TRANSFORMATIONAL MARKETING 2014 SMA CONFERENCE. November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana

Transcription

1 TRANSFORMATIONAL MARKETING 2014 CONFERENCE November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana Program Chair J. Charlene Davis Trinity University

2 Transformational November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana is a premier marketing association that brings together marketing educators professionals from all over the world fosters service, research, education in all phases of marketing encourages the exchange of ideas among members with similar interests endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, students in universities business government executives.

3 Officers Board of Governors Conference Chairs President John D. Branch, University of Michigan, USA President-Elect & Program Chair J. Charlene Davis, Trinity University, USA Secretary Tracy Meyer, University of North Carolina Wilmington, USA Treasurer Cynthia Rodriguez Cano, Northwood University, USA Director of Academic Placement Services Diane R. Edmondson, Middle Tennessee State University, USA Director of Electronic Communications Kevin J. Shanahan, Mississippi State University, USA Executive Director Maria Kalamas, Kennesaw State University, USA Greg W. Marshall, Chair, Rollins College, Fellow John D. Branch University of Michigan, USA President John R. (Rusty) Brooks, Jr. Houston Baptist University, USA Member-At-Large Cynthia Cano Northwood University, USA Ex-Officio at Invitation of the Chair J. Charlene Davis Trinity University, USA President-Elect Robert E. Erffmeyer University of Wisconsin-Eau Claire, USA Past President Joseph F. Hair, Jr. Kennesaw State University, USA Fellow Christopher D. Hopkins Clemson University, USA Past President Charles Ingene Oklahoma University, USA Member-At-Large Maria Kalamas Kennesaw State University, USA Executive Director Charles S. Madden Baylor University, USA Fellow Tracy Meyer University of North Carolina Wilmington, USA President-Elect John F. (Jeff) Tanner, Jr. Baylor University, USA Member-At-Large Research Track Chairs Consumer Behavior Diane R. Edmondson, Middle Tennessee State University, USA Cheryl B. Ward, Middle Tennessee State University, USA Cross-Cultural & Global Jie G. Fowler, Valdosta State University, USA Logistics & Supply Chain Management Esther Swilley, Kansas State University, USA Education Chip Heath, Northern Kentucky University, USA Ethics, Law & Public Policy Karen Hood, Eastern Kentucky University, USA Research David J. Ortinau, University of South Florida, USA Strategy Mario V. Gonzalez-Fuentes, Trinity University, USA Teaching Track Chairs Technology Kesha Coker, Eastern Illinois University, USA Pricing Pushkala Raman, Texas Woman s University, USA Product & Br Management Christina Chung, Ramapo College, USA Promotions Cynthia Rodriguez Cano, Northwood University, USA Retailing Gary L. Hunter, Illinois State University, USA Sales Research & Teaching Raj Agnihotri, Ohio University, USA Corrine Novell, University of Cincinnati, USA Services Russell Reams, UPS, USA Past Presidents Distinguished Fellows Cengage Pride/Ferrell Innovations in Teaching Competition Larry G. Neale, Queensl University of Technology, Brisbane, Australia AxcessCapon Distinguished Teaching Competition Barbara Ross Wooldridge, The University of Texas at Tyler, USA Christopher D. Hopkins Robert C. Erffmeyer Robert C. Erffmeyer W. Rhea Ingram Mathew Joseph Thomas L. Baker James S. Boles Brian T. Engell Joseph F. Hair, Jr John R. (Rusty) Books, Jr Debbie T. McAlister Alvin J. Williams Greg W. Marshall Faye W. Gilbert Barry J. Babin Ellen M. Moore David J. Ortinau Denise T. Smart Alan J. Bush John H. Summey William C. (Bill) Moncrief, III William J. Kehoe Linda E. Swayne Charles S. (Stan) Madden Hazel (Toppy) Ezell Ronald D. Taylor Lyndon E. Dawson, Jr Ronald F. Bush William O. Bearden Mary Carolyn Harrison J. Barry Mason Robert A. Robicheaux Donald P. Robin Fred D. Reynolds Joseph F. Hair, Jr Thomas V. Greer Henry W. Nash John R. Kerr Morris L. Mayer L. Louise Luchsinger Robert I. King Clinton A. Baker Peris A. Rockwood C. H. McGregor Harry A. Lipson Edward W. Cundiff Ralph B. Thompson William R. Bennett Carl T. Eakin Steven J. Show Sharon E, Beatty, 2014 Alvin J. Williams, 2009 Denise T. Smart, 2007 Greg W. Marshall, 2005 Jean-Charles Chebat, 2003 Barry J. Babin, 2002 William C. Moncrief, III, 2002 David J. Ortinau, 2001 Ronald D. Taylor, 2001 Michel Laroche, 2000 William J. Kehoe, 1998 Robert A. Robicheaux, 1997 O.C. Ferrell, 1996 Donald P. Robin, 1995 Linda E. Swayne, 1995 Arch G. Woodside, 1994 Charles S. Stan Madden, 1993 Ronald F. Bush, 1993 William M. Pride, 1991 Joseph F. Hair, Jr., 1990 William D. Perreault, Jr., 1989 William R. Darden, 1989 William O. Bearden, 1988 Fred D. Reynolds, 1987 Morris L. Mayer, 1986 J. Barry Mason, 1984 Edward W. Cundiff, 1980 Event Chairs Doctoral Dissertation Proposal Competition Chair Robert E. McDonald, Texas Tech University, USA 26th Annual Doctoral Consortium Chairs Christopher D. Hopkins, Clemson University, USA Charles Ingene, University of Oklahoma, USA 2014 Distinguished Scholar J. Craig Thompson J. Craig Thompson is the Gilbert Helen Churchill Professor in the Department of the Wisconsin School of Business. His research focuses on issues related to the use of qualitative methodologies in marketing, gender differences among consumers, media effects on consumer perceptions body images, consumer satisfaction, the symbolic aspects of consumer behavior. Craig has published articles in the Journal of Consumer Research, Journal of Steven J. Shaw Best Paper in Conference Chair John F. (Jeff) Tanner, Jr., Baylor University, USA Proceedings Editor Rebecca VanMeter, Ball State University, USA Public Policy &, International Journal of Research in, Advances in Consumer Research. He serves on the editorial boards of the Journal of Consumer Research the Journal of Public Policy &. His teaching interests are in the area of consumer behavior, research methodology, marketing theory, retail management. Thompson received his Ph.D. in marketing from the University of Tennessee.

4 November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana PROGRAM SESSIONS Transformational

5 2014 Annual Conference November 4-8, 2014 Hotel Monteleone New Orleans, Louisiana Program J. Charlene Davis, Trinity University WEDNESDAY AT A GLANCE WEDNESDAY, NOVEMBER 5, :30 AM 9:00 AM 10:00 AM 11:00 AM 12:00 AM 1:00 PM 2:00 PM 3:00 PM Beauregard Session 1.1 8th Annual Structural Equation Modeling Workshop Cabildo Session 1.2 2nd Annual Quantitative Qualitative Case Study Research Workshop Royal Salon B French Market & Parlor Bonnet Carre Session th Annual Doctoral Consortium Board Officers Meeting Queen Anne Ball All Day WEDNESDAY 8:30 AM - 5:30 PM Session 1.1: 8th Annual Structural Equation Modeling Workshop Beauregard Facilitators: Barry J. Babin, Louisiana Tech, USA Joseph F. Hair Jr., Kennesaw State University, USA WEDNESDAY 8:30 AM - 5:30 PM Session 1.2: 2nd Annual Quantitative Qualitative Case Study Research Workshop Cabildo Facilitators: Arch G. Woodside, Boston College, USA Carol M. Megehee, Coastal Carolina University, USA WEDNESDAY 8:30 AM - 5:30 PM Session 1.3: 26th Annual Doctoral Consortium Bonnet Carre Chairs: Christopher D. Hopkins, Clemson University, USA Charles Ingene, University of Oklahoma, USA Afternoon WEDNESDAY 1:00 PM - 4:00 PM Officers Meeting Board John D. Branch, University of Michigan, USA WEDNESDAY 4:00 PM - 6:00 PM Conference Registration Cynthia Rodriguez Cano, Northwood University, USA WEDNESDAY 4:00 PM - 6:00 PM Conference Exhibitors Cynthia Rodriguez Cano, Northwood University, USA WEDNESDAY 4:00 PM - 6:00 PM Academic Placement Services French Market Parlor Diane R. Edmondson, Middle Tennessee State University, USA WEDNESDAY 6:00 PM - 7:30 PM Welcome Reception Queen Anne Ballroom 4:00 PM 5:30 PM 6:00 PM 7:30 PM Conference Registration Conference Exhibitors Academic Placement Services Welcome Reception Welcome Reception 6:00 PM - 7:30 PM Queen Anne Ballroom Please wear your name badge for bar service.

