EEO Public File Report for WXXI Public Broadcasting Council (WXXI-TV, WXXI-FM, WXXI-AM, WXXY, WITH-FM, WEOS-FM, WRUR-FM)

Transcription

1 EEO Public File Report for WXXI Public Broadcasting Council (WXXI-TV, WXXI-FM, WXXI-AM, WXXY, WITH-FM, WEOS-FM, WRUR-FM) This EEO Public File Report is filed in WXXI s public inspection file pursuant to Section of the Federal Communications Commission s (FCC) rules. During the period January 22, 2015 through January 21, 2016, WXXI filled the following full-time vacancies: Facilities Manager (2) Web & Digital Producer/Coordinator Senior Broadcast Engineer Radio Operations Assistant Radio/TOPs Administrative Assistant Account Executive/Media Sales Little Theatre Public Relations Coordinator Chief Engineer Talk Show Producer Executive Editor/Collaborative Journalist Attachment A contains the following information for each full-time vacancy: The recruitment source(s) used to fill each vacancy, identified by name, address, contact person and/or office, and telephone number. The recruitment source that referred the person hired for each full-time vacancy. The total number of persons interviewed for each full-time vacancy. The total number of interviewees referred by each recruitment source used in connection with each vacancy. Attachment B contains a list and brief description of Supplemental Outreach Initiatives completed for the period January 22, 2015 through January 21, 2016.

2 Attachment A EEO Public File Report Recruitment Sources Used To Fill Each Full-time Vacancy For the period January 22, 2015 January 21, 2016 Facilities Manager (2) Opened March 16, 2015 Filled May 6, 2015 Total Interviewed = 5 Source CareerBuilder.com WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Web & Digital Producer/Coordinator Opened March 27, 2015 Filled July 28, 2015 Total Interviewed = 7 Source WXXI Website WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA

3 Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Senior Broadcast Engineer Opened April 13, 2015 Filled June 23, 2015 Total Interviewed = 3 Source WXXI Internal Source WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Radio Operations Assistant Opened April 24, 2015 Filled June 15, 2015 Total Interviewed = 5 Source WXXI Website WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community

4 Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Radio/TOPs Administrative Assistant Opened May 5, 2015 Filled May 18, 2015 Total Interviewed = 6 Source WXXI Internal Source WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Account Executive/Media Sales Opened May 12, 2015 Filled August 5, 2015 Total Interviewed = 3 Source WXXI Website

5 WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Dept. of Labor Newslink Brockport University Roberts Weslyan College Monroe County Dept of Human Resources Wilson Commencement Park Catholic Family Center American Action League Veteran s Outreach Center Baden Street Center NAACP Rochester Job Club U of R Monroe Community College Nazareth College RIT Finger Lakes Community College St. John Fischer College Little Theatre Public Relations Coordinator Opened May 15, 2015 Filled July 13, 2015 Total Interviewed = 6 Source WXXI Internal Source WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester

6 Chief Engineer Opened July 2, 2015 Filled October 19, 2015 Total Interviewed = 4 Source WXXI Website WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Talk Show Producer Opened July 7, 2015 Filled October 5, 2015 Total Interviewed = 6 Source WXXI Internal Source WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle Current Newspaper CPB online PBS online RTNA website New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League

7 Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Executive Editor/Collaborative Journalist Opened November 15, 2015 Filled January 11, 2016 Total Interviewed = 3 Source WXXI Internal Source WXXI Internal Source WXXI Website Careerbuilder.com/Democrat and Chronicle Ad Council of Rochester Newhouse School of Journalism RTNDA Journalism Jobs CPB Columbia Journalism School New York State Labor Dept. Action for a Better Community Baden Street Organization Brockport University Catholic Family Center Veteran s Outreach Center NYSBA Rochester Job Club Monroe County Dept. of Human Resources Wilson Commencement Park American Action League Finger Lakes Community College Monroe Community College Nazareth RIT Roberts Wesleyan College St. John Fisher College University of Rochester Facilities Manager Total Interviewed Requested Notification Recruitment Source Contact Name/Office Sharon Congelli (585) WXXI Internal Source scongelli@wxxi.org 4 N WXXI Website N

