strander WHAT S INSIDE CVB Insider ICE AWARDS honoring 20 businesses and individuals MEMBERS RANK I 73, JOB CREATION ISSUE 679 JAN.

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1 GRA RAND strander ISSUE 679 JAN ICE AWARDS honoring 20 businesses and individuals for outstanding customer service T HE O FFICIAL NEWSLETTER O F THE MYRTLE BEAC H AREA C HAMBER O F COMMERCEE It s the red-carpet event of the year. It s the 4th annual Myrtle Beach Area Incredible Customer Experience Awards. Mark your calendars for Saturday, March 27, 2010, from 6-10 p.m. at The Palace Theatre. Ten businesses that are leaders in hospitality and 10 individuals who shine in customer service will be honored during the evening event. All Myrtle Beach Area Chamber of Commerce member businesses will receive two complimentary tickets. Additional tickets may be purchased for only $30 and include a pre-reception from 6-7 p.m., an awards ceremony from 7-8:15 p.m., and an a er party from 8:15-10 p.m. with heavy hors d oeuvres, open bar and entertainment. To purchase your $30 tickets, please register online at MyrtleBeachICEAwards.com. Deadline to purchase tickets is March 23. Nominate a star Grand Strand businesses are the most giving companies in the world. It is now time to take a little credit for what you do day in and day out. Toot your horn and nominate your MEMBERS RANK I 73, JOB CREATION high on legislative survey business for an ICE Award. The individual ICE Awards also are a great way to show your best employees how much you value them. Or you might know a bank, restaurant, real estate agency or some other business that goes out of their way to help others. Or maybe that person who smiles and says good morning every time you stop for your pick-me-up coffee is a true hospitality star. Take a minute to nominate a local ICE AWARDS, See Page 9 by Nancy Gray, media communications manager During the fall of 2009, Myrtle Beach Area Chamber of Commerce polled its members to determine upcoming legislative concerns and priorities at the federal, state and local levels. A total of 269 members completed the survey. The majority of respondents represent non-hospitality businesses (57.5 percent) and employ 10 or fewer staff (38.8 percent). The collected responses were used to develop the 2010 legislative agenda, which was unveiled at the legislative luncheon Dec. 9 at the Myrtle Beach Marriott Resort at Grande Dunes. Buzz Freeman, chairman of the Legislative Policy Council, presented the agenda to an audience of more than 200. LEGISLATIVE AGENDA, See Page 11 WHAT S INSIDE 3 Behind the Scenes Muffins, cookies, cakes... it s the yummy bakery smell at Costco. 4 Get on the FastTrac FastTrac GrowthVenture is back on track with lower prices. CVB Insider Marketing the Grand Strand VisitMyrtleBeach.com sets record with more than 4.1 million unique visits. 18 Why go green? Local hospitality businesses shrink environmental footprints.

2 BOARD OF DIRECTORS Chairman of the Board Brant Branham E. F. Hucks & Associates, Inc. Immediate Past Chairman Steve Chapman Island Vista Resort Advertising/Publicity Committee Chair Bob Barenberg Hilton Hotels Vice Chairs Nate Anderson Divine Dining Group Billy Huggins WPDE NewsChannel 15 Business Ethics & Standards Committee Chair Frans Mustert Oceana Resorts Vice Chair Debbie Harwell Adobe Palm Communications Member Julie Alford A&I Restoration, Inc. Convention Bureau Committee Chair Charlie Bradshaw Alabama Theatre Finance Review Committee Chair/Treasurer Franklin Daniels Nexsen Pruet, LLC Fulfillment Committee Chair Phil Vassar Captain s Quarters Resort & Hotel Blue Vice Chair Nate Anderson Divine Dining Group Legislative Policy Council Chair Buzz Freeman Conway National Bank Vice Chairs Richard Singleton Coldwell Banker Chicora Greg McCollum M. Greg McCollum, PA Membership Committee Chair Sara Boling CENTURY 21 Boling & Associates, Inc. Vice Chair Wayne Morris The Printing Port North Strand Council Chair Bill McGonigal Best Western Ocean Sands Small Business Council Chair Wayne Morris The Printing Port Vice Chair Julie Alford A & I Fire and Water Restoration South Strand Council Chair Tommy Bouchette South Carolina Bank and Trust Vice Chair Bob Jewell Brookgreen Gardens Young Professionals Council Chair Shannon Camp The Jackson Companies Vice Chair Jordan Watkins Gilmore Entertainment Marketing Council Chair Ryan Swaim Dunes Realty Vacation Rentals & Sales Vice Chair Woody Crosby Jordan Properties GRAND strander WHAT S ONLINE MyrtleBeachAreaChamber.com CHAMBER EVENTS 4 1/2 QUESTIONS 4 1/2 Questions asks, Why become an ambassador? This month we checked in with Ginny Whipple, Fairfield Inn by Marriott at Broadway at the Beach, who has been an ambassador for 6 years. MEMBER ANNIVERSARIES What s the secret to long-term success in the business community? Establishing lasting and personal relationships with other professionals through membership in the Myrtle Beach Area Chamber of Commerce. During January, 87 members will be celebrating their chamber anniversaries. Read the Grand Strander Online and discover which business has been a chamber member for 35 years. BENEFIT OF THE MONTH To help ring in the new year, the chamber has updated its Member-to- Member Discounts list, which includes member businesses that offer special discounts exclusively to other chamber members. Discounts are featured on the Web at MyrtleBeachAreaChamber.com. Check out the site for money-saving offers, to submit a special discount, and to order 2010 discount cards. RIBBON CUTTING Massage Envy Spa recently held a ribbon-cutting ceremony. Check out their photo, along with several other ribbon-cutting ceremonies, in the Grand Strander Online. NEW MEMBER OF THE MONTH J & F Manufacturing South Inc. 370 Allied Dr., Conway, SC (843) jfmfg.com 30-Second Commercial J & F Manufacturing South Inc. is a metal fabricating and powder coating company with a full service facility. Through a combination of quality, integrity and outstanding customer service, we provide exceptional products faster, more cost efficient and with a smile. Our skilled workers have been specially trained on state-of-the-art equipment to transform stainless steel, steel, aluminum and other metals into objects of beauty and utility. We finish metals in chrome, brush satin, powder paint and custom finishes. J & F Search For quick access to all of the great features mentioned below, just go to MyrtleBeachAreaChamber.com and click on Grand Strander at the top of the page. EDUCATION PROGRAMS Grand Strander Online MARKETING STRATEGIES MEMBER RESOURCES GOVERNMENT RELATIONS specializes in unique projects and can accommodate huge production runs as well as individual prototypes. Our experienced staff of engineers and CAD technicians will work with you from your sketches or ed files to realize your visions in metal. Some of our most recent projects are: JFK Airport passenger walkway ramps. Metro North manufacture and refurbish trash containers. Japan Airport passenger walkway. LA Guardia Airport bus terminals. Los Angeles Airport passenger walkway. #1 Business Goal Our goal is to provide quality products and competitive prices with exceptional customer service. We build long-term relationships with our customers, working side by side with them, to ensure a smooth flow of their products in and out of our facility. Jagdat Singh, owner & CEO BE A STAR This month, the Grand Strander talked with William Hayes, owner and operator of The Dent Mender. Discover why customers rave about their fairness and professionalism read the Grand Strander Online.

3 GRAND strander D iscove r mo re ne t wo rking eve nt s a t My r t le B e a c h A re a Cha mbe r.co m CHAMBER Events Jan. 14 7:30-9:15 a.m. CONNECTIONS MARKETPLACE Springmaid Beach Resort Conference Center 3200 S. Ocean Blvd., Myrtle Beach Speed networking is a fun, exciting and effective way to make a lot of connections in a short amount of time. Participants are each given one minute to introduce themselves and their company to other members at the table. You then move to the next table and begin again. Bring a minimum of 75 business cards to exchange and display on the share table a table for your business cards, brochures, product samples, etc. Plus you ll want to enter this fantastic drawing: Two lucky members will win a chance to make a five-minute business presentation at the Feb. 11 Connections Marketplace (free admission too!) $15 per member (includes breakfast). No rescheduling or refunds. This is a members-only event. All members must preregister online. Register at MyrtleBeachAreaChamber.com Registration Deadline: Jan. 12 Questions? Call (843) Jan :30 a.m. Costco Wholesale 1021 Oak Forest Ln., Myrtle Beach BEHIND THE SCENES This new networking event combines making contacts while learning about unique businesses along the Grand Strand. Hosted by different Myrtle Beach Area Chamber of Commerce businesses at their locations, members get a Behind the Scenes look at their fellow member businesses while enjoying small group networking. Join us for our first Behind the Scenes look at Costco and discover how their bakery department creates delectable goodies fresh each day. Free, value-added benefit of chamber membership Register at MyrtleBeachAreaChamber.com All members must preregister online. Attendance is limited so sign up early. Registration Deadline: Jan. 20 Jan p.m. CHAMBER ACCESS YOUR ALL ACCESS PASS TO THE CHAMBER MBACC Boardroom, 1200 N. Oak St., Myrtle Beach Get the most out of your membership right from the start! This is an opportunity for new members to learn about the many benefits of chamber membership. New employees of existing member businesses and long standing members are encouraged to attend as well. At each new member orientation an informal presentation is given by chamber staff covering all you need to know to begin putting the power of the chamber to work for you. Topics include: Networking events: Business A er Hours, Behind the Scenes, Connections Marketplace and others. Training opportunities: Find out what s available through Chamber Academy. Member benefits: Discounts, health care insurance, ribbon cuttings, sponsorship opportunities and more. It s a great time to get a head start on introducing yourself to other chamber members in a small, comfortable social setting. Free, value-added benefit of chamber membership Register at ChamberAcademy.com Registration Deadline: Jan. 25 Questions? Call (843) Jan p.m. Ocean Forest Bistro & Conference Center 5523 N. Ocean Blvd., 7th Floor, Myrtle Beach BUSINESS AFTER HOURS Enjoy a breathtaking ocean view as you sample award winning hors d oeuvres and refreshing spirits. Business A er Hours is characterized by a lively crowd, assorted light foods and drinks in a casual atmosphere. It provides an opportunity to increase referral networks, gain name recognition and strengthen relationship skills. Bring lots of business cards for networking, and don t forget to drop one in the drawing for 1/4 page free advertisement in the Grand Strander. Free, value-added benefit of chamber membership Register at MyrtleBeachAreaChamber.com All members must preregister online. Registration Deadline: Jan. 25