6 THURSDAY AT A GLANCE THURSDAY, NOVEMBER 6, 2014 Royal Salon B French Market & Parlor Bonnet Carre Beauregard Cabildo Gallier Ursuline Pontalba Cathedral Ball Iberville Bienville 8:30 AM 9:00 AM Conference Registration Exhibitors Session 2.1 Games, Teams Ads On My! Very Creative Approaches in Teaching Session 2.2 Guys vs. Girls: Fitness, Liquor, Tattoos, Shopping Session 2.3 Shame on You! Consumer Ethics Decision-Making Session 2.4 Emerging Promotional Ideas Session 2.5 Social Media Sentiments Session 2.6 Teaching Sales Online: Going the Distance Session 2.7 Exping Nonprofit to a Minor in Nonprofit Leadership: An Experiment in Offering to Non-Business Students Session 2.8 Developing Students Client Interaction Skills 10:00 AM Morning Break 11:00 AM 12:00 AM 1:00 PM Conference Registration Exhibitors Academic Placement Services 26th Annual Doctoral Consortium Session 3.1 SpecialSession: Techniques in Structural Equation Modeling Session 3.2 Cengage Pride/Ferrell Innovations in Teaching Competition I Session 3.3 Students: Who Are They, How Do We Recruit Them, What Do We Teach Them? Session 3.4 Going Mobile Session 3.5 Br Strategy on Social Media Session 3.6 Operating a Very Large-Section, Hybrid Principles of Class at a Public University Session 3.7 The Paradox: Examining the Service Recovery Session 3.8 Advertising & Global Consumer Culture Session 4.8 Education Review Editorial Board Meeting 2:00 PM 3:00 PM Session 4.1 Let s Talk Supply Chain Session 4.2 Cengage Pride/Ferrell Innovations in Teaching Competition II Session 4.3 Strategic Trends in Customers Decisions Responses Session 4.4 Consumer Perceptions toward Luxury Brs Session 4.5 The Online Consumer: Technology Acceptance Online Influence Session 4.6 Meet the Editors Session 4.7 Introduction to Service Learning through Research Session 4.9 Special Session Teaching the Teacher: A Tutorial in Forecasting Methods Afternoon Break 4:00 PM 5:30 PM Conference Registration Exhibitors Session 5.1 What s in Your Grocery Basket? Food Policy Session 5.2 AxcessCapon Distinguished Teaching Competition Session 5.3 AFLAC Incorporated: Selling a Promise to Pay Claims Fairly, Promptly, Directly Session 5.4 Adopting Experiential Learning into the Curriculum Session 5.5 Can You Relate? Organizational Impact Session 5.6 How About Them Service Workers! Session 5.7 Teaching Consumer Behavior in Today s Changing University Environment Session 5.8 Using PSPP Statistical Software in Research Classes

7 THURSDAY, NOVEMBER 6, 2014 All Day THURSDAY 8:30 AM - 5:30 PM Session 2.9: 26th Annual Doctoral Consortium Bonnet Carre Chairs: Christopher D. Hopkins, Clemson University, USA Charles Ingene, University of Oklahoma, USA THURSDAY 8:30 AM - 5:30 PM Conference Registration Cynthia Rodriguez Cano, Northwood University, USA THURSDAY 8:30 AM - 5:30 PM Conference Exhibitors Cynthia Rodriguez Cano, Northwood University, USA THURSDAY 8:30 AM - 5:30 PM Academic Placement Services French Market Parlor Diane R. Edmondson, Middle Tennessee State University, USA 26th Annual Doctoral Consortium 8:30 AM - 5:30 PM Bonnet Carre Morning THURSDAY 8:30 AM - 10:00 AM Session 2.1: Games, Teams Ads On My! Very Creative Approaches in Teaching Beauregard Mario V. Gonzalez-Fuentes, Trinity University, USA How to Win an Addy: Employing Fink s Taxonomy of Significant Learning in Advertising Pedagogy Theresa Billiot, Cameron University, USA Kevin J. Shanahan, Mississippi State University, USA This Bud s for You: Using Budweiser Advertising to Teach Creativity Principles Claire Stammerjohan, University of Louisiana Monroe, USA Enhancing Student Learning Using Gamification Methodologies Sonja Martin Poole, University of San Francisco, USA Elyria Kemp, University of New Orleans, USA Lauri Patterson, University of New Orleans, USA Kim H. Williams, University of New Orleans, USA Innovation in Learning through Teamwork: The Case of the Independent Study Team Teresa Preston, University of Arkansas at Little Rock, USA THURSDAY 8:30 AM - 10:00 AM Session 2.2: Guys vs. Girls: Fitness, Liquor, Tattoos, Shopping Cabildo Session Ayesha Tariq, The University of Alabama, USA College Students on Pins Needles: Gendered Differences of Tattoos Piercings Elizabeth F. Purinton, Marist College, USA Grocery Shopping: It s a Guy Thing Ayesha Tariq, The University of Alabama, USA Giles D Souza, The University of Alabama, USA Arthur W. Allaway, The University of Alabama, USA The Transformation of Fitness Activity Gender Roles the of Fitness Centers Stephanie Wacker, Kansas State University, USA Esther Swilley, Kansas State University, USA Gender Differences in Liquor Consumption Occasions Philip Hill, Kansas State University, USA Esther Swilley, Kansas State University, USA

8 THURSDAY 8:30 AM - 10:00 AM Session 2.3: Shame on You! Consumer Ethics Decision-Making Gallier Jeff Langenderfer, Meredith College, USA Shame, Guilt, Pride: Exploring the Role of Moral Emotions in Transitions to Pro-Environmental Behavior Kathleen A. Keeling, Manchester Business School, UK Peter J. McGoldrick, Manchester Business School, UK Product Placement in Social Media via Celebrities: Exploring Consumer Attitudes the Need for Government Regulation Christine M. Kowalczyk, East Carolina University, USA Internet Panel Response Quality: An Online Replication of a Federal Trade Commission Deceptive Advertising Mall Intercept Study Jeff Langenderfer, Meredith College, USA Steven W. Kopp, University of Arkansas, USA Alla Akiyeva, Meredith College, USA THURSDAY 8:30 AM - 10:00 AM Session 2.4: Emerging Promotional Ideas Ursuline Eva M. Hyatt, Appalachian State University, USA Best Paper in Promotions Track Face Value Plausibility Spending Behavior When Redeeming Social Coupons Chinintorn Nakhata, Clarion University of Pennsylvania, USA Being the Br: Sponsorship Tattoos as the New Market Medium Samantha Rains, Dominican University of California, USA Anjali S. Bal, Babson College, USA Kelly Weidner, Dominican University of California, USA Christopher E. Leeds, Dominican University of California, USA Affective Arousal Recall of Social Media Call-to-Action in Motion Picture Trailers George D. Deitz, The University of Memphis, USA Alexa K. Fox, The University of Memphis, USA Understing the Power of Storytelling in Consumer Health Promotion: A Comparative Analysis of Videos, Graphic Narratives, Blogs Cuauhtemoc (Temo) Luna-Nevarez, Sacred Heart University, USA Elise (Pookie) Sautter, New Mexico State University, USA THURSDAY 8:30 AM - 10:00 AM Session 2.5: Social Media Sentiments Pontalba Julie Guidry Moulard, Louisiana Tech University, USA Like the Br, Join Its Br Page Alexer Muk, Texas State University, USA Christina Chung, Ramapo College of New Jersey, USA En-Chi Chang, Perfect Translation & Compunet, Taiwan Differential Effects of Twitter Sentiment on Retail Performance: Market Mavens, College Fashionistas, the General Public Yuna Kim, California State University Fullerton, USA Carolyn Findley Musgrove, Indiana University Southeast, USA John S. Talbott, Jr., Indiana University, USA What Makes A Like? : The Impact of Identity Threat on Future Online Behavior Ryan Burrage, Mississippi State University, USA Kenneth W. Graham, Mississippi State University, USA Robert S. Moore, Mississippi State University, USA Melissa L. Moore, Mississippi State University, USA THURSDAY 8:30 AM - 10:00 AM Session 2.6: Teaching Sales Online: Going the Distance Cathedral Robert Erffmeyer, University of Wisconsin-Eau Claire, USA Robert Erffmeyer, University of Wisconsin-Eau Claire, USA Stephen B. Castleberry, University of Minnesota Duluth, USA Cindy B. Rippé, Tarleton State University, USA John Andy Wood, James Madison University, USA vthursday 8:30 AM - 10:00 AM Session 2.7: Special Session Exping Nonprofit to a Minor in Nonprofit Leadership: An Experiment in Offering to Non-Business Students Iberville Charles S. Madden, Baylor University, USA THURSDAY 8:30 AM - 10:00 AM Session 2.8: Developing Students Client Interaction Skills Bienville Renée Gravois, Sam Houston State University, USA Renée Gravois, Sam Houston State University, USA Tará Burnthorne Lopez, Southeastern Louisiana University, USA Teri Root, Southeastern Louisiana University, USA THURSDAY 10:00 AM - 10:30 AM Morning Break THURSDAY 10:30 AM - 12:00 PM Session 3.1: Techniques in Structural Equation Modeling Beauregard G. David Shows, Appalachian State University, USA G. David Shows, Appalachian State University, USA Dennis A. Kopf, University of Wisconsin-Whitewater, USA Maxwell K. Hsu, University of Wisconsin-Whitewater, USA THURSDAY 10:30 AM - 12:00 PM Session 3.2: Cengage Pride/Ferrell Innovations in Teaching Competition I Cabildo Larry G. Neale, Queensl University of Technology, Australia Judges: John D. Branch, University of Michigan, USA Sam D. Fullerton, Eastern Michigan University, USA Business School, South Africa Brian A. Ver Schee, Aurora University, USA Barbara Ross Wooldridge, The University of Texas at Tyler, USA Bringing the External Environment into the Classroom: Scanning in the Curriculum David Sleeth-Keppler, Humboldt State University, USA Crossing the Atlantic: Integrating Virtual Cross-Cultural Experiences into Undergraduate Courses David Raska, Northern Kentucky University, USA Christina Donnelly, National University of Irel in Maynooth, USA Bertie Greer, Northern Kentucky University, USA Denise J. Luethge, Northern Kentucky University, USA Promote Intrinsic Motivation to Learn through Multi-Channel Networking Communication Weixing M. Ford, University of Houston, USA Jie Zheng, Tsinghua University, China Popsicle Stick Poker Kevin J. Shanahan, Mississippi State University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.3: Students: Who Are They, How Do We Recruit Them, What Do We Teach Them? Gallier Karen M. Hood, Eastern Kentucky University, USA Social Media Usage by Institutions of Higher Learning: An Examination by Platform, Institution Type, Size Komal Karani, Lamar University, USA Katherine A. Fraccastoro, Lamar University, USA Closing the Gap: Raising Hispanic Achievement through Internet Monica Santaella, Louisiana State University, USA Gender Personality Characteristics of Accounting,, Psychology Majors Noel Mark Noël, University of South Florida Sarasota-Manatee, USA Philip J. Trocchia, University of South Florida St. Petersburg, USA Michael G. Luckett, University of South Florida St. Petersburg, USA Qualitative Research in for Undergraduate Business Majors Karen M. Hood, Eastern Kentucky University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.4: Going Mobile Ursuline C. Michael Powell, University of North Georgia, USA Mobile Shoppers Engagement Tendencies with Mobile Retailers Kathy Wachter, The University of Mississippi, USA Food Truck : Factors that Impact Value Creation Sipan Sen, Southeast Missouri State University, USA Katrina Savitskie, Savannah State University, USA Sampathkumar Ranganathan, University of Wisconsin-Green Bay, USA John R. (Rusty) Brooks, Jr., Houston Baptist University, USA World Wide Wine: Wine Without Borders C. Michael Powell, University of North Georgia, USA Christopher Conca, University of Mount Olive, USA

