Primary School Secondary School Independent School International School College or university Other nonprofit organization

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1 Susan M. Bearden Catherine Koos Organization type? (Check all that apply.) Primary School Secondary School Independent School International School College or university Other nonprofit organization

2 What is your primary role at this organization? Administrator Advancement professional Technology professional Teacher Other Social media platforms used: Facebook Twitter Pinterest Google Plus Blog LinkedIn YouTube Edmodo Other By me personally By my organization

3 About Us Susan M. Bearden Director of Information Technology Holy Trinity Episcopal Catherine Koos Head of Lower School Holy Trinity Episcopal About our School Holy Trinity Episcopal Academy Melbourne, FL PreSchool-12 th Grade 871 students Social Media: Facebook, Twitter, Pinterest, Google Plus, YouTube, Wordpress Blog

4 Why should I care about Social Media? Social Media is about RELATIONSHIPS!

5 Use Social Media to Build Relationships with: Organizational Stakeholders (Parents, Grandparents, Alumni, Donors, Board Members) Prospective students and parents Other local community members (journalists, politicians, community leaders, media outlets) Interesting Statistics about Social Media 85% of internet users have Facebook accounts; 49% are on Twitter 41% of people have shared a link, video, or story about a brand on Facebook. Source: Captivating-Social-Media-Stats-How-People-Interact-With-Brands- INFOGRAPHIC.aspx

6 Nielsen estimates that social media and blogs reach 80% of all active US Internet users (of which there are 245 million). One in every seven minutes spent online is spent on Facebook. shocking-social-media-stats-will-amp-your-marketing Pinterest has over 10 million users 80% are female 50% have children 46% are between ages

7 Our Journey with Social Media Distinguish between: Institutional Social Media Use Teacher/Student Social Media Use

8 Tips for Getting Started 1. Start Small 2. Make a commitment 3. Learn the tool Personal Account 4. Start with a Soft Launch 5. Borrow ideas from other schools! Other Considerations Who is managing which accounts? Store account information in one place Policies on photos and student names Sewickley Academy Social Media Policy:

9 Social Media Resources Independent Schools Brendan Schneider Director of Admissions and Financial Aid, Sewickley Randy Vaughan The Marketing Twins EdSocialMedia Institute dedicated to educating schools and non profits about social Enrollment Catalyst Rick Newberry Turn Around Marketing Additional Resources Great twitter hashtags to follow: #ismarketing #schoolpr Jerry Susan s Public Diigo list Social Media Policies Susan s Social Media/Marketing Twitter List

10 Q & A?

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15 Lack of time I don t know what I m doing Complaints/inappropriate posts Blurred boundaries Q & A?

16 Holy Trinity Episcopal Academy Social Media Sites Facebook: HTEA page: Mrs. Koos: Twitter: HTEA Twitter Account: Mrs. Koos: HTEA Tech: Pinterest: Google+: Thank you for attending! Susan M. Bearden Director of Information Technology Holy Trinity Episcopal Catherine Koos Head of Lower School Holy Trinity Episcopal