Nordic Innovation House-NY & Entrepreneurial Marketing Program for Nordic Creative Industries

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1 Nordic Innovation House-NY & Entrepreneurial Marketing Program for Nordic Creative Industries No city in the world epitomizes sales, marketing and branding like New York City

2 background There is a need to find new areas of development that encourage innovation and sustainable growth and development in today's society. The creative industries (CCI) have received a lot of recognition both in the EU and internationally for being industries with significant economic growth and for having a growth in employment that is higher than other industries. The creative industries also possesses a number of skills and methods that can be used successfully in other industries. With their expertise and mindset, the creative industries can contribute to greater diversity in other industries, which is essential for the innovation and transformation of the ever changing world of tomorrow. Team Nordics have, together with Nordic Innovation, created a program to help high potential CCI companies compete and succeed internationally. The program is intended to increase the companies competence within sales, marketing and branding, as well as introduce them to the competitive marketplace of New York with the assistance of experienced advisers, experts and mentors.

3 program proposal To help high potential Nordic CCI companies in their internationalization process, and to increase their competence in growing and scaling their businesses globally in a more successful manner with less risk, Team Nordics & Nordic Innovation is pleased to offer the following: Dedicated seats for qualified CCI companies at Nordic Innovation House - New York Participation for qualified CCI companies in the Entrepreneurial Marketing Program (run by Innovation Norway)

4 who can participate? The CCIs present a diverse group of industries ranging from the more tech and digitally focused to the more traditional. The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries (especially in Europe) or the creative economy. What we in the Nordics define as the creative economy, or the Creative & Cultural Industries (CCI), comprises: (1) architecture, (2) games, (3) design & fashion, (4) film, (5) literature, (6) music, (7) advertising, (8) media, 9) TV and radio, (10) visual arts, and (11) performing arts The creative industries have been seen to become increasingly important to economic well-being, proponents suggesting that human creativity is the ultimate economic resource", and that "the industries of the twenty-first century will depend increasingly on the generation of knowledge through creativity and innovation. Wikipedia So if you fit within this description, you have serious global growth ambitions, innovative products or services, a team of talented entrepreneurs, and a desire to increase your knowledge and competence to further develop and grow your business, this might be for you.

5 criteria for participation Our vision is to bring the best Nordic companies with highest potential into our program. You need to: be a late stage startup or in an early growth phase have a product in the market, or a prototype ready to showcase have a product or service that is a natural fit to the North East market have some initial sales or some traction already in the market (home or other markets) have financial runway to support your company at least throughout your New York stay selection is done on a country by country basis, but interviews and final qualifications are done by the Program Manager, Ola-Forsstrom Olsson acceptance is also based on seats available at any given time

6 timing The timing for the Entrepreneurial Marketing program will be as follows, with recruitment period, marketing and PR push in the fall of 2017, as well as continuously throughout 2018: Spring program Application Deadline: January 20, 2018 Kick-off Oslo: March 22-23, 2018 Program New York: May 21-June 1, 2018 Fall program Application deadline: Kick-off Oslo: Program New York: June 10, 2018 (TBC) Sep 4-5, 2018 (TBC) Nov 5-15, 2018 (TBC) The desks at Nordic Innovation House New York will correspond with the New York portion of the EM program where participating companies will get one hot desk for the month of the program, i.e. May & November, and an option to book a desk for up to two months in the following 12 month period.

7 we are nordic innovation house New York! 450 Lexington Ave New York NY Tel

8 what is Nordic Innovation House? Nordic Innovation House is the US headquarters for the Nordic Startup Community. Our vision is to create a soft landing concept that offers high quality Nordic companies in an early growth phase fast and easy access to the US market with reduced risk. Our concept allows members to have a presence in Silicon Valley and New York, providing our members with a workspace, community of peers, advisory assistance and to connect them with the unique entrepreneurial ecosystems both in Silicon Valley and in New York. Nordic Innovation House New York opened its doors in the spring of 2017, and is running its office space operations in partnership with WeWork. New York has become the 2 nd largest startup ecosystem in the world, and with the fastest growth. It is now a natural point of entry into the US for many Nordic companies. We are a unique collaboration between the five Nordic countries Denmark, Finland, Iceland, Norway and Sweden. Our ultimate goal is to create sustainable results and a higher success rate for each participant and improved value creation for all the Nordic countries.

9 what you get Co-Working space: Seated for one month during the Entrepreneurial Marketing (EM) program in New York at a hot-desk (any free desk in common area), plus an option to book a hot desk (own desk in shared office space) for two months in the next 12 month period. Does not have to be 2 consecutive months, but have to be booked for one month at a time. Assistance from Program Manager Every participant will get access to assistance and support from our NIH NY Program Director. The Program Director can help with practical matters, matchmaking, networking, give advice on strategic issues and finding the right mentor that matches your needs. Network & mentorship Members will get access to our extended network of entrepreneurs, investors, consultants, service providers, industry & subject matter experts and other valuable members of the NY/North East ecosystem. You will also be matched to a suitable (based upon your individual needs) mentor or advisor, who will help you tackle your problems/tasks in an experienced and efficient way. Workshops, pitch- & networking events Members will be invited to attend Nordic events and workshops, hosted on a regular basis, as well as any WeWork event and activities going on in the timeframe you are seated there. Photos by Innovation Norway