9 THURSDAY 10:30 AM - 12:00 PM Session 3.5: Br Strategy on Social Media Pontalbo Manisha Mathur, Lawrence Technological University, USA A Conceptual Model of Virtual Leadership Capability: Toward Leveraging Embedded Br Communities Samuel A. Spralls, III, Central Michigan University, USA Social Media Br Equity: Leveraging the Power of Consumers Manisha Mathur, Lawrence Technological University, USA Positive WOM Negative Avoidance on Social Media: The Role of Actual Ideal Self-Br Congruence Yu-Shan Huang, Oklahoma State University, USA Yao-Chin Wang, Oklahoma State University, USA Pei-Jou Kuo, University of New Hampshire, USA An Exploration of Br Loyalty Within a Social Media Context Yuwen Shan, Clemson University, USA Michael J. Dorsch, Clemson University, USA Jesse N. Moore, Clemson University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.6: Special Session Operating a Very Large-Section, Hybrid Principles of Class at a Public University Cathedral Larry Marks, Kent State University, USA THURSDAY 10:30 AM - 12:00 PM Session 3.7: The Paradox: Examining the Service Recovery Iberville Maria Kalamas, Kennesaw State University, USA Best Paper in Services Track Recoveries Involving Bundled Products Services Patrick Fennell, Louisiana State University, USA Matthew M. Lastner, Louisiana State University, USA A Conceptual Model of Consumer Expectation of Service Recovery Involving Counterfactual Thought Nusser Raajpoot, Central Connecticut State University, USA The Impact of Incidental Similarity on Service Expectations Recovery Kristina K. Lindsey, The University of Alabama, USA Thomas L. Baker, The University of Alabama, USA THURSDAY 10:30 AM - 12:00 PM Session 3.8: Advertising Global Consumer Culture Bienville William T. Neese, Nicholls State University, USA Best Paper in Cross-Cultural Global Track Using Perceived Cultural Competence as an Effective Measure of Culturally Congruent Care Gary Daniel Futrell, Valdosta State University, USA A Cross Cultural Analysis of Advertisements: Content Analysis of Print Advertisements of Local Global Companies in B2B B2C Contexts Across USA India Arezoo Davari, University of North Texas, USA Pramod Iyer, University of North Texas, USA The Dark Side of Independence the Bright Side of Interdependence: Effects of Vertical Individualism-Collectivism on Consumer Ethics Alexer Jakubanecs, Norwegian School of Economics, Norway Afternoon THURSDAY 12:00 PM - 2:00 PM Lunch On Your Own THURSDAY 12:00 PM - 2:00 PM Session 4.8: Education Review Editorial Board Meeting Bienville Brian A. Ver Schee, Aurora University, USA THURSDAY 2:00 PM - 3:30 PM Session 4.1: Let s Talk Supply Chain Beauregard Elyria Kemp, University of New Orleans, USA Best Paper in Logistics & Supply Chain Management Track A Diagnostic Model of Perceived Return Customer Orientation Its Impact on Subsequent Consumer Behavior Robert S. Moore, Mississippi State University, USA Zackary Williams, Central Michigan University, USA Joel E. Collier, Mississippi State University, USA Melissa L. Moore, Mississippi State University, USA Trouble in the Supply Chain: Examining the Effects of Coping Strategies on Emotional Health Customer Relationship Quality for Small Business Owners Elyria Kemp, University of New Orleans, USA Joe Ricks, Xavier University of Louisiana, USA Mark Quinn, Xavier University of Louisiana, USA McDowell Porter, III, Louisiana State University, USA Organizational Culture: Examining Chinese American Supply Chain Relationships Caibing Wang, Kansas State University, USA Esther Swilley, Kansas State University, USA THURSDAY 2:00 PM - 3:30 PM Session 4.2: Cengage Pride/Ferrell Innovations in Teaching Competition II Cabildo Larry G. Neale, Queensl University of Technology, Australia Judges: John D. Branch, University of Michigan, USA Sam D. Fullerton, Eastern Michigan University, USA Potchefstroom Business School, South Africa Brian A. Ver Schee, Aurora University, USA Barbara Ross Wooldridge, The University of Texas at Tyler, USA Export Odyssey - Student Teams Generating Real World Export Sales Nicholas C. Williamson, University of North Carolina at Greensboro, USA The Entrepreneurship Challenge Carolyn Popp Garrity, Birmingham-Southern College, USA Mary P. Harrison, Birmingham-Southern College, USA Rick Lester, Birmingham-Southern College, USA Losing Control of the Classroom in a Good Way Rex McClure, Marshall University, USA Developing the Perfect Pitch Dawn Edmiston, The College of William Mary, USA THURSDAY 2:00 PM - 3:30 PM Session 4.3: Strategic Trends in Customers Decisions Responses Gallier Jie G. Fowler, Valdosta State University, USA Best Paper in Strategy Track Customer Response to the Risks of Moral Hazard Adverse Selection: Integrating Informal Leadership Power Theory Jennifer J. Lee, Binghamton University, USA Impact of Trust on Decisions Regarding Convenience Shopping Products José R. Concha, Universidad Icesi, Colombia Religion Green Consumption - More Than What Meets the Eye Pramod Iyer, University of North Texas, USA Arezoo Davari, University of North Texas, USA THURSDAY 2:00 PM - 3:30 PM Session 4.4: Consumer Perceptions toward Luxury Brs Ursuline Hisao Fujimoto, Osaka University of Economics, Japan Exploring the Role of Relationship Context in Br Preference of Luxury Consumption Shuoyang Zhang, University of St. Thomas, USA Hang Phan, University of St. Thomas, USA Purchase Intention of Genuine Luxury Brs: The Role of Br Experience Counterfeiting Insensitivity Siham Mourad, CERAG, France Pierre Valette-Florence, IAE CERAG, France Peacock Presentations-of-Self Increase Charitable Giving Carol M. Megehee, Coastal Carolina University, USA Jieun Lee, Yonsei University, Republic of Korea Eunju Ko, Yonsei University, Republic of Korea Exploring the Zen of the ZIN: An Inside Look at the Zumba Instructor Network Phillip M. Hartley, Georgia Gwinnett College, USA Reanna Berry, Georgia Gwinnett College, USA Luis Torres, Georgia Gwinnett College, USA THURSDAY 2:00 PM - 3:30 PM Session 4.5: The Online Consumer: Technology Acceptance Online Influence Pontalba Russell Reams, UPS, USA Best Paper in Technology Track The Impact of Buzz on Internet IPO Valuation: Is It All Hype? Claire E. Crutchley, Auburn University, USA Astrid L. Keel, University of La Verne, USA Beverly Bain Marshall, Auburn University, USA It s Not You, It s Me: A Motivated Behavior Model of Technology Acceptance Use Kenneth W. Graham, Mississippi State University, USA SOSI: Measuring Consumers Susceptibility to Online Social Influence Amaradri Mukherjee, University of Arkansas, USA Thomas D. Jensen, University of Arkansas, USA Trial Acceptance of Alternative Payment Infrastructures: Insights into Consumer Adoption Dana Harrison, East Tennessee State University, USA Joseph F. Hair, Jr., Kennesaw State University, USA Norman Shaw, Ryerson University, USA Donna Smith, Ryerson University, USA

