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1 DERMATOLOGY NURSES ASSOCIATION S 34 th ANNUAL CONVENTION 2016 Convention Opportunities March 31 - April 3, 2016 THE DRIVING FORCE DNA2016 IN D E R M ATO LO G Y EXHIBITS & CORPORATE SUPPORT dnanurse.org

2 Last year s Annual Convention attracted more than 700 attendees both members and non-members of the DNA representing all segments within the dermatologic arena. Convention attendees come from all over the US and Canada for educational opportunities and peer-to-peer networking. The Exhibit Hall offers companies the opportunity to highlight products and services that keep this expanding specialty moving forward. DNA nurses look forward to learning about new procedures, tools and techniques that they can immediately adopt and put into practice in their practices and facilities. PRODUCT CATEGORIES OF INTEREST Equipment and Supplies Aesthetic medical devices Laboratory supplies Lasers Liquid nitrogen generators Medical devices Phototherapy equipment Skin imaging devices Surgical instruments Sutures Service Providers Clinical photography Dermatopathology services Educational institutions Marketing and clinical studies firms MOHS Patch testing Specialty pharmacies New Medicines and Techniques Dermatologic surgery Dermoscopy Diagnostic procedures Fillers and volumizers Imaging Immunology Oncology Pediatric dermatology Pharmacology Phototherapy Therapeutic treatments Professional and Office Supplies Software with medical applications Electronic medical records Insurance Office furnishing Physician practice services and management Publications Staffing and recruitment Over-the-Counter Products Anti-aging skincare Bruising and swelling treatments Cosmetics Holistic and natural approaches Hypo-allergenic household products Moisturizers Scar remedy and repair Skin care Sun protection products and clothing Wound care products and dressing Professional Status Attendee Positions RN 49% NP/APN 24% LPN/LVN 13% Academia 8% Head Nurse Supervivor Administrator 16% Clinical Specialist 2% Staff Nurse 39% Other 2% MA 12% Medical Assistant 11% Nurse Practitioner 24%

3 Why Exhibit? Dermatology nurses hold significant decision-making power and are influential in the areas of investments and product referrals being made within their respective practices and facilities. If you want to reach this this highly influential audience, you can t afford to miss the DNA 2016 Annual Convention! 2016 Exhibit Pricing Booth selection is based on first-come, first-served basis. Secure your space early! 2016 BOOTH PRICING (PER 10 x 10 ) Inline Booth (per 10 x 10 ) $2,250 Corner Booth (per 10 x 10 ) $2,350 First-Time Exhibitor, in-line (per 10 x 10 )* $1,750 First-Time Exhibitor, corner (per 10 x 10 )* $1,850 Non-Profit (per 10 x 10 )* $650 Island Booth (20 x 20) $9,750 Thank you so much. We found the interactions to be very useful for appreciating the changing trends in Dermatology Nursing As well, we were very happy with the turnout on Thursday for the product theater we were very happy with the time, engagement and feedback from attendees who dropped by the booth last night. Amgen * For first booth only. Subsequent booths at the standard rate. Exhibit Rules & Regulations Accepted healthcare exhibition industry rules are located on DNA s website, 2016.dnanurse.org. By applying for exhibit space, exhibitors are acknowledging their understanding of these rules and are expected to follow these guidelines in such areas as booth construction, booth etiquette, marketing practices and insurance requirements.

4 Indianapolis, IN FLOOR PLAN Ice Making Center Dish Washing Dish Washing WALLSTYLES:TYPE HOKWALLOBJECTS:MODIFIER HOKWALLOBJECTS:NOTE 00B_SPACE_NAM 00C_SPACE_NAM 00A_SPACE_NO Service Corrdior 14'-4" F&B 10 = Posterboards F&B -0" 8'-0" ' 9' " W2 AVI W7 AVI ENTRANCE AVIW7 Stair 10 Shaded space is reserved for DNA Corporate Members only.

5 À LA CARTE PARTNERSHIP OPPORTUNITIES Exhibitors* at the Annual Convention can increase awareness through the À la Carte opportunities listed below. If you have a unique Partnership opportunity that is not listed below, please contact Karen Spiro, DNA Industry Relations and Sponsorship Manager who can customize a solution that fits your needs. CONVENTION-WIDE BRANDING EXCLUSIVE MULTIPLE (AVAILABLE) Attendee Tote Bags Offering elite advertising exposure, the tote bags are one of the most coveted support opportunities. The bags will be provided to attendees as they register. $12,000 Hotel Key Cards Attendee Lanyards BRANDING IN EXHIBIT HALL DNA Membership Booth Branded aisle signs Benches (4) Footprints FOOD & BEVERAGE EVENTS Coffee break, Friday morning FUN break, Friday afternoon LITERATURE DISTRIBUTION Nurse s Bag for Hotel Delivery Nurse s Bag Insert In-Room Hotel Drop Attendee Tote Bag Insert You are guaranteed visibility and maximum exposure with your message on a product that attendees keep with them throughout their stay. All attendees will receive a lanyard with your company name or mark as a sole supporter. You have the opportunity to brand DNA s exhibit booth which will be located inside the Exhibit Hall. DNA will coordinate with you to maximize your exposure at this high-traffic location. Your company logo will be prominent when attendees look up to find the location of booths. A restful bench in the exhibit hall will position your company in a convenient and welcome place. Stickers, in the shape of footprints, draw the attention of attendees and lead them to your exhibit booth. Attendees are always grateful for a morning cup of coffee. Served in the Exhibit Hall and credited on signs to you! Who doesn t like ice cream? And they will love you for providing it during their break in the Exhibit Hall. Your company will be recognized in the hall. Official supporter of the Nurse s Bag for delivering literature to hotel rooms. Your mark and/or message is printed on one side of the bag and your insert placed inside the bag *Only exhibiting companies are eligible to take advantage of À la Carte Partnership opportunities. $10,000 $5,000 (2) $6,000 $3,500 (2) $7,500 5,000 (2) $4,000 (Unlimited) $5,000 (Unlimited) $3,000 (Unlimited) ANNUAL CONVENTION GUIDE ADVERTISING Each registered participant will receive this useful booklet containing a welcome from the DNA President, session descriptions and times, room locations, exhibitor listings and instructions for obtaining nursing contact hours. Full Page, 1 st $3,000 Full Page, 2 nd $2,500 Back Cover $4,000 Inside Front Cover $3,500 Inside Back Cover $3,500 Pre-Convention Registration Mailing list $500 (one time use) AFFILIATE EVENT OPPORTUNITIES During convention there are limited opportunities to host events that educate attendees, gather opinions or promote your brand. We are delighted to partner with you to plan these events. Should your company wish to schedule an event, we would be delighted to share the restrictions and associated costs with you. Contact Karen Spiro at or Product Theaters Hands-On Workshops Focus Groups Networking Events

