Using Social Media for your Career Progression

Transcription

1 Using Social Media for your Career Progression Presented by Dr. Marcia LaReau, Ph.D. President, Forward Motion, LLC Dr. Jabril Bensedrine, Ph.D. Moderator Managing Director, The Triana Group Copyright 2016 by Forward Motion, LLC. All Rights Reserved

2 Introductions Moderator: Dr. Jabril Bensedrine Presenter: Dr. Marcia LaReau

3

4 SKEMA ALUMNI USA CLUB: 508 members (174 in NYC) (+15 % this year, great job!)

5 Why social media? 36 million Americans found job on LinkedIn, Facebook, and/or Twitter * 75% companies have hired on social media (93% use LinkedIn, 66% Facebook, 54% Twitter) & report better candidates quality ** * Source: Media Bistro, reported by ** Source: Jobcast.net based on multiple sources

6 Our choice of speaker Learn how to use social media tools with Substance & Strategy

7 About Dr. Marcia LaReau PhD. in Music Software Learning Technology Director of Human Resources, Fortune 50 corporation: $30 billion annual revenue, 30,000 employees 30 countries Career management expert

8 Agenda! 8 Overview of social media in the job search everywhere: EU, UK, US, Asia! How social media can help you get hired Your LinkedIn account Your Twitter account Your Super Charged Personal Passport Q & A

9 Poll: Weather 9 How is the weather where you live today? Good? Bad?

10 Poll: Does weather makes a difference? 10 Are you more or less likely to go online when the weather is good? or when it s bad?

11 Social media in your jobsearch 11

12 Your Super Charged Personal Passport 12 Core Message Credibility Industry Confidence Super- Charged Personal Passport Vision for the future Experience Social Presence Mentors Network

13 Which social media should you use? 13 Please type in the chat window social media that you currently use.

14 Which social media should you use? 14

15 Show of hands 15 How many of you have a LinkedIn account?

16 Facts about LinkedIn 16 LinkedIn is where people do most of their jobseeking activity Of 1303 U.S. jobseekers: 40% referred them for a job 34% shared a job opportunity 32% provided an employee s perspective on a company

17 Facts about Twitter 17 LinkedIn Twitter Twitter is the most popular place to ask others for help and advice: 29% shared a job opportunity with someone 28% contact provided an employee s perspective on a company 28% received information about a job opportunity

18 Are hiring professionals on social media? 18 93% of recruiters are likely to look at a candidate s social profile. 92% of companies (hiring managers) are using social media. 42% have reconsidered a candidate based on conten that was found in a social profile, leading to both positive and negative re-assessments

19 Review: Social media is important 19

20 Action Steps 20

21 Action Steps: Understand your industry 21 Goal: Understand your industry What is their pain? How can you help? Craft your core message How? News Professional associations LinkedIn Groups Twitter (Companies in your industry) Tele-Comm? Avenir SFR Transatel Virgin Mobile France

22 Action: Set up your social media tool box Publish your core message 2. Set up and manage your social profiles LinkedIn Twitter Critical success factor: Your core message has to have substance.

23 Three primary reasons you will get hired 23 You can do the job You have the core competencies to learn and grow You will get along with others These become your key messages!

24 Key messages for your social profiles 24 Hard Skills Software programs (MS Access) Languages you speak Quantitative and qualitative analysis Business operations management Supervision Soft skills Communication skills Collaboration skills Diversity and inclusion

25 Your LinkedIn Profile 25

26 Your LinkedIn Profile 26 Your professional photo is essential Summary: Talk to your audience! What are the concerns in your industry? What do you believe will help? Lists: Skills Style Industries of interest Find 3 5 people in your industry with excellent profiles that stand out...i d hire them!

27 LinkedIn Example 27

28 LinkedIn: Create a custom URL 28

29 Internet Search: Custom LinkedIn URL 29

30 30 Soft Skills Hard Skills

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33 Experience Section 33

34 Additional Value! 34 Phil s blog. A demonstration of his writing skills.

35 LinkedIn: Find jobs! 35

36 LinkedIn Additions 36

37 LinkedIn: Recommendations 37

38 LinkedIn: Endorsements 38

39 LinkedIn Engagement Tools 39

40 LinkedIn Groups 40

41 LinkedIn Groups 41

42 LinkedIn: How to connect with someone 42

43 LinkedIn: How to connect with someone 43

44 LinkedIn: How to connect with someone 44

45 LinkedIn Groups: Use your alumni network! 45

46 Your Twitter Profile 46

47 Show of hands 47 How many of you have a Twitter account?

48 Twitter Engagement characters Learn the language: RT, DM, Mention, TYVM, #FF Learn the culture and courtesies: #...hashtag usage When to Mention, RT, Like. Tweets are like carrots on a stick!

49 Twitter Profile and Engagement 49

50 Twitter Profile and Engagement 50

51 Twitter Engagement: ManageFlitter.com 51

52 Twitter Engagement: ManageFlitter.com 52

53 Twitter Engagement: ManageFlitter.com 53

54 Twitter idea: find a recruiter in Seattle 54

55 Making it work: Recruiter in Seattle 55

56 Recruiter from Seattle! 56

57 Recruiter from Seattle! 57

58 Meet Jorg Stegemann! 58

59 59

60 Action Steps: Cultivate life skills 60

61 Poll: What day of the week? 61 What day of the week are you most likely to be on social media?

62 What day of the week? 62 What day(s) of the week are you more likely to be online? Engagement is higher on Thursday and Friday by 18%! and. engagement is what social media is all about.

63 Set Goals: Understanding your industry 63 What are the challenges? How is technology changing your industry? How are companies responding to new directions? Who are the thought leaders? How can you bring value? Rethink your carefully crafted core message that tells how you bring value as a professional.

64 Set Goals: General tips 64 Develop relationships Keep learning Develop and promote your expertise

65 Set Goals: LinkedIn 65 LinkedIn 150 connections in your industry 250 other associates 5-6 groups in your industry 10+ groups in associated industries (rotating) 2-3 groups of your schools 1-4 groups from former employment 2-3 recommendations per year Weekly activity, likes, connections, group participation

66 Social Media Goals: Twitter 66 Twitter accounts you follow followers related to your industry Weekly activity (likes, RTs, mentions, contributions)

67 67

68 Your Super Charged Personal Passport 68 Core Message Credibility Industry Confidence Super- Charged Personal Passport Vision for the future Experience Social Presence Mentors Network

69 Your Super Charged Personal Passport 69 Core Message Credibility Industry Confidence Super- Charged Personal Passport Vision for the future Experience Social Presence Mentors Network

70 Your online alumni network! 70 SKEMA ALUMNI: alumni.skema.edu/gene/main.php?base=67

71 Your online alumni network! 71 Facebook SKEMA ALUMNI USA:

72 Your online alumni network! 72 Linkedin Raleigh & North America SKEMA Business School:

73 Your online alumni network! 73 Page Facebook SKEMA ALUMNI:

74 Your online alumni network! 74 SKEMA ALUMNI: alumni.skema.edu/gene/main.php?base=67 Facebook SKEMA ALUMNI USA: Linkedin Raleigh & North America SKEMA Business School: Page Facebook SKEMA ALUMNI:

75 Finding U.S. Resources 75 H1B Visa H1B visa assistance H1B visa fees 2016 Jobs in the U.S. from France!

76 Finding U.S. Resources 76

77 The low hanging fruit! 77 People who already know! Your alumni friends Your classmates! People from your industry Colleagues Recruiters Help them out!

78 Q & A 78

79 79 Please connect! Marcia LaReau ForwardMotion, LLC ForwardMotionUS