11/7/14. Community-Driven Fundraising. Ac#va#ng Your Supporters for Collec#ve Change. Joleen Ong Megan Keane. About NTEN

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1 Community-Driven Fundraising Ac#va#ng Your Supporters for Collec#ve Change Joleen Ong Megan Keane About NTEN 1

2 Agenda Overview Fundraising approaches & case examples Crea8ng your plan How to get started Share YOUR experiences Q & A The Power of Community! Source: Kimbia 2

3 Top 5 Reasons Why People Donate 1. I believe in the cause 2. I want to make change happen 3. I know someone who received services from this organiza8on in the past 4. The charity asked for my help 5. I have family or friends who support this cause Digital Age: It s getting noisy! 3

4 Fundraising has evolved! Public Mul8- channel Real- Time Shareable Personal Challenge: Crowded Marketplace Different Credible Relevant 4

fundraising or crowdfunding Leverages the power of

5 Build Community Year- Round Community- Driven Fundraising Peer to peer approach AKA social fundraising or crowdfunding Leverages the power of community & networks Empowers your advocates Reaches new network of supporters 5

6 FUNDRAISING APPROACHES 6

7 CROWDFUNDING CROWDFUNDING SUCCESS What you need if using a crowdfunding pla5orm: Clear message ask boldly Rich media photos and videos invite connec8on Share updates and metrics Gamifica8on - make it a friendly compe88on 7

8 COMMUNITY CHAMPIONS Empowering and enlis8ng NTEN key engaged members for fundraising Leveraging networks of key supporters $50,000 for NTEN s 50,000 community members COMMUNITY CHAMPIONS 8

9 CHAMPION SUCCESS What you need if launching a community champion campaign: Well connected/known volunteers Clear messaging consistent structure Instruc8ons and resources Media support Defined goals and metrics COMMUNITY CHAMPIONS 9

10 CHAMPION SUCCESS Leading platforms for champion campaigns: Razoo Crowdrise StayClassy CREATIVE CROWDFUNDING APPROACHES Moving beyond tradi8onal run or walk- a- thon Memorials, Donate Your Day, other original fundraisers Gives supporters agency and choice for how they want to show their support 10

11 I THINK I CAN CAMPAIGN I THINK I CAN CAMPAIGN 11

#GivingTuesday #GivingTuesday campaign First Tuesday ader Black Friday designated as day of giving First 2 years of campaign saw 90% increase in online giving, and 40% increase in average gid size

12 #GivingTuesday #GivingTuesday campaign First Tuesday ader Black Friday designated as day of giving First 2 years of campaign saw 90% increase in online giving, and 40% increase in average gid size 10,000 partners worldwide B More, Give More City of Bal8more partnered with Giving Corps for #GivingTuesday campaign Brought together local organiza8ons and involved community in giving process Raised $5.7 million in single day 12

13 NTEN S Community Champions CREATING YOUR PLAN 13

14 STEP 1: GOALS What will a successful fundraiser mean? Amount of dollars raised Average gid size New donors recruited Donors that renew their gids New contacts on list or social STEP 2: COMMUNITY Who needs to be involved for success? Staff Board members Champions or Leaders Donors Members 14

15 STEP 3: CONTENT What messages and media will you use? Stories of impact Stories from donors Videos from staff or programs Photos for members or donors STEP 4: TOOLS What pla5orms will you use? Dona8ons Messages Updates Sharing 15

16 STEP 5: MEASUREMENT What will you measure in real ;me and a<er the event? Amount of dollars raised Average gid size # of new donors recruited # of donors that renewed their gid # of new contacts on list or social TIPS FOR SUCCESS 16

17 Get integrated! Fundraising is a team effort - get everyone involved early with the planning in order to achieve greater buy in and ownership. IDENTIFY CORE PARTICIPANTS EARLY Find your ini;al team of leaders ahead of ;me: Who s been a team leader in the past? Who s asked for a larger opportunity to contribute? Who s influen8al in your community don t forget to include board members or coaches, etc. Who is well- networked in your community or town? 17

18 MAKE IT EASY Make leading as simple as possible: Create a leader s kit with instruc8ons and examples Provide a video of how to use the tools Drad example messages for recruitment and to help leaders create their fundraising pages Give people plenty of 8me, but s8ll put deadlines out there to create urgency PROVIDE SUPPORT Leaders will need support beyond day 1: Plan for weekly updates to champions from the organiza8on with highlights and encouragement Create easy onboarding for champions who join late Provide star8ng goals so champions have a sense of whether they are on track and need support Showcase teams doing well to encourage more Make it fun! 18

19 Suppor#ve Content Integrate it with ongoing campaigns 19

20 Get connected with NTEN MCN Members get a complimentary introductory NTEN Membership or 10% off renewal bit.ly/mcnpartner Interested in learning more? Subscribe to NTEN News & Publica#ons! 20

21 Interested in learning more? 2014 Nonprofit Benchmarks Report See where your organiza;on stacks up! 21

Your Fundraising Planning Guide

Your Fundraising Planning Guide PLANNING GUIDE CONTENTS 1 2 3 4 5 What is #GivingTuesday? Don t Dos + Must Dos Suggested Planning Timeline Planning Checklist (Plan, Prepare, Promote) Additional Resources