4 CHAMBER Academy GRAND strander Register for classes at ChamberAcademy.com Classes for the Chamber Academy are held in the boardroom (unless otherwise noted) at the Myrtle Beach Area Chamber of Commerce, 1200 N. Oak St., Myrtle Beach. Register at ChamberAcademy.com. Payment due at time of registration. No refunds or rescheduling. To learn more, contact Blakely Jenkins, membership & community programs manager, or (843) Discover more educational opportunities by signing up for the Education Updates e-newsletter at MyrtleBeachAreaChamber.com, click on Sign up for enews. SERIES TOPIC PRESENTED BY DATE/TIME COST SIGN UP BY LGS Alumni Association Educational Series Personal Accountability Making it MY Priority Eileen Soisson, president and lead trainer of The Meeting Institute Jan a.m. $10 for LGS Alumni Association members $20 for MBACC members $45 for general public DESCRIPTION: Tap into the power of accountability thinking. This class challenges participants to be accountable without authority and possess more effective personal leadership skills through behaviors. Learn to put an end to the blame game, excuses and outside reasons that goals are not accomplished. Enhance teamwork through better communication and motivation skills SERIES TOPIC PRESENTED BY DATE/TIME COST SIGN UP BY New Series Webinar Social Media Revealed Sam Shaaban, founder and CEO of NuRelm Inc. Jan p.m. $10 for MBACC members $45 for general public DESCRIPTION: Sign up now for Myrtle Beach Area Chamber s first Webinar Social Media Revealed. Learn how your business can ride the social media trend by getting your message out and saying more for less. If your advertising budget has been cut and you re looking for cheaper, more effective ways to reach a broader audience, then this is a must-attend seminar for you. Best of all, you can participate anywhere there s an Internet connection! All Webinar attendees will receive: ~ Individualized instruction to build their own social media plans. ~ Free Internet strategy assessments customized specifically for your business that will tell you exactly what you need to do to get more qualified online leads right now. If we have good attendance with this initial Webinar, we have many more timely topics specific to small business and entrepreneurs that we can offer in the future. Please let us know what you would like to learn more about, and if there is enough interest, we will develop a Webinar to address a topic you suggest. It can be anything from how to get a small business loan in today s brutal economic climate, how to bootstrap your start-up, how to set up an accounting system, how to build a high-traffic Web site, or how to launch an online business. Send your suggestions to Blakely.Jenkins@VisitMyrtleBeach.com. Your chamber is here to serve you. READY TO SEE YOUR BUSINESS GROW? Check out FastTrac GrowthVenture by Blakely Jenkins, membership & community programs manager Your Myrtle Beach Area Chamber of Commerce is partnering with Clemson University Institute for Economic and Community Development to bring FastTrac GrowthVenture to the Grand Stand. The area s sustainable business growth doesn t happen by chance. Successful entrepreneurs plan for growth, and the FastTrac program provides the direction to do that. Beginning 01/13 01/18 Feb. 10, 2010, FastTrac GrowthVenture will meet from 6-9 p.m. every Wednesday night for 10 consecutive weeks at the Chapin Memorial Library. The program offers established entrepreneurs the tools and resources to create and implement a plan for growth. FASTTRAC, See Page 5

5 GRAND strander YOUTH LEADERSHIP ACADEMY plans daylong activities for sophomores by Blakely Jenkins, membership & community programs manager The Myrtle Beach Area Chamber of Commerce, Leadership Grand Strand Class 30, and Coastal Carolina University are again very excited to announce the Annual Youth Leadership Academy which will be held March 15, 2010, at Coastal Carolina University. Youth Leadership Academy (YLA) provides activities developed for high school sophomores who currently demonstrate leadership skills in their homes, schools, workplace and communities. YLA recognizes your students talents and challenges them to become effective, ethical leaders. This year s students will participate in Technology & Improv leadership training exercises, entertainment activities and interactive events. Our faceto-face mentors will include educators, athletes, business entrepreneurs, civic, community and media leaders. YLA 2009 was a tremendous success with more than 260 participating sophomores representing more than 30 schools in the following North Eastern Strategic Alliance (NESA) counties; Darlington, Dillon, Florence, Georgetown, Horry, Marion, Marlboro and Williamsburg. FASTTRAC, Continued From Page 4 FastTrac is a program of the Kansas City-based Ewing Marion Kauffman Foundation, the largest organization in the nation solely focused on entrepreneurial success at all levels. FastTrac is offered statewide through the FastTracSC coalition, whose mission is to promote entrepreneurship and small business statewide. FastTrac is a comprehensive entrepreneurshipeducational program that provides entrepreneurs with business insights, leadership skills and professional networking connections. Participants will be prepared to create a new business or expand an existing enterprise upon completion of the program. To learn more about the Youth Leadership Academy, go online to AnnualYouthLeadershipAcademy.com. Ninety-five percent of YLA 2009 students surveyed said they benefited from the day s activities and would recommend the event to the 2010 sophomore class. NOVEMBER 2009 Top Five States for Relocation Inquiries 1. New Jersey 2. North Carolina 3. New York 4. Ohio 5. Florida Courtesy of South Carolina State funding, this class is usually offered for $245 (regularly $895). But scholarships are available to the first 20 participants to take this program for $100. This charge covers all books, class materials and refreshments. This session will fill up quickly, so register early at ChamberAcademy.com.

6 LEADERSHIP FORUMS Register for the Leadership Forums at MyrtleBeachAreaChamber.com. Jan. 21, 2010 South Strand Leadership Forum Inlet Affairs Banquet & Catering 4024 Hwy. 17 Business, Murrells Inlet Representatives from Horry and Georgetown counties and Surfside Beach Town councils discuss issues of interest to the South Strand. The Q&A session runs from 4-5:30 p.m. followed by a networking mixer until 7 p.m. Feb. 4, 2010 Central Myrtle Beach Leadership Forum The Breakers Resort Hotel 2006 N. Ocean Blvd., Myrtle Beach Members of the Myrtle Beach City Council, Honorable Liz Gilland, Councilman Marion Foxworth, Councilman Bob Grabowski and Councilman Brent Schulz have been invited to participate in the moderated Q&A forum from 4-5:30 p.m. A reception follows from 5:30-7 p.m. GRAND strander FRANKLIN DANIELS elected board chairman of MBACC Franklin Daniels has been elected MBACC board chairman. Nexsen Pruet LLC attorney Franklin Daniels has been elected chairman of the Myrtle Beach Area Chamber of Commerce board of directors. The election occurred Dec. 8 during the board s December meeting. Daniels will succeed Brant Branham, and board chairman, July 1, I look forward to assisting the chamber in promoting tourism, business growth and economic development initiatives along the greater Grand Strand, Daniels said. I share the chamber s commitment and persistence to build a strong community in which we can all be proud to live, work and vacation. Daniels has been a member of the Myrtle Beach and Charleston offices of Nexsen Pruet since 2008, practicing real estate, corporate and economic development law. Prior to that, he held a number of senior positions with Burroughs & Chapin Co. Inc. A native of Anderson, S.C., Daniels lives in Pawleys Island with his wife LeAnne and son and daughter. GRAND STRAND LEGISLATIVE RECEPTION Join your Myrtle Beach Area Chamber of Commerce at the Grand Strand Legislative Reception on Feb. 17. The event takes place at the Clarion Hotel Downtown (1615 Gervais St.) in Columbia and runs from 5 to 9 p.m. The reception is an ideal time to talk to state representatives and emphasize key aspects of the chamber s agenda from your business perspective, as well as mention legislative issues specific to your company. According to Brad Dean, MBACC president and CEO, it is important for Grand Strand business leaders to continue meeting with legislators. Year a er year, the legislative reception has proven to be a successful way for area leaders to communicate important messages to government officials throughout the state, Dean noted. The more we educate them about our priorities and our impact on the state s economy, the more likely our needs will be met. For more information, contact Amie Lee, director of festivals & special events, (843) or Amie.Lee@VisitMyrtleBeach.com. A member of the board of directors for two years, Daniels currently serves on the executive committee as the treasurer and has served as the chairman of the Legislative Policy Council. He is a graduate of Leadership Grand Strand. Active in community service, Daniels is a member of the Myrtle Beach Regional Economic Development Corporation executive committee, Coastal Carolina University E. Craig Wall College of Business Administration board of directors, Low Country Day School board of trustees and Wofford College presidential advisory board. I m looking forward to Franklin serving as chair, Branham said. With his leadership skills and experience, he will drive the success of the chamber to new levels. Daniels earned his bachelor s degree in finance and accounting from Wofford College, his law degree from the University of South Carolina School of Law and an LL.M. in taxation from New York University.

