American Marketing Association. at indiana university kelley school of business

Transcription

1 American Marketing Association at indiana university kelley school of business annual report

2 Table of Contents executive summary Letter from the president evaluation metrics Professional Development educational marketing networking opportunities experiential learning Community & Social Impact social impact consulting other philanthropic initiatives Fundraising corporate sponsorships other fundraising initiatives Membership recruitment development & engagement retention Communications internal communications external communications Chapter Operations national reporting meetings operational organization leadership structure Budget: calendar of events: Indiana University AMA Chapter Plan

3 Executive summary A LETTER FROM THE PRESIDENT The American Marketing Association at Indiana University is proud to present our Annual Report! IU AMA strives for continuous improvement in every facet of running this organization. In only seven years of existence, our chapter has created a strong brand image and professional presence within the Kelley School of Business, maintained relationships with our corporate partners and sponsors, and charitably given back to the Bloomington community. Our continuous improvement was recognized at the past International Collegiate Conference as a Top 25 collegiate chapter - an honor we are so humbled by. In this Annual Report, you can find IU AMA s new initiatives and explanations for how we achieved our goals. The following are some goals that we are especially proud to have accomplished: Increased the size of leadership from 12 to 35 by restructuring the leadership team and position responsibilities Emphasized the quality of our events over the quantity of them and properly segmented and targeted those events to our member segments Earned over $20,000 from corporate sponsorship Hosted a Networking Roundtable with 21 companies and around 200 students in attendance Continued our relationship with My Sister s Closet, our annual philanthropy, and competed in the Best Community and Social Impact Video Competition Competed in the national ebay Case Competition and received an Honorable Mention Launched a Consulting Agency underneath IU AMA and worked with 4 clients It has been great to be involved with IU AMA throughout my four years of college, and I am excited to see what future leadership will accomplish. I want to thank the members of the Leadership Team for all the hard work they put into their positions and to making our chapter AMAzing. I also especially want to thank our faculty advisor, Professor Greg Kitzmiller, for the countless hours he put into coaching and advising us to get to where we are today. Looking forward to AMA ICC 2017! evaluation metrics Sincerely, This Activity Fell Below our Goals This Activity Met our Goals This Activity Exceeded our Goals Aishariya Bandyopadhyay President, IU AMA Indiana University AMA ANNUAL REPORT 1

4 Professional Development OVerall Goal Develop members networking, professional, and communication. Increase students exposure to different aspects of marketing to aid them in choosing a potential career path and attaining internships. OVerall OUTCOME Offered our members opportunities that are targeted towards their career goals and ensured that they not only learn more about marketing, but gain hands-on experiences. EDUCATIONAL MARKETING National Marketing Week Goal: Host one event each day to promote IU AMA and allow members to improve and apply their marketing skills. Outcome: Engaged our members with a week s worth of events that helped further their marketing interests. Marketing Gala Planning Event October 3, 2016 with 30 Attendees Outcome: Discussed ideas for the spring IU AMA gala to encourage member involvement and creativity in order to plan an event that our members desire. Navigating the Marketing Industry October 4, 2016 with 50 Attendees Outcome: Hosted Professor Palmer who spoke about the several different marketing career paths available to our students and left our members with a sense of optimism and excitement about their career possibilities. Photoshop Workshop October 5, 2016 with 20 Attendees Outcome: Taught a Photoshop class including lessons on retouching headshots, creating basic flyers, and using airbrushing and shaping tools. Marketing Analytics Workshop October 7, 2016 with 25 Attendees Outcome: Invited Kelley marketing research professors to teach members how to properly present metrics collected from excel and practiced with a mini business case. Building a Professional Foundation September 9, 2016 & January 20, 2017 with 23 Attendees Goal: Host a professionalism workshop with twenty members in attendance, focusing primarily on freshmen that have limited exposure to the professional world. Outcome: Provided a critical mental toolkit for first and second-year students to assist in the navigation of the professional world. Preparing for the Career Fair September 9, 2016 & January 20, 2017 wth 13 Attendees Goal: Host a pre-career fair workshop to teach members who have not previously attended a career fair how to conduct themselves at networking events, such as the IU AMA Roundtable and Kelley career fairs. Outcome: Developed an engaging presentation that provided students with the necessary tools to maximize their career fair experiences. Munch n Marketing October 6, 2016 with 15 Attendees Outcome: Hosted a gold member only luncheon with Kelley Marketing faculty to network and discuss courses that they teach, resulting in positive feedback from members and the faculty in attendance. Indiana University AMA ANNUAL REPORT 2

