Executive Committee Notice of Meeting & Agenda April 11, :00 p.m. 5:00 p.m.

Transcription

1 Executive Committee Notice of Meeting & Agenda April 11, :00 p.m. 5:00 p.m. * Vote Required 2227 Capricorn Way, Santa Rosa Bodega Room Conference Call Number: (707) Access Code: I. Public Comment II. Approve Minutes of March 14, 2018 and Review Action Items (Action) III. IV. Membership WIB Business A. Board Goals B. WIB Letter of Support to City of Santa Rosa for Workforce Housing C. Update on Grant Opportunities D. Spring Economic Forecast V. WIB Oversight A. Job Link Steering Committee Update VI. VII. Set May WIB Agenda Upcoming WIB Executive Committee Meetings and WIB Meetings May 9, 2018 Full Session: 3:00 pm to 5:00 pm Location: June 13, 2018 Santa Rosa Room Executive Session: 4:00 pm to 5:00 pm Location: Bodega Room VIII. Adjourn (Action) (Discussion) (Action) (Discussion) Open Meetings: Except as expressly authorized under the Brown Act, all meetings are open to attendance by interested members of the public. If WIB members are unable to attend, please call (707) prior to the meeting to arrange to call in to the meeting or leave message stating you are unavailable. Meeting Materials: Materials related to an item on this Agenda submitted to the WIB after distribution of the agenda packet are available for public inspection in the WIB Administrative Office at 2227 Capricorn Way, Suite 100, Santa Rosa during normal business hours. Accommodation: If you have a disability which requires the agenda materials to be in an alternative format or requires an interpreter or other person to assist you while attending this meeting, please call (707) at least 72 hours prior to the meeting, to facilitate arrangements for accommodation.

2 Workforce Investment Board Executive Committee Minutes of March 14, 2018 Members Present: Members Called In: Notified Absence: Staff: Other: Kristyn Byrne, Scott Kincaid, Bill Nordskog and Chris Snyder Judy Coffey Ed Barr, Robin Bartholow, Steve Herron, Roy Hurd, and Stephen Jackson Katie Greaves, Jessica Taylor, Patricia Andrews, and Judy Oates Tim Reynaga, EDD Regional Advisor) I. Public Comment None. II. III. Approval of Minutes of January 10, 2018 and Review Action Items Motion to approve minutes from January 10, 2018: Scott Kincaid /s/ Judy Coffey. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. All actions from previous minutes have been completed. Membership The group reviewed and discussed the WIB Membership Applications from Anita Maldonado, the CEO of California Human Development, and Dr. Susan Cooper of Community Action Partnership of Sonoma County. Ms. Maldonado would fill a Workforce seat. Dr. Cooper would fill a Business seat. Members reviewed the composition of the WIB, including the need to recruit for a Business seat, particularly in the Hospitality or Agriculture Sector. It was noted Debbie Antonsen, who holds the EDD seat, will be leaving. Staff will reach out for a new EDD representative. It was suggested that the Board recruit someone to fill the Housing seat. Committee members will consider reaching out to someone at Burbank Housing. Motion to approve WIB membership for Anita Maldonado and Dr. Susan Cooper: Scott Kincaid /s/ Bill Nordskog. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. IV. WIB Business A. Debrief February 14 WIB Meeting Page 1 of 3

3 i. WIB Letter of Support to City of Santa Rosa for Workforce Housing Scott updated the Committee on the letter to the City from the Sonoma County Alliance regarding the zoning changes in support of housing. The Committee determined that the WIB should send a letter to the City in support of the Alliance s recommendations. Motion to have staff draft a letter to the City of Santa Rosa for workforce housing similar to the letter sent by the Sonoma County Alliance to be signed by Katie Greaves and Kristyn Byrne: Judy Coffey /s/ Scott Kincaid. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. ii. Board Goals The Committee provided feedback to the Board goals, including additional verbiage under Technology and Convene, and the use of data for decision-making purposes. Staff will work on metrics, including baseline and target data, particularly around the Additional Assistance grant. The Board Goals will be brought to the May WIB meeting for approval. B. Update On Grant Opportunities i. Vote to accept Additional Assistance Grant The Board of Supervisors accepted the grant. The WIB needs to formally vote to accept it as well. Motion to accept the Additional Assistance Grant: Scott Kincaid /s/ Judy Coffey. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. ii. Letter of Support for Economic Development Board for Economic Development Administration Grant The EDB is after a grant for $2-8M to build or develop an existing facility for a regional training center to provide training to those going into the trades. The Committee shared their enthusiasm for the training center. Motion to approve the Letter of Support for the EDB to apply for the EDA grant: Scott Kincaid /s/ Judy Coffey. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. C. Youth Program Changes Page 2 of 3

