MEDIA KIT. 1k 55% 61. The average number of daily caregiver applicants (and new people for you to reach)

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1 2014 MEDIA KIT 1k 55% 61 The average number of daily caregiver applicants (and new people for you to reach) The percentage of applicants with a CNA or HHA license Unique dimensions to target caregivers & companies mycnajobs is a HealthcareResearch.org Company HealthcareResearch.org

2 contents At a Glance Our Mission Our Company Our Offering Marketplace Demographics Marketing Opportunities Build a Program 02

3 at a glance Engage with professional caregivers & the business owners hiring them. 1k 55% Daily Applicants 1000 s of job seekers apply and check-in for work daily in the markets clients need them most CNA / HHA / STNA Approximately 55% of the mycnajobs caregiver community is comprised of skilled workers; the remainder are companions. Industry-Specific Filters Quickly tap into caregivers meeting over 61 industry-specific dimensions Syndication Cast a wide net with job postings syndicated to 40+ channels 118k Web Visits Caregivers, CNAs, Home Health Aides, & Hiring Managers Seeking Their Next Great Hire 51% Mobile The percentage of job seekers finding and applying for jobs via mobile 03

4 our mission We connect businesses to thousands of engaged professional caregivers, certified nursing assistants, and home health aides As the fastest-growing caregiver job network focused on serving businesses nationwide, mycnajobs has the network, technology, insight, and skills to provide real value to home care agencies, assisted living communities, nursing homes, hospitals, staffing agencies, and anyone seeking to truly connect with companies or individuals representing the most sought after and fastest growing profession in America. Increase your presence, influence, and grow your brand with our suite of targeted marketing solutions. 04

5 our company Founded by marketing & technology entrepreneurs close to the industry mycnajobs was founded in 2012 and is now the fastest growing professional caregiver recruitment vehicle built for businesses to hire nationwide. Brandi Kurtyka Cheif Executive Officer The founding team served former executive roles in a variety of start-ups and mid-stage companies and came together after learning the ins and outs of the industry. With over 50% turnover and an impeding workforce shortage, mycnajobs is enticing workers into the industry, delivering cloud-based digital recruiting tools for hiring managers to hire more effectively, and creating a positive community to grow, learn, and connect with meaningful work, clients, and patients around the country. 05

6 our offering We help caregivers find meaningful work quickly by creating a competitive environment. We help companies hire quickly, save time, save money, access caregivers from both online and offline sources, learn how to entice and motivate workers, and build their employment brand. Our suite of tools include: Caregiver Marketplace A real-time network filterable by industry specific criteria. And because turnover is so high in the industry, caregivers check-in for work every two weeks. The mycnajobs Recruitment Squad accesses real-time marketplace data to drive applicants into the network based on demand. As client needs change, simply alert the team via Recruitment Squad alerts - strategies are calibrated weekly to drive what the market needs into the marketplace. Learn More > Job postings w/syndication & Instant Matching A platform boasting auto syndication to 40+ job boards, school, and church networks - cast a wide net from a single dashboard. Learn More > Caregiver Trend Report Quarterly research uncovering key motivators to better hire and retain professional caregivers. Learn More > HomeCare Recruiting Bootcamp Programming to arm hiring managers with research, insight, tools, and templates to hire at the local level. Learn More > 06

7 marketplace demographics 07

8 caregiver dimensions LOCATION Zip code Radius AVAILABILITY Full-time Part-time Day Shift Night Shift Weekdays Weekends Live In CERTIFICATIONS None, Caregiver/Companion PCA CHHA CNA LPN Gender Any Male Female SPECIALIZATIONS Alzheimers/Dementia Handicapped patients Hospice patients Gastronomy Tubes Breathing Treatments Hoyer lifts / Gait belts Special Meal Prep Childcare Experience Psychiatric Experience Geriatric Experience Homecare Experience Assisted Living Experience Finger Printing Complete Level 2 Background Check CPR Certification First Aid Certification BLS Certification (life support) TB test/chest X-ray Cats Acceptable Dogs Acceptable Smokers Acceptable Lift 25+ pounds Able to Drive Clients EXPERIENCE 1 Year 2 Years 3 Years 5 Years 10 Years ADDITIONAL LANGUAGES Arabic Chinese Cantonese Chinese Mandarin Farsi Filipino French Greek Hebrew Hindu Italian Japanese Korean Polish Russian Spanish Swahili Vietnamese 08

9 marketing opportunities We help connect you to the following audiences: professional caregivers, certified nursing assistants, certified home health aides, state tested nursing assistants, and decision makers within homecare agencies, nursing homes, and assisted living communities. Large-Scale Marketing Programs Target thousands of daily job seekers based on a variety of industry-specific criteria including zip, gender, experience, skills, language, last check-in date, and more. Social & News Tap into staff-written daily news headlines, blog content, video posts, social interactions or partner with us to co-create content to drive interest, engagement, and positive ROI. Events Whether promoting your offering at one of our scheduled webinars, bootcamps, or career fairs or co-branding an event together, gain attention through a captured audience. Product.Strike while the iron is hot - trigger action with your target audience within the mycnajobs product (e.g. job application, post application, searching for hires, etc.) Custom Media Opportunities We ll build a program that works for you. Whether looking to mass hire, grow your local employment brand, drive caregivers to events, or sell your products or services, we ll tailor a program to meet your unique needs and budget. 09

10 build a program Brandi Kurtyka, CEO 744 N. Wells St., #3 Chicago, IL Phone: brandi@mycnajobs.com 10

11 mycnajobs is a HealthcareResearch.org Company