10 THURSDAY 2:00 PM - 3:30 PM Session 4.6: Meet the Editors Cathedral O. C. Ferrell, University of New Mexico, USA O. C. Ferrell, University of New Mexico, USA Journal of the Academy of Science Charles Ingene, University of Oklahoma, USA Journal of Retailing Greg W. Marshall, Rollins College, USA Journal of Theory Practice Charles Martin, Wichita State University, USA Journal of Services Marla Royne Stafford, University of Memphis, USA Journal of Advertising Arch G. Woodside, Boston College, USA Journal of Business Research THURSDAY 2:00 PM - 3:30 PM Session 4.7: Special Session Introduction to Service Learning through Research Iberville Cathy Kennemer, Rogers State University, USA THURSDAY 2:00 PM - 3:30 PM Session 4.9: Special Session Teaching the Teacher: A Tutorial in Forecasting Methods Bienville Holt Wilson, Central Michigan University, USA THURSDAY 3:30 PM - 4:00 PM Afternoon Break THURSDAY 4:00 PM - 5:30 PM Session 5.1: What s in Your Grocery Basket? Food Policy Beauregard Laurel Aynne Cook, West Virginia University, USA Health-Related Product Fluency the Role of Deprivation Cassra Davis, University of Arkansas, USA Laurel Aynne Cook, West Virginia University, USA COOL Effects: How Does Country-of-Origin Labeling on Meat Products Affect Purchase Intentions? Christopher M. Berry, University of Arkansas, USA Amaradri Mukherjee, University of Arkansas, USA California Proposition 37: Did Political Orientation Economic Self-Interest Affect the Outcome? Howard C. Ling, University of North Carolina at Pembroke, USA THURSDAY 4:00 PM - 5:30 PM Session 5.2: AxcessCapon Distinguished Teaching Competition Cabildo Barbara Ross Wooldridge, The University of Texas at Tyler, USA Judges: John D. Branch, University of Michigan, USA Daniel Butler, Auburn University, USA Doug Hoffman, Colorado State University, USA John F. (Jeff) Tanner, Jr., Baylor University, USA Brian A. Ver Schee, Aurora University, USA Finalist: Ronald J. Kuntze, University of Tampa, USA Larry G. Neale, Queensl University of Technology, Australia D. Joel Whalen, DePaul University, USA THURSDAY 4:00 PM - 5:30 PM Session 5.3: AFLAC Incorporated: Selling a Promise to Pay Claims Fairly, Promptly, Directly Gallier Robert Newton Carter, Troy University, USA Cherie Fretwell, Troy University, USA Carmen Clark Lewis, Troy University, USA THURSDAY 4:00 PM - 5:30 PM Session 5.4: Adopting Experiential Learning into the Curriculum Ursuline Maria Kalamas, Kennesaw State University, USA Active Experiential Learning through the Use of Internal Clients Pushkala Raman, Texas Woman s University, USA Implementing Experiential Learning Theory in a Social Course Karen H. Smith, Texas State University, USA Sonja Martin Poole, University of San Francisco, USA Experiential Learning to Enhance Education David H. Ryler, Texas Woman s University, USA Flipped Classrooms: Equipping Students to Overcome Real-World Challenges Jamye Foster, The University of Southern Mississippi, USA Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA THURSDAY 4:00 PM - 5:30 PM Session 5.5: Can You Relate? Organizational Impact Pontalba Emily Tanner, Oklahoma State University, USA Keep It in the Family: A Look at Spillover Effects of Cause- Related Campaigns for Non-Focal Nonprofits Katharine Howie, The University of Mississippi, USA Parker Jon Woodroof, The University of Memphis, USA Understing the Battle to Win the War: Explorations into the Relationship Between NGOs the Communities They Serve Emily Tanner, Oklahoma State University, USA Holistic Learning is Great, But What About the Potential Liability the University Faces: An In-Depth Look into the Internship Activity Geoffrey Stewart, University of Louisiana Lafayette, USA Rajesh Srivastava, Middle Tennessee State University, USA Anne Keaty, University of Louisiana Lafayette, USA Gwen Fontenot, University of Louisiana Lafayette, USA THURSDAY 4:00 PM - 5:30 PM Session 5.6: How About Them Service Workers! Cathedral Tracy Meyer, University of North Carolina at Wilmington, USA The No Lose Proposition of Unsolicited Server Recommendations Donald C. Barnes, University of North Carolina at Wilmington, USA Tracy Meyer, University of North Carolina at Wilmington, USA Brian R. Kinard, University of North Carolina at Wilmington, USA Service Encounters via Social Media: The Presence of Positive Negative Signals Todd J. Bacile, Loyola University New Orleans, USA Charles F. Hofacker, Florida State University, USA Allyn White, Loyola University New Orleans, USA Understing Public Sector Services Quality Nese Nasif, The University of Texas-Pan American, USA Xiaojing Sheng, The University of Texas-Pan American, USA The Effect of Service Worker Job Resourcefulness on Burnout, Intentions to Leave, Job Satisfaction: A Preliminary Analysis Eric G. Harris, Pittsburg State University, USA THURSDAY 4:00 PM - 5:30 PM Session 5.7: Teaching Consumer Behavior in Today s Changing University Environment Iberville Cheryl B. Ward, Middle Tennessee State University, USA Cheryl B. Ward, Middle Tennessee State University, USA Jennifer Christie Siemens, Clemson University, USA Anastasia E. Thyroff, Clemson University, USA T. Andrew Poehlman, Clemson University, USA Nicole Bieak Kreidler, La Roche College, USA Felicia N. Morgan, University of West Florida, USA THURSDAY 4:00 PM - 5:30 PM Session 5.8: Special Session Using PSPP Statistical Software in Research Classes Bienville Jamie T. Pleasant, Clark Atlanta University, USA Conference Exhibitors 8:30 AM - 5:30 PM

11 FRIDAY AT AT A A GLANCE FRIDAY, NOVEMBER 7, 2014 French Market & Parlor Beauregard Cabildo Gallier Bienville Pontalba Cathedral Orleans Ursuline Bonnet Carre Presbytere Riverview Board La Nouvelle 8:30 AM 9:00 AM 10:00 AM Conference Registration Exhibitors Morning Break Academic Placement Services Session 6.1 Promotion Communication Session 6.2 New Perspectives in Sales Session 6.3 Influencing Consumer Behavior for Better Health Session 6.4 Consumer Decision Making Session 6.5 Consumer Insights Concerning Bring Session 6.6 The Good Life Sports Dogs Wine Session 6.7 Special Session Reaching Out to the Discipline of Diagnostic Medicine for the Purposes of Improving Planning an Execution Session 6.8 Different Methods of Collecting Analyzing Data Structures Session 6.9 Journal of Theory Practice 11:00 AM Conference Registration Exhibitors 2014 Distinguished Scholar Lecture 12:00 AM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM Exhibitors Conference Registration Exhibitors Afternoon Break Conference Registration Exhibitors Academic Placement Services (Meeting room available for interviewing; APS Director not on site.) Session 7.1 How Are We Doing as Teachers? The Influence of Evaluations & Self-Reflection Session 8.1 Advancing Critical Thinking in Education Session 7.2 In the Pursuit of Sales Performance Session 8.2 Global Marketplace: International Strategies Session 7.3 Sales Excellence: Cognitive an Emotive Aspects Session 8.3 Life in the Bullpen Beyond Session 7.4 Strategy its Impact on Corporate Stakeholders Session 8.4 Waking the Social Animal Inside the Selling Team: The Effect of Social Media Usage on Team Selling Session 7.5 Mobile : Apps Augmented Reality Session 8.5 Is That on the Up Up? Consumer Perceptions of Practices Session 7.6 The Extended Enterprise: Is The Juice Worth the Squeeze? Session 8.6 Financial Aspects of Consumer Behavior Session 7.7 (By Invitation Only) Difficulties Issues Doctorate Students Face in the Process of Transitioning Into a Researcher Scholar: Ph.D. Students Perspectives Session 8.7 Insights to Writing Publishing Journal Articles: Issues Difficulties Facing Ph.D. Students Young Authors Session 7.8 Metrics Workshop 2014 Session 8.8 Where Do You Draw the Line? Discussing Issues of Consumer Deviance, Ethicality, Service Sabotage, Piracy, Academic Integrity Session 7.9 Teaching Moments Session 8.9 Consumer Attitudes Emotions Board of Govenors Meeting Officers Meeting Awards Luncheon 6:00 PM President s Reception 7:30 PM 6:30 AM

12 FRIDAY, NOVEMBER 7, 2014 Morning FRIDAY 8:30 AM - 12:00 PM Conference Registration Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 8:30 AM - 12:00 PM Conference Exhibitors Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 8:30 AM - 12:00 PM Academic Placement Services French Market Parlor Diane R. Edmondson, Middle Tennessee State University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.1: Promotion Communication Beauregard How Do You Know Me? Determinants of Consumer Avoidance of Personalized Advertising on the Web Satomi Hasuoka, Keio University Tokyo, Japan Takashi Irei, Keio University Tokyo, Japan Takashi Naito, Keio University Tokyo, Japan Hideki Sumita, Keio University Tokyo, Japan Haruka Tsuchiya, Keio University Tokyo, Japan Akinori Ono, Keio University Tokyo, Japan Can Threshold-Based Promotions Influence Product Evalation? The Effect of Non-Monetary Monetary Threshold-Based Promotions on Product Perceived Quality Chi Zhang, The University of Mississippi, USA Melissa Cinelli, The University of Mississippi, USA Cultivating Influential Consumers through Information Communications Cinthia B. Satornino, Northeastern University, USA Demetra Andrews, Indiana University Northwest, USA Rebecca Peren, University of Central Florida, USA Stacey Robinson, East Carolina University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.2: New Perspectives in Sales Cabildo Kesha K. Coker, Eastern Illinois University, USA Best Paper in Sales Research & Teaching Track You Can t Always Get What You Want: Drivers Outcomes of Retailer Control Desires in Sales Channels Ryan Mullins, Clemson University, USA Daniel G. Bachrach, The University of Alabama, USA Adam Rapp, The University of Alabama, USA Lauren Beitelspacher, Portl State University, USA Dhruv Grewal, Babson College, USA Serendipity Personal Selling: Exploring Leveraging the Effect of Luck on Young Sales Professionals Self-Efficacy Performance Joël Le Bon, University of Houston, USA The Choice: Lasting Effects of Reasons for Salesperson s Job Selection Emily Tanner, Oklahoma State University, USA John F. (Jeff) Tanner, Jr., Baylor University, USA Kirk Wakefield, Baylor University, USA Teaching Strategic Selling : Challenges Remedy Prabakar Kotharaman, William Paterson University, USA William Healy, William Paterson University, USA Raj Agnihotri, Ohio University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.3: Influencing Consumer Behavior for Better Health Gallier Christopher L. Newman, The University of Mississippi, USA Best Paper in Ethics, Law & Public Policy Impacting the Future Smoking Behavior of Young Smokers Non-Smokers: Identifying Effective Visual Tobacco Warnings for Packaging Advertising Scot Burton, University of Arkansas, USA J. Craig Andrews, Marquette University, USA Richard G. Netemeyer, University of Virginia, USA Jeremy Kees, Villanova University, USA Assessing the Effectiveness of the Bite Counter for Enhancing Self-Control While Eating Jennifer Christie Siemens, Clemson University, USA Danny Weathers, Clemson University, USA Steven W. Kopp, University of Arkansas, USA Can Information Base Rates Influence Healthy Behavioral Intentions? Christopher L. Newman, The University of Mississippi, USA Saim Kashmiri, The University of Mississippi, USA FRIDAY 8:30 AM - 10:00 AM Session 6.4: Consumer Decision-Making Bienville Aubrey R. Fowler, III, Valdosta State University, USA How Psychological Processes Influence Consumers Response to Food Stimuli: The Role of Individual Differences in Human Temperament David J. Moore, University of Michigan, USA Sara Konrath, University of Michigan, USA The Intimate Marketplace: Towards an Understing of Consumer Intimacy Projects Aubrey R. Fowler, III, Valdosta State University, USA Jie G. Fowler, Valdosta State University, USA Regret Opportunity Cost: The Agony of Choice Nese Nasif, The University of Texas-Pan American, USA Xiaojing Sheng, The University of Texas-Pan American, USA Michael S. Minor, The University of Texas-Pan American, USA FRIDAY 8:30 AM - 10:00 AM Session 6.5: Consumers Insights Concerning Bring Pontalba David J. Ortinau, University of South Florida, USA Bring a Br: The Impact of Novel Technology on Br Perceptions Amaradri Mukherjee, University of Arkansas, USA Anna M. Turri, Texas State University, USA Ronn J. Smith, University of Arkansas, USA Overall Restaurant Br Image s Relational Role with Perceived Restaurant Loyalty Influences on Customers Overall Satisfaction Intention Behaviors Jennifer A. Espinosa, University of South Florida, USA Lisa Monahan, University of South Florida, USA David J. Ortinau, University of South Florida, USA Br Cohesiveness Similarity as Moderators on Feedback Extension Effects Joseph W. Chang, Vancouver Isl University, Canada FRIDAY 8:30 AM - 10:00 AM Session 6.6: The Good Life: Sports, Dogs, Wine Cathedral Elizabeth F. Purinton, Marist College, USA Assimilation, Contrast, Maximization Jeremy Morgan, The University of Texas at Arlington, USA Consumer Resources Br Attitudes in Sports Subculture Charlene A. Dadzie, University of North Texas, USA Arezoo Davari, University of North Texas, USA A Comparison of Human Dog Food Purchases Across Three Segments of Dog Owners Ünal Ö. Boya, Appalachian State University, USA Michael J. Dotson, Appalachian State University, USA Eva M. Hyatt, Appalachian State University, USA FRIDAY 8:30 AM - 10:00 AM Session 6.7: Reaching Out to the Discipline of Diagnostic Medicine for the Purposes of Improving Planning Execution Orleans Mary F. Mobley, Georgia Regents University, USA Mary F. Mobley, Georgia Regents University, USA Michael C. Mobley, Psychiatric Medicine, PC, USA Richard Easley, Baylor University, USA Lou E. Pelton, University of North Texas, USA FRIDAY 8:30 AM - 10:00 AM Session 6.8: Different Methods of Collecting Analyzing Data Structures Enping Mai, East Carolina University, USA A Rasch Approach to Comparative Evaluations James Mead, University of Kentucky, USA Jonathan Hasford, Florida International University, USA Julie Gassenheimer, Rollins College, USA Using Coefficient of Variation to Examine the Distribution of Online Consumer Review Distribution Enping Mai, East Carolina University, USA Co-Creating Value Proposition through Target Stakeholder s Involvement Fang Yu Chang, Yuan Ze University, Taiwan Heng Yih Liu, Yuan Ze University, Taiwan Scale Development: Measuring Internal in Service Firms J. Michael Weber, Mercer University, USA

