Using Social Media to engage with NEETs in Hertfordshire & Bedfordshire. Friday 27 th July

Transcription

1 Using Social Media to engage with NEETs in Hertfordshire & Bedfordshire Friday 27 th July

2 Project Overview NEETs Bedfordshire and Hertfordshire Communication through social media Questionnaire and focus groups Workshops

3 Project overview Research of NEET group in Herts & Beds Focus groups and questionn aires (299) through JCP offices Training Provider workshop findings and approach to social media Testing the approach Capturing feedback June-July Adapting the approach Sharing the findings

4 Gender Male Female Unanswered 191

5 Age

6 Town of Residence

7 Top 11 Highest Qualifications NVQ level 2 6% 6% 5% 20% 4 (or less) GCSEs A*-C Btec Pass No qualifications 7% 5 (or more) GCSEs A*-C incl Eng & Maths 5 (or more) GCSEs D or below 7% 11% 1 (or more) AS A-C NVQ level 1 9% 10% NVQ level 3 9% 10% 1 (or more) AS D or below Btec Distinction

8 Situation Prior to Unemployment 7% 6% 5% 2% 0% 28% At College In paid full time employment Other In paid part time employment 12% Unanswered At University 12% At School 28% Voluntary work Self employed

9 Reason for Becoming Unemployed Finished College and unable to find a job 81 Let go by my employment 78 Other 48 Made redundant 24 Finished School and unable to find a job 24 Resigned 17 Finished University and unable to find a job 17 Unanswered 8 Not required for voluntary work anymore

10 Main Influence Parent/Carer 142 Job Centre Advisor 88 Friends 35 Partner 32 Career Advisor / Connexions 20 School / Teacher

11 Usage of Social Media Personal Use To Look for Employment 100 To Look for Training Twitter Facebook My Space Bebo LinkedIn YouTube None

12 Factors Preventing Employment I feel I am under qualified for the jobs that are available 113 All of the interviews that I have attended have been 102 I have not been invited to any interviews from 94 The jobs that are coming up are not suitable for me 80 I have not attended any job interviews 36 I am nervous about completing application forms I am unsure about sending my CV to the jobs I see I feel I am over qualified for the jobs that are available The thought of doing an assessment is putting me off I have not applied for any jobs

13 Activities Undertaken Since Unemployed Registered with an employment agency Put your CV onto totaljobs.co.uk 5% 4% 3% 2% 18% Put your CV onto jobsite.co.uk 6% 5% Put your CV onto reed.co.uk Put your CV onto monster.co.uk 11% 17% Volunteered Attended interview advice workshops 14% 15% Attended CV advice workshops Been referred and used a work programme Taken a JSA training course with a local college

14 Social Media Preferences I like the idea of a company sending me a direct message through social media about employment 109 I like the idea of a training providers / colleges sending me a message through social media about training 82 I use social media to join groups and talk to people with similar interests 74 I often look at organisation/employer details from an advert on social media 56 I like to read advice or guidance from organisations on social media 53 I like to take part in surveys through social media

15 Considerations When Applying For a Training Course Location of the course / training centre 7% 3% 0% 18% Recognised qualification(s) offered within the course 11% Work experience offered as part of the course Guaranteed job interview with an employer through the course Employability skills within the course 13% 18% How long it takes to complete the course e.g. 1 day, 1 week 14% 16% If someone you know recommends it to you If you have heard about the training before Other (please state)

16 Provider Feedback Develop EBP Research = relevant followers and exposure to right audience Use of # Use of vacancies created RT & Interest Use of images

17 Provider Feedback Training 4 u Promotion of summer event Likes / Followers increased by 40 in last 6 weeks Use of images Promotion of events

18 Provider Feedback Active Support Luton Link to Olympics Link to Luton events Promotion of own events Networking / Partnerships

19 Provider Feedback West Herts College Twitter & LinkedIn communication Use of images 2 way communication Working in partnership with JCP

20 Provider Feedback KEITS New followers in groups Re tweets Success stories Use of images Frequency

21 Provider Feedback KEITS Success story = likes & 2 way communication Images and links

22 Main learning points Research which #hashtags to use to maximise links Use twitter to advertise new apprenticeship vacancies Include images / videos / links to articles within messages Encourage all of your staff to tweet so that it is real time Follow and re-tweet your partners to support networking Use Social Media to promote events you are attending, but also when you are at the event

23 Main learning points Include your Social Media information in your signature Link to popular local events e.g. Love Luton / Olympic Torch Use success stories messages to include employer and learner to encourage re-tweets / likes / comments Maintain regular presence (can be done easily by using platforms) Frequency = Followers

24 Main learning points Monitor and respond to Learner Voice through Social Media (e.g. messages of good luck, or dealing with negative comments) Identify relevant groups on Linked In to join, then you can ask them questions particularly good for Employers Understand the confidence and awareness of your staff with regards to social media a simple skills survey can identify training needs quickly but also identify staff talents/passions that you could utilise

25 Thank you for participating today All slides will be sent to all delegates