4 i. Work Experience Policy (WEX) The Youth Work Experience Policy was updated to comply with new directives from the state, including clarification on some of the incentives available to youth. The Committee requested information going forward on the use of incentives by youth in the program. Motion to approve the updated WEX Policy: Bill Nordskog /s/ Kristyn Byrne. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. ii. Youth Eligibility The Youth Eligibility Policy was updated to comply with new directives from the state. Staff also explained that youth that complete the temporary Sonoma County Youth Ecology Corps will qualify as Dislocated Workers and will be eligible for services under the Additional Assistance grant. Motion to approve the updated Youth Eligibility Policy: Scott Kincaid /s/ Judy Coffey. All approved (Kristyn Byrne, Judy Coffey, Scott Kincaid, Bill Nordskog, and Chris Snyder). There were no nay votes or abstentions. The motion carried. D. Youth Friendly Business Recognition Program Joey s Pizza and West County Martial Arts will be recognized at the next full WIB meeting as the first employers to be nominated and receive the Youth Friendly Business Recognition Award. They will also be recognized by the State Board of Equalization for their contributions to youth service and employment. There are several new nominations that may receive recognition soon. V. WIB Oversight A. Equal Employment Opportunity Office Compliance Monitoring Review Katie shared the positive review Patti Andrews received from the Equal Employment Opportunity Office Compliance Monitoring. She acknowledged Patti s work on this as it is rare to receive such a positive, glowing review on these audits. VI. Upcoming WIB Executive Committee Meetings and WIB Meetings April 11, 2018 Executive Session: 4:00 pm to 5:00 pm Location: Bodega Room May 9, 2018 Full Session: 3:00 pm to 5:00 pm Location: Santa Rosa Room VII. Adjourn The meeting was adjourned at 5:05 p.m. Page 3 of 3

5 1. Application: Workforce Investment Board 2. Name: Sara Cummings 3. Title: Executive Director 4. Agency: Sonoma County Lodging Association 5. Responsibility: Business 6. Address: 615 North Fair Street 7. City: Petaluma State: California Zip Code: Telephone: Briefly describe your interest in the Workforce Investment Board and tell us a little about yourself. What strengths will you bring to our board? I bring extensive career background in wine and tourism marketing and public relations, and am Amy Crabb's replacement as Executive Director of Sonoma County Lodging Association. Our organization is working to transition from our current focus to being an association representing all guest facing sectors of tourism. As finding qualified and skilled labor continues to grow as an issue for our industry, representation of our largest private sector industry on the Workforce Investment Board brings an important voice to the table. Thank you for your consideration. I have served on many boards and worked for several boards, and fully understand how to work productively with others. I am a past board member of Committee on the Shelterless (COTS) in Petaluma and the Sonoma County Harvest Fair, and serve as Publicity Chair for AAUW Petaluma. I am also a member of the Petaluma Gap Winegrowers Alliance board of directors. 11. Resume Sara Cummings Petaluma, CA 707/ WineSara@gmail.com -- SUMMARY:

