The Newsletter of the Sport Management Program

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Gordon Rogers
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Murphy chairs the National Football Foundation Gridiron Club and McPherson was inducted into the NFF College Football Hall of Fame in 2008.

about the importance of succeeding both on and off the field. The day presented a fabulous opportunity for us to generate awareness in the business community about the Foundation s work.

It s a tribute to the hard work of our 12,000 members that the NASDAQ recognized us for this honor. If you would like to see video of the event, you can visit the following url: http://mktvideo.

1 Volume 3, Issue 1 The Newsletter of the Sport Management Program April 6, 2009 Alumni News Inside this issue: Columbia Athletics Director M. Dianne Murphy, along with former Syracuse football student-athlete Don McPherson, rang the closing bell at the NASDAQ Market Site January 28. Murphy chairs the National Football Foundation Gridiron Club and McPherson was inducted into the NFF College Football Hall of Fame in The pair used the opportunity to highlight NFF initiatives, including a scholarship program that distributes $1 million annually to young football players, reaching more than 400,000 student-athletes about the importance of succeeding both on and off the field. The day presented a fabulous opportunity for us to generate awareness in the business community about the Foundation s work. We believe that many of the lessons learned on the gridiron translate directly into success in the business world, said NFF President Steve Hatchell. It s a tribute to the hard work of our 12,000 members that the NASDAQ recognized us for this honor. If you would like to see video of the event, you can visit the following url: Program Update 2 Past Events 2 Upcoming Events 2 Awards 3 Doctoral Student News Sport Management Faculty Faculty Publications 5 Sport Management Conferences International Program International News 6 ALUMI/AE News 7 Contact Information 7 National Association for College Women Athletic Administrators Dr. Dianne Murphy received the Administrator of the Year Award from the National Association for College Women Athletic Administrators for NCAA Division 1(Football Championship Subdivision). Dr. Kelly Hart was recognized by the NACWA as Administrator of the Year for NCAA Division III. Both earned their PhD s from Florida State University s Sport Management program. Dr. JoAnne Graf, a currently faculty member, was present to congratulate our outstanding alumni. (L to R: Murphy, Hart and Graf)

Sport Management launches Online Graduate Coaching Certificate Coaching occurs across all levels of sport, amateur, interscholastic, intercollegiate, professional and international.

the coaches, participants and administrators. This is a 12-hour (4 courses) certificate with graduate level online classes in Sport Psychology, Advanced Coaching, Recruiting and Motor Learning. Dr.

2 Sport Management launches Online Graduate Coaching Certificate Coaching occurs across all levels of sport, amateur, interscholastic, intercollegiate, professional and international. The coaching certificate program allows individuals in coaching positions to receive training in specific areas that will increase their level of satisfaction and improve the overall experience of the coaches, participants and administrators. This is a 12-hour (4 courses) certificate with graduate level online classes in Sport Psychology, Advanced Coaching, Recruiting and Motor Learning. Dr. Cecile Reynaud is the director of the program. For more information on this program check the Department s website at: Past Event: Don Yaeger spoke Thursday, November 20, 2008, at the Moore Auditorium to students and faculty from the Sport Management program. He discussed his life in sport and his newest book, Running For My Life, the story of Warrick Dunn. Upcoming Event: Dr. Dianne Murphy Distinguished Lecture Series 5th Year MONDAY, April 20, 2009 at 5:30pm, UCD 1101 Moore Athletic Center Lecture Hall 1101 Dr. Richard Lapchick will be the keynote speaker for this year s lecture. Dr. Lapchick has held an endowed chair since August 2001 in the DeVos Sport Business Management Program the University of Central Florida. Dr. Lapchick is a Human rights activist, pioneer for racial equality, internationally recognized expert on sport-based issues, scholar and author. Richard E. Lapchick is often described as the racial conscience of sport.

