5-day Innovation Mini-MBA

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1 5-day Innovation Mini-MBA Unlocking & commercialising digital innovation A unique and powerful learning opportunity, part of London Tech Week and supported by Google, for the brightest and best talent globally June 2017 The Academy by Google at 123 Buckingham Palace Road, London

2 New London Tech Week Innovation Mini-MBA Set at the heart of London Tech Week: a fully immersive learning experience, focused on unlocking and commercialising digital innovation What sets this programme apart? Supported by Google, designed around and created exclusively with London Tech Week Strong innovation curriculum, brought to life by Market Gravity, a global proposition design consultancy that s helped companies generate over $1bn from new products and services Learning with impact: Post-it to Prototype exercise based on real case studies and culminating in a team pitch to a leading industry panel Deep dive sessions with innovation experts who have pioneered and succeeded inside their companies Sustained engagement with learning brought about by the small group approach, while moving through the innovation process Exclusive access to TechXLR8 events, which showcase many of the key technologies of today, leading tech experts, networking hubs and innovation strategists About London Tech Week London Tech Week is a festival of live events across the city, showcasing and celebrating the best of tech whilst providing networking, social, learning and business opportunities. 40,000+ attendees I from 70+ countries I over 300 events About TechXLR8 TechXLR8, London Tech Week s Expo will bring together the converging tech industries by showcasing 8 leading technology events at ExCel, one of London s largest event spaces. 15,000+ attendees I 8,000+ companies I 8 tech demo zones I 800 tech guru speakers

3 Your 5-day innovation journey What you ll cover Themes Innovation imperative Insight Proposition Prototype and test Plan and pitch You ll cover this What is innovation and why does it matter? Commercial and consumer context Innovation models in action How do you identify relevant and compelling insights and ideas? Insight generation, tools and tricks Ideation How do you articulate ideas with strong business purpose? Proposition development Purposeful storytelling How do you visualise your proposition and generate feedback? Proposition visualisation Customer testing How do you build and deliver a compelling internal pitch? Packaging the pitch Pitching & winning You ll do and experience this Hear from practitioners including a Google innovation expert - about how they apply tried and tested frameworks. Come up with your post-it note idea. Gather market insight at TechXLR8 by testing new technologies, speaking to tech CEOs and carrying out your own research. Working in small groups, build and test your proposition with leading experts and your end users. Use commercial modelling to understand the key drivers for success. Learn how, why and when to prototype and get your own concept ready for the pitch. Pitch your idea and business case to the panel of industry heavy-weights and innovation strategists. Is it for you? Here s who the programme is created for This learning experience is for individuals with the drive and ambition to move their careers to the next level and help change how their organisation innovates. Challengers are looking for the tools to make viable creations that make commercial and strategic sense Disruptors are looking to learn about the latest technologies that can help make creations which harness market demand Innovators are looking for guidance, inspiration and the tools to turn vision into reality Profile Aimed at the future C-Suite of an organisation Individuals seeking to accelerate their knowledge of innovation principles and practices Executives tasked with driving lasting and commercially successful change in their company, at all levels Product and digital leaders who desire to map their ideas better to the company s strategy Cross-disciplinary course, for people in product, digital, sales, marketing, finance, commercial and operations roles 5-15 years experience in business or more Large and medium sized companies from across all sectors

4 LEARN Learn about the vital role innovation plays in commercial success, both short and long term. Actively listen to live briefs, participate in discussions with industry leaders and learn to apply Market Gravity s tried and tested frameworks for proposition design. EXPERIENCE Access and play with the latest tech innovations at TechXLR8 at ExCel London, a tech expo with unique scale and networking opportunities. Experience the real challenge of creating a working prototype. ENGAGE Work in small groups to grow your idea into a real proposition. Engage with innovation strategists, leadership experts and the general public along the way. DELIVER Build your prototype, your business case, your arguments and pitch to a panel of business heavyweights.