13 FRIDAY 8:30 AM - 10:00 AM Session 6.9: Journal of Theory Practice Editorial Board Meeting Bonnet Carre Greg W. Marshall, Rollins College, USA FRIDAY 10:00 AM - 10:30 AM Morning Break FRIDAY 10:30 AM - 12:00 PM Distinguished Scholar Lecture Riverview Afternoon FRIDAY 12:00 AM - 2:00 PM Awards Luncheon La Nouvelle Orleans Ballroom FRIDAY 2:00 PM - 3:00 PM Officers Meeting Board FRIDAY 2:00 PM - 5:30 PM Conference Exhibitors Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 3:00 PM - 5:30 PM SAM Academic Placement Services The meeting room is available for interviewing. APS Director is not on site. French Market Parlor Diane R. Edmondson, Middle Tennessee State University, USA FRIDAY 3:00 PM - 5:30 PM Conference Registration Cynthia Rodriguez Cano, Northwood University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.1: How Are We Doing as Teachers? The Influence of Evaluations Self-Reflection Beauregard Nicole Kirpalani, LIM College, USA Best Paper in Education Track That Class was Delightful! Student Perceptions of Satisfaction Delight Donald C. Barnes, University of North Carolina at Wilmington, USA Michelle Bednarz Beauchamp, Middle Tennessee State University, USA Excellent Ratings in Instruction: Understing End-of-Semester Evaluations Susan Brudvig, Indiana University East, USA Developing Pedagogical Intelligence as a Educator: The Role of Self-Reflection Nicole Kirpalani, LIM College, USA Killing Them Softly: Death by PowerPoint Slide Presentation in Monica Santaella, Louisiana State University, USA Alicia Cavazos-Garza, Texas A&M University Kingsville, USA Dawn B. Valentine, Georgia Southwestern State University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.2: In Pursuit of Sales Performance Cabildo Jay P. Mulki, Northeastern University, USA Drivers of Student Performance in Sales Role-Play Competitions Sudha Mani, William Paterson University, USA Prabakar Kotharaman, William Paterson University, USA Rajiv Kashyap, William Paterson University, USA Bahar Ashnai, William Paterson University, USA Sales Performance: Role of Effort, Optimism, Manager Support Feisal Murshed, Kutztown University, USA Vinita Sangtini, University of North Georgia, USA Interpersonal Conflict with Co-Workers Customers: Impact on Sales Performance Jay P. Mulki, Northeastern University, USA Mahmoud Darrat, Auburn University at Montgomery, USA FRIDAY 2:00 PM - 3:30 PM Session 7.3: Sales Excellence: Cognitive Emotive Aspects Gallier Kevin J. Shanahan, Mississippi State University, USA Diligence, When Actions Speak Louder Than Words Elaf Rashad Abu Alsamh, The University of Texas at Arlington, USA Azam Ghahghaei, The University of Texas at Arlington, USA Somaye Ramezanpour Nargesi, The University of Texas at Arlington, USA Emotional Responses of Key Strategic Decision Makers in Determining Sales Outcomes James S. Boles, University of North Carolina at Greensboro, USA Carolyn Curasi, Georgia State University, USA Problem vs. Emotional-Focused Coping with Consumer Defections: How Positive Sense Respond Strategies Support Win-Back Richa Chugh, Victoria University of Wellington, New Zeal Noel Gould, VTM Foundation International, USA Annie H. Liu, Texas State University, USA Mark P. Leach, Loyola Marymount University, USA Coping Intelligence: Coping Strategies Organizational Commitment Among Boundary Spanning Employees Rajesh Srivastava, Middle Tennessee State University, USA Thomas Li-Ping Tang, Middle Tennessee State University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.4: Strategy Its Impact on Corporate Stakeholders Bienville Elnora Stuart, University of South Carolina Upstate, USA Doing the Right Thing at the Wrong Time: An Evaluation of Corporate Sustainability, Strategy, Stakeholder (Dis)Satisfaction Jon F. Kirchoff, East Carolina University, USA Stacey Robinson, East Carolina University, USA William J. Rowe, East Carolina University, USA the Auditor: Direct Indirect Implications Debika Sihi, Southwestern University, USA Corporate Cultural Integration - The Spillover Effect of Rebring in Merger Acquisitions Carolin Azab, University of Wisconsin-Eau Claire, USA Terry Clark, Southern Illinois University Carbondale, USA FRIDAY 2:00 PM - 3:30 PM Session 7.5 Mobile : Apps Augmented Reality Pontalba Bryan T. McLeod, Southern Illinois University Carbondale, USA The Motives of Adopting Mobile Apps Among College Students: A Cross-Cultural Examination David B. Kuhlmeier, Valdosta State University, USA Jie G. Fowler, Valdosta State University, USA Augmented Reality : The WOW Factor Jamye Foster, The University of Southern Mississippi, USA Gallayanee Yaoyuneyong, The University of Southern Mississippi, USA Erik Johnson, Learning Technology Group, USA David Johnson, Learning Technology Group, USA Understing Mobile Apps Discontinuance Behavior Luzhi Deng, Kansas State University, USA Esther Swilley, Kansas State University, USA #IHateYourBr: Effects of Direct Indirect Service Recovery Communication Strategies on Twitter Toni Rochelle Ford, Park University, USA Alexra Krallman, Mississippi State University, USA Mark J. Pelletier, Mississippi State University, USA Alisha Blakeney Horky, Elon University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.6: The Extended Enterprise: Is The Juice Worth the Squeeze? Cathedral Gregory D. Herrin, The University of Alabama, USA Gregory D. Herrin, The University of Alabama, USA Tyler DeCoster, The University of Alabama, USA Mark Siciliano, The University of Alabama, USA Debra Hoffman, Gartner Supply Chain Research Group, USA FRIDAY 2:00 PM - 3:30 PM Session 7.7: Difficulties Issues Doctorate Students Face in the Process of Transitioning into a Researcher Scholar: Ph.D. Students Perspectives This session is for Ph.D. students by invitation only. Orleans David J. Ortinau, University of South Florida, USA Jennifer A. Espinosa, University of South Florida, USA Lisa Monahan, University of South Florida, USA Nina Lisa Krey, Louisiana Tech University, USA Joanne M. Tran, Louisiana Tech University, USA FRIDAY 2:00 PM - 3:30 PM Session 7.8: Special Session Metrics Workshop 2014 Ursuline Roon Part 1: Introduction to Metrics an Overview of a Metrics Course Kimball P. Marshall, Alcorn State University, USA Part 2: Dashboard Pj Forrest, Alcorn State University, USA