8 Careerbuilder.com/Democrat & Chronicle 1 N NYS Labor Department rochesterjobbank@labor.state.ny.us N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Finger Lakes Community College Student Placement Office: Kathy Petrucce (585) petrucce@flcc.edu N Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Web & Digital Producer/Coordinator Recruitment Source Total Interviewed Requested Notification Contact Name/Office Sharon Congelli (585) scongelli@wxxi.org 2 N WXXI Internal Source WXXI Website 4 N Careerbuilder.com/Democrat & Chronicle 1 N NYS Labor Department rochesterjobbank@labor.state.ny.us N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Student Placement Office: Kathy Petrucce (585) petrucce@flcc.edu N Finger Lakes Community College Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N

9 Roberts Wesleyan College N St. John Fisher College N University of Rochester N Senior Broadcast Engineer Recruitment Source Total Interviewed Requested Notification Contact Name/Office Sharon Congelli (585) N WXXI Internal Source WXXI Website 2 N Careerbuilder.com/Democrat & Chronicle N NYS Labor Department rochesterjobbank@labor.state.ny.us N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Student Placement Office: Kathy Petrucce (585) petrucce@flcc.edu N Finger Lakes Community College Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Radio Operations Assistant Total Interviewed Requested Notification Recruitment Source Contact Name/Office Sharon Congelli (585) WXXI Internal Source scongelli@wxxi.org N WXXI Website 3 N Careerbuilder.com/Democrat & Chronicle 2 N NYS Labor Department rochesterjobbank@labor.state.ny.us N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N

10 NYSBA N Rochester Job Club N Monroe County Dept. of Human Resources N Wilson Commencement Park N American Action League N Finger Lakes Community College Student Placement Office: Kathy Petrucce (585) N Monroe Community College N Nazareth College N RIT N Roberts Wesleyan College N St. John Fisher College N University of Rochester N Radio/TOPs Administrative Assistant Recruitment Source Total Interviewed Requested Notification Contact Name/Office Sharon Congelli (585) N WXXI Internal Source WXXI Website 2 N Careerbuilder.com/Democrat & Chronicle 3 N NYS Labor Department rochesterjobbank@labor.state.ny.us N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Student Placement Office: Kathy Petrucce (585) petrucce@flcc.edu N Finger Lakes Community College Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Account Executive/Media Sales Recruitment Source Contact Name/Office Total Interviewed Requested Notification

11 WXXI Internal Source Sharon Congelli (585) N WXXI Website 1 N Careerbuilder.com/Democrat & Chronicle 2 N NYS Labor Department rochesterjobbank@labor.state.ny.us N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Finger Lakes Community College Student Placement Office: Kathy Petrucce (585) petrucce@flcc.edu N Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Little Theatre Public Relations Coordinator Recruitment Source Total Interviewed Requested Notification Contact Name/Office Sharon Congelli (585) scongelli@wxxi.org 4 N WXXI Internal Source WXXI Website 1 N Careerbuilder.com/Democrat & Chronicle / Indeed 1 N Newslink ADeLeon@npr.com N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N NYS Labor Department rochesterjobbank@labor.state.ny.us N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Finger Lakes Community College petrucce@flcc.edu; Kathy Petrucce (585) N

12 Monroe Community College N Nazareth College N RIT N Roberts Wesleyan College N St. John Fisher College N University of Rochester N Chief Engineer Total Interviewed Requested Notification Recruitment Source Contact Name/Office Sharon Congelli (585) WXXI Internal Source N WXXI Website 1 N Careerbuilder.com/Democrat & Chronicle / Indeed 3 N Newslink ADeLeon@npr.com N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N NYS Labor Department rochesterjobbank@labor.state.ny.us N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N petrucce@flcc.edu; Kathy Petrucce (585) N Finger Lakes Community College Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Talk Show Producer Recruitment Source Total Interviewed Requested Notification Contact Name/Office Sharon Congelli (585) scongelli@wxxi.org 2 N WXXI Internal Source WXXI Website 1 N Careerbuilder.com/Democrat & Chronicle / Indeed 2 N Current Newspaper 1 N CPB Online Paid Website N

