member

4 Membership Whether you are a staff nurse or a manager in an emergency department, an administrator, pre-hospital, flight, or trauma emergency nurse, an emergency clinical nurse specialist, nurse practitioner, student or educator, you can benefit from membership in ENA. No matter your level of experience, or the size of your emergency department, membership in ENA contributes to your professional growth.

5 It s All About Retention New members are vital to our growth but so is retention of current members. 5,808 new members joined ENA 3576 members rejoined after lapsing their membership 8,180 members terminated their membership Overall growth is 1,204. Can you imagine our numbers if we could reduce the number of members who decide to leave ENA? Let s keep talking and sharing ideas.

6 Why They Join To learn new practice ideas and solutions. To support the profession To be part of an association that develops, maintains and promotes ED nursing practice. To connect with other emergency nursing professionals. To strengthen the voice of emergency nurses regarding national issues and government policy.

7 Why They Leave Recent Lapsed Member Survey revealed 3 primary reasons: Dues too costly (47%) Lack of participation (30%) Job change (22%)

8 Member Expectations What They Said It would be cool to have someone check in with you (to ask) How s it going? Do you need help with anything? A little encouragement, and reminders, to attend local meetings would help Everyone should be made to feel welcome at local meetings I want to feel like I m part of the group I d like to volunteer but for short term projects

9 What Can We Do Increase the level of participation increase the value of membership Establish member mentoring and orientation programs Ask to present at staff meetings of local ED s Extend numerous invitations to local meetings Personally greet and welcome every attendee at meetings Include two new members on every project

10 Strategies for Recruiting New and Retaining Members Host an orientation meeting for potential members. Provide food at the meeting and have chapter leaders and members present to speak about the benefits of belonging to ENA. Offer a new member orientation. Educate new members on how to access resources on the national, state and local websites. Demonstrate that ENA is a professional development organization. Ask new members to sign up to serve on a committee.

11 More Strategies. Increase personal contact with members Personal follow-up. Invite new members to an upcoming event. Assign established members to new members as mentors. Give members a special memento when they come to their first meeting. Communicate! Templates are available on TxENA website.

12 More Strategies.. Include members and new members in the leadership of the chapter. Create a leadership intern program. Encourage members to take part in setting the future direction of the chapter. Survey chapter members routinely to ensure that the chapter is addressing their needs and offering programs of interest to them.

13 More Strategies. Ensure that the chapter is represented at TX ENA meetings and Leadership meetings. Consider sending new and/or present members to prepare them for a chapter leader role Facilitate connecting members to another chapter if they are relocating. Provide them with a contact person at the nearest chapter

14 Celebrate and Become Visible Increase the visibility of the chapter. Link the chapter website to the Texas ENA website. Put a face with the organization (President, President-Elect, Past President, etc.) Celebrate your members. Spotlight members in the newsletters.

15 Other Ideas????? Invite chapter members to speak/present at chapter events. Ask active members to speak to new members about the benefit of belonging to the Emergency Nurses Association. Create opportunities for members to network with each other. Give members the opportunity to connect both in-person as well as virtually.

16 Communication is the Key Establish a chapter member communications chair position Have one person who is responsible for member communications. This officer should ensure that addresses are up-to-date and should be the one who forwards all communications to chapter members.

17 Other Ideas to Involve Members Offer TNCC/ENPC courses Outreach education Encourage participation in legislative or government affairs to promote a bill 5K walks with team shirts (wearing stethoscope?) Collaborate with student nurses at BP drives Journal review at meetings

18 What is Your ENA Membership Worth? You can easily receive more than 5 TIMES your annual membership dues in benefits, services and resources!!!