7 GRAND strander The chamber s commitment to ser ving our members and our community is solid and unwavering, but like you, we must constantly evolve with the times. As your needs change, so do our programs and services. Whether it s adding new advertising options, communicating via Facebook or Twitter, or producing new events and education opportunities, we intend to continuously improve our ability to serve you. Bringing value to our members Some of the most valuable benefits of a chamber membership are those that save you money. We partner with several prominent corporations to offer money-saving programs designed to put dollars to your bottom line or help you grow your business. By using these programs to cut expenses, your membership pays for itself. True Blue Health Insurance We ve teamed up BlueCross BlueShield of South Carolina to bring our business members affordable health care insurance. True Blue health insurance offers small businesses competitive rates and dependable coverage. Members can choose from a network of physicians and providers throughout the Grand Strand and select from a range of coinsurance and deductible amounts. And True Blue SM offers both group business plans and new individual personal plans that are exclusively designed for and can only be purchased by MBACC members. FedEx Members of Myrtle Beach Area Chamber of Commerce can start saving today by using FedEx shipping. With this members-only benefit, you ll save up to 52 percent off shipping. Office Depot The new Office Depot program is another example of how we re always looking to save you money and make it easier for you to do business. Because of your membership with Myrtle Beach Area Chamber, it costs you nothing to sign up for this program. Among the benefits you ll receive are savings of up to 83 percent off items on the Best Buy List and up to 20 percent off tech items, copy print and promotional products. Behind the Scenes Another huge benefit of your Myrtle Beach Area Chamber membership is the networking opportunities. Behind the Scenes is a new networking event with an unusual twist. This social combines making new business contacts while learning about unique businesses along the Grand Strand. Hosted by different MBACC businesses at their locations, members get a Behind the Scenes look at their fellow member businesses all while enjoying small group networking. Chamber Academy The Chamber Academy continues to offer educational opportunities that keep members in the know on the latest business buzz, whether it s social networking or a new so ware program. Starting in February, Myrtle Beach Area Chamber of Commerce is partnering with Clemson University Institute for Economic and Community Development to bring FastTrac GrowthVenture to the Grand Stand. Graduates of FastTrac describe the program as one that encourages entrepreneurs to streamline their business processes, analyze strengths and shortcomings, and achieve more balance in their work and personal lives. Due to state funding, the $895 program is being offered for $100, a huge savings for MBACC members. For all the details on FastTrac, turn to Page 4. S.C. Chamber of Commerce As a member of the Myrtle Beach Area Chamber of Commerce you also can enjoy free electronic access to the South Carolina Chamber of Commerce statewide grassroots lobbying and information networks. While FROM My Desk PUT THE POWER OF CHAMBER MEMBERSHIP TO WORK FOR YOU this benefit has always been around for small business members, the program has been expanded to include all MBACC members. The program, called evoice, extends electronic access to all chamber businesses and includes such benefits as participation in the S.C. Chamber s Grassroots Network; newsletters that keep businesses apprised of events, special announcements and business news; and access to the S.C. Chamber s legal reference publications. Promotional tools We offer a wide array of advertising options, both for those businesses seeking to connect with tourists, as well as those who simply want to connect with other businesses. Advertise in our newsletter, our Web site, our vacation guide or our relocation guide to build awareness of your business. We also produce a variety of events that provide a unique opportunity to showcase your business. A new promotional tool we re offering is the E-Blast, giving you the ability to fellow chamber businesses through our members-only service. This provides a quick, affordable tool to distribute information to the entire MBACC membership. Offering a network of programs that helps our members make money, save money and grow their business is a priority for your chamber of commerce. And with most of these programs being offered exclusively to MBACC members, membership in the Myrtle Beach Area Chamber of Commerce is more valuable than ever before. For more information on how you can take advantage of any of these membership programs, visit MyrtleBeachAreaChamber.com. Brad Dean President & CEO Myrtle Beach Area Chamber of Commerce

8 The Official Myrtle Beach Area Vacation Guide is a 264-page glossy, full-color guide to lodging, attractions, dining, shopping, golf, theaters and events along the Grand Strand. The popular guide contains an accommodations grid, a golf grid and a dining grid., plus a handy, detachable map and coupon booklet. The guide is divided into sectional categories (Stay, Play, Dine and Golf) with colorful page borders, which makes it easier to plan a vacation packed with all the sights and sounds of the Myrtle Beach area. Advertisements are laid out by ad size and in alphabetical order. GRAND strander MBACC ANNOUNCES 2010 festival dates The Myrtle Beach Area Chamber of Commerce has announced the 2010 dates for its Canadian-American Days, Sun Fun Festival and Beach, Boogie & BBQ Festival. These free, family friendly festivals add even more fun to our already playful destination. Our peak-season festivals entertain crowds with free, top notch performances and events, said Brad Dean, MBACC president and CEO. Visitors and locals alike can t beat the national acts, activities, events, contests and spectator competitions all without digging into their wallets. The 49th annual Canadian-American Days will be held March 13-21, 2010, throughout the Myrtle Beach area. The seven-day festival will feature events, activities and discounts, including welcome receptions, military band concerts, athletic tournaments and wildlife and history days. For more information, visit CanAmDays.com. Canadian-American Days draws as many as 100,000 Canadian visitors and snowbirds from Northern states. The MBACC introduced Canada Days in 1961 to attract Canadian families during their spring school break. The name was changed in 1963 to Canadian-American Days. It is regarded as the first international festival organized in South Carolina. The 59th annual Sun Fun Festival will be held June 4-5, 2010, throughout the Myrtle Beach area. The core festival will take place at Grand Park across from The Market Common. The festival will feature live entertainment, Kids Zone, food and arts/cra s vendors, water sports and much more. For more information, visit SunFunFestival.com. A popular festival, Sun Fun draws between 40,000 and 45,000 attendees. The first Sun Fun Festival, held in 1951, was conceived to attract vacationers during the period between the end of the school year and the July 4th holiday. That year, a handful of regional beauty queens, riding in Nash Ramblers, arrived in Myrtle Beach to add some luster to the 14 events that comprised the inaugural festival. The 5th annual Beach, Boogie & BBQ Festival will be held Sept. 3-4, 2010, at Grand Park across from The Market Common. This Labor Day weekend festival, which draws around 20,000 attendees, will VACATION GUIDE hot off the press By the Number Vacation Guides 325,000 Fulfillment guide for visitor inquiries. Hardcover Visitor Guides 55,000, two per unit per property In-room guide displayed in hotel and vacation rental properties for additional exposure. Visitor Guide Digests 1,225,000 Distributed in hotel and vacation rental properties, provided to guests at check-in, fulfillment for inquiries and convention bags. Maps and Coupons 1,800,000 (250,000 overrun) Inserted in Vacation Guide and feature the official barbecue competition of South Carolina, 200+ car show and live entertainment, among other events. For more information, visit BeachBoogieBarbequeFestival.com. Activities for each festival are still unfolding. Check the Web sites for the most current information. Myrtle Beach Area Chamber of Commerce reserves the right to make changes to festival line-ups without notice. Live music is a big hit at all the festivals, including Lifehouse at last year s Sun Fun Festival. Visitor Guide Digest, also provided to lodging properties as overrun. Meeting & Group Planner Guides 3,500 Fulfillment guide for group travel planners. To get your copy of the Myrtle Beach Area Vacation Guide, go online to MyrtleBeachAreaChamber.com, click on Member Resources and Member Request for Official Myrtle Beach Area Vacation Guide. The new Grand Strand Living relocation guide will be available in the spring.

9 GRAND strander RESERVE YOUR SPACE Grand Strand Living ad sales close Jan. 15 Grand Strand Living is the ultimate hard copy guide and online resource for moving to and living in the Myrtle Beach area. The guide is dedicated to providing information and resources to help new and perspective residents plan their move to the Grand Strand. It contains helpful sections on finding places to live, health care, taxes, cost of living and more. Not only is it an indispensable resource for anyone planning to relocate, but the guide is o en requested by local residents who are looking for a trusted chamber member for products and services. Even businesses with small advertising budgets (four-color ads start at $1,147 same price as last year!) can make an impact and reach thousands of potential customers by advertising in Grand Strand Living. A total of 30,000 will be printed, plus an electronic version of the guide will be online at GrandStrandLiving.com. New for 2010 Separate Web site for Grand Strand Living, rather than keeping the publication under the umbrella of MyrtleBeachAreaChamber.com. The hard copy will ICE AWARDS, Continued From Cover Page business or individual who has a strong spirit of customer service. Categories There are 10 categories for the ICE Awards: Amusement and Entertainment; Communications; Dining; Financial; Lodging; Nonprofit; Professional; Real Estate; Retail; Service. Criteria for this year s individual awards include: 1. Going above and beyond one s normal job responsibilities in helping customers. 2. Improving a process or service to provide outstanding customer service. 3. Examples of how the individual goes out of his/her way to provide good service, seeks be posted on GrandStrandLiving.com. Not only will your advertisement appear in the Web publication but an online link to your company s Web site will be added. We ll have an aggressive public relations campaign to promote both GrandStrandLiving.com and to order the hard copy of the guide. In addition, the publication will be promoted locally encouraging residents to use the piece to find chamber members for needed products and services. Purchase 1/4 page ad or larger and receive relocation inquiry leads. Banner ad on GrandStrandLiving.com is available to 1/2 and full page advertisers at an additional cost. Why advertise in Grand Strand Living? Customers don t find you by accident; we tell them how to find you! Our readers are looking for storage facilities, a real estate agent, a doctor and a dentist. They need a bank, insurance, an accountant and a fitness center. Grand Strand Living makes it quick input into what customers want, or looks for ways to improve service. Criteria for this year s business awards include: 1. Impact the nominee s responsiveness to customers has had on the Grand Strand. 2. Examples of how the business goes out of their way to provide good service, seeks input into what customers really want, or looks for ways to improve service to customers. 3. Improving a process or service to provide outstanding customer service. To nominate an individual and/or a business, go to MyrtleBeachICEAwards.com. Nomination forms are being accepted through Feb. 5. and easy to find products and services with two membership listings in the guide. Both alphabetical and categorical listings are included with two-color ads in the categorical section in addition to the fourcolor ads throughout the book. Important Dates (In order to be listed in the 2010 Grand Strand Living, new memberships must be in by Jan. 15, 2010.) Ad sales close: Jan. 15, 2010 Ad and payment due: Jan. 18, 2010, or ad space will be cancelled. Ad materials due: Jan. 29, 2010, by 2 p.m. Learn More: Scott Head, advertising sales manager, Scott.Head@VisitMyrtleBeach.com or (843) or MyrtleBeachAreaChamber.com Editor s Note: As the Grand Strander went to press, Where to Retire magazine, the only magazine in America geared to helping people with retirement relocation decisions, reported that they had selected Myrtle Beach to profile as a top retirement town in the January/February 2010 issue. Sponsorship Opportunities With close to 1,100 people expected to attend this prominent event, it is an excellent opportunity to put your business in the spotlight by becoming a sponsor. Show your support for superior customer service by becoming a sponsor. For more information on sponsorships or event information, contact Amie Lee, director of festivals & special events, at Amie.Lee@VisitMyrtleBeach.com or (843)