14 FRIDAY 2:00 PM - 3:30 PM Session 7.9: Teaching Moments Bonnet Carre Chairs: D. Joel Whalen, DePaul University, USA John F. (Jeff) Tanner, Jr., Baylor University, USA Lifetime Achievements - From Goal Setting to Action Items - Two Years Later: The Road to Your Future Begins Now Daniel Butler, Auburn University, USA You Will Change My Grade! Stephen B. Castleberry, University of Minnesota Duluth, USA Teaching to Suit: Techniques to Facilitate an Adaptive Classroom Kesha K. Coker, Eastern Illinois University, USA Is Anybody There? Does Anybody Care? Creating a Successful Online Learning Environment Catharine Curran, University of Massachusetts Dartmouth, USA Be the Segment Charles S. Madden, Baylor University, USA Student Sales Team Managers (STMs) Richard A. Rocco, DePaul University, USA Clancy E. Ryan, DePaul University, USA When Rom is Not Rom: Sampling with M&Ms Tracy A. Suter, Oklahoma State University, USA First Day of Class Learning Environment S.O.L.A.R. System Brian A. Ver Schee, Aurora University, USA Five Minutes to Perfection Barbara Ross Wooldridge, The University of Texas at Tyler, USA Using Science to Build Student s Communication Skills D. Joel Whalen, DePaul University, USA FRIDAY 3:30 PM - 4:00 PM Afternoon Break FRIDAY 4:00 PM - 5:30 PM Board of Governors Meeting Presbytere Greg W. Marshall, Rollins College, USA FRIDAY 4:00 PM - 5:30 PM Session 8.1: Special Session Advancing Critical Thinking in Education Beauregard Giles Jackson, Shenoah University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.2: Global Marketplace I: International Strategies Cabildo Jie G. Fowler, Valdosta State University, USA The Country-of-Origin Effect on Dominant Brs José R. Concha, Universidad Icesi, Colombia The Effects of Fit, Culture, Trust on Br Extension Evaluation Neel Das, Appalachian State University, USA Michael J. Dotson, Appalachian State University, USA Jennifer Nevins Henson, Appalachian State University, USA Gaëlle Pantin-Sohier, Université d Angers, France Examining the Decoy Effect in Substitute Related Products: Evidence from Chile Rodrigo Uribe, Universidad de Chile, Chile Enrique Manzur, Universidad de Chile, Chile Maximiliano Werner, Universidad de Chile, Chile FRIDAY 4:00 PM - 5:30 PM Session 8.3: Life in the Bullpen Beyond Gallier Obinna Obilo, Central Michigan University, USA Obinna Obilo, Central Michigan University, USA Allyn White, Loyola University New Orleans, USA G. David Shows, Appalachian State University, USA Todd J. Bacile, Loyola University New Orleans, USA FRIDAY 4:00 PM - 5:30 PM Session 8.4: Special Session Waking the Social Animal Inside the Selling Team: The Effect of Social Media Usage on Team Selling Bienville Katerina Hybnerova, University of Northern Alabama, USA Riley Dugan, University of Dayton, USA FRIDAY 4:00 PM - 5:30 PM Session 8.5: Is That on the Up Up? Consumer Perceptions of Practices Pontalba Jeffrey Foreman, Pennsylvania State University Harrisburg, USA Consumer Perceptions of : Past Present Gary L. Hunter, Illinois State University, USA The Impact of Socially Responsible Activities on Consumers Willingness to Pay Anthony Patino, University of San Francisco, USA Velitchka Kaltcheva, Loyola Marymount University, USA Robert D. Winsor, Loyola Marymount University, USA Richard C. Leventhal, Ashford University, USA Dennis A. Pitta, University of Baltimore, USA Leslie Goldgehn, University of San Francisco, USA Regulation of Marijuana Promotion in the US: An Exploratory Study Framework to Address Policy Issues Jeffrey Foreman, Pennsylvania State University Harrisburg, USA FRIDAY 4:00 PM - 5:30 PM Session 8.6: Financial Aspects of Consumer Behavior Cathedral Jeffrey W. Totten, McNeese State University, USA An Exploratory Study of the Tipping Norm Knowledge of Consumers Jeffrey W. Totten, McNeese State University, USA Foreign Currency Pricing Life-Digit Pricing Mazen Jaber, Saginaw Valley State University, USA Mokhtar Dia, Lebanese American University, USA The Impact of Gender, Perceived Knowledge, Perceived Risk on Retirement Investment Decisions: An Exploratory Study Dora E. Bock, Georgia Southern University, USA Lindsay Larson, Georgia Southern University, USA Jacqueline K. Eastman, Georgia Southern University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.7: Insights to Writing Publishing Journal Articles: Issues Difficulties Facing Ph.D. Students Young Authors Orleans David J. Ortinau, University of South Florida, USA David J. Ortinau, University of South Florida, USA Barry J. Babin, Louisiana Tech University, USA Mitch Griffin, Bradley University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.8: Where Do You Draw the Line? Discussing Issues of Consumer Deviance, Ethicality, Service Sabotage, Piracy, Academic Integrity Ursuline Larry G. Neale, Queensl University of Technology, Australia Paula Dootson, Queensl University of Technology, Australia Sam D. Fullerton, Eastern Michigan University, USA Potchefstroom Business School, South Africa Diane R. Edmondson, Middle Tennessee State University, USA Michael Levin, Otterbein University, USA Kevin J. Shanahan, Mississippi State University, USA FRIDAY 4:00 PM - 5:30 PM Session 8.9: Consumer Attitudes Emotions Bonnet Carre Chair Shannon T. McCarthy, University of Arkansas, USA Hope in Health Care : Exploring the Effectiveness of Emotional Persuasive Appeals in Health Care Decision-Making Elyria Kemp, University of New Orleans, USA Kyeong Sam Min, University of New Orleans, USA Elizabeth Joint, University of New Orleans, USA The Effects of a Demarketing Campaign on Consumer Attitudes Actual Consumption Edward Ramirez, The University of Texas at El Paso, USA Consumer Perceptions of Policy Banning Unvaccinated Children From a Medical Practice Shannon T. McCarthy, University of Arkansas, USA FRIDAY 6:00 PM - 7:30 PM President s Reception Please wear your name badge for bar service. La Nouvelle Orleans Ballroom President s Reception 6:00 PM - 7:30 PM La Nouvelle Orleans Ballroom Please wear your name badge for bar service.

15 SATURDAY AT AT A A GLANCE SATURDAY NOVEMBER 8, :30 AM 9:00 AM 10:00 AM 11:00 AM 12:00 AM Beauregard Session 9.1 Price Comparisons & Perceptions Session 10.1 Various Product Bring Strategies Cabildo Session 9.2 Br Strategies in Br Communities Session 10.2 Bring Personality Gallier Session 9.3 Global Marketplace Franchising, Tourism, Advertising Session 10.3 Advertising Revisited French Market & Parlor Session 9.4 Working for the Weekend Session 10.4 This That: Mobile Advertising Effectiveness Resource Advantage Theory Pontalba Session 9.5 Promotion Bring Session 10.5 Coming Over to the Dark Side of Consumer Behavior Cathedral Session 9.6 Sports, Sex Celebrities Session 10.6 Green Consumer Behavior Bonnet Carre Session 9.7 Services at Work: Competitive Advantage, Service Convenience Internal Session 10.7 Special Session Mindful Consumer Behavior Transformational Ursuline Session 9.8 Can t Get No Satisfaction Session 10.8 Special Session Combining Market-, Organizational-, Consumer-Level Data to Model Industry Dynamics... Delivering Insights to All Board NEW OFFICERS MEETING Morning SATURDAY 8:30 AM - 10:00 AM New Officers Meeting Board SATURDAY 8:30 AM - 10:00 AM Session 9.1: Price Comparisons Perceptions Beauregard Pushkala Raman, Texas Woman s University, USA Best Paper in Pricing Track You Paid Less Than Me I m Okay with That Matthew M. Lastner, Louisiana State University, USA Patrick Fennell, Louisiana State University, USA McDowell Porter, III, Louisiana State University, USA The Role of Product Price Levels in Online Consumer Reviews Peter Andersen, The University of Texas-Pan American, USA Fei Lee Weisstein, The University of Texas-Pan American, USA Michael Nguyen, The University of Texas-Pan American, USA Paying More to Help the Poor: Can Cause-Related Mitigate Perceptions of Price Unfairness? Joshua T. Coleman, The University of Memphis, USA John A. Narcum, The University of Memphis, USA SATURDAY 8:30 AM - 10:00 AM Session 9.2: Br Strategies in Br Communities Cabildo Manisha Mathur, Lawrence Technological University, USA An Exploratory Approach of the Interplay Between Br Personality Emotions for the Perception of French Ski Resort Brs Rita Valette-Florence, IAE GERAG, France Pierre Valette-Florence, IAE CERAG, France Regional Br Strategy in Changing Structure of Production Distribution Hisao Fujimoto, Osaka University of Economics, Japan Yasuhiko Kubo, Sagami Women s University, Japan The Ties that Bind: Building Br Advocacy through Regional Identification Donald C. Barnes, University of North Carolina at Wilmington, USA Tracy Meyer, University of North Carolina at Wilmington, USA Thomas W. Porter, University of North Carolina at Wilmington, USA Fredrika J. Spencer, University of North Carolina at Wilmington, USA SATURDAY 8:30 AM - 10:00 AM Session 9.3: Global Marketplace II: Franchising, Tourism, Advertising Gallier Jennifer A. Espinosa, University of South Florida, USA How Advertising Content Can Stimulate Consumer Ethnocentrism William T. Neese, Nicholls State University, USA Jeffrey J. Haynie, Nichollas State University, USA J. Robert Field, Nicholls State University, USA R. Charles Viosca, Nicholls State University, USA Building Formal Models of the Tourist s Gaze Arch G. Woodside, Boston College, USA Fashion Ideals in Advertising: Its Impact on American Chinese Women Timothy H. Reisenwitz, Valdosta State University, USA Jie G. Fowler, Valdosta State University, USA Aubrey R. Fowler, III, Valdosta State University, USA SATURDAY 8:30 AM - 10:00 AM Session 9.4: Working for the Weekend French Market Parlor Jeremy Morgan, The University of Texas at Arlington, USA Propensity for Reciprocity Cooperation Among Front- Line Employees David A. Gilliam, University of Arkansas at Little Rock, USA Steven William Rayburn, II, Texas State University, USA Performance Benefits of Being a Great Retailer to Work For: A Resource-Based Perspective Timothy D. Butler, The University of Texas at Brownsville, USA Alexer E. Ellinger, The University of Alabama, USA Craig E. Armstrong, The University of Alabama, USA Vertical versus Horizontal Line Extensions Effect on Br Retail Sales: The Role of Assortment Size Helena F. Allman, University of West Florida, USA Martin S. Roth, University of Hartford, USA Thomas J. Madden, University of South Carolina, USA

