Emergency, Community & Health Outreach

Transcription

1 Emergency, Community & Health Outreach Be Healthy. Be Safe. Be Ready. Lillian McDonald Executive Director Jesus Villasenor PACER

2 Our mission To develop and communicate educational and emergency information about issues affecting the health and safety of limited- English proficient populations. 2

3 Our vision EMERGENCY HEALTH ALERT! People with limited or or no no English speaking skills will have access to to critical health information during a crisis or or emergency. Seven cases of mushroom poisoning reported in Twin Cities Hmong community Seven members of the Twin Cities Hmong community have been hospitalized after picking poisonous mushrooms in Keller-Phalen Regional Park in St. Paul and eating them Saturday evening, September 9. Four of the seven patients have been treated and sent home from the hospital. Three others are still hospitalized. EMERGENCY EMERGENCY Mushroom poisoning HEALTH HEALTH causes ALERT! ALERT! serious stomach pains, vomiting and diarrhea, kidney and liver damage and can be deadly. The Minnesota Department of Health is urging Huv anyone Huv lub lub who zog zog may Twin Twin have Cities Cities consumed nuav nuav muaj muaj the poisonous mushrooms to see a doctor immediately. 7 7 tug tug Moob Moob tau tau noj noj ib ib cov cov nceb nceb The Amanita Huv mushrooms Huv lub lub nroog nroog consumed ntxaib ntxaib Twin Twin by the Cities Cities seven nuav, nuav, Hmong 7 7 tug tug patients Moob Moob tau tau grow moog moog in the pw pw late nraag nraag summer tsev tsev khu khu or mob fall mob vim vim puab puab ta ta and can be easily moog moog mistaken dle dle cov cov nceb for nceb non-poisonous (dlawb (dlawb hab hab zoo zoo species. le le nceb nceb A quav quav picture hlawv) hlawv) of the lug lug mushroom noj noj tom tom lub lub is park available park Keller-Phalen Keller-Phalen Reginal Regina online at Saint Paul. Saint Paul. These illnesses Puab serve moog as a dle warning nub Saturday, that wild September mushrooms 9, should 2006 not hab be tau eaten coj lug Puab moog dle nub Saturday, September 9, 2006 hab tau coj lug unless noj noj 2 2 identified pluag. pluag. 4 4 as leej leej ntawd ntawd tau tau mo m nonpoisonous ntsib ntsib by a kws mushroom kws khu khu 3 mob mob expert, hab hab tawm tawm health lug lug department tsev tsev lawm. lawm. officials 3 3 leeg leeg tseem said. tseem tab tab tom tom pw pw nraag nraag tsev tsev khu khu mob. mob. Cov Cov neb neb nuav nuav yuav yuav ua ua rua rua yug yug mob mob plaab plaab heev, heev, ntuav, ntuav, thoj thoj plaab, plaab, hab hab ua ua rua rua lub lub raum raum hab hab dlaim dlaim tuag tuag tsi tsi ua ua num. num.

4 Minnesota Demographics: 496,042 Minnesotans speak other than English! ECHO has a unique capacity to reach 426,231 Minnesota residents speaking one of 9 languages other than English! ~18k new arrivals immigrate to Minnesota annually! Sources: 2006 American Community Survey - Census; Minnesota Department of Education Home Language; Department of Homeland Security

5 Our model Public Health Education & Emergency Communication English-language media & Non-English-language media ECHO TV (Public Television) ECHO Phone Info line ECHO ebulletin ECHO Website Streaming TV & Advisories ( Model developed 2005 ECHO TV & Web launched ECHO Partner Systems 2006 ECHO Phone launched 2007 E-subscribe launched Identifying Partners and a Process for Activation/Use Limited English Proficiency (LEP) Populations 5

6 ECHO elements ECHO TV TV KGFE Monthly Monthly health health education education shows shows emergency emergency alert alert programming programming ECHO Phone ( ) Info Info line line with with recorded recorded health health protection protection advisories advisories KFME ECHO Partners & e-bulletins Ethnic Ethnic agencies, agencies, clinics clinics and and other other ECHO ECHO partners partners provided provided situation situation advisories advisories and and emergency emergency alerts alerts ECHO Web Web Multi-language Multi-language health health education, education, emergency emergency alerts alerts & ECHO ECHO TV TV video video clips ECHO DVD Distribution KAWE KWCM KWCM WDSE KAWB KWCM KTCA/KTCI KWCM KWCM KSMN KWCM KWCM KSMQ 6 Clinics, Clinics, classrooms classrooms and and communities! communities!

7 ECHO Partners (E-Alerts) Public Health Emergency Risk Communication English-language media & Non-English-language media ECHO TV Public Television ECHO Phone Info line ECHO Partner E-Alert ECHO Website Streaming TV & Advisories ( ECHO Partner Systems Limited English Proficiency (LEP) Populations 7

8 ECHO Partners CommonBond Communities Comunidades Latinas Unidas en Servicio (CLUES) Confederation of Somali Community Council on Asian-Pacific Minnesotans Hmong American Mutual Assistance Association Lao Assistance Center of Minnesota Minneapolis Public Housing Authority Neighborhood House Pillsbury United Communities Project for Pride in Living Red Cross Twin Cities Area Chapter Riverside Plaza Sub-Saharan African Youth and Family Services United Cambodian Association of Minnesota West Side Community Health Services (La Clinica) Trusted sources of information, w/systems already in place, and Motivated to be actively involved. 2007: Exploring new partners (health plans, employers, schools, etc.) 8

9 ECHO Partners Inform Locally Community Libraries Extension Service Clinics & Hospitals Otter Tail Washington Cable TV Local Employers Non- Government Agencies Internal POC s WIC, Home Visits, EH, HAN, Health Educ., etc. 9

10 Statewide health emergency response (proposed) Local Public Health Health Care Providers Internal POCs -- MDH & HSEM Voluntary Agencies Governor Local Emergency Management Law Enforcement Business Community Other state & federal agencies CDC, Agriculture, Animal Health, MPCA, MnDOT, others 10

11 Demo Reel 11

12 Communication Activity 12

13 Communication Activity 13

14 Social Media Twitter 14

15 Social Media YouTube 15

16 ECHO so far Common content; tailored to fit cultures Bridges gap between officials & cultures Over 50+ topics ECHO Multi-Media 16

17 Emergency, Community & Health Outreach Be Healthy. Be Safe. Be Ready. Lillian McDonald Executive Director Jesus Villasenor PACER