10 PR Hotspot GRAND strander PR HOT TIP: Five PR trends to watch in 2010 by Kimberly Miles, public relations manager The rapid pace of new technologies has dramatically changed the way each of us communicates to spread the news about products or brands. Since public relations and communications go hand in hand, it s essential businesses are aware and keep track of the changing landscape of public relations and media relations. To keep you in the know, here s a list of top trends we can expect in public relations in the coming year. The 24 second news cycle In this age of always-on gimme more communication, the 24-hour news cycle has given way to the 24-second tweet cycle. News organizations are breaking stories faster than ever to compete for ratings and readers, o en times without the complete story or multiple sources (case in point, TMZ.com breaking the story of Michael Jackson s death and not the Associated Press). Businesses more than ever need to be accessible and monitor their brand to catch the PR crisis before it s too late in this fast paced media environment. Are press releases ancient history? No, the press release is not ready for the Smithsonian Museum just yet. However, it shouldn t be your only means to communicate with media. Particularly with print media, newsrooms are understaffed and stretched for time. Send your press release, but don t forget the basics making a phone call and/or engaging via social media tools that are a little less formal and more personal. Also, bring your press release to the next level by optimizing for Web search as well as adding any digital content such as videos and photos. Pitch your fans your stories Your primary audience to distribute your story to is not just a handful of journalists anymore. Your audience is millions of people with an Internet connection and access to a search engine and RSS readers. Not to mention the millions more engaging every day on social media endorsing or not endorsing brands. Empower and trust your fans to do the work for you through word of mouth by providing them with content they can use and share with others. Online, online, online! Online publicity about your business is even more valuable than print. Not only does online last forever, it can also be shared worldwide faster and easier than print. Keep abreast of print publications that also have an online component and that s double publicity for you. Down economy = greater creativity Across the board budget cuts due to the economic downturn are forcing more businesses to do more for less. Creative and inexpensive public relations tactics are becoming even more important as we begin Keep in mind; it doesn t take a staff of 100 and millions of dollars to create a positive or negative buzz around a business. For good, search Free Hugs Campaign on YouTube. For bad, search Bad PR on YouTube. What would you like to learn or see in a future PR Hot Spot? Want to be involved in this areas PR efforts? Have a PR related question? You can reach Kimberly Miles at (843) or Follow Miles tweets from the Myrtle Beach Area CVB at Print and Online Publicity Values November 2009 Newspaper Articles 17 Nondaily Newspaper Articles 5 Consumer Magazine Articles 9 Trade Magazine Articles 9 Web Articles 117 Total Circulation 100,519,681 Publicity Value $1,323,565 Year-to-Date Ad Value for Myrtle Beach Travel News $21,287,415

11 Myrtle Beach Area Convention & Visitors Bureau INSIDER 2009 RECAP and 2010 online marketing preview by Bill Rosenthal, Internet marketing manager With more than 4.1 million unique visits and over 5.7 million referrals to our advertisers, 2009 was a record year for VisitMyrtleBeach.com. Our goals for 2010 are to continue to drive targeted traffic to VisitMyrtleBeach.com, provide visitors with relevant content which showcases the entire destination and deliver qualified referrals to all of our advertisers. As we begin a new year, here is a look at what is on the horizon for 2010: Paid Search Pay Per Click marketing will continue to be the major component of our online efforts saw a strong push toward targeting potential new visitors through the launch of dozens of campaigns, containing thousands of keywords, designed to reach people earlier on in the vacation planning process. Appearing front and center in the major search engines for keywords such as summer vacation ideas, family travel and girlfriend getaways, just to name a few, we were able to put Myrtle Beach front and center at the precise moment potential travelers were looking for a vacation destination. Expansion is well under way to increase our search engine visibility in 2010 through additional investments in new campaigns targeting hundreds of keywords. Organic Search Engine Optimization Maintaining and increasing natural search engine rankings in Google, Yahoo and Bing will continue to be a key focus area in With more than 1.2 million free and unique visits coming from our organic rankings in 2009, our goal is to increase that significantly in New search engine optimized content has recently been launched and ongoing optimization will continue to drive highly qualified free traffic to VisitMyrtleBeach.com Marketing In addition to growing and delivering relevant destination messaging to our in-house database of subscribers, 2009 was a turning point in leveraging partner lists. Through the deployment of geo-targeted exclusive s to millions of subscribers in over 50 separate campaigns which included partners such as Travel Zoo, Sherman s Travel, AAA and others, we were able to showcase Myrtle Beach to a completely new audience. Building off this success, we are adding new partners and additional deployments in 2010 and expect even better results. Display Advertising Through online travel ad networks, regional sites in key markets, niche travel sites and more, we increased our display advertising efforts despite research showing that those clicking display ads represent a small declining segment of Internet users. In fact, only 16 percent of the Internet population clicked on a display ad once in a one month time frame in 2009, a 50 percent decrease from Despite the statistics, our efforts were successful because: Every campaign is managed in-house. All buys are heavily negotiated. Trial runs and evaluations take place before major commitments. Relevant creative is designed to match every January 2010 placement, which consistently beats industry average click through rates. Each campaign s performance is tracked to measure visitor behavior and to maintain a cost per click that is comparable to our other online efforts. As we enter 2010, new display partners are ready to be evaluated and expansion of successful 2009 placements will continue to deliver results. Social Media 2010 will bring strong efforts to increase our presence in major social media outlets such as Twitter, Facebook and YouTube. With over 55,000 YouTube video views, and several thousand Twitter and Facebook followers, our goal is to build off this base, increase activity and grow subscribers while delivering timely and relevant destination content. We encourage you to follow us on: Twitter: twitter.com/mymyrtlebeach Facebook: facebook.com/visitmyrtlebeach YouTube: youtube.com/visitmyrtlebeach 2010 also will bring many new opportunities such as online video advertising, online contests and promotions, mobile advertising and much more. As we further grow VisitMyrtleBeach.com in the rapidly changing online landscape, we will continue to strive to achieve the maximum return on investment for each and every campaign. We look forward to driving additional targeted traffic to you in 2010! VisitMyrtleBeach.com January 2010

12 $1,500,000 $1,125,000 $750, % $375, % -0.2% -18.4% HORRY COUNTY ADMISSIONS TAX -3.5% -30.6% -25.5% -10.9% -15.3% 4.2% -21.9% 28.7% Percentages Shown Are Percent Change From Previous Year $0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 $617,133 $621,607 $366,849 $300,112 $347,932 $678,792 $987,078 $675,239 $1,061,001 $1,455,540 $1,138,652 $715,879 $200,000 $150,000 $100,000 $50, % 19.9% -25% -4.4% GEORGETOWN COUNTY ADMISSIONS TAX % -15.1% -5.7% -0.3% -8.8% 44% -25% 3.5% $0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 $116,165 $76,208 $36,563 $46,605 $72,635 $116,329 $142,985 $110,496 $58,191 $63,695 $52,761 $64,058 Convention & Visitors Bureau HORRY COUNTY ACCOMMODATIONS TAX COLLECTION $4,000, % $3,000, % -9.9% $2,000, % -21.4% 26.0% $1,000, % -7.6% -24% -29.5% 3.5% -18.2% $0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 $669,689 $456,076 $256,469 $269,683 $395,972 $662,891 $1,019,581 $1,149,159 $2,213,337 $3,056,237 $2,395,577 $1,176,190 GEORGETOWN COUNTY ACCOMMODATIONS TAX COLLECTION $400, % $300, % -12.8% $200, % $100, % -7.8% 9.5% 18.3% 110.2% -14.4% -18.2% -31.8% $0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 $56,834 $40,974 $67,004 $17,539 $24,612 $37,800 $70,163 $99,400 $224,278 $344,034 $248,121 $150,659 Percentages Shown Are Percent Change From Previous Year HORRY COUNTY GROSS RETAIL SALES $1,100,000,000 $825,000,000 $550,000,000 $275,000, % -9.9% -16.2% -18.1% -10.5% -15.1% -19.6% -11.3% -14.1% -15.1% -12.2% 0.6% Percentages Shown Are Percent Change From Previous Year $0 $130,000,000 $97,500,000 $65,000,000 $32,500,000 $0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 $563,572,991 $540,606,805 $562,613,878 $422,772,834 $517,358,684 $584,583,550 $615,868,513 $668,172,831 $805,335,686 $929,354,884 $806,358,917 $675,905,291 GEORGETOWN COUNTY GROSS RETAIL SALES -0.1% 1.0% -6.9% -23.9% -21.8% 1.9% -7.1% -24.8% -20.7% -10.1% For more information regarding additional -15.1% -17.4% research conducted by the chamber, contact Wendy Bernstein at Wendy.Bernstein@VisitMyrtleBeach.com Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 Sources: S.C. Departments of PRT and Revenue $97,503,863 $90,491,183 $93,967,746 $70,648,740 $82,686,714 $94,619,533 $91,775,263 $109,328,268 $120,329,093 $118,814,002 $98,664,561 $100,621,351 January 2010 VisitMyrtleBeach.com