6 Senior level Marketing Communications professional with successful track record of work for a diverse array of established and emerging luxury consumer brands and programs with emphasis on wine, sustainable business, consumer events, and educational programs Experience in agency, membership organization, independent consulting and corporate settings executing PR and Marketing Communications projects for tourism, domestic and global wine, retail business and business to business clients and employers Extensive traditional and digital media programs and contacts ranging from local business to national wine, food, and lifestyle Excellent verbal and written communication skills and ability to write and edit quickly Organized, focused, passionate, creative, and self-motivated team player PROFESSIONAL EXPERIENCE: Sonoma County Lodging Association, Executive Director Present Sonoma County Lodging Association (SCLA) is a non-profit organization whose mission is to represent the interests of the lodging and hospitality industries through advocacy, education and partnerships within the community. It is the role of the part-time Executive Director to: Develop paid membership and associate membership opportunities Develop communication strategies to increase engagement of members Present education seminars that add membership value Create ongoing networking opportunities for members Engage in community outreach through SCLA involvement in key boards and committees Build relationships with elected officials to advance SCLA goals and objectives Oliver s Market, Marketing & Communications Present Oversee communications and marketing for Sonoma County s highest quality locally owned grocer Managed communications, events, and PR for opening of fourth store in Windsor May 2016 Developed and executed marketing strategy to grow Community Card program 45% in one year. Manage media relations and all PR functions, including speeches, press materials, story placements Oversee all radio advertising planning, script writing, and budget Work closely with in-house and external graphics teams, providing strategic direction and content Oversaw and managed efforts to earn North Bay Business Journal Best Places to Work and Progressive Grocer Independent Grocer of the Year Award, as well as cover story placement in Progressive Grocer Independent Magazine and Press Democrat Best of Sonoma County awards Sara Cummings Consulting, Principal Present Public Relations and Marketing consulting for a broad range of clients, including the Marconi Conference Center (California State Park), Oliver's Markets, St. Florian's Brewery, Sonoma County Harvest Fair, and much more. Expertise includes media relations and pitch development, press release and press kit development and writing, content creation, and strategic planning to achieve client goals. Sonoma County Vintners, Santa Rosa, Director of Communications Responsible for all marketing communications and PR functions for regional wine marketing and education organization representing over 250 Sonoma County wineries and affiliated businesses, including Flowers, Williams Selyem, Lynmar, Dutton-Goldfield, Siduri, Peter Michael, Kosta Browne, and more

7 Execute marketing partnerships, member communications, media relations, trade education and communications, overall branding and communications strategy, and social media Worked with Sonoma County Tourism and Sonoma County Winegrowers to jointly promote the region nationally and internationally as the "Sonoma County Trio" to increase marketing impact and efficiency through creative collaboration Full budget development and management responsibilities Concurrently served as Director of Communications for Sonoma Wine Country Weekend, the annual Labor Day wine and food fundraising event hosting 100+ media guests. The sold-out event generated recordbreaking revenues of over $5M, while generating over 750 million media impressions Extensive content development of member communications, annual report, social media content, digital marketing copy, and all Sonoma Wine Country Weekend written materials and signage Worked with SCV leadership to develop rationale, FAQs, and communications related to Sonoma County s Conjunctive Labeling legislation Frank Howard Allen Realtors, Petaluma, Realtor Pursued personal interest to invest in real estate by obtaining license and serve as residential agent Wrote real estate column for Petaluma Argus Courier and connected with community through several volunteer roles including Committee on the Shelterless, AAUW, and school fundraising Terlato Wines International, Public Relations Manager, Domestic & New World Wines Managed public relations for 14 wineries in California, Oregon, New Zealand, Australia and Chile, which included media relations, sample mailing program, media tours with winery principals, and events Budget development and responsibility and close interaction with winery owners and marketing team Brown-Forman Wines, Director of Public Relations Director of all trade and consumer PR for Fetzer brands and outside PR agency with budget responsibility Developed strategic public relations plans to support key message points in targeted media Planned and executed events, brand roll-out, and media tours to promote wine quality and messaging. Managed winemaker interviews, new releases, and publicize John Ash and Center for Global Wine Education Member of Wine Institute Communications Committee. Balzac Communications & Marketing, Napa, Director of Public Relations Clients included Mumm Cuvée Napa, Charles Krug, Sterling Vineyards School of Service & Hospitality, Morgan Winery, and Court of Master Sommeliers Duties included visitor center promotion, managing PR programs, media relations, market visit coordination, newsletters and other writing, and event production Interacted with national sales force, distributors, and clients to implement PR strategies and achieve marketing goals EDUCATION: Indiana University, Bloomington, Bachelors Degree in Music Education with focus on Speech Communication Masters Program in Public Relations, Golden Gate University, San Francisco Court of Master Sommeliers Certificate Program, San Francisco ADDITIONAL EXPERIENCE AND INTERESTS: Board of Directors, Petaluma Gap Winegrowers Alliance, 2016 Board of Directors, Sonoma County Harvest Fair