19 ENA Membership Dollars Make Sense Publications, including ENA s flagship Journal of Emergency Nursing (a $89 value) and ENA Connection newsletter (a $50 value) $139 worth of publications included in your ENA membership

20 ENA Membership Dollars Make Sense Member-only discounts of 10% to 25%, or more on educational products and merchandise. Discounted fees for ENA Annual Conference as well as other ENA-sponsored educational seminars and classes. Preferred pricing--- for Certified Emergency Nurses (CEN); Certified Pediatric Emergency Nursing(CPEN); Certified Flight Registered Nurse(CFRN) and Certified Transport Registered Nurse (CTRN) exams offered by the Board of Certification of Emergency Nursing(BCEN)

21 ENA Membership Dollars and Sense Grants and scholarships of up to $10,000 through the ENA Foundation Other money-saving benefits including discount computer purchase, cash rebates(in most states) when you buy or sell a home, ENA credit card and more

22 ENA Membership Dollars Make Sense Exclusive access to the members-only section of the ENA website at which offers important features such as Document Sharing, Listservs, Special Interest Groups, and Career Center

23 ENA Membership Dollars Make Sense.. Continuing education programs offering contact hours and the opportunity to meet, network with, and learn colleagues from across the nation and around the world. And remember, each issue of JEN offers up to 8.5 hours of contact hours at a very modest cost. A network of state councils and chapters providing you with local meetings, events, networking and support.

24 Professional Resources Available. ENA Position Statements Standards of Emergency Nursing Practice Scope of Emergency Nursing Practice Statement Code of Ethics for Emergency Nurse Guidelines for Nursing Research Emergency Nursing Research Abstracts Listing

25 But, Let s Not Duplicate Time is equally as valuable as hard resources National Office has a team of recruitment specialists who are available to assist

26 Don t Spin Your Wheels ENA has everything you need to develop your recruitment campaign Chair of Member Services Call Member Services ( ). ENA s Member Services Representatives will ask a few questions and then develop a recruitment package perfect for your campaign. You will receive your recruitment materials within 5 business days.

27 Welcome to ENA New Member Packet Every new member receives a new member packet within 3 to 5 business days. The packet includes: 1) Welcome Letter from ENA President 2) Leadership or Annual Conference Advance Program 3) Injury Prevention Volunteer Brochure 4) Marketplace Catalogue 5) Board of Directors Testimonials 6) Public Policy Agenda 7) Brochures from Affinity Partners 8) Membership Application to Pass Along to a Friend 9) Membership Card 10) Membership Pin

28 Your Turn

29 Renewal Notices 60 Days from Expiration Date - Hard Copy Invoice 30 Days from Expiration Date - Hard Copy Invoice with letter from President and Executive Director 15 Days from Expiration Date - Notice with letter from Executive Director On Expiration Date Notice from Director Member Services On Termination Date Notice from Director Member Services On Termination Date List of terminated members sent to Comnet (ENA s contracted telemarketing vendor) and personal phone call.

30 Questions? Membership chair for Texas ENA Jody /membership ENA membership services

31 Resources 2017 Texas ENA Leadership- Resources

32 2017 TX ENA Leadership- Objectives: Resources Provide Contacts and Resources for your use Describe how you can grow professionally as chapters List benefits from the National and State Level for your use

33 2017 TX ENA Leadership- Resources National Free CE Grants & Scholarships Resources for Quality ENA 411 Networking opportunities at state, chapter, national events plus social media Voice in Government & Advocacy Campaigns

34 Free CE

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36 2017 TX ENA Leadership- Resources ENA Toolkits Community Injury Prevention Emergency Department Injury Prevention Pediatric Interfacility Transport Alcohol SBIRT Workplace Violence

37 Toolkits and other resources

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39 For State Council and Chapter Leaders

40 What about for the Officers?

41 2017 TX ENA Leadership- Resources ENA Templates Budget Power Point Strategic Planning Agenda Minutes ENA.org Letterhead Badge Membership Appreciation Welcome Letters

42 2017 TX ENA Leadership- Outreach to Teach Resources This is a project which will provide a speaker/mentor to travel to the local chapter to provide a contact hour presentation and mentoring to the chapter.

43 2017 TX ENA Leadership- Resources How can Texas ENA help support your chapter? Officer Responsibilities Recruitment Networking Resources At risk chapters will be identified by attendance at State Council meetings and Board Liaison concerns

44 2017 TX ENA Leadership- Resources Assistance Outreach Definition: To reach beyond; to succeed

45 2017 TX ENA Leadership Outreach to Teach Topics available: Mosquito Borne Illnesses Geriatrics Sepsis Concussion Contacts Carol Twombly

46 2017 TX ENA Leadership- Resources State Txena.org Board of Directors Committee Chairs WebEx for meeting & committees State Newsrunner Forms/Links Resources