16 SATURDAY 8:30 AM - 10:00 AM Session 9.5: Promotion Bring Pontalba En-Chi Chang, Perfect Translation & Compunet, Taiwan A Guideline for Bank Promotion Concept Development: The Effect on Saving Amount Decision Junhong Min, Michigan Technological University, USA Minhye Park, Sungkyunkwan University, South Korea Sungmin Ryu, Sungkyunkwan University, South Korea Revisiting the Skeptic: Claim Objectivity Product Price Level in Consumer Skepticism of Advertising Teresa Preston, University of Arkansas at Little Rock, USA Kesha K. Coker, Eastern Illinois University, USA The Susceptibility of Innovation Brs to Inferior Innovations: Perspectives of Consumer innovativeness Perceived Innovability, Levels of Innovation Joseph W. Chang, Vancouver Isl University, Canada SATURDAY 8:30 AM - 10:00 AM Session 9.6 Sports, Sex, Celebrities Cathedral R. Wixel Barnwell, Mississippi State University, USA Compensating NCAA Student Athletes: Legal Policy Issues Jonathan A. Heber, University of South Dakota, USA Josh D. Rentschler, University of South Dakota, USA William J. Jones, University of South Dakota, USA Jeffrey J. Stoltman, Wayne State University, USA Fred W. Morgan, Wayne State University, USA Consumer Misbehavior: A Concurrent Look at the Impact That the Size of the Victim Size of the Loss Have on Opinions Regarding the Acceptance or Unacceptance of 12 Questionable Consumer Actions Sam D. Fullerton, Eastern Michigan University, USA Potchefstroom Business School, South Africa Larry G. Neale, Queensl University of Technology, Australia Paula Dootson, Queensl University of Technology, Australia Using Sharp Numbers to Make a Point: The Affective Impact of Numerical Appeals in the Service of STD Prevention among Young Adults Kevin J. Shanahan, Mississippi State University, USA Christopher D. Hopkins, Clemson University, USA R. Wixel Barnwell, Mississippi State University, USA SATURDAY 8:30 AM - 10:00 AM Session 9.7: Services at Work: Competitive Advantage, Service Convenience, Internal Bonnet Carre Kristen L. Cowan, University of North Texas, USA Dynamic Tacit Knowledge Conveyance in the Hospitality Sector: Maintaining Competitive Advantage through Storytelling Alvin J. Williams, University of South Alabama, USA Tony L. Henthorne, University of Nevada Las Vegas, USA Babu P. George, Swiss Management Center University, Switzerl Examining the Effects of Service Convenience: A Case for a Large National Retailer Sipan Sen, Southeast Missouri State University, USA Aliosha Alexrov, University of Wisconsin-Oshkosh, USA Emin Babakus, The University of Memphis, USA The Need for Internal Service Recovery: Safeguarding the Service Profit Chair Stephen J. Grove, Clemson University, USA Michael J. Dorsch, Clemson University, USA Les C. Carlson, University of Nebraska Lincoln, USA Scale Development: Measuring Internal in Service Firms J. Michael Weber, Mercer University, USA SATURDAY 8:30 AM - 10:00 AM Session 9.8: I Can t Get No Satisfaction Ursuline Rebecca VanMeter, Ball State University, USA Best Paper in Retailing Track CO2 Labeling in the Fast Food Industry - A Strategic Perspective Pia A. Albinsson, Appalachian State University, USA Suzanne Conner, University of Northern California, USA Choice of Gift, Gift Recipient Age, Gift Satisfaction Kristy E. Reynolds, The University of Alabama, USA Stephanie T. Gillison, University of Tennessee at Chattanooga, USA Jessica Lynn Ogilvie, The University of Alabama, USA Does Attachment Drive Meaningful Social Media Interactions? Which Retail Customers are Talking Are You Listening? Holly Atwood Syrdal, The University of Texas at Arlington, USA Rebecca VanMeter, Ball State University, USA Douglas B. Grisaffe, The University of Texas at Arlington, USA SATURDAY 10:30 AM - 12:00 PM Session 10.1: Various Product Bring Strategies Beauregard Susan Brudvig, Indiana University East, USA Best Paper in Product Br Management Track R&D Coopetition, Knowledge Integration, New Product Performance ShiBin Sheng, The University of Alabama at Birmingham, USA The Relationship Between Entry Timing New Br Strategy Performance Under Different Market Conditions Danielle A. Chmielewski-Raimondo, University of Melbourne, Australia The Effects of Adjacent Food Color on Perceived Flavor: A Factorial Investigation Lawrence L. Garber, Jr., Elon University, USA Institute of Management Technology Ghaziabad, India Eva M. Hyatt, Appalachian State University, USA Lubna Nafees, Institute of Management Technology Ghaziabad, India SATURDAY 10:30 AM - 12:00 PM Session 10.2: Bring Personality Cabildo John D. Branch, University of Michigan, USA Effects of Cultural Orientation Regulatory Construal Fit on Br Attitudes Miguel A. Zúñiga, Morgan State University, USA Ivonne M. Torres, New Mexico State University, USA Consumer Innovativeness Effects on the Susceptibility of Innovation Brs to Inferior Innovations Joseph W. Chang, Vancouver Isl University, Canada Keeping Up with the Jones: The Impact of Social Comparison on the Status Consumer s Attitude towards the Br Bryan T. McLeod, Southern Illinois University Carbondale, USA David M. Houghton, Southern Illinois University Carbondale, USA Explaining Imagination through Personality: A 3M Model Approach Kristen L. Cowan, University of North Texas, USA Nancy Spears, University of North Texas, USA SATURDAY 10:30 AM - 12:00 PM Session 10.3: Advertising Revisited Gallier Mathew Joseph, St. Mary s University, USA Advertising Derived Br Information Purchase Intentions: Traditional Advertisements Millenials Maria Petrescu, Nova Southeastern University, USA John T. Gironda, Nova Southeastern University, USA The Portrayal of Quality of Life for the Elderly in Chinese Advertising: A Literary Criticism Approach Jie G. Fowler, Valdosta State University, USA James W. Gentry, University of Nebraska-Lincoln, USA Facebook Boredom: A Preliminary Analysis Atefeh Yazdanparast, University of Evansville, USA Anita Qureshi, St. Mary s University, USA Mathew Joseph, St. Mary s University, USA SATURDAY 10:30 AM - 12:00 PM Session 10.4: This That: Mobile Advertising Effectiveness Resource Advantage Theory French Market Parlor Michael J. Dorsch, Clemson University, USA The Role of Opportunism Within the Context of Resource Advantage Theory: A Conceptual Framework Maria E. Barua, Texas Woman s University, USA Donald A. Michie, The University of Texas at El Paso, USA Incorporating the Customer Perspective in CLV Models: An Exploratory Study of Customer Attitudes toward Mobile Coupons Jie Sun, Siena College, USA Suzanne D. Pawlowski, California Polytechnic Sate University, USA Nobuyuki Fukawa, Missouri University of Science Technology, USA The Factors That Effect Mobile Advertising Effectiveness in a Real-Time Bidding Environment Anthony K. Asare, Quinnipiac University, USA Adwait Khare, The University of Texas at Arlington, USA Joshua Walsh, AdTheorent, Inc., USA

17 SATURDAY 10:30 AM - 12:00 PM Session 10.5: Coming Over to the Dark Side of Consumer Behavior Pontalba Demetra Andrews, Indiana University Northwest, USA Best Paper in Consumer Behavior Track Calling the Neo-Tribes: Creating an Experience with Linking Value At Pensacon 2014 Richard R. Hawkins, University of West Florida, USA Felicia N. Morgan, University of West Florida, USA Marcus W. Howard, University of West Florida, USA Fetishism - The Link Between Loyalty Addiction Lili Gai, The University of Texas of the Permian Basin, USA Stress Online Impulse-Buying Brittanie Moran, Lane Bryant-Retail Company, USA Lynn E. Kwak, Southern Connecticut State University, USA SATURDAY 10:30 AM - 12:00 PM Session 10.6: Green, Social Responsibility, Life Transitions Cathedral Dora E. Bock, Georgia Southern University, USA Responsible You, Despicable Me: Contrasting Consumer Inferences from Socially Responsible Behavior Jonathan Hasford, Florida International University, USA Adam Farmer, Mississippi State University, USA A Multi-Method Inquiry of the Influence of Resources During Life Transitions Jennifer Christie Siemens, Clemson University, USA Anastasia E. Thyroff, Clemson University, USA Christopher D. Hopkins, Clemson University, USA Steven W. Kopp, University of Arkansas, USA The Color of Green: Exploring Ethnicity Green Consumerism Nicole Bieak Kreidler, La Roche College, USA Sacha Joseph-Mathews, University of the Pacific, USA SATURDAY 10:30 AM - 12:00 PM Session 10.7: Mindful Consumer Behavior Bonnet Carre Nada Nasr Bechwati, Bentley University, USA Nada Nasr Bechwati, Bentley University, USA Gary Ottley, Bentley University, USA Babson College, USA R. Bret Leary, Wyoming University, USA SATURDAY 10:30 AM - 12:00 PM Session 10.8: Combining Market-, Organizational-, Consumer-Level Data to Model Industry Dynamics Delivering Insights to All Ursuline Zannie Giraud Voss, Southern Methodist University, USA Zannie Giraud Voss, Southern Methodist University, USA Rick Briesch, Southern Methodist University, USA Glenn B. Voss, Southern Methodist University, USA Carlos Ruiz, IBM, USA L E G A C Y

