The National Swedish Center for Artisan Food

Transcription

1 The National Swedish Center for Artisan Food

2 Jämtland s County Administrative Board is responsible for Eldrimner Director Bodil Cornell Rösta i Ås A National Centre since 2005, funded by EU and the Swedish government

3 Eldrimner s activities impart knowledge and advise make artisan food well known remove obstacles

4 Eldrimner s steer group Ingemar Blind Martin Bergman Jan-Anders Jarebrand Tor Norrman Claudia Dillmann Berit Henriksson Rune Wikström Christiane Edberg Åke Karlsson Lars Hansson Anne-Marie Hultberg Annika Schrewelius s

5 Eldrimner s principal objectives Eldrimner aims to develop rural areas by contributing to the establishment of new enterprises in the small-scale artisan food processing sector supporting and assisting artisan food companies to develop and, if they wish to, to expand developing and maintaining artisan food processing target group established entrepreneurs, prospective entrepreneurs and others interested in artisan food processing

6 Eldrimner s focus Primary production Processing Sales Eldrimner s working field food production: large-scale industrial production small-scale industrial production artisan processing

7 artisan food processing creates unique products with a flavour, quality and character that cannot be achieved through an industrial process. It involves the careful processing of principally local ingredients, often on the producer s farm. Natural processes and handcraft are employed throughout the entire production process. This gives healthy products, without unnecessary additives, traceable to its origin. The artisan food process emphasize and develops traditional products for today s modern consumer.

8 Eldrimner s staff Magnus Lanner Catrin Heikefelt Tobias Karlsson Birgitta Sundin Bengt-Åke Nässén Christina Hedin Karin Sundström Bodil Cornell Lisa Hallin Karin Lübeck Catharina Andersson Anna Berglund Mikael Karlsson Liv Ekerwald

9 5 different branches bakery meat processing processing fruit, berries & vegetables dairy fish processing

10 education handicraft applied knowledge process for development and learning from beginners to advanced educational litterature business development

11 Inspiration-tours Visiting artisan food entrepreneurs with try the artisan food processing. Length: 2 days Beginner s course An introduction mixing theory and practical work with emphasis on the practical side. Usually placed at experienced artisan food producers. Length: 2 days Basic course Basic knowledge about artisan food processing, mixing theory and practical work, including processing of raw material, chemistry, microbiology, hygiene etc. Length: 5 days

12 Artisan food processing for beginners This course comprises three weeks of economy, marketing, hygiene & HACCP, processing localities and two weeks of branch training. Duration: 5 weeks Supplementary course Deeper training in theory and practical production of processed artisan food. Length: 1-4 days. Study-tours in Europe Eldrimner arranges study-tours in Europe for collecting inspiration and knowledge.

13 Særimner meeting-place expertise inspiration

14 unique experts seek expertise wherever it is to be found Michel Lepage, France Manfred Enoksson, Sweden/Germany Christèle Droz Vincent, France Jürgen Körber, Germany

15 experienced entrepreneurs ~ experts an important resource for Eldrimner advisory service artisan food producer to artisan food producer 47 certified counsellors

16 marketing activites

17 SM the Swedish Mastership in Artisan Food to stimulate development and promote the artisan food a yearly event since 1997 arranged at Særimner, Smaklust or other exhibitions

18 focus on taste in Stockholm 2007, 2009 the exhibition Smaklust

19 The districts of Sweden exhibited their unique artisan foods and their producers at the Smaklust exhibition where you also could taste their local specialties in exhibition-restaurants.

20 Taste delights your guide to artisan food in Sweden, on the Internet

21 soon in english and as an app

22 cooperation Eldrimner organizes courses and meetings in different parts of Sweden together with other projects and organisations. in two regional proects: Matskrået (region of Jämtland/Härjedalen) and Seek traditions create something new, an interregional project with counties in Norway projects and activities in collaboration with organisations like NNF and other stakeholders with experienced entrepreneurs as teachers and counsellors etc.

23 product development made possible by entrepreneurship, expertise and support A wide range of exciting products are created by the individual artisan food producer! For example: black currant raisin, rowanberry caprice, lingonberryketchup, Sorselian pesto, Hussini, herb & spice crispbread, bark crispbread, dried whey-cheese, different raw sausages Vit Caprin a modern goat cheese based on traditional methods, developed and marketed by a co-operative of goat-farmers Suovas a traditional Sami product is now protected and developed as a Slow Food Presidia

24 problem and obstacles high fees for the food control and because of lack of competence there are different assessments and treatments logistics large-scale wholesalers with high demands results in high costs for the small producers and difficulties to enter the stores financing lack of risk capital need for more applied education in artisan food processing

25 support through the national centre Eldrimner through regional authorities, organisations and project mainly EU subsidies handled by the Administrative County Boards

26 links and synergies with New Nordic Food Eldrimner has participated as the leader of the project Slaughtering at farm in Nordic Countries financed by NICe, May 2007 December 2009

27 growth many of the very small companies are now starting to grow. They are employing, expanding their processing facilities, adding a farm based restaurant, exporting their products etc. all artisan businesses will not become very large. But through cooperation and creation of many more businesses, the artisan entrepreneurs create growth.

28 future opportunities vision: from to artisan food companies in 10 years

29 Eldrimner s news-sheet published 4 times per year

30 visit our homepage!

31 Eldrimner is a national centre for artisan food processing. We provide expertise, support and inspiration to artisan food producers all over Sweden, both in the start-up phase and also in the further development of their companies. Eldrimner helps entrepreneurs through advisory services, courses & seminars, study-visits, development work and the exchange of ideas and experience. Our goal is that artisan food processing should flourish. The entrepreneurs also participate in planning Eldrimner s work.

32 unique products