6 2016 Exhibit Application CONTACT FOR ALL COMMUNICATIONS ABOUT EXHIBITS Contact Name Contact Emali Title Company Name Address City State ZIP Office Phone Fax Mobile Phone CHOICE OF LOCATION See floor plan. Provide at least 3 choices NUMBER OF UNITS PRICE PER UNIT TOTAL COST PAYMENT INFORMATION DNA Tax ID # MY CHECK PAYABLE TO DERMATOLOGY NURSES ASSOCIATION IS ENCLOSED. $ Mail to: Attn: Karen Spiro DNA 1120 Route 73, Suite 200, Mount Laurel, NJ Please charge my: Visa Master Card AMEX Name on Card Card Number Exp Date Security Code Signature EXHIBIT SPACE 10 x 10 Unit Inline booth: $2,250 Corner booth: $2,350 FIRST TIME EXHIBITOR Inline: $1,750 FIRST TIME EXHIBITOR Corner: $1,850 NON-PROFIT inline: $ x 20 Island $9,750 INFORMATION FOR ANNUAL CONVENTION GUIDE Company Name Address City, State, Zip Main Phone Main Fax Customer service Website Product Description Please a 50 word description of your company and relevant products for the Convention Guide to Total $ DNA Use Only Date received Booth Size Assigned Price Paid date Method Amount $ Balance $ Rules & Regulations that are included in the prospectus, published on the convention website (2016.dnanurse.org) and/or sent via shall be part of this contract. Exhibit management may reassign space at any time for the good of the show. By applying for exhibit space, exhibitors are acknowledging their understanding of these rules and are expected to follow these guidelines in such areas as booth construction, booth etiquette, marketing practices and insurance requirements. Cancellation or downsizing of exhibit space: Notice to DNA Exhibit Management must be received in writing by December 18, 2015, to receive a 50% refund. No refunds will be given for cancellations received after that date. Exhibitor is liable for full payment after December 18, 2015.

7 Application for Corporate Support CONVENTION-WIDE BRANDING Attendee Tote Bags Hotel Key Cards Attendee Lanyards BRANDING IN EXHIBIT HALL EXCLUSIVE MULTIPLE (AVAILABLE) DNA Membership Booth Branded aisle signs Benches (4) Footprints FOOD & BEVERAGE EVENTS Coffee break, Friday morning FUN break, Friday afternoon LITERATURE DISTRIBUTION Nurse s Bag for Hotel door drop Hotel Door Drop In-Room Drop CONVENTION GUIDE ADVERTISING Full-page, 1 st Full-page, 2 nd Back Cover Inside Front Cover Tote Bag Insert Inside Back cover PAYMENT INFORMATION DNA Tax ID # MY CHECK PAYABLE TO DERMATOLOGY NURSES ASSOCIATION IS ENCLOSED. $ Mail to: Attn: Karen Spiro DNA 1120 Route 73, Suite 200, Mount Laurel, NJ Please charge my: Visa Master Card AMEX Name on Card INFORMATION FOR ANNUAL CONVENTION GUIDE Company Name Address City, State, Zip Main Phone Main Fax Customer service Website Card Number Exp Date Security Code Signature Total $ DNA Use Only Date received Booth Size Assigned Price Paid date Method Amount $ Balance $ Rules & Regulations that are included in the prospectus, published on the convention website (2016.dnanurse.org) and/or sent via shall be part of this contract. Exhibit management may reassign space at any time for the good of the show. By applying for exhibit space, exhibitors are acknowledging their understanding of these rules and are expected to follow these guidelines in such areas as booth construction, booth etiquette, marketing practices and insurance requirements. Cancellation of Support: Notice to DNA Industry Relations must be received in writing by December 18, 2015, to receive a 50% refund of the total fee. No refunds will be given for cancellations received after that date. Supporter is liable for full payment after December 18, Commercial Support: A DNA Commercial Support Agreement may be required and shall be part of this contract. All recognition is in accordance with ANCC rules.

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