13 PBS Online Mypbs.org/board N RTNA website N Newslink ADeLeon@npr.com N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N NYS Labor Department rochesterjobbank@labor.state.ny.us N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human Resources vince.ruggiero@dfa.state.ny.us N Wilson Commencement Park ghoward2@rochester.rr.com N American Action League Yolanda@iaal.org N Finger Lakes Community College petrucce@flcc.edu; Kathy Petrucce (585) N Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Executive Editor/Collaborative Journalist Recruitment Source Contact Name/Office Total Interviewed Requested Notification WXXI Internal Source Sharon Congelli (585) scongelli@wxxi.org 2 N WXXI Website 1 N Careerbuilder.com/Democrat & Chronicle / Indeed N Ad Council of Rochester N New House School of Journalism Newhouse.syr.edu N CPB Online Paid Website N Journalism Jobs JournalismJobs.com N Columbia Journalism School Journalism-columbia-csm.symplicity.com N RTNA website N Newslink ADeLeon@npr.com N Action for a Better Community CPowell@abcinfo.org N Baden Street Organization EBarnes@badenstreet.org N Brockport University jobs@brockport.edu N Catholic Family Center hr@cfcrochester.org N Veteran s Outreach Center nancy.strong@veteransoutreachcenter.org N NYSBA cjung@nysbroadcasters.org N NYS Labor Department rochesterjobbank@labor.state.ny.us N Rochester Job Club rochesterjobclub@hotmail.com N Monroe County Dept. of Human vince.ruggiero@dfa.state.ny.us N

14 Resources Wilson Commencement Park N American Action League N Finger Lakes Community College Kathy Petrucce (585) N Monroe Community College jobconnection@monroecc.edu N Nazareth College careers@naz.edu N RIT Cmsoce@rit.edu N Roberts Wesleyan College flahertym@roberts.edu N St. John Fisher College career@sjfc.edu N University of Rochester recruit@mail.rochester.edu N Total Number of Interviewees & Recruitment Sources The following are the recruitment sources that referred interviewees during the period covered by this report and the number of interviewees referred by each of those sources. Total # of Interviewees 48 Sources WXXI Internal Source 15 WXXI Website 17 CareerBuilder 15 Current Newspaper 1 January, 2016

15 Attachment B FCC Public File Report January 22, 2015 January 21, 2016 Description of Supplemental Outreach Initiatives Activity Classification Type of Activity Brief Description 1 Job Fairs WXXI s HR Director & HR Administrative Assistant attended Robert Wesleyan s Job Recruitment Day on March 17, 2015, representing both WXXI & WNED Public Broadcasting. WXXI s HR Director & HR Administrative Assistant attended NHRA Annual Career Fair, November 13, 2015, representing both WXXI & WNED Public Broadcasting. 5 Internship Program As part of its community commitment to serve the public, WXXI has worked with colleges and high schools in and out of the Monroe County area in numerous internship opportunities. These internships prepare the participants for possible careers in broadcasting and related professions. Available Fall, Winter, Spring and Summer semesters. On-going. Classical Program Director hosted Nigerian student intern Peter Vavu, July NYS Broadcaster s Association Intern Program Eastman School of Music ALP CPD hosted students from Botswana for observing and learning Two students completed paid internship opportunities at WXXI sponsored by NYSBA June- August Classical Program Director

16 Intern Fair attended, February Staff Development/Training All staff received: Workplace Diversity training, June Accounts Payable Accountant participated in the following professional development: Sales and Use Tax Compliance for Dummies, August 2015 & Advanced Excel Workshop at MCC, October TV Program Director participated in professional development sessions geared towards the Public Television Programmer: PTPA/PBS Annual Meeting May 2015; PTPA/BBC Showcase October 2015; APT Fall Marketplace November TV Program Director participated in webinars throughout 2015 on the following topics: Closed Captioning Requirements, Public File Requirements, Nielsen Ratings Results, Scarborough Training, Spectrum Auction options, mypbs training, American Archive advancements, 2016 Election plans, & Break strategies. CFO participated in the following professional development activities: 1/15, PMBA, Future of Membership 3/15, Ethics and Fraud detection

