EDH: Advanced Doctoral Seminar (Special Topic): Institutional Advancement

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1 TheUniversityofCentralFlorida DepartmentofEducationalResearch,TechnologyandLeadership EducationalLeadership,HigherEducationandPolicyStudies(HEPS) EDH:AdvancedDoctoralSeminar(SpecialTopic):InstitutionalAdvancement Faculty Dr.MiaAlexander Snow AssistantProfessor EducationComplex,222C ClassStructure MeetingSchedule:Tuesdays5:30 9:30PM: 5Face to facemeetings:may18,25;june1,8,15, MixedMode:Inadditiontoface to facemeetings,expectweb basedassignmentsandactivities Location:TeachingAcademy,Rm301 OfficeHours Tuesdays9:30am 12:30pm,9:30 10:00pmonTuesdays CourseDescription Instituional Advancement focuses primarily on how colleges and universities attract voluntary support. Topics for the class include: history of fund raising, fund raising theory, fund raising ethics, fund raising as a profession and self- regulation, prospect research, proposal writing, corporate and foundation relations, annual funds, direct mail, phonathons, major gifts, capital campaigns, case statements, evaluation of fund raising programs, and planned giving. This class consists of a series of lectures, in-depth examinations of each of the functional areas of institutional advancement, class discussions surrounding the application of theoretical literature to the practice of institutional advancement, and individual and group presentations. Readings for the course come from organizational theory, public relations theory, communication theory and the practical institutional advancement literature. Additionally, this class, provides doctoral students studying higher education the opportunity to expand their understanding of the nature and function of fund raising within a college or university environment. The course will also be of value to individuals interested in pursuing a careers in nonprofit management. 1

2 Objectives Understandhowtoplan,executeandevaluatecollegeanduniversityannualfunds, foundationandcorporaterelationsprograms,capitalcampaigns,andplannedgiving programs. Demonstrateknowledgeoffundraisinginhighereducationtoincludeanunderstanding of: directmailsolicitations telephonesolicitations face to facesolicitations capitalcampaignplanning annualfundplanning plannedgivingvehiclesandtheirtaximplications ethicalcodesoffundraising highereducation spositioninthehistoryofusphilanthropy Acquiretheskillsnecessarytoplan,implementandevaluateeachareaofa comprehensive developmentprogram Torecognizeandstriveforexcellenceintheethicalpracticeoffundraising Touseanalyticalandresearchstrategiesinthedevelopmentacomprehensivefund raisingprogram Togainhandsonexperienceworkingwithclients,identifyingorganizationalproblems anddeveloping solutionstodevelopmentchallenges Tobeexposedtoworkinginateamandtoapplyingthestrategicplanningprocessto reallifesituations Toconductresearchthathelpsformulateplansandassistswithdecisionmaking Tofinishthesemesterwithawrittenplanforpartnerinstitutionandpresentationof viable,long term planofaction RequiredTexts Many of the semester s reading are available electronically. E-Books are available through Netlibrary Online Reader, which you can access via the UCF library, specifically following these steps: Login Choose LibraryCatalog Click BooksandMore Choose BasicSearch,thentypeinyourbook stitle. Fromthedropdownmenu,choose Title andhit Search E-Books: Worth, M. J. (2002). New strategies for educational fund raising. Phoenix, AZ: American on Education and Oryx Press. Kelly, K. S. (1998). Effective Fund Raising Management. Lawrence Erlbaum Associates: Mahwah, N.J. Weekend I Worth, M. J. (2002). New strategies for educational fund raising. Phoenix, AZ: American on Education and Oryx Press. Kelly, K. S. (1998). Effective Fund Raising Management. Lawrence Erlbaum Associates: Mahwah, N.J. 2