13 700, ,000 UNIQUE User Sessions ,000, ,000 ADVERTISER Referrals , , , ,000 $0 $0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun % Change 23.95% 31.85% 39.09% 11.52% 2.32% 42.12% % Change 17.01% 28.37% 38.07% 3.88% 3.76% 27.62% , , , , , , , , , , , , , , , , , , , , , , , ,952 Jul Aug Sept Oct Nov Dec Jul Aug Sept Oct Nov Dec % Change 69.30% 72.76% 70.36% 88.55% % % Change 53.25% 44.36% 54.25% 21.91% 21.80% , , , , , , , , , , , , , ,249 95, , , , , ,329 For more information, contact: Bill.Rosenthal@VisitMyrtleBeach.com YEAR OVER YEAR YTD Referral Click % Change* Category % Change Lodging % Amusements +8.79% Theaters % Dining % Shopping % Watersports % Weddings % Golf % Additional Services -.65% * Jan. 1 - Nov. 30 Convention & Visitors Bureau OCCUPANCY PERCENT PER ROOM WEEK* (September 19, 2009 October 31, 2009) 100% AVERAGE DAILY RATE PER ROOM WEEK* (September 19, 2009 October 31, 2009) $150 SEPTEMBER AIRPORT ARRIVALS 80,000 75% $120 60,000 PERCENT 50% 25% 34.50% 32.38% DOLLARS $90 $60 $30 $59.88 $56.12 ARRIVALS 40,000 20,000 0% $ Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun % 40.09% 49.82% 52.82% 50.13% 67.79% 2009 $55.45 $67.68 $81.07 $97.33 $91.73 $ % 49.96% 55.21% 54.75% 45.91% 65.42% 2008 $58.54 $73.02 $82.28 $99.05 $89.34 $ % 53.01% 64.18% 69.10% 60.85% 74.59% 2007 $55.95 $71.90 $83.84 $98.29 $ $ Change Arrivals 56,871 62, % Jul Aug Sept Oct Nov Dec % 65.31% 56.82% % 73.73% 51.23% 55.87% 39.88% 25.22% % 75.78% 62.40% 54.25% 39.86% 24.74% Jul Aug Sept Oct Nov Dec 2009 $ $ $ $ $ $69.97 $77.98 $69.80 $ $ $ $93.15 $76.80 $68.82 $59.20 *Dr. Taylor Damonte, Director Clay Brittain, Jr. Center for Resort Tourism Coastal Carolina University tdamonte@coastal.edu Source: Horry County Department of Airports HELP US HELP YOU Provide data to CCU By sending in your weekly numbers, you will be providing valuable data that helps us to keep updated information. For more information, please contact Dr. Taylor Damonte, director of Clay Brittain, Jr. Center for Resort Tourism at Coastal Carolina University, tdamonte@coastal.edu. VisitMyrtleBeach.com January 2010

14 GROWING THE SHOULDER SEASON Convention & Visitors Bureau For three months out of the year, the Grand Strand beaches are a rainbow of colorful umbrellas. Visitors pack restaurants, seats are sold out at the live theaters and dinner shows and no vacancy is the most popular sign as you drive up Ocean Boulevard. But what about the other nine months? With school back in session, it is the perfect time to get the best seats at a variety show. Or walk into a restaurant and not have to hold one of those glaring, vibrating widgets. It s also a prime time to show off the area to group business. Groups most o en come during the spring and fall and are not as concerned about the 80 degree beach weather, noted Danna Lilly, CMP, director of sales, Myrtle Beach Area Convention and Visitors Bureau. They see the Myrtle Beach area as an outstanding location for meetings, reunions, sports groups and group tours. Earlier in December, the Myrtle Beach area played host to more than 1,500 group tour travelers during Holiday FantaSea. As an incentive for future travel to Myrtle Beach, the groups were treated to a morning of complimentary food, entertainment and gi s sponsored by Coastal Network Cooperative and the Myrtle Beach Area CVB. The groups originated from Michigan, Tennessee, Florida, Virginia, Georgia, North Carolina and South Carolina. Thousands of motor coach tours visit the area each year. Area theaters, stores, restaurants and hotels rely on the group tour business, particularly during the winter months. The holiday season provides an opportunity for these visitors to experience the wealth of holiday shows at local theaters, as well as shopping. Group tours are vital to Myrtle Beach s visitor base, said Sandy Haines, CVB group sales manager. This annual event gives us a wonderful opportunity to promote Myrtle Beach as a premier destination and to increase offseason tourism. CVB Group Sales works throughout the year to increase lodging sales in the shoulder season through the promotion and sales of group and meeting business. Group business continues to provide a valuable foundation for our lodging sales and provides one of the best ways to increase visitation during off peak seasons, Haines explained. While CVB Group Sales strives to bring the most qualified group leads to the local travel industry, they also work to keep industry partners informed of the latest travel trends in group business. A monthly survey is sent out to hotels and attractions requesting feedback on group business: number of groups hosted; group room nights; percent of group business, etc. A detailed analysis is sent to participants reporting how group business affects the overall economy of the Myrtle Beach area. The August 2009 survey revealed that 21 hotels reported a total of 311 groups with an average room rate of $ adding up to a total room revenue of $3.2 million. Six attractions/theaters hosted 256 groups at an average ticket price of $31.66 adding up to a revenue of $2.7 million. This monthly report allows our members and CVB to look at the affect group business has on the local economy, Lilly noted. These stats are another example on how tourism works for all of us. If your lodging or attraction/service would like to participate in this monthly survey, contact Wendy Bernstein, MBACC research manager, at (843) or Wendy.Bernstein@ VisitMyrtleBeach.com. Where in the world is the CVB? Jan Jan. 21 Jan American Bus Association South Carolina Society of Association Executives Religious Conference Management Association Potomac, MD Columbia, SC Ft. Worth, TX Myrtle Beach Area Convention and Visitors Bureau Insider is published monthly by the Myrtle Beach Area Chamber of Commerce, 1200 N. Oak St., Myrtle Beach, SC If you have story ideas or questions, please contact Pat Creed, membership programs manager and CVB member liaison, at Pat.Creed@VisitMyrtleBeach.com or (843) Printed by Inlet Printing Co. January 2010 VisitMyrtleBeach.com

15 GRAND strander LEGISLATIVE AGENDA, Continued From Cover Page The chamber s survey is our best tool to determine the legislative priorities of our members, Freeman said. The survey and members responses are a true reflection of the times. Last year energy ranked as a high policy issue because of the higher gas prices. This year incentives for job creation are top-of-mind. Members were also queried on a number of policy matters. Respondents indicated the strongest support for increased or enhanced incentives for job creation (89.4 percent). A reduction in commercial property tax rates at the local level also ranked high (76.8 percent). Like the last two years, survey respondents indicated that the MBACC should seek recurring state and federal funds for I-73 and I-74, ranking this fiscal issue the top priority with 88.8 percent of respondents in support. Seeking state funds for tourism promotion also ranked high (87.9 percent support). Lobbying will continue to fully fund the 2-for-1 state matching grant for destinationspecific tourism promotion with recurring funds. BEAUTIFUL PLACES makes great coffee table book Featured in Southern Living magazine, Beautiful Places is authored by Chad Prosser. Beautiful Places: The Timeless Beauty of South Carolina State Parks, is a 140-page hardcover photography book containing more than 100 stunning images from the 47 parks managed by the S.C. State Park Service. The book was produced in recognition of the 75th anniversary of the creation of South Carolina s state park system. Beautiful Places gives the reader a comprehensive look into what I think are some of the most beautiful places in our state, said Bob Jewell, president and CEO, Brookgreen Gardens. The photography is of artist quality, evocative and captivating. It will awaken in all who see it, the desire to experience first-hand one of the state s natural treasures, its parks. This year s survey also included a tax policy question to determine members views on Act 388, with 44.6 percent of respondents indicating it should be repealed or changed. Act 388 was passed in 2006, significantly lowering property taxes for owner-occupied homes by removing school operating millage and significantly raising the commercial/investor cost by retaining the school millage and all increases and basing taxes on the property sale price. The state s Tax Realignment Commission is not allowed to evaluate Act 388 as part of a possible statewide tax overhaul. Financial support for the book was provided by FUJIFILM Manufacturing U.S.A. Inc. of Greenwood and BMW Manufacturing Co. in Spartanburg County. Beautiful Places is being sold at state parks, in bookstores and online at BeautifulPlacesAlliance.org. The price is $ In addition to being a beautiful keepsake, all proceeds from the book s sales will be used to directly fund improvements and programs at the parks. Beautiful Places features the photography of jon o. holloway, a nationally known photographer whose work has appeared in such venues as National Geographic. Chad Prosser, director of the S.C. Department of Parks, Recreation & Tourism, is the book s author. The history of the parks was researched and written by award-winning South Carolina writer Cal Harrison. Public broadcast nature host Rudy Mancke wrote the foreword. Courtyard of the Atalaya home at Huntington Beach State Park during sunrise.

16 GRAND strander Hospitality Spending in Horry County: Seasonally-Adjusted Horry County Hospitality Spending as a % of Total Spending TRACKING the local hospitality industry Most readers of this column are likely very familiar with the range of state and local taxes and fees levied on the leisure and hospitality sectors. These taxes and fees include state and local sales taxes, state and local accommodations taxes, local hospitality fees, and others. The various levies are important sources of revenue for state and local projects. They help fund education, infrastructure, tourism promotion and more. An important side benefit of the fact that these various taxes and fees are being collected is that they can be used to provide unusually timely and comprehensive indicators of the underlying business activity within these sectors. As an example, the City of Myrtle Beach collects a 0.5 percent local accommodations tax every month. These monthly accommodations tax collections can be used to track total spending on accommodations within the city. Similarly, the City of North Myrtle Beach levies a 1 percent hospitality fee on prepared food and beverages. Monthly data on these collections can be used to track spending at restaurants within North Myrtle Beach. Thanks to the cooperation of the various local finance and budget departments around Horry County, these data can be used to form a fairly complete and up-todate picture of spending trends within the hospitality industry in Horry County. In this month s column, I d like to highlight just two examples of how these data can be used to track spending within the local hospitality sectors. First, I consider the 1.5 percent countywide hospitality fee. Multiplying these fee collections by (100/1.5) results in an estimate of actual monthly spending on food, lodging, and admissions across Horry County. On a monthly basis, this estimate of spending varies greatly due to the seasonal nature of our economy. Because of this, these figures are o en analyzed on a year-over-year basis. This is useful, but it can make it difficult to pinpoint turning points in spending trends. As an alternative, economists o en look at seasonally-adjusted versions of monthly data. The first accompanying graph provides a seasonally-adjusted version of estimated month hospitality spending. This series is further smoothed out by taking a 6-month moving average. The resulting data can be very useful in pinpointing changes in the underlying trend of consumer spending. This graph suggests that local hospitality spending reached a peak during the spring of 2008 before dropping steadily as the national recession took hold. However, improvements in recent months have led DON SCHUNK is a research economist with the BB&T Center for Economic and Community Development at Coastal Carolina University. He develops and maintains a database of regional economic indicators and publishes economic forecasts; serves as a liaison with the area business community and state and local governments; and writes a monthly column for the Grand Strander.