8 Board of Directors, Committee on the Shelterless (COTS), Petaluma, Co-edited a collection of COTS stories for self-published book by COTS in 2008 Publicity Chair for American Association of University Women Petaluma Branch Active musician performing in several Sonoma County groups

9 Kristyn Byrne Pruitt Industrial Park Chair Katie Greaves Director Ph (707) I Fax (707) March 12, 2018 Todd Rufo, Director San Francisco Office ofeconomic and Workforce Development 1 Dr. Carlton B. Goodlett Place City Hall, Room 448 San Francisco, CA Dr. Mr. Rufo, On behalf of the Sonoma County Workforce Investment Board, we can't thank you and your staff enough for the assistance that you provided us during our recent wildfire disaster. As the fires still raged, your staff reached out to see how they could help during our time of deepest need. The October fires created vast losses of business and residential properties and have and will continue to adversely affect jobs connected to these. Data shows there were 1,184 Sonoma County businesses within the multiple fire impact zones, with 8,24 7 workers. The number of disaster-related Unemployment Claims as ofearly November was 4, 721 for Sonoma County. The Rapid Response assistance provided by your staff included reaching out to employers, creating and distributing media materials, and supporting disaster response workshops. This allowed us to focus on the immediate safety needs of our residents. It also gave us additional capacity to focus our efforts on securing an Additional Assistance grant to help our community recover and rebuild. We are happy to report that we have received $3.2 million to support these efforts. We would like to specifically acknowledge the work of Lauren Acevedo, May Ng, Marianne Thompson, Katherine Daniel, and all ofthe staff that supported their efforts. We will be eternally grateful for their professionalism, kindness, and resilience. Please share with them and the rest of your staff our deepest gratitude. Sincerely, Director Kristyn Byrne Chair cc: Mayor Mark E. Farrell, San Francisco 2227 Capricorn Way, Suite 100, Santa Rosa, CA Phone: {707) Fax: (707) Website:

10 Kristyn Byrne Pruitt Industrial Park Chair Katie Greaves Director Ph (707) Fax (707) April 2, 2018 Santa Rosa City Council 100 Santa Rosa Avenue, Room 10 Santa Rosa, CA Re: Resilient City Development Measures The Sonoma County Workforce Investment Board (WIB) Executive Committee is committed to all efforts that confront our critical workforce housing shortage, including the Zoning Code Text Amendment recommended by the Housing Task Force to address both housing needs and economic development within the City following the October 2017 Tubbs and Nuns fires. We are all keenly aware that the fire destruction exacerbated an already significant housing deficit, a shortage that jeopardizes a workforce desperately needed to rebuild in a timely manner. This vital workforce needs housing, along with childcare and access to lodging facilities, to ignite our local economic growth. In an effort to buoy our existing workforce, the WIB applied for and received $3.2 million in funding from the State Economic Development Department to provide direct assistance to workers and businesses adversely affected by the fires. It is estimated the region will need 6,300 construction workers each year to rebuild just what was lost in the fires. The above grant includes funding for training in the building and trades, which the WIB has designated as an industry demanding priority for recruitment and placement of job seekers. Tasked with generating a viable workforce, the WIB simply cannot put people to work when they have nowhere to live. The recommended text amendments to Proposed Ordinance streamlines new development that will lead to job creation, a vital part of the WIB mission. Please consider the proposed text amendment from the Housing Task Force and let economically viable policy guide the recovery effort. Thank you for your consideration. Sincerely, Katie Greaves Kristyn Byrne Director Chair 2227 Capricorn Way, Suite 100, Santa Rosa, CA Phone: (707) Fax: (707) Website: