GOOD DESIGN AWARD 2015 GUIDEBOOK

Transcription

1 GOOD DESIGN AWARD 2015 GUIDEBOOK

2

3 Contents [Introduction] Message from Organizer 2 Message from Chairman 3 Annual schedule 4 Policy and Method of Screening 5 [GOOD DESIGN AWARD 2015 ] Principal 7 Application 13 [Reference] Category for Entry 23 [Reference] Information to be Filled In 28 Judgment 33 G Mark Usage Rules 37 [Reference] Procedure of G Mark Using 40 The contents that are described in this book is same with the contents on the website of the GOOD DESIGN AWARD. GOOD DESIGN AWARD website 7, April, 2015(Second Version) Japan Institute of Design Promotion

4 GOOD DESIGN AWARD 2015 Message from Organizer Thank you for your ongoing understanding and cooperation for the Good Design Award. The Good Design Award 2015 will be carried out under a new system with inviting Kazufumi Nagai as Chair and Fumie Shibata as Vice Chair. Also, Topical Issue will be newly instituted in order to share that design is an important factor to develop a better society. Topical Issues are issues which Japanese society needs to confront, and themes which are expected to move the society as big concerns of people. How design relates to these issues now and what can design do for them in the future? Through these Topical Issues, we will engage in screening with always having an awareness of the issues and work to convey values of award winning designs to the society more than ever. In recent several years, a large number of people has applied for the Good Design Award, exceeding the number of Applicants of the previous year. Those who participate in this activity are so diverse, including people from companies and designers as well as organizations such as NPOs, local governments or educational institutions. We believe firmly that they feel great possibilities on thought and methodology in the form of design, with having precious pride in their roles to make the society better. It is an important duty of the Good Design Award to respond to such their enthusiastic feelings. In the increasingly complex society, I would like to promote activities to convey that design is necessary when people decide viewpoints and ways of thinking about or getting involved in things, with you and through the new Good Design Award. We look forward to another year of active participation in the Good Design Award. President, Japan Institute of Design Promotion (JDP) Kazunori Iizuka 2

5 GOOD DESIGN AWARD 2015 Message from Chair Today, society, industry, and the whole way of life in Japan are undergoing a major transformation. Until now, design has stimulated industry and shaped our lives by continually creating physical objects. However, right now, in our changing society, our needs in regard to design are steadily evolving. We need to make widespread use of design concepts and perspectives to provide the impetus for things that will pave the way for the coming age. While believing that the existence of just one beautiful item can enhance the quality of our lives, it is also vital to discover and nurture emerging designs that hold new possibilities and potential, even if they are not yet fully formed. There is also a need to view various initiatives ubiquitous throughout society through the lens of design, even though they have never previously been recognized within this framework. It is precisely because the word design now permeates all kinds of settings in our lives and design has become such a familiar concept for people that we would like to actively demonstrate through the Good Design Award that design is equipped with the potential to change society for the better. Accordingly, the Good Design Award 2015 marks the start of a new initiative, with the selection of 12 Topical Issues. All of these Topical Issues are issues that society and we as individuals must strive to resolve. The judging process will be formed by the question of how design can influence these issues, a perspective that will function as the guideline for analyzing the design background. Furthermore, by presenting the award-winning designs in the context of these Topical Issues, we will endeavor to accurately communicate the value of each and every design. One could say that everyone interested in and involved with design on a day-to-day basis is a key contributor to efforts to shape our future lives and society. Through the Good Design Award, we would like to share with you the knowledge that design has the power to shape not only us, but also our surroundings, our communities, and the wider world. GOOD DESIGN AWARD 2015 Chairman Kazufumi Nagai Vice Chairman Fumie Shibata 3

6 Annual schedule April 2 June 3 June 9 June 10 - July 1 July 2 July 2 - July 9 July 9 July 10 - September 9 August 4 - August 6 August 11 - August 12 August 11 - August 12 August 25 - August 26 September 10 September 10 - September 16 September 29 September 29 - November 4 October 1 October 30 October 30 - November 4 Applications open Applications close Submission deadline for Application Confirmation Form First screening period Notification of the first screening results Settlement of information on the second screening Submission deadline for Letter of Consent Second screening period [JAPAN] Second screening [KOREA] Second screening [Hong Kong] Second screening [TAIWAN] Second screening Notification of the second screening results Settlement of information on Award and Exhibition Announcement of award recipients and Best 100 Good Design Award PR period Good Design Special Awards Panel at Tokyo (Closed) Announcement of the Good Design Special Awards Good Design Exhibition 2015 (G Exhibition) at Tokyo Midtown, etc. November 4 December March 2016 Selection of the Grand Award and the Ceremony Special Awards Ceremony Yearbook publication 4