17 GR this series to form what appears to be a bottom during the early summer of Since July 2009, this seasonally-adjusted and smoothed measure of hospitality industry spending has been increasing. Of course, the highly seasonal nature of our economy makes it very difficult to actually observe this improvement. But, this analysis suggests that the underlying trends may be beginning to improve. Next, I consider total hospitality spending in Horry County relative to overall total retail sales in Horry County. The second graph indicates that hospitality industry spending has been growing relative to overall spending since the fall of While hospitality spending was clearly declining during that period, it was not declining as rapidly as it was in other local sectors. In other words, hospitality industry spending has helped mitigate the impacts of the recession and weak consumer spending on our local economy. ECONOMIC Indicators RESIDENTIAL CONSTRUCTION PERMITS SEPTEMBER 2009 LOCATION Myrtle Beach Unincorporated North Myrtle Beach Surfside Beach Georgetown County Single Family Units Single Family Units Cost $542,311 $19,902,876 $2,277,485 $270,692 $2,884,198 Multi-Family Bldgs Multi-Family Units Multi-Family Bldgs. Cost $0 $0 $2,897,405 $0 $0 RESIDENTIAL CONSTRUCTION PERMITS SEPTEMBER 2008 LOCATION Myrtle Beach Unincorporated North Myrtle Beach Surfside Beach Georgetown County Single Family Units Single Family Units Cost $1,456,000 $17,687,279 $2,349,198 $200,000 $5,464,905 Multi-Family Bldgs Multi-Family Units Multi-Family Bldgs. Cost $0 $0 $5,571,934 $0 $0 ADDITIONAL ECONOMIC INDICATORS Monthly statistics for the following economic indicators can be found in the CVB Insider special section of the Grand Strander: Accommodations Tax Collections Admissions Tax Airport Activity Gross Retail Sales Sources: Bureau of the Census, S.C. Employment Commission

18 New Members GRAND strander BUDGET-CARE.net, LLC Home Services Terry Maloney 107 Bridgecreek Dr. Myrtle Beach, SC (843) BUDGET-CARE.net Coastal Carolina Otolaryngology Physicians & Surgeons - MD Debbie Ripple 1120 Glenns Bay Rd., #121 Surfside Beach, SC (843) coastalcarolinaaudiology.com Crescent Bank Banks Fred Jasper 2636 Hwy. 17 S. Garden City, SC (843) haveanicebank.com Duffy Street Seafood Shack Restaurant-Bar/Pub Joshua Spence 9924 N. Kings Hwy. Myrtle Beach, SC (843) duffyst.com Excalibur Electronics Electronics Bill Frontz 3009 Church St. Myrtle Beach, SC (843) excalelectronics.com p a Hospitality r t n e r s h i p Excalibur Security and Investigations Security Services Bill Frontz 3009 Church St. Myrtle Beach, SC (843) esiservice.net Frugal Princess Boutique, LLC/ Frugal Princess, Inc. 501(c)(3) Nonprofit-Other Sharon Maria Clayton 3584 St. James Ave. Myrtle Beach, SC (703) frugalprincess.org Gauchao Brazilian Steakhouse Restaurant-Brazilian Adriano Santos 2602 N. Kings Hwy. Myrtle Beach, SC (843) p p a a r t Global Awareness Project Organizations/Clubs Lauren Morris PO Box Myrtle Beach, SC (843) theglobalawarenessproject.org Gulfstream Entertainment Entertainment Michael James 5712 Dogwood Cir. Myrtle Beach, SC (843) Hospitality r t Hospitality n e n e r s h r s h Hayes & Associates, LLC dba The Dent Mender Auto-Repairs/Service William Hayes 191 Beaumont Dr. Pawleys Island, SC (843) thedentmender.com i i p p GOVERNOR'S CONFERENCE ON TOURISM & TRAVEL lands in Myrtle Beach February 2010 will mark the 45th Annual South Carolina Governor s Conference on Tourism and Travel. Industry leaders recognize this conference as the year s best opportunity to gather and share ideas that enable businesses to better compete, and thereby improve South Carolina s quality of life. Myrtle Beach is this year s host city for South Carolina s largest gathering of tourism industry professionals. The conference, which will be held Feb. 1-3 at the Myrtle Beach Marriott Resort & Spa at Grande Dunes, features experts who will share their insights into leading business and economic trends. S.C. Department of Parks, Recreation and Tourism also will unveil its 2010 advertising campaign. Visit SCGovCon.com for updates on speakers, agenda and other conference events. Win one of three IPOD Shuffles Register by Jan. 18 at SCGovCon.com and get a chance to win one of three ipod Shuffles courtesy of SCPRT. SCPRT is looking for sponsors for the conference and businesses to donate silent auction items. The silent auction benefits education. To learn more about sponsorship opportunities or to donate a silent auction item, visit SCGovCon.com. MBACC hosts reception To welcome the more than 500 industry professionals expected to attend the conference, Myrtle Beach Area Chamber of Commerce has planned an evening full of the best of the beach, including beach bands, savory cuisines only found along the Grand Strand and delicious beach-inspired beverages. The welcome reception will be held Feb. 2 from 7-10 p.m. at The Dunes Golf and Beach Club and is open to conference attendees only.

19 GRAND A D GRAND strander Business Bulletin INSIDE TRACKS Carolina Forest office of Coldwell Banker Chicora Real Estate is pleased to announce that Marvin Kim Rogers and Dawn Owens have joined its team. Myrtle Beach Area Chamber of Commerce/Convention and Visitors Bureau announced the appointment of Kimberly Hartley as the Canadian account manager for the Myrtle Beach area. Her sales and marketing expertise, combined with knowledge of the inner workings of the Canadian travel market, will help raise awareness of the Myrtle Beach area and increase visitation and tourism growth. This appointment was made immediately following the news of nonstop air service from Toronto to Myrtle Beach on Porter Airlines, beginning Feb. 28. SuperCoups of the Grand Strand announced the addition of Kathy Heroux as a marketing consultant. Watermark Real Estate Group welcomed Jennifer Nichols to their sales team. HAPPY ANNIVERSARY The Myrtle Beach location of South Atlantic Bank celebrated its second anniversary with a cookout enjoyed by staff, customers and friends. APPLAUSE, APPLAUSE Grand Strand SCORE Chapter 381, a nonprofit group of retired executives who give advice to area businesses, has been named the Chapter of the Year in South Carolina and the second runner-up for the National Chapter of the Year. The local chapter won the state title for the third consecutive year. Nationally, the local chapter was the first runner-up in 2008 and the second runner-up in During the last budget year, the local SCORE chapter had a 36 percent increase in clients, a 26 percent increase in follow-up counseling and a 69 percent increase in overall services. Also winning awards: Bob Goroski won the National Platinum award and John Bonsignor won the National Gold award. Leslie Haygood, founder and president of Charmed Life Products LLC and Grill Charms inventor, was recognized as the chapter s Small Business of the Year. The Bob Hower annual award went to Sam Bookhart, who served as chairman for the past two years. SHARE YOUR NEWS Business Bulletin recognizes new employees, staff promotions, relocations and expansions, awards, class and convention attendance, new Web sites, and year-end accomplishments for top real estate producers/sales. Send updates (under 75 words) by the 5th of each month to Kori.Hippe@ VisitMyrtleBeach.com, fax (843) Due to limited space, the Business Bulletin does not include employee anniversaries, photos or nonprofit fundraising activities. Nonprofit organizations are encouraged to submit their fundraising requests at the Nonprofit Resource Center at MyrtleBeachAreaChamber. com. Also, let us know how your business is helping nonprofits and we ll be happy to post it, too. CAN AM EXPO APPLICATIONS DUE FEB. 26 The Canadian-American Days Festival runs March with the Can-Am Celebration & Expo on March 16 at the Myrtle Beach Convention Center. The event is free and open to the public. The Can-Am Days Expo offers Myrtle Beach Area Chamber of Commerce members a cost-effective way to promote your business to locals, snowbirds and Canadian visitors. Only businesses that provide an applicable discount or incentive redeemable for the month of March 2010 will be allowed to participate in the event. For $50, you ll receive an 8-foot table where you can exhibit your products and services. Registration deadline is Feb. 26. Download an application at CanAmDays.com. For sponsorship opportunities, contact Julie Sluss, manager of festivals & special events, at (843) or Julie.Sluss@VisitMyrtleBeach.com. GRAND STRAND TECH EXPO The Grand Strand Technology Expo is a one-day technology trade show being held at the Crown Reef Resort Conference Center, Feb. 11, 2010, from 12-7 p.m. The exhibition is open to the public and is free. The expo will feature new technology involving computers, the medical and health industries, cellular communications, global positioning, law enforcement and more. Aside from all of the exhibits, there will be guest speakers throughout the day on a wide range of topics. Exhibit Details: There are 50 booths available, 6 deep by 10 wide, fully carpeted, complete with pipe and drape, one 6 draped table and two chairs. There will be a sign with your company s name on it along with an electrical connection and wireless Internet. The cost per booth for Grand Strand Technology Council members is $160. The cost for nonmembers is $195. From 5-7 p.m. all exhibitors, along with MBACC spectators, are invited to a special networking event complete with food, beverages and door prizes. MBACC members are encouraged to check out the exhibit while enjoying the food stations. Register for this 5-7 p.m. social event at MyrtleBeachAreaChamber.com, click on the Events Calendar at the top of the page. To learn more about the Grand Strand Technology Expo and to reserve a booth space, go to gstechexpo.org.