5 m-core Professor Panel October 18, 2016 with 54 Attendees Goal: Host a second annual marketing professor panel to give our members exposure to marketing faculty and coursework. The panel helps students both sure and unsure of their majors to better understand what it is like to be a marketing major post core curriculum classes. Outcome: Hosted two marketing faculty members that teach the required marketing classes to speak to our members. Both professors shared background on their careers and overviews of their classes. The professors then opened up the floor to our members and answered questions ranging from class content to the transition into major specific courses. Collaboration with Retail Studies February 7, 2017 Goal: Host at least one event with other IU organizations that cater to our member s interests and provide our members the opportunity to network with other organizations. Outcome: This event will occur after the Annual Report was submitted, but will collaborate with the Retail Studies Workshop to host a Q&A panel of retail students and an interactive activity with Global Gifts, a Bloomington retail shop. total design workshop March 21, 2017 Goal: Offer a workshop to teach members the basics of Adobe Photoshop, InDesign, and Illustrator design. Outcome: This event will occur after the Annual Report was submitted, but three of our leaders on the advertising team will provide a foundation of design techniques for our members to build upon. Marketing Series Goal: Host five events each semester with at least twenty-five members in attendance about different marketing topics and industries. Outcome: Developed events with different marketing themes for AMA general members. Lunch with L Oreal September 16, 2016 with 20 Attendees Outcome: Established a relationship with L Oreal in this casual networking session. Navigating the Marketing Industry October 4, 2016 with 40 Attendees Outcome: Established an ongoing relationship with Professor Palmer by asking him to speak at our general meeting about marketing career paths and offer career advice. Analyzing Strong Advertisements with Proctor & Gamble October 10, 2016 with 39 Attendees Outcome: Interacted with a P&G representative and studied the components of a strong advertisement. Understanding the Sales Industry November 8, 2016 with 54 Attendees Outcome: Hosted Professor Charles Ragland to speak about common sales career paths, different industries that have sales jobs, and the basics of the sales process. The ABC s of CRM January 31, 2017 with 42 Attendees Outcome: Hosted Professor Shibo Li to present on the latest customer relationship management trends and demonstrate Google Analytics. Being Hospitable by JW Marriott February 10, 2017 Outcome: This event will occur after the Annual Report was submitted, but will take a group of members to the JW Marriott in Indianapolis, a Conde Nast Top 5 Hotel in America. Indiana University AMA ANNUAL REPORT 3

6 The Age of Social Media February 13, 2017 Outcome: This event will occur after the Annual Report was submitted, but will host Professor Beth Fossen to speak about the latest social media trends and offer an interactive activity involving members social media accounts. The Strategies in Marketing February 21, 2017 Outcome: This event will occur after the Annual Report was submitted, but will host Professor John Cady to lead a workshop on marketing strategy and have an interactive activity with one of our consulting clients. How to Manage a Brand March 1, 2017 Outcome: This event will occur after the Annual Report was submitted, but will host Jess Davidson, a Kelley MBA student and Assistant Brand Manager at Sun Products. The Age of Advertising March 7, 2017 Outcome: This event will occur after the Annual Report was submitted, but will host an ad agency from Indianapolis to share insights into the adverting industry. NETWORKING OPPORTUNITIES Company Treks Goal: Plan one company trek to expose members to real world marketing tactics, differing corporate cultures, and networking opportunities. Outcome: Developed logistics and itineraries for two office visits to companies in Indianapolis and Cincinnati. Indy Company Trek November 11, 2016 Goal: Visit 2-3 companies in Indianapolis with a group of 15 students. Outcome: Cancelled this event due to lack of member availability and rescheduled by inviting the companies to come to campus to speak to our students. Cincinnati Company Trek March 3, 2017 Goal: Visit 2-3 companies in Cincinnati with a group of 10 students. Outcome: This event will occur after the Annual Report was submitted, but will be hosting a marketing research-themed trip to visit Nielsen, 84.51, and Burke in Cincinnati. Toyota Diversity Conference Goal: Collaborate with our corporate sponsor, Toyota, to host a Kelley-wide event to emphasize diversity. Outcome: Started communicating with Toyota on their expectations for the diversity conference and how IU AMA can host the event. We are in the planning stage for this event so the event may be pushed to Fall 2017 semester. Fall Networking Roundtable September 14, 2016 with 150 Attendees Goal: Host 15 companies the night before the marketing career fair in an intimate setting so they can speak with our top marketing students. Outcome: Organized roundtable event to allow students to meet with recruiters and form professional connections with companies they were interested in pursuing. Spring Networking Roundtable January 24, 2017 with 45 Attendees Goal: Host 5-10 companies the night before the all business career fair and allow students to network and talk to recruiters and companies they are interested in. Outcome: Organized annual spring roundtable event to allow top Kelley students to speak with 7 companies who were hiring in the spring semester. Indiana University AMA ANNUAL REPORT 4

