SYMBIOSIS INSTITUTE OF MEDIA AND COMMUNICATION-PUNE MASTER OF BUSINESS ADMINISTRATION (COMMUNICATION MANAGEMENT) PROGRAM STRUCTURE

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Philomena Fletcher
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1 MBA (CM) FOUNDER: PROF.DR.S.B.MUJUMDAR M.Sc.Ph.D. SYMBIOSIS INTERNATIONAL UNIVERSITY (SIU) (Etablihd undr ction of th UGC Act 19, b notification no.f.9-12/21-u Govrnmnt of India) Accrditd b NAAC with A grad SYMBIOSIS INSTITUTE OF MEDIA AND COMMUNICATION-PUNE MASTER OF BUSINESS ADMINISTRATION (COMMUNICATION MANAGEMENT) PROGRAM STRUCTURE OBJECTIVE Providing th indutr with killd and traind mdia profional adpt in all fild of communication drivn buin viz. Brand, Public Rlation and Mdia Managmnt. 2. DURATION Two Yar Full Tim. INTAKE 12 Studnt. RESERVATION I. Within th anctiond intak: a) Schduld Cat - 1% b) Schduld Trib 7.% c) Diffrntl abld % II. Ovr and abov th anctiond intak: a) Intrnational Studnt 1% b) Kahmiri Migrant 2 Sat. ELIGIBILITY Graduation in an diciplin from an tatutor/rcognizd Univrit with a minimum of % mark. (% for SC/ST candidat). SIU Pag! 1 of 1

2 . MBA SELECTION (CM) PROCEDURE Smbioi National Aptitud Tt Scor, Acadmic Profil Scor, Pronal Intraction and Writing Abilit Tt (PI-WAT) 7. MEDIUM OF INSTRUCTION Englih 8. PROGRAM PATTERN Smtr Pattrn- Smtr 9. COURSES & SPECIALIZATION 1 F E In di Ac In To In Ac In To tal R. R. R. R. R. R.,, A pr Annxur A SIU Pag! 2 of 1

3 MBA (CM) ASSESSMENT All intrnal cour will hav 1% componnt a intrnal valuation at th intitut lvl. All xtrnal cour will hav % intrnal componnt and % componnt a xtrnal [Univrit] xamination. 12. STANDARD OF PASSING Th amnt of tudnt for ach xamination i don, bad on rlativ prformanc. Maximum Grad Point (GP) i. corrponding to A+. For all cour, a tudnt i rquird to pa both intrnal and xtrnal xamination paratl with a minimum Grad Point of 2. corrponding to Grad D. Studnt curing l than % abolut mark in ach had of paing will b dclard FAIL. Th Univrit award a dgr to th tudnt who ha achivd a minimum CGPA of 2. out of maximum of. for th program. 1. AWARD OF DEGREE MBA ( Managmnt) MBA (CM) will b awardd at th nd of mtr IV xamination b taking into conidration th prformanc of all mtr xamination aftr obtaining minimum 2. CGPA out of.. SIU Pag! of 1

4 MBA (CM) Annxur A Smtr I Brand, Public Rlation, Mdia Managmnt Tmporar Intrn Extrn Total Titl Crdit al al T Buin Statitic T8 11 for Crativ Indutri 2 T T7 11 T7 11 T8 11 Ential of ting Managmnt Managm nt P rpctiv i n M dia a nd Commu Managrial n i cation Economic Ovrviw of Mdia and Entrtainmnt Indutr T 11 Indian Kalidocop T2 11 Thori 8 Organizational T Bhavior 9 T7 111 Dign Tchnolog and Photograph Indutr Projct I 1 - T Total *Intgratd Diatr Lttr Managmnt Grad SIU Pag! of 1

5 MBA (CM) Tmporar Smtr II Brand Titl Crdit Intrn al Extrnal Total T Rarch Mthodolog T21 12 ting Rarch Intgratd T ting Communicatio T T72 12 T7 12 Conumr Bhavior and Inight Brand Ecolog Projct Managmnt: Communicati on Indutri T7 12 Digital Ecotm T Innovation, Crativit and Viual 1-1 T T T Introduction to Advrtiing Indutr and Advrtiing Managmnt Projct- Social Rponibilit Introduction to Sndicatd Databa and Anali with Workhop Total SIU Pag! of 1

6 MBA (CM) Smtr II Public Rlation Tmporar Titl Crdit Intrna l Extrnal Total T Rarch Mthodolog 2 1 T ting Rarch T T T72 12 T7 12 Intgratd ting Conumr Bhaviour and Inight Brand Ecolog Projct Managmnt: Communicatio n Indutri T7 12 Digital Ecotm T 121 Advancd PR Writing Skill Introduction to T Public Rlation Indutr T T Projct- Social Rponibilit 1 - Introduction to Sndicatd Databa and Anali with Workhop Total SIU Pag! of 1

