10 WAYS HOW TO DO CORPORATE INNOVATION. Patrick van der Pijl, CEO Business Models Inc. SEB Baltic Tour, Estonia, Latvia, Lithuania

Transcription

1 10 WAYS HOW TO DO CORPORATE INNOVATION Patrick van der Pijl, CEO Business Models Inc. SEB Baltic Tour, Estonia, Latvia, Lithuania

2 10 WAYS HOW TO DO CORPORATE INNOVATION Patrick van der Pijl, CEO Business Models Inc. SEB Baltic Tour, Estonia, Latvia, Lithuania

3 YOU CAN DESIGN BUSINESS

4 INSIGHT RESEARCH FOR MY LATEST BOOK

5 And CROWD COMPANIES

6 FORGET ABOUT THE VUCA WORLD!

7 WE LOOK FOR CERTAINTY

8 WE LABEL THINGS

9 AUTHORITY = CERTAINTY

10 AUTHORITY = CERTAINTY

11 WE WRITE PLANS

12 WE NEED TO DEAL WITH UNCERTAINTY

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17 HOW DO CORPORATES DEAL WITH

18 MEET PETER SCHWARZENBAUER, BMW

19 UNCERTAINTY BIG TIME

20 ALLOW MISTAKES IN A GERMAN CULTURE?

21 BMW IS INTO TECH NOWADAYS

22 THEY BUILD PROTOTYPES

23 THEY EXPERIM ENT WITH LEGO

24 BMW USES OPEN INNOVATION

25 QUESTION: HOW DO YOU DO CORPORATE INNOVATION?

26 THE CORPORATE INNOVATION

27

28 way INNOVATIO s to do CORPORA E N

29 INNOVATIO DEDICATE N TEAM

30 SWISS POST, COLGATE DEDICATE INNOVATIO TEAM OFFERING SERVICES

31 ;-) DEDICATE INNOVATIO TEAM CAN SEE AREAS OF COLLABORATION BEYOND R&D AND BOOST BUSINESS MODEL DISCOVERY

32 ;-( DEDICATE INNOVATIO TEAM COORDINATION PROBLEM DUE TO CORE BUSINESS AGENDA LACK OF THE IMPLEMENTATION CHOPS TO EXECUTE PLANS

33 INNOVATIO EXCELLEN N CENTER o CE (CoE)

34 ACHMEA, CISCO INNOVATIO CENTER o EXCELLEN PROCESS DRIVEN INNOVATIO

35 ;-) INNOVATIO CENTER o EXCELLEN ALL ON BOARD! EXISTENCE REQUIRES CULTURAL AGREEMENT INITIAL STEP TO ALIGN INNOVATION CULTURE

36 ;-( INNOVATIO CENTER o EXCELLEN MOSTLY MEMBERS HAVE OTHER ROLES NEXT TO INNOVATION, RISK FOR BURNOUT

37 PROGRAM INTRA- PRENEUR

38 INTRA- PRENEUR PROGRAM GIVE PLATFORM AND RESOURCES TO YOU

39 INTRA- PRENEUR PROGRAM GIVE PLATFORM TO INNOVA MASTERCARD INNOVATION PROGRAM

40 ;-) INTRA- PRENEUR PROGRAM EFFECTIVE AND COST EFFICIENT WAY TO SURFACE IDEAS ENABLE EMPLOYEES TO CONTRIBUTE TO A CULTURE OF INNOVATION

41 ;-( INTRA- PRENEUR PROGRAM TRUST IS KEY HERE BY MANAGEMENT AND BUDGET + RESOURCES INITIAL IDEAS SEEMS SMALL (INNOVATION IS A SKILL)

42 INNOVATIO OPEN N

43 BMW RAD -HUB

44 INSIDE CISCO S SECRET

45 THE LIVING LAB: PROTOTYPE WITH CLIENTS

46 CISCO S PROCESS: HYPER INNOVATION

47 CHILL IS A 48 hr INNOVATION BOOTCAMP

48 ;-) OPEN INNOVATIO RAPID PROTOTYPING WITH CUSTOMERS FASTER GO TO MARKET TIME FOR PRODUCT LAUNCHES FRESH PERSPECTIVES

49 ;-( OPEN INNOVATIO SILOED FROM THE REST OF THE CORPORATIONS INNOVATION AGENDA HIGH PRICE TAG IP IS A CHALLENGE HERE

50 INNOVATIO EXCURSIO N NS

51 EXCURSIONS TO SILICON VALLEY

52 VISIT BUCKS INSTEAD OF FOUR SEASONS

53 MEET THE UNUSUAL SUSPECTS

54 HOSTING ORACLE TO SILICON VALLEY

55 ;-) INNOVATIO EXCURSIO QUICK EDUCATION COMMON EXPERIENCE AND LANGUAGE CHANGE COMPANY CULTURE INITIATE PARTNERSHIPS

56 ;-( INNOVATIO EXCURSIO MAINTAIN ENERGY WHEN YOU RETURN LACK OF ACTION: INNOVATION PETTING ZOO SEE START-UPS IN THEIR NATURAL HABITAT