7 Policy and Method of Screening How We Think About Design The word design is used to mean many different things, and its interpretation varies from person to person. However, most of these can largely be grouped into: 1. Design as a noun - the shape and appearance of things 2. Design as a verb - the act of thinking of and making new things At the Good Design Award, we think of design as a verb, and define it as a continuous creative thinking activity without end for the enrichment of our lives. When you look at design as an act or activity, it needs a guiding idea or principle, and the resulting creation can be understood as one solution to the question posed by that idea. We ask if that solution is a suitable answer to that question, but also place emphasis on the ideas or principles themselves, and the thinking and methodology that led the designer to that particular outcome. We also ask if it will contribute to a chain of creation in the future. These are the major considerations of the Good Design Award. Our Ideals If we think of design as a verb, then the Award is a work of design as well, and must work to improve itself every day. To define what good design is in these changing times, we must always be thoughtful, reflective, and in tune with society. Hence, we chosen five fundamental themes to be our guiding principles. HUMANITY HONESTY INNOVATION ESTHETICS ETHICS the creativity that guides the making of things the ability to clearly see the nature of modern society the vision to open up the future the imagination to evoke a rich life and culture the thoughtfulness to shape society and the environment In other words, to engage in creative activity that is attractive, that perceives the true essence of things, is grounded in high ethics, and is for human be-ings. No matter how the particular quality of the richness we seek changes, these ideals remain constant. These words not only guide the actions of the Good Design Award, but also form its definition of good design. Method of Screening The Good Design Award considers design to be an Endless and continuous creative thinking activity. Therefore, the judges treat the Subject Entry in front of them as Present based on the past as well as Processing stage towards the future. Based on the principle of the Good Design Award, the judges examine whether the design of the 5

8 Subject Entry is expected to make the lives of people and society affluent in the future from a neofuturistic perspective, through interviews about the background and process, etc. of such entry and observation of its actual item. That is, the screening for the Good Design Award is conducted through discussions focusing on the meaning and value that the Subject Entry will be able to have in the time axis, past, present, and future, regardless of the form (tangible or intangible) of the Subject Entry. Perspectives of the screening The screening for the Good Design Award is conducted by more than one judge in the face of the Subject Entry (actual item in principle). In conducting the screening, an ability to grasp the suggestion of entries is required of the judges. In order to demonstrate such ability, Thinking from multiple perspectives is focused on. For example, the judges are required to focus on direct usage and functions of entries as well as to examine entries both from a macro-perspective, such as an impact on society and global environment, and a micro-perspective, such as physical and psychological aspects of users, etc. Based on this Thinking from multiple perspectives and five standpoints HUMANITY, HONESTY, INNOVATION, ESTHETICS, and ETHICS set in the principle of the Good Design Award, the judges select entries matching the purpose of the Good Design Award through examining the following Screening perspectives and whether entries will be able to exhibit the maximum effect on the current users, industry, and society in an overall balance. Human perspective Whether due considerations, including usability, understandability, and friendliness, etc., are given to users Whether various considerations, including safety, security, environment, physically weak persons, etc., are given to maintain the credibility Whether the design gains sympathy of users Whether the design has attractiveness and induces users creativity Industrial perspective Whether issues are skillfully solved by using new technology and materials or through creativity Whether the item is reasonably designed or planned with appropriate technology, method, and quality Whether the item contributes to the creation of new industry or business Social perspective Whether the item contributes to the creation of new culture, such as a new method, lifestyle, communication, etc. Whether the item contributes to the realization of the sustainable society Whether the item suggests new value, such as a new method, concept, style, etc. to society 6

9 GOOD DESIGN AWARD 2015 Principal These Principal for the Good Design Award 2015 stipulate the outline of the Good Design Award project. In accordance with these, the following processes are prescribed. Application Judgment Good Design Exhibition G Mark Usage Rules 7