17 3/15 Driving Efficient Transformation From within the CFO s Office 3/15 Competitive Advantage: Linking Quality and FMS 5/15 PMBA, Completing the SAS and SABS, Post-Spectrum Auction, Culture of Innovation Through Op Alignment, From Cost Center to Revenue Generation 6/15 Transforming Spreadsheets Community Engagement through Diversity Programming 7/15 Effective Presentations Accounting Hot Topics 8/15 Sales and Use Tax 10/15 Spectrum Auction 11/15, Charitable Contributions 12/15, Gaining Strategic Advantage, IMA IMA tax update Bonadio NFP update Classical Program Director attended the following webinars: - PRSS Loudness Webinar, February NPR Digital Composer 2, April IAAIS (International Association of Audio Information Services), June NPR Digital Core Publisher training, August & September NPR Digital Social Media webinar, Sept 2015 Classical Program Director received training in Allegiance traffic and membership modules, September 2015

18 CPD participated in Active Shooter Training at WXXI Morning Show Host/Producer: - Attended social media webinar for public radio and television at WXXI, September Emceed banquet and auction to raise money for the South Sudan Village Care Foundation, a not for profit organization formed in Rochester, NY to build a medical clinic in a wartorn Sudanese village, October Senior Editor attended National Association of Black Journalist Conference, August VP, Development, Asst VP, Major & Planned Giving, Assoc Director, Major Giving & Auction Manager attended Public Media Development and Marketing Conference (PMDMC), July Development Division staff received Allegiance database training, September TV Traffic Coordinator participated in Mimecast Training, January Innovation Trail Reporter participated in the following professional development activities: - SUNY Metro Center, Syracuse - Story development/technique workshop led by Brian

19 Mann (NCPR), May American Documentary POV, Brooklyn - Storytelling/multimedia workshop led by MediaStorm's Brian Storm, July WSKG, Binghamton - Led and participated in Video and Adobe Premiere Pro workshop, July National Association of Black Journalists (NABJ) Convention, Minneapolis participated in various workshops on Public Broadcasting, education reporting, data journalism, and storytelling, July 2015 Television Producer attended NETA Conference, October Little Theatre Lead Projectionist participated in NEC Projector, 6- day training course, about the inner workings of our NEC projectors. VP, Development attended PMDMC, July 2015 & participated in 10 webinars from PBS or Greater Public VP, Radio received the following training: - PRSS webinar covering the new audio loudness standard 2/11/15 - Allegiance Training in Traffic & Operations 9/15-16/15 VP, Radio attended Public Radio Regionals Conference 11/17/15

20 11/19/15. Web Coordinator/Digital Producer participated in the following webinars/training: 9/23/15 Nonprofit Tech for Good: Social Media for Fundraising 9/24/15 Nonprofit Tech for Good: Social Media for Fundraising 9/25/15 Nonprofit Tech for Good: Social Media for Fundraising 10/1/15 NPR Digital Services: Salesforce Marketing Cloud training intro 10/15/15 NPR Digital Services: Salesforce Marketing Cloud training #1 10/15/15 SPI Series: Lessons learning from Facebook Ads 10/22/15 NPR Digital Services: Salesforce Marketing Cloud training #2 10/29/15 NPR Digital Services: Station Analytics 10/29/15 PBS Station Video Portal 11/3/15 PBS SPI Series Station Data Manager 11/5/15 OTT Webinar 11/5/15 PBS: Styling Bento 11/19/15 NPR Digital acquisition strategies 11/19/15 NPR Digital Services: Salesforce Marketing Cloud training #3 11/20/15 PBS SPI Series: Curate 1/8/16 PBS Learning Media Webinar Coordinator, Educational Training participated in the following training: - PBS KIDS Marketing & Communications Jan, Mar, April, May, Dec

21 2015, Jan Ready To Learn Research & Evaluation Update, January Plum Landing webinar, January Arthur webinar, Feb The Art of Asking Meaningful Questions, March PBS KIDS Summer Learning Project 2015 webinar, March Get Ready for Summer Learning Day! webinar, April The Source 101 webinar, May Betting on Elmo, Marth & Lena: The Promise of Technology to Reach & Support Parents in Creating Literacy & Language Rich Environments webinar, May When Scary Things Happen: PBS KIDS Resources to Help Families in Your Community Cope in Emergencies & Other Challenging Times webinar, August American Graduate Meeting - St. Louis, September Recounting America's Greatest Stories: A Conversation with Ken Burns webinar, September PBS Regional Meeting Baltimore, September Cultural Workshop on New NYS Social Studies