20 GRAND strander CHAMBER ACCESS Key to member benefits Chamber Access gains you entry to all your member benefits it s the total access pass. This informative orientation program is for new chamber members, new employees at member businesses, and longstanding members that would like an update on their benefits. Here s your chance to meet chamber staff, introduce your business/organization, and familiarize yourself with chamber benefits. Join us at the Jan. 26 gathering (See Page 3) and discover the key to getting the most out of chamber membership. Register for the January session at ChamberAcademy.com. Thanks to BlueCross BlueShield of South Carolina for providing refreshments for the reception. The following members attended the November member orientation reception: (Le to Right) Roma Chandool, J & F Manufacturing South Inc.; Barry Wyels, Orkin Pest Control; Elaine Winberg, Myrtle Beach Area Chamber of Commerce South Strand office. WHAT OUR MEMBERS SAY ABOUT MBACC We have been members of the MBACC for 13 years and have enjoyed our membership immensely. The chamber, over the years, has offered some great programs and seminars that have been very helpful in our endeavor. The tabletop expos throughout the year are valuable resources for anyone wanting to get their business name out there. With networking opportunities and educational seminars, anyone wanting to promote their business would be hard pressed to find a better way to do it than by joining the MBACC and take part in all it has to offer. Markay Entertainment Agency Robert Barrington Owner 4216 Pine Hollow Road Myrtle Beach, SC (843) (800) markayentertainment.com Chamber Member Since: September 1996 AMBASSADORS link between chamber and members The Myrtle Beach Area Chamber of Commerce s ambassadors are members who volunteer their time to provide a crucial link between the chamber and its members. They ensure that all members receive the maximum benefit from their investment. Why become a chamber ambassador? A s an ambassador, you will gain business exposure by being the first to meet chamber members and put your company s name in the forefront. By volunteering at chamber events and attending the monthly ambassador meetings, your business is kept current on what is going on within the chamber and community. As an added bonus, you and your company are eligible for monthly and yearly award recognition. Join today If you are interested in becoming a chamber ambassador, visit MyrtleBeachAreaChamber.com and click on Member Resources, Ambassador Program. Or you can contact Pat Creed, membership programs manager, at (843) or Pat.Creed@VisitMyrtleBeach.com. Ambassadors of the Month Congratulations to Heath Phelps with Regions Bank, who earned Ambassador of the Month for November. Phelps is serving his first year as an ambassador. Applause to Abbey Brink with WFXB FOX 43 TV, who earned the second highest total points for November. Brink is serving her first year as an ambassador.

21 GRAND strander gsscene MEMBERSHIP DUES switch to annual billing by Blakely Jenkins, membership & community programs manager, gsscene liaison Beginning in May 2010, gsscene will invoice all membership dues in May. What does this mean for new and existing members of gsscene? Well for one, no more worrying when your dues are due and if you are paid up. You won t be stopped at the door of an event to let you know that in two days your membership will be expired. Every member s dues will be invoiced and paid in May. What if you joined gsscene in another month than May? Beginning this December, invoices will begin going out prorated for the remainder of the year December-April Then in May that member will receive a full invoice for $60 that will carry their membership until May Did you just think, Wait a minute, I thought gsscene dues were only $50? Yes, you are correct; the dues are increasing to $60. But technically, they aren t. See now all of our socials only cost $5 to attend instead of $10 if you register in advance. Last year each member was paying $50 for your dues and another $10 for each of our six socials a year at $110. Now you pay $60 for your membership and $5 for each of the six socials at $90 a year. As confusing as it may sound, gsscene believes by changing to an annual billing for memberships, it is saving you time, money and allows you to know exactly how long your great benefits from gsscene last. MEMBERSHIP CARD OFFERS HUGE DISCOUNTS With more than 18 different businesses participating at more than 30 locations, the gsscene membership card alone is worth joining gsscene. The membership card offers great discounts at local businesses. For a full listing of discounts, visit gsscene.com. If you haven t received your card, you can pick one up at any gsscene event or at Myrtle Beach Area Chamber of Commerce, 1200 N. Oak St., Myrtle Beach. UPCOMING gsscene EVENTS (Register at gsscene.com) Jan. 26 ~ 8:30-10 a.m. Netiquette Do s and Don ts presented by Eileen Soisson with The Meeting Institute Springmaid Beach Resort, 3200 S. Ocean Blvd., Myrtle Beach What is netiquette? It s etiquette over the Internet, or how we network over cyberspace. Netiquette is basically a set of rules for how to conduct business and conversation online. This session will offer general guidelines for cyberspace behavior. We will discuss guidelines (signature files, subject lines, using caps, etc.), social media faux pas (inappropriate pictures posted on Facebook, not thinking before you Tweet) and other hot netiquette topics. Join this one hour session to refresh your own netiquette skills or to learn how to better represent yourself and your business over the Internet. This event is for gsscene members only. Continental breakfast included. Feb. 20 ~ 1-6 p.m. Mark your calendar for Feb. 20 and the 2nd Annual Shuckin on the Strand Oyster Roast at Spud s Waterfront Dining. Presented by Thanks to our generous gsscene sponsors: Boling & Associates, Inc.

22 HOSPITALITY Partnership GRAND strander MYRTLE BEACH RESTAURANT WEEK by Stephen Greene, MBAHA president & CEO p a Hospitality r t n e r s h i p The South Carolina Hospitality Association in partnership with the Myrtle Beach Area Hospitality Association invites you to participate in Myrtle Beach Restaurant Week a part of Restaurant Week South Carolina, Jan , Restaurant weeks across the country have proven to be a marketing phenomenon to encourage diners to eat out during a slower time by offering a special prix fixe menu with multiple course choices for a single price. During the event, participating restaurants will offer their customers a minimum of three courses for $30 in addition to their regular menus. Participating restaurants can expect a busy week in their restaurant along with the excitement and buzz that is created with the statewide public relations and multimedia campaign. One-hundred percent of your participation fee is dedicated to advertising and promotion. This is a marketing co-op program designed to increase your business. For more information, go online to RestaurantWeekMyrtleBeach.com and sign up your restaurant today. Food Network The Myrtle Beach Area Hospitality Association has been contacted by many of our hotel members asking for our support in having the Food Network channel added to their hotel loop line up. Time Warner Cable wants to hear from the industry and suggested that we should clearly voice our opinion as to the demand for this particular channel. Any hotelier or tourism provider who feels this to be an important issue should voice their opinion in writing. To show your support contact: Jolene Boyer New Market Development Account Executive Time Warner Cable 1901 Oak St. Myrtle Beach, SC (843) , ext jolene.boyer@twcable.com South Carolina Green Hospitality Alliance The South Carolina Green Hospitality Alliance, a program of the South Carolina Hospitality Association and the South Carolina Department of Health and Environmental Control Office of Solid Waste Reduction and Recycling, is designed to help hotels, motels, restaurants and other hospitality facilities go green. Congratulations to the following businesses that recently received green certification: Embassy Suites Myrtle Beach Resort Hilton Myrtle Beach Resort California Dreaming Surfside Beach and North Myrtle Beach Carolina Roadhouse Gulf Stream Cafe New York Prime Host a membership meeting Showcase your business by hosting a Myrtle Beach Area Hospitality Association/Hospitality Partnership membership meeting. MBAHA is seeking businesses to sponsor breakfast meetings during this new year. If you are interested in holding a meeting at your business, contact Madeleine Winstead, manager of membership services, at (843) or madeleine.winstead@mbhospitality.org. Open Dates Feb. 17, 2010 May 19, 2010 (Annual Meeting) June 16, 2010 Oct. 20, 2010 (Candidates Forum) Nov. 17, 2010 (New Member Expo) Dec. 15, 2010 (Holiday Social) As a member of the Myrtle Beach Area Hospitality Association you are able to participate in this great program. To learn more about this program, visit greenhospitalityalliance.com.

23 GRAND strander AMBASSADORS Ambassadors are a group of dedicated volunteers from various businesses throughout the Grand Strand community. Their mission is to welcome current members and recruit new chamber members. Ambassadors serve as goodwill representatives at various chamber functions and aid in the support of members. 4 1/2 QUESTIONS WITH GINNY WHIPPLE Q. What prompted you to volunteer as a chamber ambassador? A. Originally, as the face of RP of Myrtle Beach, I needed local validity. Once I became part of the chamber, it became an integral part of my business plan. Q. What do you like most about being a chamber ambassador? A. Chamber membership not only allows a business to be successful, but additionally offers many classes to help the growth of business. Q. How has the investment of time as a chamber ambassador advanced your career or business? A. Without the chamber and Leadership Grand Strand, my success would have been stunted. The chamber is responsible, in part, for the growth of this area. This month, the Grand Strander took a moment to check in with Ginny Whipple, an ambassador with the chamber for 6 years, to find out why she enjoys being an ambassador. To learn more about becoming a chamber ambassador, visit MyrtleBeachAreaChamber.com and click on Member Resources/ Ambassador or contact Pat Creed, membership programs manager, at (843) or Pat.Creed@VisitMyrtleBeach.com. Q. What is your best advice for making the most of chamber membership? A. Involve yourself in the classes, in the meetings and committees, and in the events. Become your chamber community. Q. Give us your 30 second elevator speech about your business. A. The Fairfield Inn Broadway is located in the center of all that is wonderful about Myrtle Beach. It can become your first choice for meetings and greetings. Ginny Whipple Fairfield Inn by Marriott Broadway at the Beach Sales How long have you been an ambassador? 6 years

24 GRAND strander RIBBON CUTTING CEREMONIES Your Myrtle Beach Area Chamber of Commerce conducts ribbon-cutting ceremonies as a value-added benefit included in your membership investment. We bring the camera, oversized scissors and, of course, the ribbon. A grand opening, an expansion, an anniversary or a move to a new facility is made more special with a ribbon-cutting ceremony. Plus, it s a great way to introduce your business to the community and fellow chamber members. If you re a home-based business, give us a call and we ll hold a special ceremony here at the chamber just for you. Your event can be as simple, informal, extravagant or ceremonious as you want it to be. It's your event and should reflect your company's values and personality. Massage Envy Spa nd Pkwy., A-2 Myrtle Beach, SC (843) MassageEnvy.com Ribbon-cutting announcements are included in the Grand Strander, which is mailed to our 2,700 plus members, and photos appear in the online edition of the popular newsletter. The chamber s ambassadors attend ribbon-cutting ceremonies on behalf of the members. Having ambassadors at the ceremony provides an excellent networking and publicity opportunity. Kickoff a grand opening of your business by contacting Pat Creed, membership programs manager, at (843) or by at Pat.Creed@VisitMyrtleBeach.com. The Coast RTA Shuttle Service to Charleston rd Ave. Conway, SC (843) ridecoastrta.com RIBBON CUTTINGS, Continued to Page 21