7 MBA (CM) Smtr II Mdia Managmnt Tmporar Titl Crdi t Intrnal Extrnal Total T Rarch Mthodolog T21 12 ting Rarch Intgratd T ting T T72 12 T7 12 Conumr Bhaviour and Inight Brand Ecolog Projct Managmnt: Communicatio n Indutri T7 12 Digital Ecotm Stratgic Mdia T11 11 Planning T8 121 Evolution of Mdia, Mdia Ethic and Mdia Indutr Projct I 2 1 _ T T Projct- Social Rponibilit 1 - Introduction to Sndicat d Databa and Anali Total SIU Pag! 7 of 1

8 MBA (CM) Smtr III Brand Tmporar T8 1 1 T8 1 2 T8 1 T87 1 T211 1 T88 1 T T9 1 8 T9 1 9 T9 11 Titl Crdit Intrn al Extrn al Total ting Analtic and CRM ting Stratgi for Brand Srvic Proc Managmnt for Agnc Buin Digital Solution Rural ting Sport and Entrtainmnt ting Spcializd Advrtiing Rarch Advrtiing Thor and Stratg Account Planning Modl and Practic Dign and Evaluation T89 11 Campaign Planning 1-1 T1 11 Indutr Projct II 1 - Total SIU Pag! 8 of 1

9 MBA (CM) Smtr III Public Rlation Tmporar T8 11 T8 1 2 T8 1 T87 1 T211 1 T88 1 Titl Crdit Intrnal Extrna l Tota l ting Analtic and CRM ting Stratgi for Srvic Proc Managmnt for Agnc Buin Digital Solution Rural ting Sport and Entrtainm nt ting T1 11 Spcializd PR and PR 1-1 Rarch T97 11 Evnt Managmnt T1 11 Stratgic PR and Rputation T99 11 Corporat T89 11 Campaign Planning 1-1 T1 11 Indutr Projct II 1 - Total SIU Pag! 9 of 1

10 MBA (CM) Smtr III Mdia Managmnt Tmporar T8 11 T8 12 T8 1 T87 1 Titl ting Analtic and ting Stratgi for Brand Srvic Proc Managmnt for Agnc Buin Digital Solution Crdit Intrn al Extrn al Total T211 1 Rural ting T88 1 Sport and Entrtainmnt ting T1 117 T Mdia Rarch and Application Introduction to Buin and Economic of Mdia T Mdia Invtmnt Managmnt T1 12 Advanc Mdia Planning and Mdia 1-1 T Innovation Campaign Planning 1-1 T1 112 Indutr Projct II 1 - Total SIU Pag! 1 of 1

11 MBA (CM) Smtr IV Brand Tmporar Intrn Extrn Total Titl Crdit al al T1 11 Crativit in Buin Buin Planning for T1 12 Indutri T1 1 Innovativ Approach to T17 1 ting and ting Corporat Simulation Citiznhip Choo ithr and or 7 or 8 or 9 T218 1 Rtail ting T1 1 Indutr Projct III 1 - T18 17 T19 18 Brand Valuation and Rturn on ting Invtmnt(ROMI) Innovativ Communicatio n Solution T11 19 Advancd 1-1 T Rarch Mthod Buin Modl for Digital Futur 1 - T Managing Crativ Entrpri T7 112 Dirtation Total SIU Pag! 11 of 1

12 MBA (CM) Smtr IV Public Rlation Tmporar Intrn Extrn Total Titl Crdit al al T1 11 Crativit in Buin Buin Planning for T1 12 Indutri T1 1 Innovativ Approach to ting and T17 1 Corporat Citiznhip Choo ithr and or 7 or 8 or 9 T218 1 Rtail ting T1 1 Indutr Projct III 1 - T18 17 Brand Valuation and Rturn on ting 1-1 Invtmnt(ROMI) T19 18 Innovativ 1-1 Solution (Elctiv) T11 19 Advancd 1-1 Rarch Mthod T Buin Modl for Digital Futur 1 - T11 11 Managing Public Affair and PR T7 112 Agnci Dirtation Total SIU Pag! 12 of 1

13 MBA (CM) Smtr IV Mdia Managmnt Tmporar Intrn Extrn Total Titl Crdit al al T1 1 Crativit in Buin T1 1 2 T1 1 Buin Planning for Indutri Innovativ Approach to ting and T17 1 Corporat Citiznhip Choo ithr and or 7 or 8 or 9 T218 1 T1 1 T T T T T11 11 T Rtail ting Indutr Projct III 1 - Brand Valuation a n d R t urn on 1-1 M a r k t i n g Invtmnt(ROMI Innovativ 1-1 Solution Advancd 1-1 Rarch Mthod Buin Modl for Digital Futur 1 - Managing Mdia Buin Dirtation Total SIU Pag! 1 of 1

14 MBA (CM) Summar Smtr Intrnal Crdit Extrnal Total Crdit Total Smtr I Smtr II Smtr Smtr Total 7 1 *Intgratd Diatr Managmnt i mandator for th award of dgr. SIU Pag! 1 of 1

ARMY RDT&E BUDGET ITEM JUSTIFICATION (R2 Exhibit)

Budgt Itm Justification Exhibit R-2 ARMY RDT&E BUDGET ITEM JUSTIFICATION (R2 Exhibit) 058 48 FY 2006 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 to COST (In Thousands) Actual Estimat Estimat Estimat Estimat