10 Principal Principal 1)Good Design Award program The Good Design Award, organized by the Japan Institute of Design Promotion, is a program to have fair screening based on the philosophy of the Good Design Award, and to select admirable excellent designs and recommend them widely, aiming to realize life, industry, and society which are full of richness and sustainability. The origin of this program was the Good Design Products Selection System established in 1957 by the Ministry of International Trade and Industry. 2)Ideals of the Good Design Award The Good Design Award plays a role as a base to provide a good example to practice future design, and to create the chain of creation for the coming society. An excellent design indicated by the Good Design Award is a design which focuses on the following ideals. HUMANITY the creativity that guides the making of things HONESTY the ability to clearly see the nature of modern society INNOVATION the vision to open up the future ESTHETICS the imagination to evoke a rich life and culture ETHICS the thoughtfulness to shape society and the environment 3)Activities of the Good Design Award program The Good Design Award program consists of the following activities. Activities to select the Good Design Awards, which are excellent designs among the designs that have been applied Activities to announce and reward the Good Design Awards Activities to make an appeal to society together with the Good Design Awards winners Activities to contribute to the development of the international community through the achievement of the Good Design Awards 4)Organizer and sponsors(plan) Organizer:Japan Institute of Design Promotion (JDP) Auspices:Ministry of Economy, Trade and Industry / Small and Medium Enterprise Agency / Tokyo Metropolitan Government / Japan Chamber of Commerce and Industry / Japan External Trade Organization (JETRO) / ASEAN-Japan Center / Japan Broadcasting Corporation (NHK) / Nikkei Inc. / The Yomiuri Shimbun 5)International collaboration The Good Design Award has created program collaboration with the following design awards. Design Excellence Award held by the Ministry of Commerce of the Kingdom of Thailand India Design Mark held by the India Design Council Singapore Good Design Mark held by the Design Business Chamber Singapore The Good Design Award is also conducted in collaboration and cooperation with the following Principal

11 Principal international organizations. International Council of Societies of Industrial Design (ICSID) International Council of Design (ico-d) International Federation of Interior Architects/Designers (IFI) Taiwan Design Center (TDC) Metal Industries Research & Development Centre in Taiwan (MIRDC) Korea Institute of Design Promotion (KIDP) Seoul Design Foundation (SDF) Hong Kong Design Centre (HKDC) Design Singapore Council (Dsg) Ingenious Switzerland GOOD DESIGN Australia Design Center of the Philippines (DCP) Design & Crafts Council Ireland (DCCI) D & AD Industrial Designers Society of Turkey (ETMK) The Good Design Award Mekong Design Selection is conducted based on project collaboration with the ASEAN-Japan Center, an international organization. 6)Composition of the Good Design Award Selected among all the screened items, the Good Design Awards are presented to subjects which are recognized as excellent designs to improve the quality of life, industry, and society. Further, among the objects that have received the Good Design Awards ( award winning objects ), the Good Design Special Awards including the Good Design Gold Award are presented to excellent designs to pursue life, industry, and society and to signal a future. The details of the Good Design Special Awards are specified in the Attached list:good Design Special Awards. 7)Application for the Good Design Award The Good Design Award is conducted based on the application from applicants. The application acceptance period is from April 2 to June 3, The details of the application period and methods are specified in the Application. 8)Judging Committee The organizer establishes the Good Design Award Judging Committee consisting of experts who understand the purposes of the Good Design Award and have considerable experience in design in order to entrust screening. The Judging Committee has the authority to decide all the awards. The chair, Kazufumi Nagai, and the vice-chair, Fumie Shibata, preside over the 2015 Good Design Award Judging Committee, which implements screening. The details of the Good Design Award judges are specified in the "Attached list:judging Committee." The roles of the Judging Committee are specified in the Judgment. 9)Screening of the Good Design Award The screening of the Good Design Award is implemented by the first screening, which is based on the information provided by Applicants, and the second screening, which is based on the actual products, etc., of the screening items. Principal

12 Principal Among the screening items, the Good Design Award judges select objects that contribute to the development of a prosperous and sustainable society based on humanity, which is a philosophy of the Good Design Award, as the Good Design Awards based on the Policy and Method of Screening separately prescribed. The details of screening are specified in the Judgment. 10)Announcement of the Good Design Award The Good Design Award 2015 is announced on September 29, The organizer puts out a press release and announces the award recipients through the website of the Good Design Award. The award winners can disclose the award results on this announcement date, and can use the G Mark as a symbol of award winning from this date. 11)Announcement of the Good Design Best 100 The organizer announces the Good Design Best 100, which are 100 designs to pioneer tomorrow and to signal the future selected by the Judging Committee among all the award winning objects at the same time of announcing the award recipients of the Good Design Award. 12)Screening and announcement of the Special Awards The organizer holds the Good Design Special Awards Panel ( Special Awards Panel ) after the announcement of the Good Design Award to implement the screening of the Special Awards including the Good Design Gold Award. The judges of the Special Awards Panel give considerations in light of the philosophies of the Good Design Award, and select the design that could pioneer future life, industry, and society as the Good Design Gold Award among the Good Design Best 100 this year. Other Special Awards are selected through the same screening procedure as the Gold Award in the light of the purpose of each Special Award. The Special Awards, including the Good Design Gold Award, are announced on October 30. The details of its screening are specified in the Judgment. The Good Design Grand Award is selected by the Good Design Award judges and Good Design Award winners, etc., by vote among the Good Design Award winning objects designated by the chair of the Judging Committee. 13)Exhibition of the Good Design Award, Good Design Exhibition 2015 The organizer holds the exhibition of the Good Design Award, Good Design Exhibition 2015, to introduce all the Good Design Award winning objects widely to society for 6 days from October 30 to November 4, The award winners exhibit their award winning objects in this Exhibition. The details of the Exhibition are specified in the Good Design Exhibition. 14)Commendation of the Good Design Award The organizer holds the Good Design Awards Ceremony on November 4, 2015 to present Commendation Certificates to all the Good Design Award winners.the details of the announcement and notice to applicants are specified in the Application. 15)Issuance of the Good Design Yearbook The organizer issues GOOD DESIGN AWARD 2015, a Yearbook which includes all the Good Design Award winning objects of this year, in March )Public relations activities of the Good Design Award Principal