3 Weekend II Worth, M. J. (2002). New strategies for educational fund raising. Phoenix, AZ: American Council on Education and Oryx Press. Kelly, K. S. (1998). Effective Fund Raising Management. Lawrence Erlbaum Associates: Mahwah, N.J. Rooney, P. (1999). A better method for analyzing the costs and benefits of fundraising at universities, Nonprofit Management and Leadership, 10(1). Welch, P. A. (1980). Increasing annual giving. New Directions for Institutional Advancement, No. 7, Jossey Bass, San Francisco. Strand, B. J., and Hunt, S. (Eds.). (1986). Prospect research: A how to guide. Council for Advancement and Support of Education, Alexandria, VA. Welch, P. A. (1980). Increasing annual giving. New Directions for Institutional Advancement, No. 7, Jossey Bass, San Francisco. Loessin, Bruce (1997) Linking fundraising and development with planning, In Planning and management for a changing environment, (Eds.) Peterson, Marvin W, Dill, David D, Mets, Lisa A and Associates, Jossey-Bass, pp *Porter, Stephen R (2000) Can Statistical Modeling Increase Annual Fund Performance? Paper presented at the 3rd Annual CASE/AIR Conference, St. Louis, Missouri, April 3-4, 15pp. Posted at *Marr, Kelly A, Mullin, Charles H, Siegfried, John J (June 2002) Undergraduate Financial Aid and Subsequent Alumni Giving Behavior, Department of Economics Vanderbilt University, 20+pp *Harrison, William B (1995) College relations and fundraising expenditures: influencing the probability of alumni giving to higher education, Economics of Education Review, vol.14, No.1, pp *Clotfelter, Charles T (February 2001) Who are the Alumni Donors? Giving by Two Generations of Alumni from Selective Colleges, Working Papers Series SAN01-18, Terry Sandford Institute of Public Policy, Duke University, Durham, NC. 33pp. *Ehrenberg, Ronald G and Smith, Christopher L (March 2001) The Sources and Uses of Annual Giving at Private Research Universities, Preliminary Draft Prepared for the Cornell Higher Education Research Institute Policy Conference on Financing Higher Education institutions in the 21st Century, Cornell University, Ithaca, NY, May 21-22, 23pp. *Bruggink, Thomas H, Siddiqui, Kamran (Fall 1995) An econometric model of alumni giving: a case study for a liberal arts college, The American Economist, vol.39, no.2,

4 Weekend III Worth, M. J. (2002). New strategies for educational fund raising. Phoenix, AZ: American Council on Education and Oryx Press. Kelly, K. S. (1998). Effective Fund Raising Management. Lawrence Erlbaum Associates: Mahwah, N.J. *Schwartz, Robert A. (Nov.-Dec. 1970) Personal Philanthropic Contributions, The Journal of Political Economy, Vol. 78, Issue 6, pp *Greene, Pamela, McCLelland, R ( ) Taxes and Charitable Giving, National Tax Journal, Vol.liv, No.3, Auten, Gerald E, Cilke, James M, Randolph, William C ( ) The effects of tax reform on charitable contributions, U.S. Department of Treasury, Vol. xlv, no.3, *Baade, Robert A and Sundberg, Jeffrey O (1996) What Determines Alumni Generosity? Economics of Education Review, Vol.15, No.1, *Barrett, Kevin S, Mcguirk, Anya M, Steinberg, Richard ( ) Further evidence on the dynamic impact of taxes on charitable giving, National Tax Journal, Vol.L, No.2, pp AcademicIntegrityandEthics AsreflectedintheUCFcreed,integrityandscholarshiparecorevaluesthatshouldguideour conductanddecisionsasmembersoftheucfcommunity.iwillassumeforthiscoursethatyou willadheretotheacademiccreedofthisuniversityandwillmaintainthehigheststandardsof academicintegrity.plagiarismandcheatingcontradictthesevalues,andsoareveryserious academicoffenses.penaltiescanincludeafailinggradeinanassignmentorinthecourse,or suspensionorexpulsionfromtheuniversity.studentsareexpectedtofamiliarizethemselveswith andfollowtheuniversity srulesofconduct(seehttp:// BEWARE:MULTIPLESUBMISSIONisagainstthehigheststandardsofacademicintegrity. Submittingthesameacademicwork(includingoralpresentations)forcreditmorethanonce withoutinstructorpermissionisanacademicoffense(forexample,submittingthesamepaperin twocourseswithoutinstructorpermission;makingminorrevisionsinacreditedpaperorreport (includingoralpresentations)andsubmittingitagainasifitwerenewwork). DisabilityAccessStatement TheUniversityofCentralFloridaiscommittedtoprovidingreasonableaccommodationsforall personswithdisabilities.thissyllabusisavailableinalternateformatsuponrequest.studentswith disabilitieswhoneedaccommodationsinthiscoursemustcontacttheprofessoratthebeginning ofthesemestertodiscussneededaccommodations.noaccommodationswillbeprovideduntil thestudenthasmetwiththeprofessortorequestaccommodations.studentswhoneed accommodationsmustberegisteredwithstudentdisabilityservices,studentresourcecenter Room132,phone(407) ,TTY/TDDonlyphone(407) ,beforerequesting accommodationsfromtheprofessor. 4