5 Innovation Mini-MBA: June 2017 Unlocking & Commercialising Digital Innovation Curriculum & Agenda Monday Tuesday Wednesday Thursday Friday INNOVATION IMPERATIVE INSIGHT PROPOSITION PROTOTYPE & TEST PLAN & PITCH Kick Off Welcome Objectives & agenda Teams & tasks Innovation in Action Insights from 3 industry experts Proposition Development Framework introduction Key tools & tips Practical Prototyping Visualisation Key tools and techniques Pitch Prep Finalise the story Develop the pitch A.M. Innovation Imperative Key innovation trends & models Insights & Ideation Generating insight-led ideas using tried and tested techniques Proposition (I) Proposition blueprint Destroy & rebuild Visualisation Refining the journey and experience Bringing to life Pitch & Win Team pitches to industry & innovation experts Google & Innovation How does Google drive innovation? EXPLORE TECHXLR8 at EXCEL: Speak to leading tech innovators Proposition (II) Journey mapping Visualisation Planning & Pitch Storytelling Overcoming challenges Team building Personal Planning Enabling change Key learning, toolkits P.M. Team Workshop: Kick-off Post-it to prototype exercise with real case studies EXPLORE TECHXLR8 at EXCEL: Network with CEOs in tech EXPLORE TECHXLR8 at EXCEL: Test your proposition with a live audience and experienced critics Building the Prototype Prototyping Fine tuning Summary Wrap up & review Feedback Closing DRONE RACING LEAGUE UK s first professional drone racing at iconic Alexandra Palace Learn Engage Experience Deliver

6 Benefits for you Learn about innovation approaches and practices, from industry leaders and practitioners, seeing innovation in action and using a tested framework. Experience first hand some of the the world s most innovative companies, products and technologies to see innovation in action. Absorb fully the challenges of innovation by creating a working prototype while working collaboratively in a small team. Understand how to create a strong pitch and sell a new concept internally or to any audience. Enjoy the week and meet a whole new network of like-minded people. Walk away with an Innovation Handbook to take on to your next challenge. Benefits for your organisation Discover that innovation is within the reach of any organisation, no matter how large or small and that it can be learnt. Benefit from immediate commercial impact, from quickly validating ideas and turning them into viable products and services. Provide a memorable, unique and powerful learning experience to high potential employees. Bring industry leading and tested processes for innovation into your organisation. Gain an up to date and insider view on the world s leading innovative companies, products and technologies. Facilitators and delivery team: A global proposition design consultancy Market Gravity is a proposition design consultancy, founded in 2009 by Peter Sayburn and Gideon Hyde to help big businesses transform ideas into breakthrough propositions and inject an entrepreneurial spirit into corporate environments. It helps the world s leading companies create and launch innovative products and services, fusing together customer insight, commercial rigour and design experience. This puts customers at the heart of the design process and a collaborative method builds momentum to launch. Clients include Boots, Aegon, Barclaycard, HSBC, The AA and RWE npower. Market Gravity is located in London, Edinburgh, New York and Toronto. $1Billion+ Global revenue generated 50+ Propositions Launched 15+ Countries With Launches 10+ Industries Served

7 Programme fees How to register Regular fees: 3,900 + VAT Until 7 April 2017 only: 10 places available at 3,200 + VAT For companies: 3 or more individuals 3,400 + VAT per person For individuals: We ve been able to secure 10 grants (worth 500 each) sponsored by KNect365. Contact the team to learn more. Given the competitive nature of this immersive programme, there is a two stage application process: Stage 1 Complete the form on our website: Tmt.knect365.com/londontechweek-innovation-mba Stage 2 Our lead education consultant will be in touch to verify your details and have a quick chat about your background to ensure you can make the most out of the programme. Get in touch today: Call adam.pierce@knect365.com Website tmt.knect365.com/londontechweek-innovation-mba Applications are now open and we ll close when we ve reached 50 high potentials

8 Become part of this new and unique learning experience! We re looking forward to hearing from you.

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