Energy Behavior Change in the Military

Transcription

1 Session 4: Developing Your Plan Taking Small Steps Energy Behavior Change in the Military Laura Michael Booz Allen Hamilton August 10, 2016 Rhode Island Convention Center Providence, Rhode Island

2 Learning Outcomes After attending this session, attendees will understand: 1. Why integrating behavior change into an energy efficiency portfolio improves results 2. The behavior change adoption curve 3. A variety of options for integration of behavior change programs 2

3 Energy Challenges in the Department of Defense Federal Mandates Shrinking Budgets Mission Effectiveness 3

4 Why Behavior Change? Low Cost Solution Focus on the End User Pair with Existing Technology Solutions 4

5 Holistic Approach to Behavior Change 5

6 The Change Adoption Curve 6

7 Case Study: US Air Force HOW DO YOU CONVINCE THIS AIRMAN TO CHANGE THE WAY HE USES ENERGY?

8 Case Study: US Air Force RESEARCH 1 FOCUS GROUP 8 SURVEYS 12 ENERGY MANAGER INTERVIEWS FINDINGS 68% thought that energy = electricity but 80% of the Air Force s energy bill = fuel 65% thought that energy impacted their work slightly or not at all

9 Case Study: US Air Force Placed the Airman at the center of the campaign Leveraged personal stories Personalized fuel and energy usage

10 Case Study: US Air Force Critical Campaign Components: Communications Outreach Partnerships between Installation Energy Managers and Public Affairs Leadership Engagement Competitions 10

11 Case Study: US Air Force Which of the following best describes your opinion about smart use of energy? ALL AIRMEN RECALLED CAMPAIGN 68% of 70,000+ Airmen Who Recalled the Campaign Took Action

12 Case Study: US Marine Corps HOW DO YOU CONVINCE THIS MARINE TO CHANGE THE WAY HE USES ENERGY?

13 Case Study: US Marine Corps RESEARCH 28 FOCUS GROUPS 19 STAKEHOLDER INTERVIEWS 2MARINE CORPS WIDE SURVEYS 1 PILOT PROGRAM

14 Case Study: US Marine Corps FINDINGS IT MUST TIE TO THE MISSION MAKE IT SIMPLE SHOW THEM THE DATA HOLD THEM ACCOUNTABLE MAKE IT PERSONAL

15 Case Study: US Marine Corps Three Elements of the Marine Corps Energy Ethos Behavior Change Program: 1. Communications Engagement 2. Peer to Peer Champions Program 3. Energy Data Sharing 15

16 Case Study: US Marine Corps 1. Communications Engagement Built messaging around the mission Garnered support from leadership Focused on individual impact Used trusted existing media channels 16

17 Case Study: US Marine Corps 1. Communications Engagement 17

18 Case Study: US Marine Corps 2. Peer to Peer Champions Program Appointed and trained a Marine in each unit to: Serve as the point of contact for energy issues Promote awareness and energy efficient behaviors Perform facility energy walkthroughs to identify potential energy saving opportunities 18

19 Case Study: US Marine Corps 3. Energy Data Sharing True Mock Billing Installation and Regional Energy Data Reports Unit Level Energy Data Reports 19

20 Case Study: US Marine Corps HAVE HAVE NOT HEARD NOT HEARD OF ENERGY OF ENERGY ETHOS ETHOS HAVE HAVE HEARD HEARD OF OF ENERGY ENERGY ETHOS ETHOS 62% I am willing to try this I do this occasionally, 28% I do this all of the time, 34% I do this occasionally, 26% I do this all of the time, 49% 75% Cross Reference: Knowledge of Energy Ethos increases likelihood to perform energy and water saving behaviors. 75% of Marines Who Recalled the Campaign Took Action

21 Implementing Behavior Change Takeaways 1. Incorporate institutional context 2. Gain leadership buy in 3. Develop partnerships 4. Leverage existing materials 5. Repeat the message And last but not least Once you re doing it, share your success! 21

22 Reading List 22