3 Awards and Scholarships: The Sport Management Student Scholarship award winners for were Cheri Cox (Undergraduate), Jen Kentera (Master's student), and Masayuki Yoshida (Doctoral Student) for Sport Management Student Scholarship. Brandon Roth was the recipient of the Bill Jackson Memorial Scholarship. Antoya Shuler was awarded the Dr. Billie Jones Scholarship by the College of Education. The Sport Management faculty members have selected scholarship recipients for the Sport Management Student Scholarship, Bill Jackson Memorial Scholarship and the Dr. Billie Jones Coaching Scholarship. The Sport Management Student Scholarship recipients are Ashley Ross (Undergraduate), Meredith Brandt (Master's), and Mar Magnusen (Doctoral). Johnna Strenchock was selected for the College of Education Dr. Billie Jones Coaching Scholarship. CONGRATULATIONS to our December, 2008 Sport Management Ph.D. Graduates: Dr. Haylee Uecker Mercado, Dr. Daniel Sweeney & Dr. Birgit Zepf News of current Doctoral Students: Brooke Forester successfully defended her dissertation The Social Impact of Corporate Social Responsibility: A Case Study. Congratulations Dr. Forester! Joe Trolan recently accepted a position at Hankuk University of Foreign Studies in South Korea. He is in the process of completing his dissertation. Jennifer Hamilton accepted a position at the University of Santa Barbara last fall. She is completing her dissertation. It has been a very busy year for Masayuki Yoshida, a doctoral student at FSU. He won the prestigious NASSM Student Research Competition. He presented his research at the President's Luncheon at the NASSM Conference in Toronto, Ontario, Canada on May 30th. His presentation was titled: Value creation: Assessing the relationships between Big Q, Consumption Value, and Behavioral Intentions at sporting events. He has completed his program and has accepted a position at Biwako Seikei Sports College in Otsu, Japan. Congratulations Dr. Yoshida!

Sport Management Faculty If you have been in Tallahassee or checked out the program s website you will have noticed a few new faces starting in the Fall of 2008.

Graf may be new to the department in as a faculty member, but is a familiar figure at FSU.

The softball field is named in her honor. Dr. Graf completed her PhD at FSU while coaching.

4 Sport Management Faculty If you have been in Tallahassee or checked out the program s website you will have noticed a few new faces starting in the Fall of It is with great pleasure that we wish a belated welcome to the newest members of the Sport Management faculty. Dr. JoAnne Graf Dr. Graf may be new to the department in as a faculty member, but is a familiar figure at FSU. Before accepting the faculty position she was well established in the athletic department as the winningest coach in softball history during a career that spanned 30 years. The softball field is named in her honor. Dr. Graf completed her PhD at FSU while coaching. She is excited to join the prestigious faculty in the SMRMPE department and is especially looking forward to working with the students who will be the young professionals in the sport Dr. Yu Kyoum Kim Dr. Kim comes to FSU after completing his PhD at the University of Florida. His current areas of emphasis include relationship marketing and applied statistics. In addition to teaching classes, Dr. Kim has been focusing the spring semester on research and publishing. He currently has 7 professional papers in various stages of publication in top tier professional journals, three of which are slated for publication and will appear in print later this year. Dr. Kim expresses his enthusiasm for the program and looks forward to getting to know the students in the department and working with them in more in the future. Dr. Brooke Forester is currently serving as the visiting instructor for in the Sport Management Program. Her area of research as well as the topic of her dissertation involves the social impact of Corporate Social Responsibility (CRS). Dr. Forester already has one article in the works for publication based on her dissertation. As for teaching, her focus has been in Human Resource Management and Finance. Dr. Brooke Forester

Faculty Publications: Our faculty member area a busy group. This issue we are spotlighting some of the work produced by Dr. Michael Mondello. Below is a list of recent publications: Kian, E. M., Mondello, M.

5 Faculty Publications: Our faculty member area a busy group. This issue we are spotlighting some of the work produced by Dr. Michael Mondello. Below is a list of recent publications: Kian, E. M., Mondello, M., & Vincent, J. (in press). ESPN The women s sports network? A content analysis of Internet coverage of March Madness. Journal of Broadcasting & Electronic Media. Mondello, M. & Maxcy, J. (2009). The impact of salary dispersion and performance bonuses in NFL organizations. Management Decision. V. 47, (1), Dr. Michael Mondello Kwon, H. H., Lee, C., & Mondello, M. (2009) Integration of two brands. A Co-branding Model. International Journal of Sport Management, 10 (1), Rudd, A. & Mondello, M. (2008). Managers' Ability to Identify Ethical Issues in the Sport Industry. International Journal of Sport Management, 9 (4), Kwon, H. H., Kim, H., & Mondello, M. (2008). Does a manufacturer matter in co-branding? The influence of a manufacturer brand on sport team licensed apparel? Sport Marketing Quarterly, 17 (3), Mondello, M., Andrew, D., Todd, S., & Mahony, D. (2008). Teaching Finance in Sport Management Programs: An analysis of course content delivery. ICHPER-SD Journal of Research. Mondello, M. (2008). The College Football Postseason Mess: Economic Perspectives. The Journal for the Study of Sport & Athletes in Education, 2(2 ) Kian, E. M., Vincent, J., & Mondello, M. (2008). Masculine hegemonic hoops: An analysis of media coverage of March Madness. Sociology of Sport Journal, 25 (2), Mondello, M. & Humphreys, B. (2008). Determinants of Franchise Values in North American Professional Sports Leagues: Evidence of an Hedonic Price Model. International Journal of Sport Finance, 3 (2),