7 Experiential Learning Mind Sumo Marketing Application September 14, 2016 with 150 Attendees Goal: Host 15 companies the night before the marketing career fair in an intimate setting so they can speak with our top marketing students. Outcome: Organized roundtable event to allow students to meet with recruiters and form professional connections with companies they were interested in pursuing. ebay Case Competition Goal: Coordinate at least one team to participate in the national case competition. Outcome: Recruited a national case competition team, developed a schedule of events to complete the case, and submitted a final case report that achieved an Honorable Mention. The ebay case competition team held eight formal weekly meetings with faculty and seven informal meetings to accommodate student schedules. As the bulk of the team was made up of underclassmen, meeting time was devoted to discussion, direction, and delegation. Team members had the opportunity to conduct and analyze both primary and secondary market research, explore social media strategy of various companies, apply marketing frameworks, and design a comprehensive plan of action through the written report. As the director of the ebay case competition team, I was thrilled with the enthusiasm and commitment of the team and felt that we all learned something new. It was a challenging case requiring significant coordination and direction, and we are pleased to have achieved an Honorable Mention. - Danielle Rassi, Case Competition Captain Delta Airlines Case Competition February 20, 2017 March 6, 2017 Goal: Host a Kelley-wide case competition with one of our corporate sponsors to give our members a deeper hands-on marketing challenge. Outcome: This event will occur after the Annual Report was submitted, but we are collaborating with Delta Airlines to host a case competition around the challenge of increasing the number of millennials using their airline. Other National AMA Competitions Goal: Participate in 3of the national AMA Competitions. Outcome: Competed or will compete in the following: Chapter Plan Submission Website Competition Outstanding Marketing Week Competition AMA Collegiate Case Competition Marketing Strategy or Perfect Pitch Competition Best Community and Social Impact Video AMA Diversity Leadership Scholarship Annual Report Submission Chapter T-Shirt Competition National Certifications Goal: Provide members with certification opportunities utilizing the National AMA resources. Outcome: Offered the national certifications by pairing them with an event of a similar topic and marketing them as an additional competitive advantage. Sales Certification November 8, 2016 with 14 Attendees Outcome: Paired the sales certification with our Understanding the Sales Industry event to offer an additional method of learning. Marketing Research Certification March 6, 2016 Outcome: This event will occur after the Annual Report was submitted, but will host the certification after our marketing research-themed Cincinnati Trek. Indiana University AMA ANNUAL REPORT 5