22 Common Core Standards, Oct Roc the Future: State of the Children Address & Report Card Release, Oct PBS KIDS Writers Contest Station Overview webinar, December PBS LearningMedia Content Training, Jan 2016 VP, Education & Interactive Services participated in the following professional development/training: 1/22/15: NETA Evaluation 101 Professional Development Webinar 1/28/15: Ready to Learn Research & Evaluation Webinar 2/11/15: WGBH Health Resources from Arthur Webinar 3/5/15 American Graduate Evaluation Webinar with Nine Network& HUB stations 3/11/15 American Graduate Social Media Webinar with Nine Network & HUB stations 3/19/15 PBS Summer Learning Webinar Updates 4/3/15 National Summer Learning Day Planning Webinar 3/26/15: NETA Webinar: Evaluation surveys and focus groups. 3/18, 3/25, 4/2/15: 3-part webinar series: Social Media Strategy Planning 4/9/15: PBS Kids Marketing Webinar: Explore the Outdoors, Odd Squad and Thomas Opportunities 5/1/2015 American Graduate Development Call with Nine Network 5/5/2015 PBS Kids Marketing

23 Webinar: Monthly PBS KIDS update. Upcoming Summer Learning initiative and upcoming promo priorities. 5/5/2015: NETA Summer Learning Professional Development 5/12/15: 2015 Building a Grad Nation Report Live Stream 5/21/15 NETA Education Center Board Calls/Google Hangout: 5/21 5/28/15: American Grad Day 2015 Grants Webinar 6/4/15 Photos Use in the Digital Age: NPR Webinar 6/4/15 Development Webinar: Using American Graduate to Approach New Funders/Reapproach Lapsed Funders 6/11/15 The Source 101: PBS Webinar 6/24/15: Producing American Graduate Champions Stories Call/Training 7/8/15 PBS KIDS M&C Monthly Update: July /17/15 American Graduate: Building a Grad Nation Webinar (Archived) 7/23/15 How to Launch a Social Media Fundraising Strategy in 10 Steps from Greater Public 7/23/15 Leveraging Grants to Attract Additional Funding via American Graduate 8/4/15 PBS KIDS M&C Monthly Update: August /20/15 The PBS KIDS Fall 2015 Schedule: Overview and Promotional Resources webinar 8/25/15 Technology, Training, and Teaming to Ensure Great Teaching for All Students via All For Excellent Education Webinar 9/9-9/11/15 American Graduate Mid-Project Meeting in St. Louis:

24 Marketing, Social Media, Evaluation, Development and Best Practices 9/16/15 Ready To Learn Fall 2015 Outreach Resources Update 9/23/15 How to Launch a Social Media Fundraising Strategy in 10 Steps from Greater Public Webinar 9/24/15 How to Create Compelling Visual Content for Social Media Webinar 9/25/15 The Math & Science of Facebook and Twitter 20 Tips and Tricks for Public Media 10/4/15-10/7/15 NETA Conference 10/4/-10/7/15 Attended full day of Education update from CPB. Attended education track, community engagement and social media session relevant to American Graduate. 10/14/15 Workshop for culturals on the new NYS social studies standards & how to support schools to meet these standards. 10/15/15 PBS SPI Series: Paid Social Lessons Learned with Facebook Ads Webinar 10/16/15: State of the Children Annual Address: ROC the Future's data-based report card and updated actrochester.org data 10/28/15 Webinar: New research report findings: How public media is impacting classrooms from PBS LearningMedia 10/15/15, 10/22/15, 10/28/15 Series Training on NPR s new station marketing tools (Saleforce Marketing Cloud) to make marketing mobile friendly and responsive. 11/5/15 Webinar on Maximizing OTT and VOD Revenue Through