13 Principal The organizer widely conducts public relations activities to gain a better understanding of design among citizens and industry through award winning objects, and activities to support the business expansion, etc., of award winning objects. The organizer also makes efforts for activities to improve design in each country and region through international collaboration. 17)Use of G Mark A trademark G Mark as a symbol of award winning can be used by the Good Design Award winning objects to conduct public relations activities and sales promotion activities. The details are specified in the G Mark Usage Rules. 18)Cost of the Good Design Award Applicants bear the costs stipulated in the Application for the Good Design Award, Good Design Exhibition, and G Mark Usage Rules. However, for the purpose of supporting reconstruction from the Great East Japan Earthquake in 2011, an application from an applicant whose headquarters is within six prefectures in the Tohoku area and Ibaraki is exempted from all the costs described in this paragraph. The details of the costs are specified in each Process/Guide. 19)Information Release The organizer may use, for the publication of the Good Design Award, information which has been designated in advance among the information provided by the applicants of the Good Design Award. Further, after the completion of screening, the points where the object is excellent in all the award winning objects are released. The organizer and the Judging Committee will not respond to a request for the disclosure of the information on individual screening details, including information on an item which has not received an award. The details are specified in the Application. 20)Confidentiality of information on Subject Entries The organizer, the Judging Committee, and those involved in services including displaying have a confidentiality obligation regarding the undisclosed information of Subject Entries and the confidential information acquired through screening, etc. 21)Matters which fall under the Applicant s responsibility Applicants assume responsibility for any problems which arise with regard to intellectual property rights including a design, the requirements such as quality, performance, and safety, and the sales and construction of Subject Entries of the Good Design Award, for which the organizer assumes no responsibility. The organizer assumes no responsibility for any dispute arising among applicants, award winners, or third parties as a result of the application for the Good Design Award. 22)Award cancellation In the case where any of the following facts is discovered with respect to an award winning object of the Good Design Award and the Special Awards, including the Good Design Gold Award, the organizer can cancel the award. The award winning object has caused noticeable social damage due to its functional defect, etc. The award winning object is officially recognized as violating other s intellectual property right, such as a design. The applicant violates the regulations prescribed in the Application for the Good Design Award, Good Design Exhibition for the Good Design Award, and G Mark Usage Rules. Principal

14 Principal Attached List : Good Design Special Awards The organizer present Good Design Award to the excellent design which improves life, industry or society among all the entries. Furthermore, winners for Good Design Special Awards such as Good Design Gold Award will be selected among all the Good Design Award winners as the design which has power to push forward the life, industry or society and suggests the future. The Good Design Special Awards are constituted of following awards. The denomination might be changed, or other special awards might be established in addition. Good Design Grand Award This award commends a design recognized as the most excellent design from all the objects winning the Good Design Award in Good Design Gold Awards This award commends exceptional designs from all the objects winning the Good Design Award in Good Design Award of Small and Medium Enterprises This award commends exceptional designs from all the objects winning the Good Design Award of Small and Medium Enterprises in Good Design Award of the Japan Chamber of Commerce and Industry This award commends designs that contribute to development of the economy and society of Japan, such as the realization of comfortable and affluent lives of people, revitalization of the regional economy, promotion of the general welfare, etc., from all the objects winning the Good Design Award in Design for the Future Award This award commends designs recognized as designs that will establish the foundation for the future from all the objects winning the Good Design Award in Principal

15 GOOD DESIGN AWARD 2015 Application This regulations stipulates necessary matters for the application for the Good Design Award 2015, and includes the following contents. 1) Subject Entry, Applicant, and Application Method 2) Cost associated with the Good Design Award 3) Procedures of Application, etc. 4) Special Application and Screening 5) Consideration on Application Supplement: Implementation of the Second Screening Supplement: Undisclosed Screening Supplement: Information Handling 13