8 Community & Social Impact OVerall Goal Give back to the Bloomington community by using IU AMA marketing knowledge and skills to improve operations for local non-profit organizations. OVerall OUTCOME Strengthened IU AMA s consulting relationship with My Sister s Closet and built partnerships with several other philanthropic organizations in the local community, assisting them by utilizing our members professional experience and passion for service. Social Impact Consulting Non-Profit Consulting Workshop October 11, 2016 with 39 Attendees Goal: Provide the necessary knowledge and skillset for members of AMA to be comfortable and confident when volunteering for non-profit businesses. Outcome: Successfully trained members on various business skills needed to volunteer at a non-profit, especially My Sister s Closet. My Sister s Closet Goal: Maintain our relationship with My Sister s Closet by building The Success Institute Room and increasing its brand presence in Bloomington. Focus more specifically on using our marketing and business knowledge to coach participants. Outcome: Offered our marketing and professional development skills to the Success Institute Room to help over 30 clients in the Bloomington community to prepare them for future job interviews. My Sister s Closet is a Bloomington non-profit organization established to build a stronger community and promote economic self-sufficiency, by providing women with professional support services and tools for success. The American Marketing Association at Indiana University has aided them in the following ways: Raised money by organizing and marketing Dine and Donate with ten student organizations and Hu Hot Mongolian Grill. Wrote, designed and published brochures describing different professionalism tips. MLK Service Day to organize inventory and set up the store. Developed the Success Institute Room and marketed it to the Bloomington community to increase clientele. Weekly volunteering at Success Institute Room to help clients with professionalism tips. Hosted a Non-Profit Consulting Workshop to educate Kelley students on the subject. Videographed the Mannequin Challenge for the Best Community & Social Impact Video Competition. Indiana University AMA ANNUAL REPORT 6

9 #iamafortheearth campaign Goal: Run a social media campaign on IU AMA accounts to promote local non-profits and sustainable businesses. Outcome: Successfully launched the campaign with a week-long series on our consulting client, Global Gifts. Other Philanthropic Initiatives Over the past year and a half, members of IU AMA have helped assist many clients in the Bloomington community to develop their own professional brand and market themselves in their job search. Our members used their skills to provide the clients everything they needed to walk into an interview confident and prepared! - Joslyn Kerman, VP of Community Outreach Client Expansion Program Goal: Identify one other local organization in Bloomington to expand our social impact consulting efforts and provide our marketing skills to improve their organization. Outcome: Secured partnerships with two more Bloomington philanthropies to offer our marketing skills to help brand their businesses. Global Gifts Global Gifts is a fair trade store in Bloomington devoted to making a difference once purchase at a time. Our team is working to develop their social media presence and do a week-long Instagram series showcasing their store, products, and overall imitative. Habitat for Humanity September 29, 2016 with 4 Attendees Goal: Have at least five IU AMA members participate in the Habitat for Humanity build to contribute to the creation of a house for a family in need in the Bloomington community. Outcome: Members of AMA helped the Bloomington community by contributing to the building of a house for a well-deserving family. Mr. & Ms. Kelley Competition October 26, 2016 with 45 Attendees Goal: Represent IU AMA in the Mr. & Ms. Kelley Competition hosted by the Kelley Student Government to support the philanthropy, Camp Yes And. Outcome: Nominated our president, Aishariya, to compete in this event by representing IU AMA and raised over $2000 for Camp Yes And. Camp Yes And is an improv camp for autistic children to encourage their social skills and special talents Indiana University Dance Marathon November 4, 2016 with 9 Attendees Goal: Create an IU AMA dance team consisting of at least seven members who will each raise a minimum of $500 to dance twelve hours at the dance marathon. Outcome: Collectively raised over $4 million for Riley s Children Hospital in Indianapolis, IN. Hoosier Pops Orchestra Hoosier Pops is a Bloomington orchestra and their goals are to share orchestral music that is not offered here at Indiana University or in Bloomington, from film, Broadway, rock, and video game, and provide an opportunity for undergraduate students to perform and lead an orchestra of their peers. Our team is helping to develop their marketing strategies, help build social media presence, and engage with potential student members and audience fans throughout both Indiana University and Bloomington. Indiana University AMA ANNUAL REPORT 7