25 Enhanced Targeting and Personalization 12/8/15 Scarborough Report Training Webinar 12/16/15 Grant Center/American Grad Webinar: New Approaches to Education -- Leveraging Engagement to Drive Sustainability 1/5/16 PBS KIDS M&C Monthly Update: January 2016 Webinar 1/8/16 PBS LearningMedia Content Contribution Training 1/13/16 American Graduate Communication Strategies Part 1 Webinar 1/21/16 American Graduate Communication Strategies Part 2 Webinar 1/21/16 NPR Digital Services Station Analytics Insights Webinar Security Supervisor & 3 Security Guards participated in: - NYS Security Guard 8- hour annual in-service training course, May Active Shooter Awareness training course, May 2015 Director of Interactive Services participated in 50 webinars during the reporting period, including: Core Publisher Responsive Theme Switch Kick Off, Core Publisher Responsive Web Design Trainings (3), DoubleClick For Publishers Check- In call, Second Opinion SEO Meeting, Lunch and Learn: Closed Captions, WXXI News Final Core Publisher Responsive Theme Switch, Nielson Social Media/TV Webinar, Nielsen SDK and Your Mobile App, Lunch &

26 Learn: DFP for Video, Digital Sponsorship: Working with Your Interactive/Digital Department. 10 Programs related to career opportunities in Broadcasting sponsored by educational institutions Executive Vice President/GM & VP for Radio taught Broadcasting in the Digital Age at the University of Rochester, Spring semester Executive Vice President/GM mentors students at Alfred University s Women s Leadership Center. Sr. VP, Television & News was a panelist for the University of Rochester s Diversity Conference titled, The Power of Film and Media on Issues of Social Justice: From Dialog to Action, April Classical Program Director was a Workshop Presenter at PRPD (Public Radio Program Directors) Conference, September Morning Host/Producer: - Served as guest panelist in weekend-long career conference hosted by the English and Writing Department at Houghton College, March Served as guest lecturer in Nazareth College Business Class taught by Ray Stein, October Emceed annual Rochester s Early Music Festival at St. Anne s,

27 November 2015 Classical Music Director: - RPO Pre-show Chat, Feb & July RPO Pre-show Chat, Mar & Jul Judge, Classical Idol, Apr Taping, Introduction of RPYO for RPO Education Luncheon, April Presenter, Rochester Music Hall of Fame, April Host, RPYO Gala Fundraiser, May Participant, Charlie Castleman Salute at Eastman School of Music, May RPO Pre-show Chat, May Emcee, Summer Prelude (Strings for Success benefit), May RPO Pre-show Chat, June Introduction & talkback, WXXI Presents (movie at Little Theatre), June Band introductions for Xerox International jazz Festival, July Taping for Penfield TV show In the Spotlight, Aug Live station remote from the MAG Clothesline Festival, Sept Talk at Brickstone (St. John s Meadows), Sept Emcee, Rochester Childfirst Networks Fundraiser, Nov Media roundtable Amy Blum ALP class at

28 Eastman School of Music, Dec RPO Preshow Chat, Jan Introduction & talkback, WXXI Presents (movie at Little Theatre), Jan Community events designed to inform the public as to employment opportunities in broadcasting Director, News & Public Affairs and Reporter/Producer served on media panels at the Western New York Media Conference, March Morning Host/Producer introduced the Houghton College Choir at Rochester Oratorio Society s Brahms German Requiem concert, Hochstein Performance Hall, March Morning Host/Producer emceed Rochester s Classical Idol Competition at Temple Beth-El, April Classical Music Host serves as Board Member, Penfield Symphony Orchestra Artistic Board

29 12 Listing each upper-level opening in a job bank or newsletter of a media trade group with a broad-based membership, including participation of women and minorities All upper-level positions were listed in at least one job bank or media trade group with a broadbased membership, including participation of women and minorities. 16 Participation in activities that the licensee itself has designed to further the goal of disseminating information about employment opportunities in broadcasting WXXI Engineering staff hosted Society of Broadcast Engineers (SBE) meetings at WXXI studios. Students and professionals interested in broadcasting were invited. Classical Program Director: - Hosted students from Botswana for observing and learning, Mar Served as presenter for WXXI s Radio Pitch talent training, April Served as judge for the Otis Young Motivational Speak-Off Competition at Monroe Community College, May Workshop Presenter at IAAIS Conference, May Presented a booth about Reachout Radio at the all-day What s the Latest Technology Fair at the Association for the Blind and Visually Impaired, June 2015 Audience Services Coordinator provided 22 station tours to students & members (483 people).

30 VP, Radio provided the following training/services: - Membership Pitch training 4/29/15 & 10/7/15 (all membership talent) - Consulting with El Poder Latino 97.1 FM 6/9/15 (Ibero American Action League) - Various planning meetings with Classical and WRUR Hosts