16 Application Application 1)Subject Entry, Applicant, and Application Method 1-1. Subject Entry The subject entries are limited to products and services which are available for users to purchase or use by March 31, 2016, can be made public on September 29, 2015, the day of the announcement of award recipients, and can be exhibited in the Good Design Exhibition held from October 30. In the case where it is impossible to make the product or service public on the day of the announcement of award recipients, the publication can be postponed until the day of the Exhibition. However, a subject entry that cannot be made public on September 29, the day of the announcement of award recipients, is not eligible for the Good Design BEST 100 or Good Design Special Award Applicant The applicants who are eligible are the Principal Implementing Business of the subject entries and design business operators. The Principal Implementing Business of the Subject Entries means either a corporate body or an individual who has prime responsibilities for providing the subject entry, and who is a producer/ seller of products, an owner of an architectural facility, a provider of software and media, a provider of a service business, or an organizer of a business, activity, development/research, etc. In the case where more than one Principal Implementing Business and design business operator get involved, such operators can apply jointly in their names Obligation of Applicant Upon the application for the Good Design Award, applicants assume the following obligations. In the case where these obligations are not fulfilled, the application of such an applicant is regarded as having been withdrawn. Submission of materials for the screening requested by the Judging Committee. Transportation of the subject entry to and from the screening venue. Providing information for publication, displaying for the Good Design Exhibition, and publishing on the Good Design Yearbook in the case the subject entry wins the Good Design Award. Paying the cost including the screening fee specified in 2. Cost associated with the Good Design Award by the due date Application Method An applicant performs the prescribed procedures in regard to the subject for which the applicant wishes to apply, through the website dedicated to the application and provided by the organizer between April 2 and June 3 ( 3. Procedures of Application, etc. ). At the same time, the applicant sends an Application Confirmation Form to the organizer. The organizer confirms the application after receiving the Application Confirmation Form from the Applicant. The organizer may not accept an application which is considered not to agree with the intent and purpose of the Good Design Award, such as one that violates Japanese laws or is offensive to public order and morals. In the case where the Principal Implementing Business of the subject entry is not registered as the applicant, a Letter of Consent should be sent to the organizer by the Principal Implementing Business as well as the Application Confirmation Form. Application

17 2)Cost associated with the Good Design Award The cost of the Good Design Award and due date for payment is set as follows. All the prices include tax. The separate cost of the payment of a bank charge, etc., is borne by the applicant. Application First Screening fee (all the subjects applied) 10,800 yen per subject applied ( Subject Entry ) Due date: Friday, July 31 (for domestic applications) / Friday, June 26 (for overseas applications) Second Screening fee (all the Subject Entries which have gotten through the first screening) 59,400 yen per subject entry which has gotten through the first screening ( Second screening item ) Additional display space per booth: 18,360 yen Due date: August 28 (Friday) In case of using the electric network or Internet connection, which is arranged by the Secretariat, for screening, the actual cost should be paid. The details are described in the Second Screening Guideline/Guide for Display and Transportation, which is distributed after the notice of the first screening results. Other costs involved in the implementation of the Special Screenings such as Screening on the Undisclosed Subject Entries and On-site Screening are described in 4. Special Application and Screening and Supplement: Undisclosed Screening in this Application Process. Charge for Exhibition (all the award winning objects) Basic charge: 124,200 yen per award winning object The price depends on the contents of display, etc. Due date: October 30 (Friday) The details are specified in the Good Design Exhibition. Charge for Yearbook (all the award winning objects) 32,400 yen per award winning object Due date: October 30 (Friday) One Yearbook per award winning object will be presented to the winners. Usage fee for G Mark (only when the award winners wish for its use/on a voluntary basis) The usage fee for the G Mark depends on the product price (total operating cost) of the award winning object. In case of using the G mark for an award winning object of the Good Design Award, the user performs the procedures to use the G Mark. The details are specified in the G Mark Usage Rules. 3)Procedures of Application, etc. Applicants perform the following procedures for applying for the Good Design Award. 3-1.Procedures for application 1.Registration of information on the applicant and screening item The applicant registers information on the applicant and screening item for screening on the website. The application period is from April 2 to June 3. The applicant should choose one of the Category for Entry, which are separately provided, for the application. Application