57 DO s INNOVATIO EXCURSIO PREPARE YOUR TRIP TAKE YOUR WHOLE Exec. TEAM! WIN-WIN (WHAT S IN IT FOR THEM?) DON T OVERDUE

58 INNOVATIO N OUTPOST

59 INNOVATIO OUTPOST TO SPOT AND DO INNOVATION

60 INNOVATIO OUTPOST PORCHE OPENS SILICON VALLEY TECH HUB

61 ;-) INNOVATIO OUTPOST IN THE WILD START-UP FRONTIER NO THREAT TO CORE BUSINESS

62 ;-( INNOVATIO OUTPOST WHAT ARE THE GOALS? GO BEYOND SILICON VALLEY RISK OF DETACH TO MOTHER COMPANY

63 EDUCATIO N

64 EDUCATIO DESIGN MBA IS THE NEW MBA

65 EDUCATIO LISA KAY SOLOMON AND JUSTIN LOKITZ

66 ;-) EDUCATIO GET A FIRST LOOK AT INNOVATION AND TECHNOLOGY SECURE NEW TALENT

67 ;-( EDUCATIO NO IP ROUTE LONG TERM RELATIONSHISPS CAN CARRY BIG PRICE TAG

68 EXTERNAL ACCELERA PARTNERS TOR HIP

69 OTHERS DO THE JOB!

70 ;-) EXTERNAL ACCELERA PARTNERS CAN HELP WITH LIMITED INTERNAL EXPERTISE OR CAPABILITY EDUCATION OPPORTUNITIES FIND PARTNERS

71 ;-( EXTERNAL ACCELERA PARTNERS CORPORATE VS. ACCELERATORS IS BUSINESS MODEL PROVEN? PROGRAM CAN BE COSTLY

72 STARTUP INVESTME T

73 PLACE BETS AMONG ECOSYSTEM

74 ;-) STARTUP INVESTME COST EFFICIENT ON R&D STRATEGY TO GUIDE DEVELOPMENT

75 ;-( STARTUP INVESTME LONG TERM INVESTMENT IS COSTLY START-UP CULTURE MUCH MORE NIMBLE

76 STARTUP ACQUISITI N

77 ACQUISITION TO SCALE

78 ;-) STARTUP ACQUISITI ACQUIRING SHOWS FOCUS ON FUTURE AND EVOLVEMENT ACQUIRING IS EASIER THAN HIRING ACQUIRING IS FASTER

79 ;-( STARTUP ACQUISITI ACQUISITIONS ARE EXPENSIVE WITHOUT GUARANTEES INTEGRATION?

80 WHAT WE LEARNE

81 TOP 3 FREQUENCY: Dedicated Innovation Team Center of Excellence Education

82 On what level are you? 5 Advanced, Innovation advocacy that benefits the entire ecosystem Mature, Program roll-out and coordination Intermediate, Trials with focus Starting, Trials without focus Novice, Monitoring the ecosystem without action

83 TOP 5 Innovation Success 1. Metrics: Increased revenue by products & services 2. Greater customer satisfaction 3. Faster time to market for products & services 4. More projects moving along

84 DO S

85 THERE IS NO SILVER BULLIT

86 MANDATE SENIOR LEVEL IS KEY

87 IT IS NOT ONE TIME

88 MIND THIS!

89 FAIL FAST, FAIL FORWARD

90 HAVE A POINT OF VIEW (POV)

91 ONE MORE THING

92 EMBRACE UNCERTAINTY

93 SO WHAT SKILLS YOU NEED TO DEAL WITH UNCERTAIN TY

94 THINK LIKE A DESIGNER

95 START WITH THE CUSTOMER

96 ASK THE RIGHT PEOPLE DON T ASK MOM

97 USE TOOLS

98 THEY SET UP EXPERIMENTS AND LEARN

99 EMBRACE UNCERTAINT Y

100 KUDOS TO JEREMIAH OWYANG JAIMY SZYMANSKI

101 Patrick van der Pijl CEO Business Models Inc. Producer Business Model Generation Author Design a Better Business patrick@businessmodelsinc.com