10 FUNDRAISING OVerall Goal Raise at least $7,050 through corporate sponsorships and additional fundraising to have adequate funds for chapter operations, events, and scholarships for students attending the International Collegiate Conference in New Orleans. OVerall OUTCOME Leveraged our corporate and university networks to raise over $20,000 to fund chapter operations and invest in more projects for our members benefit. Corporate Sponsorships Corporate Pitchbook Goal: Give at least 10 prospective corporate sponsors our digital pitchbook outlining reasons for sponsoring IU AMA. Outcome: Developed a comprehensive pitchbook relaying IU AMA s purpose, goals, and benefits of corporate sponsorship and shared with the 21 companies in attendance at the fall Networking Roundtable. Corporate Sponsorship Goal: $10,000 Outcome: Earned $20,000 in corporate sponsorship by maintaining relationships with current corporate sponsors and earning new partnerships throughout the year. Ingersoll Rand $500 For Spring Networking Roundtable Marathon For Spring Networking Roundtable $2,500 Toyota For Sophomore Event & Diversity Event $5,000 UNDERGRADUATE CAREER Services office Funding from Marketing Career Fair September 15, 2016 Goal: $3,000 Outcome: Earned $6,000 by having 12 members work in different volunteer roles at the fall Marketing & Management Career Fair. Corporate Sponsors Conference Calls Goal: Openly communicate about events planned with our corporate sponsors throughout the year. Outcome: Ensured that corporate sponsor s goals and expectations for events were met by communicating openly with our corporate sponsors via conference calls. Whirlpool For Marketing Class Presentation Delta For Case Competition $1,500 $15,000 Indiana University AMA ANNUAL REPORT 8

11 $20,000 in Corporate sponsorship $1,350 in MEMBERSHIP DUES Other Fundraising Initiatives $6,343 in FUNDRAISING PROGRAMS $500 in CONSULTING AGENCY Chapter Dues Goal: Collect $1350 during the school year. Outcome: Exceeded our initial annual dues goal in the fall semester alone by collecting $1,970 in fall semester dues. IU AMA Consulting Agency Goal: $300 Outcome: Earned $500 and successfully executed the business plan to launch our Consulting Agency. Padfolio Sales Goal: $375 Profit Outcome: Earned $ in padfolio sales during the fall semester, and have future dates scheduled for more sales in the spring semester. Professional Headshot Sales Goal: $375 Profit Outcome: Earned $170 from the headshot fundraiser during the fall semester. A spring headshot fundraiser is scheduled after the Annual Report was submitted. Our consulting agency this year got off to a great start with our first two clients- RentCollegePads, a company that connects students with apartments, and Ascend, a pan- Asian student organization. Establishing these consulting teams was difficult and required a lot of work on the part of the directors and the team members and through this work, we were successful through the fall semester. I m really glad to say things are continuing very well, with two new clients and new members we re excited to provide even more consulting support around IU! - Colin Whittaker, VP of Consulting Indiana University AMA ANNUAL REPORT 9

12 membership OVerall Goal Introduce students to opportunities within IU AMA and educate them about opportunities in the marketing field. Provide networking opportunities and member interactions to connect students with a similar marketing interest. Engage members through useful events to develop their skills and retain them by providing additional leadership opportunities that they desire. Recruit 70 new IU AMA members and retain 35 of them throughout the school year. OVerall OUTCOME Increased membership through improved recruitment strategies, simplified the membership requirements, and retained 65% of members since last year. recruitment Membership Application Goal: Implement a standardized process for interested students throughout campus to apply to join IU AMA. Educate them on both IU AMA and National AMA dues and operations. Outcome: Created two membership applications, one for returning members and other for new members, to simplify the process of gaining membership into IU AMA. Kelley Carnival August 26, 2016 Goal: Educate interested Kelley students about the benefits of being acmember and how to get involved. Outcome: Attracted students with IU AMA swag and promotional materials showcasing our events and corporate sponsors and explained the benefits of joining our organization with a detailed sales pitch. Kelley Club Kickoff August 27, 2016 Goal: Network with other Kelley student organization presidents to build relationships for potential future collaborations between organizations. Outcome: Gathered a list of organization presidents and spoke about collaboration ideas. IU AMA Callout Meeting September 30, 2016 with 215 Attendees Goal: Provide an engaging and informative presentation to potential members. Outcome: Presented on the benefits of joining IU AMA by highlighting our events, initiatives, and involvement policies. KLLC Student Involvement Night September 5, 2016 Goal: Educate Kelley Living Learning Community about IU AMA and our events. Outcome: Gave the IU AMA sales pitch to the freshman business community to attract more members to join. Kelley Winterfest January 19, 2017 Goal: Collect the names of at least 20 interested students and inform them about IU AMA and National AMA. Outcome: Hosted a booth at the spring involvement fair to open up membership who missed the fall deadline. Indiana University AMA ANNUAL REPORT 10