18 Application 2.Submission of the Application Confirmation Form and Letter of Consent The applicant submits the Application Confirmation Form to the organizer by June 9. The organizer confirms the application after receiving the Application Confirmation Form. In the case where the Letter of Consent specified in the 1-4. Application Method of this Application Process is required to be submitted, the Letter of Consent should be sent to the Organizer by July Payment of the First Screening fee The Organizer sends an invoice for the First Screening fee (10,800 yen per subject entry) to the applicants after June 9. The applicants should pay the first screening fee to the organizer by July 31 (for domestic applications) / Friday, June 26 (for overseas applications) Procedures from the First Screening to the Second Screening 1. Notice of the first screening results The organizer notifies applicants of the first screening results on the website on July 2, and also gives written notice at a later date. 2. Confirmation of the presentment for the Second Screening Applicants determine the presentation method for the second screening test and participation in the interactive screening, etc., from July 2 to 9, and register on the website. The details are specified in the Supplement: Implementation of the Second Screening. 3. Payment of the Second Screening fee The organizer sends an invoice for the second screening fee (59,400 yen per Subject Entry) and the cost required for the implementation of the second screening, including electricity charges, after July 9. Applicants should pay the second screening fee to the organizer by August Procedures for the Second Screening 1. Transportation of the subject entry to and from the screening venue The organizer holds the second screening between July 10 and September 9. Applicants bring in/take out the actual product or an alternative such as a panel of the subject entry to/from the place and on the date/time designated by the organizer. The details are specified in the Supplement: Implementation of the Second Screening. 2. Responding to Interactive Screening In each screening venue, the organizer has an Interactive Screening Day to improve understanding of screening items by interaction between the applicants and judges. An applicant who wishes to participate in the interactive screening comes to the place and on the date/time designated by the organizer to provide an explanation to the judges. The details are specified in the Supplement: Implementation of the Second Screening. 3.Responding to the screening the Judging Committee requests In the case where the Judging Committee requests the submission of additional material, presentation screening, on-site screening, and/or other types of screening, Applicants should respond to this. The details are specified in the 4. Special Application and Screening Procedures after the second screening 1. Notice of the second screening results Application

19 The organizer notifies applicants of the second screening results on the website on September 10, and also gives written notice at a later date. For the items which have passed the second screening, the organizer also notifies the applicants of the points where the item is excellent acquired by the screening in late September. Application 2. Confirmation of information on the award winning objects Applicants confirm and register information of the items which have passed the second screening of the Good Design Award to be made public on September 29, the day of the announcement of award recipients, and such information to be inscribed on the Commendation Certificate and Yearbook through the website between September 10 and Confirmation of the display method in the Good Design Exhibition Applicants confirm the display method, etc., in the Good Design Exhibition between September 10 and 16, and resister on the website. 4. Payment of charges for the Exhibition and Yearbook The organizer sends an invoice for the cost necessary for the implementation of the exhibition and issuance of the Yearbook including the charges for the display in the Award and the publication on the Exhibition and Yearbook to applicants after September 17. Applicants should pay the charges for the display in the Award and the publication on the Exhibition and Yearbook, etc., to the organizer by October Procedures after the announcement of award recipients 1. Announcement of award recipients The organizer announces the award winning objects of this year s Good Design Award on September 29 through press releases and on the website, and also announces the Good Design BEST 100 as the candidates for special awards such as the Good Design Gold Award. 2. Use of the G Mark The Good Design Award winners can use the G Mark after the date of the announcement of award recipients. The users pay the usage fee for the G Mark to use the G mark. The details are specified in the G Mark Usage Guide. However, between September 29 and November 4, which is the Award PR period, the G Mark can be used for free. 3. Dealing with the Good Design BEST 100 Designers Presentation The organizer holds the Good Design BEST 100 Designers Presentation, a presentation event by the Good Design BEST 100 winners, during the Award PR period. The Good Design BEST 100 winners take part in this by request from the organizer. 4. Screening and announcement of the Good Design Special Awards The organizer holds the Special Award Panel after the announcement of the award recipients, and announces the Special Awards, including the Good Design Gold Award, on October 30. The Screening of the Special Awards including the Good Design Gold Award is specified in the Judgment. 5. Transportation of the exhibits to and from the exhibition venue The organizer holds the Good Design Exhibition between October 30 and November 4. Applicants bring in/take out the exhibits to/from the place and on the date/time designated by the organizer. Application