FSU Sport Management Conference The 10th Annual FSU Sport Management Conference was held on September 25-26, 2008.

6 FSU Sport Management Conference The 10th Annual FSU Sport Management Conference was held on September 25-26, The conference was a great opportunity for the 178 attendees to hear from professionals in the field, prominent researchers as well FSU graduates. The industry speakers included: Paul Kennedy, Kelly Elliot, Mike Cooney, Mike McClure, Nick Gandy, and Angela The 2009 FSU Sport Management Conference is scheduled for September 17th- 18th, Mark your calendars, we hope to see you there. Global Sport Management Nineteen students from FSU and other universities will again be able to study abroad in London and Paris. The Global Sport Management program is offered through FSU International Programs. Dr. Cecile Reynaud will be co-leading the trip this year. Dr. Reynaud will direct the first three weeks and Dr. Bob Heere, U. of Texas, will lead the second half of the trip. The program is scheduled for June 25 - August 6, Highlights of the trip will be attending the Wimbledon Championships, The Open Championship in Scotland, and the Tour de France in Paris. Venue tours will include Wembley Stadium and Emirates Stadium, and many others. Doctoral Research Abroad Also on the international front, Dusko Bogdanov will be conducting research for his dissertation in Serbia during Summer He has this opportunity, in large part due to the International Dissertation Semester Research Fellowship Award he received from the Graduate School at Florida State University. His research will focus on understanding what it means to be Serbian. A number of different identities (region, religion, team) will be tested to understand national identity. The purpose of the research will be twofold: First, to provide empirical evidence that a team identity may be used to foster national identity and second, to assess the relative importance of team identity in relation to other group identities (e.g., city, region, religion) as a components of one s national identity. The data collection will take place in Serbia during the summer of 2009 in collaboration with TNS Medium Gallup, a marketing company based in Belgrade, the capital of Serbia. Dusko Bogdanov

Sport Management Program College of Education Florida State University 1002 Tully Gym Tallahassee, Florida, USA 32306 Phone: 850-644-4298 Fax: 850-644-0975 E-mail: reynaud@fsu.

7 Sport Management Program College of Education Florida State University 1002 Tully Gym Tallahassee, Florida, USA Phone: Fax: Editorial Staff Editor: Dr. Cecile Reynaud Assistant Editor: Tom McMorrow ALUMI/AE News Tell us about you, a friend, a classmate, etc Tell us about, new jobs, relocations, kids, anything you want people to know! Send it to FSU Newsletter Sport Management Program, College of Education, Florida State University, 1002 Tully Gym, Tallahassee, Florida, USA or fax to Also, you can it directly to: reynaud@fsu.edu Name: Graduation Semester & Year: Address: Is this a change of address? Yes No For more information, please visit: ~smrmpe Join us on FACEBOOK! Phone: I give permission to publish information below in the Newsletter. Type of Update career marriage birth death other The Florida State University Department of Sport Management, Recreation Management and Physical Education has a new presence and way to connect with Sport Management alumni via Facebook. Join us on the web at:

M.S., Yonsei University Seoul, Korea B.S., Yonsei University Seoul, Korea 2008

M.S., Yonsei University Seoul, Korea B.S., Yonsei University Seoul, Korea 2008 Minjung Kim, Ph.D Assistant Professor Sport and Recreation Administration Department of Health, Exercise Science, and Recreation Management The University of Mississippi 220 Turner Center University, MS