18 Participant Index Society for Advances A Abu-Alsamh, Elaf Rashad Agnihotri, Raj Akiyeva, Alla Albinsson, Pia A Alexrov, Aliosha Allaway, Arthur W Allman, Helena F Andersen, Peter Andrews, Demetra...6.1, 10.5 Andrews, J. Craig Armstrong, Craig E Asare, Anthony K Ashnai, Bahar Azab, Carolin B Babakus, Emin Babin, Barry J...1.1, 8.7 Bachrach, Daniel G Bacile, Todd J...5.6, 8.3 Baker, Thomas L Bal, Anjali S Barnes, Donald C...5.6, 7.1, 9.2 Barnwell, R. Wixel Barua, Maria E Beauchamp, Michelle Bednarz Bechwati, Nada Nasr Beitelspacher, Lauren Berry, Christopher M Berry, Reanna Billiot, Theresa Bock, Dora E...8.6, 10.6 Boles, James S Books, John R. (Rusty), Jr Boya, Ünal Ö Branch, John D...3.2, 4.2, 5.2, 10.2 Briesch, Rick Brudvig, Susan...7.1, 10.1 Burrage, Ryan Burton, Scot Butler, Daniel...5.2, 7.9 Butler, Timothy D C Carlson, Les C Carter, Robert Newton Castleberry, Stephen B...2.6, 7.9 Cavazos-Garza, Alicia Chang, En-Chi...2.5, 9.5 Chang, Fang Yu Chang, Joseph w...9.5, 10.2 Chmielewski-Raimondo, Danielle A Chugh, Richa Chung, Christina Cinelli, Melissa Clark, Terry Coker, Kesha K...6.2, 7.9, 9.5 Coleman, Joshua T Collier, Joel E Conca, Christopher Concha, José R , 8.2 Conner, Suzanne Cook, Laurel Aynne Cowan, Kristen L...9.7, 10.2 Crutchley, Claire E Curasi, Carolyn Curran, Catharine D Dadzie, Charlene A Darrat, Mahmoud Das, Neel Davari, Arezoo...3.8, 4.3, 6.6 Davis, Cassra DeCoster, Tyler Deng, Luzhi Dia, Mokhtar Dietz, George D Donnelly, Christina Dootson, Paula...8.8, 9.6 Dorsch, Michael J...3.5, 9.7, 10.4 Dotson, Michael J...6.6, 8.2 D Souza, Giles Dugan, Riley E Easley, Richard Eastman, Jacqueline K Edmiston, Dawn Edmondson, Diane R Ellinger, Alexer E Erffmeyer, Robert Espinosa, Jennifer A...6.5, 7.7, 9.3 F Farmer, Adam Fennell, Patrick...3.7, 9.1 Ferrell, O.C Field, J. Robert Fontenot, Gwen Ford, Toni Rochelle Ford, Weixing M Foreman, Jeffrey Forrest, Pj Foster, Jayme...5.4, 7.5 Fowler, Aubrey R., III...6.4, 9.3 Fowler, Jie G...4.3, 6.4, 7.5, 8.2, 9.3, 10.3 Fox, Alexa K Fraccastoro, Katherine A Fretwell, Cherie Fujimoto, Hisao...4.4, 9.2 Fukawa, Nobuyuki Fullerton, Sam D...3.2, 4.2, 8.8, 9.6 Futrell, Gary Daniel G Gai, Lili Garber, Lawrence L., Jr Garrity, Carolyn Popp Gassenheimer, Jule Gentry, James W George, Babu P Ghahghaei, Azam Gilliam, David A Gillison, Stephanie T Gironda, John T Goldgehn, Leslie Gonzalez-Fuentes, Mario V Gould, Noel Graham, Kenneth W...2.5, 4.5 Gravois, Renée Greer, Bertie Grewal, Dhruv Griffin, Mitch Grisaffe, Douglas B Grove, Stephen J H Hair, Joseph F., Jr...1.1, 4.5 Harris, Eric G Harrison, Dana Harrison, Mary P Hartley, Phillip M Hasford, Jonathan...6.8, 10.6 Hasuoka, Satomi Hawkins, Richard R Haynie, Jeffrey Healy, William Heber, Jonathan A Henson, Jennifer Nevins Henthorne, Tony L Herrin, Gregory D Hill, Philip Hofacker, Charles F Hoffman, Debra Hoffman, Doug Hood, Karen M Hopkins, Christopher D...1.3, 2.9, 9.6, 10.6 Horky, Alisha Blakeney Houghton, David M Howard, Marcus W Howie, Katharine Hsu, Maxwell K Huang, Yu-Shan Hunter, Gary L Hyatt, Eva M...2.4, 6.6, 10.1 Hybnerova, Katerina I Ingene, Charles...1.3, 2.9, 4.6 Irei, Takashi Iyer, Pramod...3.8, 4.3 J Jaber, Mazen Jackson, Giles Jakubanecs, Alexer Jensen, Thomas D Johnson, David Johnson, Erik Joint, Elizabeth Jones, William J Joseph, Mathew Joseph-Mathews, Sacha K Kalamas, Maria...3.7, 5.4 Kaltcheva, Velitchka Karani, Komal Kashmiri, Saim Kashyap, Rajiv Keaty, Anne Keel, Astrid L Keeling, Kathleen A Kees, Jeremy Kemp, Elyria...2.1, 4.1, 8.9 Kennemer, Cathy Khare, Adwait Kim, Yuna Kinard, Brian R Kirchoff, Jon F Kirpalani, Nicole Ko, Eunju Konrath, Sara Kopf, Dennis A Kopp, Steven W...2.3, 6.3, 10.6 Kotharaman, Prabakar...6.2, 7.2 Kowalczyk, Christine M Krallman, Alexra Kreidler, Nicole Bieak...5.7, 10.6 Krey, Nina Lisa Kubo, Yasuhiko Kuhlmeier, David B Kuntze, Ronald J Kuo, Pei-Jou Kwak, Lynn E L Langenderfer, Jeff Larson, Lindsay Lastner, Matthew M...3.7, 9.1 Le Bon, Joël Leach, Mark P Leary, R. Bret Lee, Jennifer J Lee, Jieun Leeds, Christopher E Lester, Rick Leventhal, Richard C Levin, Michael Lewis, Carmen Clark Lindsey, Kristina K Ling, Howard C Liu, Annie H Liu, Heng Yih Lopez, Tará Burnthorne Luckett, Michael G Luethge, Denise J Luna-Nevarez, Cuauhtemoc (Temo) M Madden, Charles S...2.7, 7.9 Madden, Thomas J Mai, Enping Mani, Sudha Manzur, Enrique Marks, Larry Marshall, Beverly Bain Marshall, Greg W...4.6, 6.9 Marshall, Kimball P Martin, Charles Mathur, Manisha...3.5, 9.2 McCarthy, Shannon T McClure, Rex McGoldrick, Peter J McLeod, Bryan T...7.5, 10.2 Mead, James Megehee, Carol M...1.2, 4.4 Meyer, Tracy...5.6, 9.2 Michie, Donald A Min, Junhong Min, Kyeong Sam Minor, Michael S Mobley, Mary F Mobley, Michael C Monahan, Lisa...6.5, 7.7 Moore, David J Moore, Jesse N Moore, Melissa L...2.5, 4.1 Moore, Robert S...2.5, 4.1 Moran, Brittanie Morgan, Fed W Morgan, Felicia N...5.7, 10.5 Morgan, Jeremy...6.6, 9.4 Moulard, Julie Guidry Mourad, Siham Muk, Alexer Mukherjee, Amaradri...4.5, 5.1, 6.5 Mulki, Jay P Mullins, Ryan Murshed, Feisal Musgrove, Carolyn Findley N Nafees, Lubna Naito, Takashi Nakhata, Chinintorn Narcum, John A Nargesi, Somaye Ramezanpour Nasif, Nese...5.6, 6.4 Neale, Larry G...3.2, 4.2, 5.2, 8.8, 9.6 Neese, William T...3.8, 9.3 Netemeyer, Richard G Newman, Christopher L Nguyen, Michael Noël, Noel Mark...3.3

19 Participant Index O Obilo, Obinna Ogilvie, Jessica Lynn Ono, Akinori Ortinau, David J , 7.7, 8.7 Ottley, Gary P Pantin-Sohier, Gaëlle Park, Minhye Patino, Anthony Patterson, Lauri Pawlowski, Suzanne D Pelletier, Mark J Pelton, Lou E Peren, Rebecca Petrescu, Maria Phan, Hang Pitta, Dennis A Pleasant, Jamie T Poehlman, T. Andrew Poole, Sonja Martin , 5.4 Porter, McDowell, III , 9.1 Porter, Thomas W Powell, C. Michael Preston, Teresa , 9.5 Purinton, Elizabeth F , 6.6 Q Quinn, Mark Qureshi, Anita R Raajpoot, Nusser Rains, Samantha Raman, Pushkala , 9.1 Ramirez, Edward Ranganathan, Sampathkumar Rapp, Adam Raska, David Rayburn, Steven William, II Reams, Russell Reisenwitz, Timothy H Rentschler, Josh D Reynolds, Kristy E Ricks, Joe Rippé, Cindy B Robinson, Stacey , 7.4 Rocco, Richard A Root, Teri Roth, Martin S Rowe, William J Ruiz, Carlos Ryan, Clancy E Ryler, David H Ryu, Sungmin S Sangtini, Vinita Santaella, Monica , 7.1 Satornino, Cinthia B Sautter, Elise (Pookie) Savitskie, Katrina Sen, Sipan , 9.7 Shan, Yuwen Shanahan, Kevin J , 3.2, 7.3, 8.8, 9.6 Shaw, Norman Sheng, ShiBin Sheng, Xiaojing , 6.4 Shows, G. David , 8.3 Siciliano, Mark Siemens, Jennifer Christie , 6.3, 10.6 Sihi, Debika Sleeth-Keppler, David Smith, Donna Smith, Karen H Smith, Ronn J Spears, Nancy Spencer, Fredrika J Spralls, Samuel A., III Srivastava, Rajesh , 7.3 Stafford, Marla Royne Stammerjohan, Claire Stewart, Geoffrey Stoltman, Jeffrey J Stuart, Elnora Sumita, Hideki Sun, Jie Suter, Tracy A Swilley, Esther , Syrdal, Holly Atwood T Talbott, John S., Jr Tang, Thomas Li-Ping Tanner, Emily , 6.2 Tanner, John F. (Jeff), Jr , 6.2, 7.9 Tariq, Ayesha Thyroff, Anastasia E , 10.6 Torres, Ivonne M Torres, Luis Totten, Jeffrey W Tran, Joanne M Trocchia, Philip J Tsuchiya, Haruka Turri, Anna M U Uribe, Rodrigo V Valentine, Dawn B Valette-Florence, Pierre , 9.2 Valette-Florence, Rita Ver Schee, Brian A..3.2, 4.2, 4.8, 5.2, 7.9 VanMeter, Rebecca Viosca, R. Charles Voss, Glenn B Voss, Zannie Giraud W Wachter, Kathy Wacker, Stephanie Wakefield, Kirk Walsh, Joshua Wang, Caibing Wang, Yao-Chin Ward, Cheryl B Weathers, Danny Weber, J. Michael Weidner, Kelly Weisstein, Fei Lee Werner, Maximiliano Whalen, D. Joel , 7.9 White, Allyn , 8.3 Williams, Alvin J Williams, Kim H Williams, Zachary Williamson, Nicholas C Wilson, Holt Winsor, Robert D Wood, John Andy Woodroof, Parker Woodside, Arch G , 4.6, 9.3 Wooldridge, Barbara Ross.3.2, 4.2, 5.2, 7.9 Y Yaoyuneyong, Gallayanee , 7.5 Yazdanparast, Atefeh Z Zhang, Chi Zhang, Shuoyang Zheng, Jie Zúñiga, Miguel A Periodicals 2014 Periodicals Available Online!

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21 2014 ANNUAL CONFERENCE The Hotel Monteleone New Orleans, Louisiana November 4-8, 2014 Conference Sponsors Conference Exhibitors