13 Focus Groups Goal: Conduct focus groups at the beginning of each semester with at least 50 members present to learn what members want to cover during the semester and receive performance feedback. Outcome: Organized two focus groups to get members input on new incentives and improvements for IU AMA, including our membership policy and marketing gala. Recruitment Realignment Meeting December 6, 2016 Goal: Develop and synchronize recruitment goals and strategies within the Executive Board. Outcome: Regrouped after fall recruitment to talk about what went well and wrong and improved the recruitment strategy for the future. Development & Engagement Involvement Policy Goal: Establish an involvement policy for IU AMA members that requires them to attend a predetermined number of professional development, social, and community service events each semester. Outcome: Improved our involvement policy to be simple for members to understand and sent personalized midterm membership updates to keep each member on track. To be considered an active member, you are required to earn 10 points. All events registered for and attended are worth one point. If you sign up for an event and do not submit an absence form at least 24 hours in advance, you will lose 1 point Membership Alumni Database Goal: Grow our alumni database throughout the semester by recording meeting and event attendance. Update our alumni database to ensure that all former members are included. Outcome: Maintained all member records in our developed database and created an alumni database and alumni LinkedIn page. Satisfaction Surveys Goal: Receive feedback from members and gain greater insight on improvement areas and how to more adequately meet their needs. Outcome: Conducted a mid-year satisfaction survey to collect data on the success of our events and policies and utilized the results to improve our future events. Retention Additional Director Positions Goal: Add at least one more director under each Vice President. Outcome: Developed modified director roles for each Vice President to delegate responsibilities. Member Spotlights Goal: Spotlight a member and their talents at least once per month on our social media channels using the #iama social media campaign. Outcome: Encouraged member interaction, reward involvement, and improved member relations by showcasing our members on social media. Gold Member Incentive Program Goal: Have at least 12 members reach gold member status at the end of the semester through our updated member involvement policy. Outcome: Updated the gold member incentive program to be the members in the Top 10% of total membership points. Indiana University AMA ANNUAL REPORT 11

14 Returning Member Brunch August 31, 2016 with 15 Attendees Goal: Allow a fun casual social event to welcome our returning members into a new semester of IU AMA. Outcome: Host a bagel breakfast in the Kelley commons area where students hang out between classes. Social Events Goal: Host at least three social events per semester for all members in order to better engage and retain them. Outcome: Hosted the following social events to give our members the opportunity to network with one another and strengthen their social relationships. Brand Personality Event September 20, 2016 with 94 Attendees Outcome: Developed a Buzzfeed quiz for members to determine their brand personality and organized social teams to do team-building exercises. Griffy Lake Hike September 23, 2016 with 15 Attendees Outcome: Offered an active social event to appeal to our adventurous members. Monthly Networking Brunches The First Friday of Event Month Outcome: Gave members the recurring opportunity to network with members and leadership team in social brunches around Bloomington. How Marketers Made Halloween October 25, 2016 with 93 Attendees Outcome: Engaged members through a series of fun Halloween-themed games, allowing members to interact with each other and learn about the way marketing has shaped Halloween over the years. Ugly Holiday Sweater Party November 29, 2016 with 30 Attendees Outcome: Hosted a holiday social event with cookie decorating and an ugly sweater contest. Valentine s Day Social February 13, 2017 Outcome: This event will occur after the Annual Report was submitted, but plan on ordering cookies and decorating Valentine s Day cards for local nursing homes. Midterm De-Stress Brunch October 14, 2016 with 12 Attendees Outcome: Offered another casual brunch opportunity on campus in the middle of the semester to maintain morale. IU Basketball Watch Party February 28, 2017 Outcome: This event will occur after the Annual Report was submitted, but plan on reserving a large room to air the IU vs. Purdue game. Indiana University AMA ANNUAL REPORT 12

