CERTIFICATE IN DIGITAL INNOVATION

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1 CERTIFICATE IN DIGITAL INNOVATION 1 (203) chris.wasden@eccles.utah.edu

2 Table of Contents What is it?...3 Why is it so unique?... 3 Who is it for?...4 When is it?...5 How much is it?...5 Where is it?...6 What are the courses?...7 Who delivers the courses?...8, 9 How do we do it?

3 Discover, Design, and Develop Digital Innovation This certificate program is like no other in the world. This is NOT a survey if digital innovation. This is a HANDS -ON program where to take your idea and turn it into reality. Each course is designed to support you in creating the deliverables necessary to create and test your idea to rapidly advance them across the innovation lifecycle. What is it? The Most Unique Digital Innovation Program in the World There are four elements of our program that make it unique: 1) You create THE five deliverables in less than 15 weeks that are necessary to test your ideas, rapidly learn, iterate and improve them to accelerate commercialization 2) Our apprentice model teams students with professionals to provide additional resources and support to move quickly 3) We provide a disciplined innovative approach to ensure each team follows the principles of fast, frequent, frugal failure in the innovation cycle 4) We provide access to world-class innovators and organizations through company visits, tours, and meetings to improve your discovery, design and development 3

4 Who is it for? Turn Your Dreams into Reality The DI Program is for DOERS. This is for professionals who have first-hand experience with painful failures that create problems that demand better solutions through digital innovation. It was specifically designed and intended for business professionals seeking to further their careers and skillsets through the medium of digital innovation. The typical enrollee fits one or more of the following categories: Aspiring entrepreneur Professional from startups or Fortune 500 companies, the government, or non-profits Healthcare professionals Project managers/leaders who wish to become more innovative Engineers who want to be more creative 4

5 We have two formats: Fall, Spring, and Summer 1) Fall and Spring Semester - Apprentice students meeting twice a week - Professionals meet in person once a week from 4-9 PM - Online materials - Two day trip to San Francisco to meet with digital innovation leaders 2) Summer Semester - Apprentice students meeting twice a week - Professionals meet in person for two weeks during the Summer - Online materials - One day in Las Vegas meeting with Amazon (Zappos) and SocialWellth - One day in Zions National Park for team building - One week in residence at Lassonde Studios - One day in Park City Utah at Olympic Park - Two day trip to San Fracisco to meet with digital innovation leaders Fall and Spring Semesters How much is it? - Tuition $10,000, with University of Utah employees getting a 50% discount and possible scholarships - Fees for two day trip to San Francisco $1,000 Summer Semester - Tuition $10,000, with University of Utah employees getting a 50% discount and possible scholarships - Fees for various trips of $2,

6 Where is it? Premier Innovative Location at Silicon Slopes Located at the foot of the Wasatch Mountain range, which was the home to the 2002 Winter Olympics, the University of Utah is a leading global research and academic institution. The state is ranked #1 by Forbes as the best state for business in five or the last six years. The EAE video game program ranked #1 in the United States, while the David Eccles School of Business's Entrepreneurship Program ranked #17. The University of Utah Health Sciences is consistently ranked in the Top 10 nationally for quality, performance, and outcomes. The rapid growth of its high tech ecosystems has earned in the name of Silicon Slopes, and its close proximity to California makes it a top destination for technology companies like ebay and Adobe to relocate their operations. We leverage this location advantage to enjoy the pristine out of doors for teams building exercises as well as to take tours and do companies visits in Las Vegas and San Francisco. 6

7 What are the courses? Combination Online and Residency Courses Behavior Change Through Digital Engagement Course Deliverable: Behavior change model as the basis for your game/app to ensure you achieve your outcomes Ideation and Invention Through Design Thinking Course Deliverable: Wireframe prototype of your game/app with look, feel and dynamic embedded navigation Business Model Innovation in the Digital Age Course Deliverable: Pitch deck to get leadership and investors and other stakeholders on board Prototyping Digital Solutions Course Deliverable: Working prototype of your game/app published on both ios and Android platforms Digital Marketing, Promotion and Communication Course Deliverable: Social media marketing strategy, including videos, to promote it on Kickstarter, Facebook, LinkedIn and other platforms All courses are taught in a combination of online and in residency approach by our faculty 7

8 Who delivers the program? d3i created and delivers the Digital Innovation Program (DIP). It is part of the Sorenson Center for Discovery & Innovation and a division of the David Eccles School of Business at the University of Utah. Our faculty represents world leaders in digital innovation across multiple disciplines. Chris Wasden, EdD He serves as the Executive Director of Sorenson Center for Discovery & Innovation, where he leverages 30 years of experience as a named inventor on 11 issued patents, serial entrepreneur on 10 venture and corporate startups, and past Global Healthcare Innovation Leader at PwC. His approach, as outlined in his book, Tension The Energy of Innovation, direct creative people how to turn failure and pain into valuable solutions through innovative new technologies business models that change behaviors. 8 Roger Altizer, PhD Over the past decade, he has designed and coled the creation of the Entertainment, Arts and Engineering program at the University of Utah, which is consistently ranked among the top two video game development programs in the world. He works with 400 students per year to support them in becoming world-class video game producers, developers, artists, and technologists.

9 Jeff Davis, CEO Leveraging his 23 years of leadership experience at Proctor & Gambles across multiple products Discover, Design and Develop through Program and geographies, he now is the founder and CEO of Molio, a revolutionary social media, marketing and video company. His unique approach to using digital technologies for marketing, promoting, branding, and selling new products results in unprecedented consumer adoption. Paul Brown, JD After serving as a senior executive at BlueCross BlueShield, he founded their $300 million venture fund and has evaluated thousands of digital health organizations and technologies, funded scores of these, and sits on nearly a dozen boards. He currently serves as the Sorenson Impact Investing Presidential Chair and is a professor in the Entrepreneurship & Strategy Department. Christine Chastain, PhD Her eclectic background in art, anthropology, language, social sciences, and technology has enabled her to become a global expert and leader in design thinking and human centered design. She travels around the world consulting organizations on how to leverage technologies to enable health systems and other organizations to deliver better consumer/patient experiences that deliver better outcomes at lower costs. 9

10 How do we do it? Our unique apprentice model enables us to match professionals in the DI Program with college students that help them co-create their digital innovations. This symbiotic relationship provides numerous benefits: (this should be a graphic of a feedback loop that shows the benefits to the professionals on the one side and the benefits to the student on the other) leverage time, resources, and creativity to the professionals to help them move farther and faster than they could on their own provides structure to the innovative process to ensure the efficient use of fast, frequent, frugal failure enables students to learn from the deep background knowledge and experience of the professional enables the student to experience first hand, as a critical actor, the business discovery and creation process 10 At the start of each DI Program, we match each professional with one or two students to create the startup team. Students get academic credit and are graded for participating in the DI Program. Each DI Program takes place over an 15 week semester.

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