20 Application 6. Presentation of the Good Design Commendation Certificate The organizer presents Commendation Certificates, etc., to the award winners in the venue of the Awards Ceremony for the Good Design Award held on November 4. The organizer also holds the Awards Ceremony for the Good Design Special Award separately to present Commendation Certificates, etc., to the winners of the Good Design Special Award. 7. Issuance of the Good Design Yearbook The organizer issues GOOD DESIGN AWARD 2015, a Yearbook with all the award winning objects of the Good Design Awards and those of the Special Awards, including the Good Design Gold Award, in March 2016, and one Yearbook per award winning object will be presented to each winner. 4)Special Application and Screening 4-1. Application for Undisclosed Subject Entry If a subject meets the requirements of the application provided in the 1-1. Subject Entry of this Application Process, an application can be submitted for a subject which is not yet disclosed at the stage of the second screening ( undisclosed subject entry ). An applicant who wishes to ensure the security for an undisclosed subject entry and confidential information is allowed to choose undisclosed screening. The details are described in the Supplement: Undisclosed Screening Presentation Screening and On-site Screening In the case where the Judging Committee requests for Presentation Screening, in which Judges directly hear the explanation of the applicant, or on-site screening, in which judges travel to conduct screening, the applicant should respond to this. In case of conducting on-site screening, the applicant pays the actual cost, including the travel and traffic expenses, of the judges and members of Secretariat in attendance separately Application recommended by Judge A Judge can encourage the application of a subject, which has not been applied for the Good Design Award, as recommendation by judge. The subject which is applied by the recommendation of a judge is regarded as having passed the first screening, and is a subject for the second screening. In the second screening, it is screened along with the general subject entries. The Application Confirmation Form and Letter of Consent should be submitted by September 9. The second screening fee is the half price of the amount described in this Application Process, and the Charges for Exhibition and Yearbook in case of winning an Award will also be half price. 4-4.Application based on the mutual collaboration of design awards Subjects which are applied based on system collaboration with the Design Excellence Award held by the Ministry of Commerce of the Kingdom of Thailand, the India Design Mark held by the India Design Council, and SG Mark held by the Design Business Chamber Singapore are regarded as having passed the first screening and are subjects for the Second Screening Preferential measure associated with the Great East Japan Earthquake In order to support reconstruction from the Great East Japan Earthquake which occurred in 2011, an application from an applicant whose headquarters (principal base in case of an individual business operator) is within the six prefectures in the Tohoku area (Aomori, Iwate, Miyagi, Akita, Yamagata, Application

21 and Fukushima) and Ibaraki is exempted from all the costs described in this Application Process (except extra fees including a display option). The usage fee for G Mark will be free for one year if the use for G Mark is applied for by March 31, Application 4-6. Preferential measure by the Good Design Japanese Furniture Selection For the purpose of proactively promoting Japanese furniture domestically and internationally, furniture designed by a Japanese furniture manufacturer or Japanese designer with design that the Good Design Award Judges find excellent is selected as the Good Design Japanese Furniture Selection among the subjects applied for the Good Design Award 2015 and the application recommended by Judge. The second screening fee for the subjects selected will be half price of the amount described in this Application Process, and the Charges for Exhibition and Yearbook, and the first-year usage fee for G mark applied for by March 31, 2016 will be exempted. 5)Consideration on Application 5-1. Subject Entry Classification and Screening Although the screening is conducted in accordance with the Subject Entry Classification chosen by the applicant upon application, the classification may be changed at the discretion of the Judging Committee Application to more than one category by one subject Applicants may not apply for more than one category in terms of one subject. However, a subject can be separately applied for an Application category classified in the Tangible and that in the Intangible Handling a Subject Entry determined unable to be screened The Judging Committee may determine that a Subject Entry is unable to be screened for a reason such as a deficit of the screening system. In such a case, the organizer excludes such a subject entry from screening, and immediately notifies the applicant and returns the cost, including the screening fee that has already been paid Withdrawal of application Applicants can withdraw application from the completion of the application procedures to September 28 in the case where it is difficult to continue screening or to release a specific subject entry to the public until October 30 due to the delay of the release, etc. In such a case, the applicant notifies the organizer of the withdrawal in writing such as via or Fax. The handling of the cost including the screening fee in association with withdrawal is established as follows. In the case where an Applicant withdraws the application after the following dates, the applicant pays the prescribed cost. First screening fee withdrawal after June 10 Second screening fee withdrawal after July 10 Charge for Exhibition withdrawal after September 17 Application

22 Application Supplement: Implementation of the Second Screening In the second screening of the Good Design Award, the actual products of the screening items are all collected in the screening venue to be screened. For this screening, various rules are established to conduct smooth and scrupulous screening. The details are described in the Second Screening Guideline/Guide for Display and Transportation, which is distributed after the notice of the first screening results. The basic rules on the implementation of the second screening are described as follows. 1. Venue of the Second Screening The second screenings are held in the venues designated by the organizers in Japan, South Korea, Taiwan, and Hong Kong. The destination of the transportation is essentially chosen by the following rules based on the country name on the Account Info on the website. The country name is South Korea: Screening venue in South Korea The country name is Taiwan: Screening venue in Taiwan The country name is Hong Kong or China: Screening venue in Hong Kong The country name is other than those above: Screening venue in Japan 2. Second Screening at a venue according to Applicant s request An applicant who has over 30 second screening items and resides in Japan, or a municipality or design center, etc., which has an applicant establishing his/her headquarters in the area and having over 30 second subject Entries, can request the organizer for screening at the area or a venue designated by the applicant only if the following implementation conditions are met. Upon such a request, the organizer determines the availability of the implementation in comprehensive consideration of the screening environment, etc. Implementation conditions Providing a screening venue that enables screening of all the subject entries at the same time for free. Transporting and installing all the subject entries to be screened. Paying the actual cost including the travel and traffic expenses of the judges who conduct such screening and members of Secretariat in attendance separately. 3. Presentment for the Second Screening Applicants present the actual products of the subject entries at the second screening venue in principle. However, in the case where an actual product cannot be presented, including a building and service, an alternative such as an A1- size panel and a video can be presented. With respect to an undisclosed subject entry, which is not yet disclosed at the stage of the second screening, an alternative such as a prototype can be presented. However, if the presentment does not have the same performance as the actual equipment and is expected to have different specifications from the final product in its appearance or functions, it may be determined to be inadequate for the requirements. 4. Interactive Screening Interactive screening is essentially conducted according to the following rules. However, the Secretariat may give instructions as the situation demands. In such a case, applicants shall immediately follow the instructions. An explainer who participates in interactive screening should be one person per subject entry. The same explainer can explain more than one subject entry. An explainer stands next to a subject entry displayed in the screening venue to explain the subject entry upon request of judges. The conversation time with judges is within three minutes per subject entry, including the explanation. The explainer promptly exits from the screening venue after the end of the Interactive Screening. Taking a picture or video, and recording are prohibited. A behavior to hinder others is prohibited. Application