10 what you get from WeWork WeWork ( is a global network of workspaces where companies grow together. Our location is at WeWork Grand Central (450 Lexington Ave). WeWork has a global network with over 100,000 members, giving you access to networking, advice, and opportunities from members across the planet. In New York, you ll find a natural mix of tech, finance, media and creative industries, and our Nordic companies will find their natural place among these. WeWork hosts a variety of events, from thought-leader panels to cheese tastings, all available for free for members. In addition to our own hosted educational and networking events, these will give you great opportunities to connect, learn and grow. Photos by WeWork

11

12 program details The Entrepreneurial Marketing program is an intense and action-oriented sales- and marketing program for companies ready to scale. You will learn how to grow your business through successful marketing, branding and sales approaches, from leading marketing professionals in a global business hub. This program will give you the skills, tools and mindset to brand, market and sell your products and services in the global marketplace. The program is hands-on, with a mix of learning-days and doing-days, as well as one-on-one meetings with top executives in relevant fields, and evening networking events. During learning-days world class experts run workshops in marketing, branding PR, and sales. During the doing-days you will get more time to work on the deliverables from each workshop and continue to apply what you learnt, on your own business. You will also have one-on-one meetings with experts and senior executives that will help you as well as challenge you in your thinking and your plans. At the end of the program you will have worked through the deliverables from each workshop, and defined clear and relevant goals for the following 6 months. Problem/Solution fit Product/Market fit Scaling/Growth Entrepreneurial Marketing Nordic Innovation House

13 what you can expect Opportunity to take your sales, marketing, PR & branding to the next level Unique access to world-class expertise Thicker skin, tougher attitude Higher, more ambitious goals A unique cross-nordic peer group of smart, driven entrepreneurs World-class organization and total commitment from Team Nordics what you get Workshops like: Messaging - Branding - Marketing - PR - B2B and B2C Sales - Building up your sales organization - Selling through channel partners - Presentation skills One-on-one meetings with senior executives Access to local tech meet-ups, as well as relevant evening networking events

14 program runs over 8 months..

15 2 day kick-off in Oslo Every program starts with a two day Kick-off in Oslo where you will get introduced to the program, key subjects and metrics, meet your other team members and present your company and business plan. The purpose of the Kick-off is to prepare you sufficiently for the next 8 months and the set the right expectations for what you can and should accomplish during those months. Day 1 Program Overview & Expectations Company Presentations KPIs & Metrics Pitch camp session Pitch Deck Outline & Investor Management Networking Day 2 Evaluating the Need to Protect your IPR Trade regulations Human Centric Marketing: How To Achieve Market Success Human Centric Marketing: Workshop Enterprise Sales Intro to Paid Acquisition Wrap-Up & Assignments

16 intensive 2 weeks in New York (sample agenda)

17 intensive 2 weeks in New York (sample agenda)

18 6 month follow up At the end of the program you will have worked through the deliverables from each workshop, and defined clear and relevant goals for the following 6 months. These will be closely followed up with from our Program Manager in a group setting, and with clear expectations. You will be: invited to google hangouts expected to report on actuals vs goals asked to share your experience on what worked? What didn t? asked to share your thoughts on what are you are going to do differently? invited to discuss relevant issues as well as receive help and advice where needed informed about books & other educational content that could be useful for you

19 a world-class line up of experts (sample)

20 what the entrepreneurs say..

21 independent research found that The EM program has the biggest impact on the companies s ACTIONS «The biggest overall changes in activities were reported by the companies that participated in the Entrepreneurial Marketing Program in New York» The EM program has the biggest impact on the companies BEHAVIOR «The biggest overall changes in behavior or attitude were reported by the companies that participated in the Entrepreneurial Marketing Program in New York» The EM program has the biggest impact on the companies FINANCES «For all the indicators the companies that participated in the Entrepreneurial Marketing programs report a higher effect on their economic development resulting from their participation than companies that participated in other programs» The EM program offers the PREFERRED MODEL FOR FOLLOW UP «Many participants see the value of the follow up they receive, and wants more of this. Particularly the Entrepreneurial Marketing program has a well functioning and popular model for following up.»

22 cost to participate The cost to participate is NOK 8,000 per company. In addition, you will have to cover the cost of travel to Oslo for the Kick-off One night accommodation during the Kick-off in Oslo Travel & accommodation for the 2 weeks program in New York Travel & accommodation for the 2 extra months with a desk at Nordic Innovation House

23 who to contact & how to apply? For more information on the program or to apply, contact your country representative or visit: Finland: Veijo Komulainen Iceland: Hlynur Gudjonsson Norway: Ola Forsstrom-Olsson Sweden: Ann-Kristin Lund Nordic Innovation: Anna-Maija Sunnanmark For general information and request about Nordic Innovation House New York, contact: NIH NY Director: Silve Parviainen

24 appendixes

25 the Global Startup Ecosystem ranking 2015 Copyright 2015 Startup Compass Inc.

26 why New York? Customers: Population of 20,2 mill in NY Metro area Multicultural, global environment 6 hrs time difference from Europe & hundreds of direct flights Over 10% of Fortune 500 companies headquartered in NY area more than anywhere else in the US World class talent: Wide mix of competencies; engineering, design, finance etc.. 2 IVY league universities (Columbia & Cornell Tech) + highly respected NYU 4,3 mill jobs 291,000 in tech Investors: Second largest ecosystem in the world - fastest growing VC funding in NYC 2016: $6,8 billion (12,6% of all national) 705 deals (5 284 nationally)

27 The New York City economy is comprised of dynamic, overlapping ecosystems

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