25 GRAND strander RIBBON CUTTINGS, Continued From Page 20 Merle Norman Tranquility Day Spa 804-E Inlet Sq. Dr. Murrells Inlet, SC (843) Ocean Forest Bistro & Conference Center 5523 N. Ocean Blvd. Myrtle Beach, SC (843) oceanforestbistro.com

26 GRAND strander CONGRATULATIONS TO THE FOLLOWING MEMBERS CELEBRATING MYRTLE BEACH AREA CHAMBER OF COMMERCE MEMBERSHIP ANNIVERSARIES IN JANUARY 35 Years Westgate Myrtle Beach Oceanfront Resort 31 Years Bermuda Sands 26 Years Edward Jones Investments - Eric Long 23 Years Oceanfront Vacation Rentals, Inc. 18 Years NHC Health Care/Garden City, LLC 17 Years Carter Architecture, Inc. The Hammock Shops 16 Years Lowcountry Companion 15 Years Christian Mission, Inc. Thomas W. Jones 14 Years La Plage Swimwear, Inc. 13 Years Wendy's - North Myrtle Beach Wendy's - Murrells Inlet Wendy's - 10th Ave. N., Myrtle Beach Wendy's N. Kings Hwy., Myrtle Beach 8 Years The Pearl Golf Links Phantom Fireworks 7 Years Horry Electric Cooperative, Inc. Inlet Point Plantation 6 Years Community Assistance Center/ Helping Hand of Myrtle Beach 5 Years Annas Development & Building, Inc. Coach's Corner Northstar Financial Advisors Shipwreck Island Adventure Golf Tidelands Bank - Myrtle Beach 4 Years Canterbury Apartment Homes East Coast Hospitality Key Architecture Murrells Inlet Civic Association Seaside Wedding Chapel Tradd Commercial 3 Years Blue Collar Fund & Management The Center Project Tilghman Beach & Golf Resort, LLC 2 Years Carolina Forest Imaging Center, LLC DeFalco's Automotive & Towing Fish Hook Charters General Wholesale Distributors, LLC Getaway Adventures Grand Strand Technology Council, Inc. Griswold Special Care of Myrtle Beach and Georgetown Heartland Hospice Hungry Howie's Pizza & Subs S. Kings Hwy., Myrtle Beach Organizing Made Simple Republic Ice Cream, LLC River Oaks Golf Plantation South Atlantic Bank - Myrtle Beach Thompson Construction Group 1 Year American Resort Development Association Calder Enterprises, LLC Coldwell Banker Chicora Real Estate- Debbie Foy Spradling / Broker Associate Dolce Lusso Salon and Spa (Aveda) Dunes Village Resort Expert Tile & Grout Care First Citizens Bank - Surfside Beach Five Guys Burgers & Fries - Myrtle B each Five Guys Burgers & Fries - Murrells Inlet Five Guys Burgers & Fries - North Myrtle Beach Furniture Medic by WDRowehl Ginger Grand, Realtor, ABR at Watermark Real Estate Group Gordon Biersch Brewery Restaurant High Hammock, Maverick Seaside Kitchen Jiffylube - Murrells Inlet Jiffylube - Surfside Beach ANNIVERSARIES, Continued to Page 23

27 GRAND strander ANNIVERSARIES, Continued From Page 22 1 Year, Continued Jiffylube - Conway Jiffylube - Church St., Conway Jiffylube - 10th Ave. N., Myrtle Beach Jiffylube - North Gate Dr., Myrtle Beach Jiffylube - North Myrtle Beach Jordan & Sons Plumbing, Inc. Lucky Strike Charters Maidendown Bay Gun & Golf Hunting Preserve MB Vacation Resorts MBLocksmith.com Myrtle Beach Funeral Home & Crematory Myrtle Beach Segway Northwestern Mutual Financial Network-Myrtle Beach Oasis Trading Post Pyle Cunningham Wealth Management of Raymond James RE/MAX Southern Lifestyles - Pamela Palmiter Reinvent The Edge RSVP Coastal Carolina Sailing & Ski Connection Seaboard Bedding and Furniture Liquidation South Atlantic Bank - Murrells Inlet Special Kid Sponsor Program Stantec Consulting Services, Inc. BE A STAR The Dent Mender William Hayes Owner and Operator 56 Grey Moss Rd. Murrells Inlet, SC (843) thedentmender.com We can't fix all of life's little problems, but we can fix the ones on your car! Repairing and removing dents, dings, creases and hail damage... Paintless Dent Repair ("PDR"), also known as Paintless Dent Removal, is the process of removing dents and dings from the body of a vehicle using specialized tools and techniques that manipulate a vehicle's metal back to its original form without drilling, sanding, refilling or removing or replacing the original factory paint on your vehicle. William "Bill" Hayes, owner and operator of The Dent Mender, began his career in Paintless Dent Repair ("PDR") in 2001 with one of the area's largest PDR companies. A er two years with the company, Hayes le to pursue more vigorous training at a smaller PDR company owned by his friend and mentor, Matt McNally. In 2008, McNally and his family moved to Florida, and Hayes launched his own PDR company, The Dent Mender LLC in the Washington-DC metro area. In 2009, The Dent Mender expanded from its original D.C. location to Myrtle Beach. Hayes brings his near-decade of training and experience to The Dent Mender, providing clients with fast, friendly, and reasonably-priced dent repair and removal services. What Types of Dents can be Removed? Generally about 85 percent to 90 percent of minor dents and dings can be completely removed through PDR. In most cases, PDR will return your vehicle to its original condition. Even in cases where PDR cannot completely remove a dent or ding, it can generally repair it to the point of being unnoticeable to the untrained eye. BE A STAR, Continued to Page 24

28 BE A STAR, Continued From Page 23 GRAND strander Whether or not PDR can be used depends on a number of factors: depth of the dent or ding location of the dent or ding age and condition of the vehicle whether the body paint has been cracked or broken how stretched or twisted the metal has become BEFORE: 7-8" dent on right front fender of white Nissan Sentra (November 2008) What are the Benefits of PDR? PDR provides a number of advantages over traditional auto dent repair: Quality: PDR doesn't use paint or body filler, which eliminates the risk of paint overspray, incorrect color matching, etc. Cost: Dent removal through PDR could cost you as little as $75. Generally, most dents can be completely removed for under $150. A typical estimate for a minor dent from a body shop usually ranges between $350-$500 or higher. Speed: Minor dents can be removed through PDR in anywhere from five minutes to an hour. A body shop might typically require 3-5 days (or longer) to repair the same dent. Convenience: At The Dent Mender, they bring their own tools and services to you. The Dent Mender can repair your vehicle at your home or office, or, if you'd prefer, they also work at a variety of car dealerships and body shops in the area and can meet you at a mutually convenient location. They offer same- or next-day service in most cases. Value: Because PDR doesn't remove or repaint the damaged area, your vehicle retains its value better than a vehicle which has been repainted. Safe: PDR uses special tools to massage the metal of your vehicle back to its original condition no paints, sprays, toxic or environmentally harmful materials are used. AFTER: PDR successfully removed the dent in approximately 25 minutes. The before picture shows that the dent, although large, had not severely stretched the metal and allowed for the fender to be repaired through PDR. Where Does Paintless Dent Repair Come From? Paintless Dent Repair was developed by Mercedes and BMW in the 1940s to repair small dents created during the manufacturing process. Repairmen known as "dingmen" would use their knowledge of metal and specialized tools to access and massage out minor dings and dents working from the inside of the damaged panel. Although PDR disappeared in the factories with manufacturing improvements, it has made a strong comeback due to dealership demand. During the mid 1980's entrepreneurs embraced this PDR system and reintroduced the method to the commercial marketplace. BE A STAR, Continued to Page 25

29 GRAND strander BE A STAR, Continued From Page 24 Today, PDR is frequently utilized by dealerships and body shops throughout the country as a high quality, cost- and time-effective alternative to traditional body work. As the chamber s latest Be a Star winner, William Hayes, owner and operator of The Dent Mender, sent in the following update. Tell us about The Dent Member and your role with business. Right now, I am the Dent Mender! I'm the founder, owner, operator, technician, accountant, sales staff, etc. There's plenty of opportunity to expand, but it will take a little time to grown a client base in Myrtle Beach. You just opened up in Myrtle Beach. Why open up a dent repair business in the Myrtle Beach area? How is business so far? How are people finding out about you? My family recently moved to S.C., so my wife and I decided to join them. Since I've been doing dent repair for almost a decade, it was a natural choice. Business is going well. We always want more customers, but as is true for any business, growth takes time. We're marketing via web, community newsletters, mailers, etc. What s a typical day like? Starts anytime between 8 and 10am and could end anywhere between 12 and 7pm. I'm mobile so I go where the customer needs me to be. Be it a dealership in South Strand or a resident's work further north. What do you enjoy most about your job? The job is great. I have flexible hours, get to work outdoors and every day is a different job/car/dent. The best part is always the customer's response to a job well done. People are always shocked at how much can be fixed and the money, time, and headaches they save from taking their car to a body shop. What is your best marketing tip? You can have the best advertisement in the world, but word of mouth is the best marketing you can have. So do every job at 110% and let your work be your best marketing tool. Please complete this statement Why I joined the chamber I am new to the area and wanted to network, make contacts with area businesses and business people. I want to get to know the community and for the community to get to know me and my business. Anything else you would like to add Visit our Web page thedentmender.com. You can see before and a er pictures of jobs I have done, testimonials, and more. Call us for a free in-person estimate at your home or office: (843) BEFORE: Nissan Murano with large dent/crease on rear driver's side door. (May 2009) AFTER: PDR Technician removed 95% of the dent/crease in under an hour. Talk briefly about a business goal for Continue to expand my client base and secure ongoing relationships with local dealerships and bodyshops. How do you measure success? Client satisfaction.