23 Supplement: Undisclosed Screening Application An applicant who wishes an environment to ensure the security for the confidential information of an undisclosed subject entry, which is not yet disclosed at the stage of the second screening, is allowed to choose undisclosed screening in the second screening. Applicants apply for undisclosed screening by the following procedures. 1. Registration for Undisclosed Screening An applicant who wishes for undisclosed screening should choose Wish for Undisclosed Screening in the Second Screening Information when confirming the presentment for the second screening on the website between July 2 and Notice of the date and time of Undisclosed Screening For the implementation of undisclosed screening, the organizer provides space to ensure the security of the confidential information in the second screening venue. The organizer notifies the applicant who has chosen undisclosed screening of the date/time and the carry-in place for the transportation after July 10. In the case where it is considered difficult to provide space for the subject entry to ensure the security of the confidential information in the second screening venue, the screening may be conducted in a separate venue upon consultation with the applicant. 3.Transportation of the Subject Entry to the Undisclosed Screening venue The applicant transports the actual product or an alternative such as a panel of the subject entry in/out of the venue and on the date/time designated by the organizer. 4. Confidentiality of the Undisclosed Subject Entry The organizer, judges and concerned parties have a confidentiality obligation regarding the confidential information acquired in the course of the screening of the applied undisclosed subject entry. 5. Screening fee for the Undisclosed Subject Entry The second screening fees for undisclosed subject entries are as follows in order to provide space to ensure the security of the confidential information and to handle specially. Screening at the second screening venue In addition to the regular second screening fee, the screening fee for undisclosed subject entry, which is 102,600 yen per subject entry, is added. Screening at a separate venue In addition to the regular second screening fee, the screening fee for undisclosed subject entry, which is 102,600 yen per subject entry, and the actual cost including the travel and traffic expenses of the Judges and members of Secretariat in attendance are separately added. 6. Consideration on Undisclosed Subject Entries If the presentment of an undisclosed subject entry does not have the same performance as the actual equipment and is expected to have different specifications from the final product in its appearance or functions, it may be determined to be inadequate for the requirements. Application

24 Application Supplement: Information Handling 1. Attribution of rights The copyright of the information in regard to the subject entry provided by an applicant belongs to the applicant. However, the organizer has the right to use such information only for the operation of the Good Design Award system, including the screening and the announcement and publication of the details of the winners of the Good Design Award, with which applicants should agree. Information may be changed only if its need is accepted in light of the purpose and situation, with which applicants should agree. 2. Information Release The Organizer releases the information in the items which are registered as public in the registration form of the Good Design Award among the information in regard to the subject entry provided by an applicant. Information other than that should be private, and is used only for screening. 3. Timing and details of Information Release Subject: Award winning objects of the Good Design Awards 2015 Timing: On and after September 29, 2015 A subject which cannot be made public on September 29 is allowed to postpone the publication until October 30, Media: Website of the Good Design Award Details: Items that award winners confirm and register on the Yearbook information emendation page during the period of Confirmation of information on award winning objects (from September 10 to 16, 2015) after the notice of the second screening results. Good Design Award Yearbook GOOD DESIGN AWARD 2015 Timing: March 2016 Media: GOOD DESIGN AWARD 2015 (Good Design Award Yearbook) Subject: All the award winning objects Details: Items that award winners confirm and register on the information release emendation page during the period of Confirmation of information on award winning objects (from September 10 to 16, 2015) after the notice of the second screening results. The released information may be used for the PR activities for the Good Design Award as required on and after September 29, The organizer may revise this supplement as required in the case where the organizer finds it necessary. Application