5 Turnitin.com Inthiscoursewewillutilizeturnitin.com,anautomatedsystemthatinstructorscanusetoquickly andeasilycompareeachstudent'sassignmentwithbillionsofwebsites,aswellasanenormous databaseofstudentpapersthatgrowswitheachsubmission.accordingly,youwillbeexpectedto submitallassignmentsinbothhardcopyandelectronicformat.aftertheassignmentisprocessed, asaninstructorireceiveareport( anindex )fromturnitin.comthatstatesifandhowanother author sworkwasusedintheassignment.theseindicesdonotreflectturnitin sassessmentof whetherapaperhasorhasnotbeenplagiarized.originalityreportsaresimplyatooltohelpfind sourcesthatcontaintextsimilartosubmittedpapers.thedecisiontodeemanyworkplagiarized mustbemadecarefully,andonlyafterindepthexaminationofboththesubmittedpaperand suspectsourcesinaccordancewiththestandardsoftheclassandinstitutionwherethepaperwas submitted. Foramoredetailedlookatthisprocess,includingtrainingonhowtousethissystemvisit YOUMUSTCOMPLETETHISTRAININGBYCLASSSESSION3. TheIDnumberforthisclassis TheClassEnrollmentpasswordisDrMAS Theoriginalityindexwhichwillbeusedasstandardforthisclassis5%orless. InternetUsage Youwillbeexpectedtohavedailyaccesstotheinternetand ,sinceIwillbe ingyou aboutassignmentupdates,additionsandchanges.ifyoudonothaveanucf account,get onenow!.ifyoudonotownacomputer,therearecomputeraccessibletoyouinallucf's computerlabs,andmostcomputerlabshavecomputersconnectedtotheinternet.forfurther informationoncomputerlabs,pleaseseethefollowingwebsite: CourseRequirements 1. Foundation Research Profile and Proposal (30% of total grade 15% Research Profile, 15% Proposal) You will select a foundation to solicit for a project and then conduct all necessary research on the foundation to craft a funding proposal. This research will be compiled into a comprehensive research profile. You will then draft a proposal to the foundation which will include all of the items which should appear in a good foundation proposal. This assignment is due on Tuesday, June 1 2. Development Plan (30% of total grade) This assignment has your team working with a local organization to assess the current status of their fund raising operation. During the course of the semester, you will work in teams to develop a comprehensive plan for your institution. Your Team will work together to develop viable longterm strategic plans for increasing voluntary support to the organization. Through the course of the semester, you will develop an understanding of the challenges and opportunities specific to 5

6 the circumstances of the assigned institution and how they might apply to other contexts. At the end of the semester, your team will have developed a highly detailed development plan to include: an analysis of the relevant situational factors affecting fund raising at the institution; available personnel and resources; specific fund raising goals and objectives (both short and longterm); a proposed budget; and methods for evaluating the success of the plan s implementation. The focus of the assignment is on the research, planning and general design of a comprehensive development plan rather than the implementation of specific fund raising tools. This plan should look 5 years into the future and should be designed to create a functioning fund raising program for the institution. Your book will be submitted both to the institution and to the instructor at the completion of the semester. On Tuesday, June 15 each team will submit its final report on the selected organization s development operations. This will be a comprehensive report analyzing each aspect of fund raising discussed in the course. Each group will also provide a copy of this report to the organization being studied. Additionally, on August 6, you should submit an evaluation of each team member along with a grade. Along with the grade, you should provide justification for the grade you assign based upon the individual s participation, and quality of work produced. 3. Final Paper 30% of Final Grade The final assignment for the class is a twenty page paper focused on fund raising. Your final paper is due by 4:00 pm on August 1. You have three options for this paper (you should select one): Literature Review The paper should provide a synthesis of the extant literature on a topic related to fund raising. Additionally, it will identify significant gaps in the knowledge base and make suggestions for future research. A minimum of 30 citations should be used for this paper (not including readings from class). For example, the literature review could focus on annual giving and give an overview of the literature on the subject, followed by important questions which remain to be addressed with future research. Case Analysis The case analysis should address a real problem in a college or university fund raising operation. Additionally, strategies for addressing the problem and alternative approaches should be articulated. You may draw from your current job for this paper. The strategies suggested will be supported theoretically with citations from the course readings and other fund raising research. Research Design The research design should advance a framework for designing a research study focused on a major problem in the study fund raising for higher education. You paper should include the following elements: statement of the problem, a brief literature review, a conceptual or theoretical framework, a statement of the research questions or hypotheses, research methods and analyses to be used in the study, and the limitations of the study. 6

7 4. Class Participation/Discussion - (10% of total grade) Topical Overview of the Course Session 1: Instructor s Introduction and Course Overview Session 2: May 25 Face-to-face History of Philanthropy and Fund Raising Ethical Codes of Conduct Theoretical Perspective on Fund Raising Organizational Structure of Development Operations Prospect Research Corporate Relations Foundation Relations Proposal Writing Session 3: June 1 Face-to-face Managing Fund Raising Programs Annual Fund Raising Direct Mail Persuasive Letter Writing Phonathons Reunion Giving Matching Gift Programs Young Alumni Programs Chapter Challenges Evaluation Techniques Volunteer Recruitment, Training and Management Faculty Staff Campaigns Session 8: June 8 Face-to-face Major Gifts Capital and Comprehensive Campaigns History of Campaigns Role of Consultants Feasibility Studies Case Statements Print Materials and Image Campaign Accounting CASE/NACUBO Reporting Standards Planned Giving Stewardship and Donor Relations Session 6: June 15 Face-to-face Submission and Presentation of Final Paper 7

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