15 communications OVerall Goal Facilitate effective communication methods amongst our chapter members and throughout the Kelley School of Business. OVerall OUTCOME Created clarity and consistency in communication for both general members and leadership and solidified an updated IU AMA brand to improve image throughout Indiana University. internal communications Newsletter Goal: Communicate to members weekly about IU AMA events and opportunities. Outcome: Utilized a Monday Morning Mailchimp and Thursday reminder message to keep our members updated and informed on all things IU AMA. Slack Goal: Bridge the communication gap between the Executive Board and directors to increase efficiency and promote strong relationships. Outcome: Created multiple channels to allow for proper communication among the leadership team, committees, and special project teams. IU Canvas Goal: Provide members a single location to access meeting slides, information, and all other materials. Outcome: Streamlined all membership information and requirements on IU Canvas, the software Indiana University uses for classes. Eventbrite Goal: Track members RSVPs and declines to every event. Outcome: Recorded and analyzed members attendance to this year s events. Google Calendar Goal: Streamline the year s calendar of events in one location, accessable to all leaders. Outcome: Utilized a shared Google Calendar to keep all events in order and clearly marked deadlines. Indiana University AMA ANNUAL REPORT 13

16 External communications Classroom Slides Goal: Inform professors and students about various IU AMA events through and PowerPoint distribution. Outcome: Educated business students and professors about IU AMA events in order to increase attendance and participation throughout the semester. Website Goal: Develop an all-inclusive website which is useful to members, corporate sponsors, and the Indiana University marketing community. Outcome: Launched a new chapter website with WIX application to act as an easily navigable site that hosts all relevant information. iuama.com Marketing Department Display Case Goal: Allocate a place in the Marketing Department showcase to hold AMA awards and promotional materials. Outcome: Display the accomplishments of IU AMA to marketing professors and students to improve the visibility of our organization. Kelley Television Advertisements Goal: Promote IU AMA events on televisions in the Kelley commons area Outcome: Contacted the managers of the Kelley televisions to share IU AMA promotional materials to expose our events to the entire business school. Canva Goal: Create a Canva account to have an easy software to design promotional materials. Outcome: Simplified the design process for all promotional materials by using a shared IU AMA Canva account with branded templates. IU AMA Apparel Goal: Promote IU AMA on campus through apparel worn by members. Outcome: Designed apparel available for purchase by our members and the Executive Board to be worn at events and around campus. Laptop Stickers Goal: Design and sell laptop stickers to advertise IU AMA. Outcome: Produced affordable and attractive stickers using Redbubble.com to promote the IU AMA brand. #iama Social Media Campaign Goal: Encourage membership involvement and AMA s visibility on campus through I AMA spotlight campaign. Outcome: Nominated highly involved students for a social media campaign that highlights their individual talents and contributions to IU AMA. Indiana University AMA ANNUAL REPORT 14

17 chapter operations OVerall Goal Cultivate a collaborative leadership style that allows all board members to effectively and efficiently execute chapter goals. Establish unity within the board and organization among the leadership structure. OVerall OUTCOME Outcome: Developed unity within the organization and leadership team with collaborative, discussion-style leadership meetings and open communication. national reporting Updating IU AMA Constitution Goal: Alter our constitution to reflect our current chapter operations and organizational goals. Outcome: Rewrote the IU AMA Constitution to include the latest clauses of operations to provide the organization a strong foundation. meetings Summer Communication Goal: Have Executive Vice Presidents communicate weekly with their Vice Presidents and Directors to report the information to the necessary additional parties. Outcome: Required everyone to report to their supervisor every week via Slack and had monthly video conferences with the Executive Board. Executive Board Meetings Goal: Conduct weekly executive board meetings discussing strategic goals for IU AMA. Outcome: Hosted weekly All Leadership meetings with Presidents, Executive Vice Presidents, Vice Presidents, and Directors in attendance to have a time for all to be updated on the agendas. Updating IU AMA Constitution Goal: Alter our constitution to reflect our current chapter operations and organizational goals. Outcome: Rewrote the IU AMA Constitution to include the latest clauses of operations to provide the organization a strong foundation. Leadership RetrEAT Goal: Bring all leadership together in a casual and personal setting to get to know each other socially and share a meal. Outcome: Hosted potluck style dinner party where more than ¾ of leadership attended. Updating IU AMA Constitution Goal: Alter our constitution to reflect our current chapter operations and organizational goals. Outcome: Rewrote the IU AMA Constitution to include the latest clauses of operations to provide the organization a strong foundation. Indiana University AMA ANNUAL REPORT 15

