Marketing & Communications
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1 Marketing & Communications PMI-MN Website Program Nov 19, PMI-MN Website Team: Marti Rollins, Website Program Manager Judy Juhl, Volunteer & Job Posting Editor Cindy Azyuz, Event Posting Editor Nov 12, 2010
2 Event Marketing & Sales
3 Communicating PMI-MN Events to Market Avoid the confusion, follow the MarComm process blast PMI-MN Newsletter Pmi-mn.org Registration Vendor
4 Here s the MarComm process Complete Form Event Gets Confirmed Send Market your event! One Event Form sent for: PMI-MN Newsletter & Eblasts PMI-MN Website Registration/Ticket Vendor LinkedIn Eblasts PMI-MN Newsletter pmi-mn.org Registrations@pmi-mn.org Tickets & Registration Event Setup Registration Vendor
5 Help Market Your Events to Members & Public Start Committee Member* Arrange event *e.g., Programs, Education, Outreach, LIGs, CNG Always send (s) to addresses shown Committee Member event Event Committee Member Select event pmi-mn.org => About Us, Website Operations Event All details confirmed Committee Member Complete event With all details Paid registration required? Event No End Posting completed Event Owner verifies posting online End Yes blasts to members ( Max. 2 per month ) Approved by MarComm PMI-MN enewsletter (by 22 th of previous month) Event PMI-MN.ORG Lead-time: > 7 days (guidelines on website) Event Registrations@pmi-mn.org Registration setup > 3 b-days (as soon as details confirmed) Event PMI-MN enewsletter Event Notice PMI-MN Website Calendar / Home Page Notice Vendor Ticket Website Registration / Purchase tickets
6 What Specific Info You Need to Market Your Event Event
7 What Happens to Info from the Marketing Forms? Event Details translated into Online Content Incoming copy edited as needed Translate into consistent style Check dates Verify locations Enter page/event copy online Create hyperlinks & bookmarks Create page links Create links Graphic elements Find, edit, size Alt Tags Error Messages Instructions where needed Form corrections Registration Online ticket setup Check pricing consistency Pricing level confirmations Validating ticket setup Validate registration links Sponsor? Requirements? Logos? Verify against Chapter policy Create PDFs where needed Check or create direction links (Google or Mapquest) Validate & test page links Test hyperlinks & bookmarks Test mail links Event
8 Where do the events display online?
9 Marketing your event How do you get your event marketed by MarComm? Remember these Steps: 1. Get the current and appropriate from the website 2. Complete in full the as directed 3. Send it to the addresses on the 4. MarComm will publish it: On the website In the newsletters In eblasts 5. You can talk it up on LinkedIn And don t repeat all details -- this leads to duplication and errors steer readers to PMI-MN website
10 Job Postings
11 Where to find the Job Posting Form Public Area
12 How to Communicate Job Postings to Members Start Career Assistance ( jobsearch@pmi-mn.org ) Receives Job Posting request from company Committee Member Review / edit posting request Job Posting Committee Member approved Job Posting to website team Job Posting Is request on Job Posting? Yes Are details complete? Yes No No Committee Member Send or web location to Company requestor Job Posting Committee Member Follow up with Company requestor webcontenteditor@pmi-mn.org (as soon as details confirmed) Job Notice posted to pmi-mn.org Job Posting Form: Format: Location: Job Posting Notice Microsoft Word pmi-mn.org About Us (tab) Website Operations PMI-MN Website Members Area, Job Postings
13 Where to view current job postings Private Area -- Members Only
14 Volunteer Opportunities
15 Where to find the Volunteer Posting Form Form is with all Marketing and Communications s for the website. Coming up shortly. Public Area
16 How to Communicate Volunteer Openings to Members Start Committee Identify role, duties, skill set & time Committee Member Select volunteer Pmi-mn.org => About Us, Website Operations Volunteer No Are details complete? Yes Committee Member Complete Volunteer Posting Volunteer Committee Member Volunteer Posting Volunteer Form: Volunteer Posting Notice Format: Microsoft Word Location: pmi-mn.org About Us (tab) Website Operations Check resources for match Volunteer Member Volunteer Pool (as soon as details confirmed) Notice posted to pmi-mn.org Volunteer PMI-MN Website Volunteer Posting Page
17 Where to view Volunteer Opportunities online
18 PMI-MN MarComm Guidelines (excerpt) Read complete details on Website FORMS Forms and instructions on website
19 PMI-MN Website Guidelines (excerpt continued) Read complete details on Website Forms and instructions on website
20 Q & A
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