Rob Brouwer CEO Innovantage Recruitment Technology Day London, May

Transcription

1 From Arbitrage to Jobseeker Centric Rob Brouwer CEO Innovantage Recruitment Technology Day London, May

2 01 Main Title About Jobrapido TAKING THE WORK OUT OF LOOKING FOR WORK 58 COUNTRIES / HEADQUARTERS IN MILAN 20+ MILLION JOBS LISTED # 5 GLOBAL RANKING SIMILARWEB 60 MILLION VISITS/MONTH 80+ MILLION PROFILED COMMUNITY TECHNOLOGY COMPANY

3 01 Main Title From Arbitrage to User Centric Arbitrage and Aggregation in online marketing Introduction of Performance based models in Online Marketing and Online Recruitment The evolution of online recruitment becomes a revolution to deliver quality results The Solution is to focus on the User!

4 What s Arbitrage and why don t we like it anymore? Traditional Traffic Arbitrage Aggregate contents Buy traffic at low cost Aggregate contents Monetize with AdSense, ADV, Affiliation Websites characteristics: Aggregated content Non-native advertising Poor user experience No focus on final transaction

5 Partnership Job boards and Job aggregators; a perfect match Job boards revolution Indeed in US Jobrapido in Europe Job boards focus on: Unique Jobs Traffic volumes & Brand CVs volumes Direct Sales Online Recruitment Job aggregators focus on: Aggregation of Jobs High Traffic volumes 1st Adsense (arbitrage) 2nd PPC

6 Publishers move to performance based models; aggregators hard time following Online marketing models focused on traffic (PPM, PPC) Focus on Quality Google Shopping (2008) & Flights, Hotel Finder (2011), Google Panda Release (2011) + mobile explosion Focus on Volumes vertical aggregators, AdWords, Bing, SEO etc. Publishers and Online marketing models focused on ROI (PPL/PPA) Aggregators monetizing mainly with AdSense and early performance models (PPC) Aggregator models unsustainable if not focused on user centric approach and final transaction Increased Cost of traffic and Google Analytics drive Aggregators more to alternative monetization (PPC/PPL) Introduction of retargeting and programmatic, data etc.

7 The evolution of online recruitment becomes a revolution Online recruitment initially behind the online marketing trends: hard to track the real ROI ultimate transaction behind closed door traditional HR vs. marketers Indeed introduced CPC Evolution to performance based recruiting recruitment funnel more transparent (e-recruitment tools, ATS) talent scarcity brings marketing thinking in to recruitment ROI thinking - tracking and measuring CEO asking for ROI from the HR department And then the real accelerators come in

8 The Digital Marketing Avalanche & the Data Tsunami accelerate everything Three main developments: 1. Customer demand change qualified applies/candidates pay for performance 2. Market place changes five generations in the same workplace war for talent 3. Digitalization brings new tools new technologies (taxonomy, matching and ranking) big data, algorithms new digital marketing techniques Job boards need to quickly change to deliver quality of applies, candidates and traffic coming in

9 Job aggregators quickly adapt or slowly die Job aggregators must still bring high quantity and also quality of traffic through a user-centric approach Job boards now focus on: Unique Jobs Quality Traffic & Users Brand Deliver qualified candidates Job aggregators move focus on: Aggregation of unique & quality Jobs High Traffic volumes Quality traffic and users Pay per performance

10 Stop the Rat Race and focus on the jobseeker journey! JOBRAPIDO S TRANSFORMATIONAL ROADMAP From high volumes, low quality To high volumes, high quality Classify all the +20mio jobs stock 5. Launch talent campaigning with Taxonomy 2. Profile +80mio Jobseekers Community 6. Enrich jobs matching based on Elasticsearch with Taxonomy 3. Launch jobs matching with Elasticsearch 4. Launch a brand new website 7. Use digital marketing tools and big data to personalize job search experience

11 THANK YOU!