18 Faculty Advisor Meetings Executive Board Feedback Goal: Conduct weekly meetings with IU AMA s faculty advisor and all of upper leadership. Outcome: Attended weekly meetings with the IU AMA faculty advisor to update each other on progress and have an opportunity to get coached in leadership skills. Goal: Provide executive board members feedback on their performance twice each semester. Outcome: Offered constant feedback to members in a leadership position to allow for their continuing growth and improvement as leaders in AMA. IU Box Goal: Provide one easily accessible database for all IU AMA materials for board members. Outcome: Utilized IU Box as the primary place where all IU AMA information was stored for the leadership team, increasing transparency, sharing and collaboration. Restructuring of Executive Board Goal: Redesign the positions of the executive board and add additional director positions. Outcome: Developed a new leadership structure for AMA (see page 17) that increased the number of leadership opportunities and efficiency for the organization. Committee Meetings Goal: Conduct weekly meetings between the Vice Presidents and their committee of directors to monitor progress and provide direction for projects. Outcome: Required weekly meetings among Vice Presidents and Directors to stay on track with their events and responsibilities. Chapter Planning Before Summer Goal: Elect the IU AMA Leadership team by the week after returning from ICC in New Orleans. Outcome: Elections are set to be completed by the last week of March and the entire month of April is devoted to chapter planning for the next year. operational organization Budget Development Goal: Develop an affordable and feasible budget for the year s chapter operations. Outcome: Followed the budget set at the beginning of the year, which was split up by position type and event. Indiana University AMA ANNUAL REPORT 16

19 leadershp & consulting agency structure Indiana University AMA ANNUAL REPORT 17

20 budget: Indiana University AMA ANNUAL REPORT 18

21 calendar of events: Every Monday Faculty Advisor Meeting Every Wednesday Leadership Meeting Every Wednesday Consulting Agency Meeting Every Friday My Sister s Closet August 26 Kelley Carnival 27 Kelley Club Kick-Off 30 Call Out Meeting 31 Returning Member Brunch September 5 KLLC Student Involvement Panel 8 Selling Padfolios 9 Professional Weekend 14 Networking Roundtable 15 Marketing & Management Career Fair 16 Lunch with L Oreal 20 What Is Your Brand Personality? Social 23 Griffy Lake 27 ebay Case Launch 29 Habitat for Humanity October National Marketing Week 3 IU AMA Gala Focus Group 4 Navigating the Marketing Industry 5 Photoshop Workshop 6 Munch n Marketing 7 Chapter Plan Submission Celebration 10 Analyzing Strong Advertising with P&G 11 Non-Profit Consulting Workshop 14 Midterm De-Stress Brunch 18 mcore Professor Panel 19 All Leadership Dinner 21 Professional Headshot Fundraiser 25 How Marketers Made Halloween Social 26 Mr./Ms. Kelley Competition 27 AMAzing Race Every Tuesday Case Competition Team Meetings November 4 IUDM 8 Introduction to Sales 14 Sales Certification 15 Mind Sumo Marketing Application 29 Ugly Holiday Sweater Party 30 Farewell to Kassidi Every Tuesday Case Competition Team Meetings December 6 Recruitment Realignment Meeting 6 Case Team Celebration 6 Bowling Social January 19 Kelley Winterfest 20 Selling Padfolios 24 Spring Networking Roundtable 25 All Business Career Fair 31 CRM & Analytics Event February 7 Retail Event 10 Hospitality Event 13 Social Media Event 20 Delta Case Competition Launch 21 Marketing Strategy Event 22 Dinner with P&G CMK-er 28 IU Basketball Watch Party March 1 Brand Management Event 3 Cincinnati Trek 7 Advertising Event International Collegiate Conference 21 A Total Design Workshop April 7 Leadership Retreat 11 IU AMA Marketing Gala Indiana University AMA ANNUAL REPORT 19