CORPORATE PARTNERSHIPS

Transcription

1 corporate REPORT CORPORATE PARTNERSHIPS REPORT OVERVIEW OF WWF-RUSSIA CORPORATE PARTNERSHIPS FISCAL YEAR 2015

2 For further information on specific partnerships, please contact: Compilation: Evgenia Durnova March 2016, WWF-Russia, Moscow. When fully or partly quoting this report, reference to WWF is necessary. Using photographs from this report is not permitted without obtaining written consent from WWF-Russia. Text 2016 WWF-Russia. All rights reserved.

3 WWF-RU Corporate Partnerships Report 2015 WWF works with companies to achieve our conservation goals. NGO and company partnerships involve engaging in constructive dialogue while challenging each other with real issues. As such, they involve opportunities and risks for both parties. At WWF, we manage the risks by having clear guidelines and criteria in place, including a due diligence process. In all relationships, we maintain and exercise the right to public commentary. WWF S CORPORATE PARTNERSHIPS Our cooperation with partners is based on a common understanding of issues, shared ambitions or activities, and a willingness to speak out in public. In general, we distinguish three types of partnerships with companies: 1. Driving sustainable business practices; 2. Communications and awareness raising; and 3. Philanthropic partnerships. Driving sustainable business practices Our bilateral partnerships aim to deliver direct conservation results on key issues or in priority places by changing practices throughout a company s operations and value chain. These intend to reduce the major environmental impacts of some of the world s largest companies, achieve conservation results that would not otherwise be possible, and related sectors and markets. Communications and awareness raising The second way that WWF partners with business is by raising awareness of key environmental issues and mobilizing consumer action through communications and campaigns (including cause-related marketing campaigns). These partnerships also aim to highlight the beauty and uniqueness of places and species for which WWF stands. This approach includes, for example, consumer actions to encourage the purchase of sustainable products such as or results in companies supporting campaigns that inspire action in favour of special places such as the Arctic or endangered species like the orang-utan. Philanthropic partnerships Philanthropic relationships with companies raise money for the conservation of key places and species, and the capability and tools to deliver such conservation. WWF partners on a philanthropic or awareness-raising level with companies that are undertaking substantial action to improve their sustainability performance, or that have negligible environmental impacts. As this report shows, many partnerships with companies use a combination of these approaches.

4 WORKING WITH THE PUBLIC, BUSINESSES AND SUPPORTERS WWF-Russia s supporters Number of supporters: , ,000 Amount of funds donated to WWF projects: 2014 > 50 million roubles 2015 > 60 million roubles Businesses WWF-Russia partners Number of businesses: Publications in the mass-media in which WWF-Russia was mentioned , ,365 WWF.RU WWF-Russia website Number of visits: ,214, ,507,505 WWF-Russia in the social media Number of followers: , , %

5 WWF-RU Corporate Partnerships Report 2015 Business for nature: 2015 totals OVER 30 MLN RUBLES In 2015, more than 40 companies wired over 30 mln rubles for WWF projects. We are grateful to all partners supported us! PARTNERSHIP FOR THE STORK WWF experts and HSBC representatives got acquainted with the results of long-term work for conservation of oriental white stork and helped to fireproof eleven nests. SAY «CHEESE»! Pictures received from trail cameras, acquired with a help of M-Video and Pernod Ricard Rouss companies showed snow leopards not met before. It brings a hope that ounce population grows both in Altai and Sayans regions leopards occupy new areas. MORE THAN 80 BUSINESSMEN DISCUSSED ECLOGICAL ISSUES Panda business club first event was a meeting of big international companies. Over 80 businessmen discussed importance of strategic approach to green programs and ecological priorities. RUSSIAN BUSINESS AND SUSTAINABLE DEVELOPMENT WWF together with Scolkovo business school conducted forum for companies and NGOs representatives. Participants exchanged successful experiences of sustainable development in the Russian business. 1% FOR THE NATURE «Russian standard» bank joined WWF activity and launched gift cards issue Mastercard. 1% of each transaction goes to WWF. NEW PROSPECTIVE FOR SNOW LEOPARD In 2015, WWF and charity fund World around you started a project for conservation and monitoring of snow leopards in Altai-Sayans region. Indigenous people of Altai, Tyva, Buryatia and East Kazakhstan will participate in the project. ALTAI REGION DEVELOPS ECOLOGICALLY RESPONSIBLE SMALL BUSINESS WWF and Citi Fund project for development of ecologically responsible small business runs on at Gorny Altai. The goal of this project to give a chance to the locals to start up own business in ecological and farm tourism. FASHIONS FOR DESMAN «GREEN» HOTELS AND SPA be profitable and create new markets. Such conclusion was made by the participants of working meeting Ecological compatibility and cost effectiveness in service industry: hotel, fitness club, SPA, which took place in July as a part of Panda business club meeting. Kira Plastinina put on the market T-shirts with pictures of exotic species desman (Russian muskrat). Part of revenue will be donated to WWF for conservation of this species.

6 WWF-RU Corporate Partnerships Report 2015 In the year 2015 WWF Russia was supported by more than 40 companies, including corporate funds: Yves Rocher, Citi, Coca-Cola, Boeing, «World around you». We are grateful to all our partners! Оксана Шорникова EVENTS FOR THE WWF PARTNERS «Green» business met at one deck First event of Panda business club was a meeting of big international companies (including IKEA, Hilton, Unilever). Over 80 businessmen gathered at Scarlett yacht of Radisson Royal fleet and discussed importance of strategic approach to green programs and ecological priorities. The participants agreed that implementation of such approaches conduce cost reduction and promote customer loyalty. Today we can see growing up advantages of responsible attitude to nature and trend for ecological business development stated vice-president of Kastamone company Omur Guven. Therefore, Panda business club activity is an important tool for steady growth. Hospitality can be «green» Summer meeting of Panda business club took place in Double Tree Hilton hotel and was devoted to ecological responsibility in service industry. It is the first time when the representatives of hospitality business gathered together to discuss perspectives for implementation of green decisions in Russia. In their opinion, ecological sustainability principles might be not only be useful for people and nature, but also be profitable for businessmen. Russian business has a potential for steady growth At the course of discussion in Skolkovo business school, the representatives of commercial and non-commercial entities exploded the myth that Russia does not have a market for steady business growth. Many speakers provided examples of successful implementation of this practice in our country. Russian companies start to realize possibilities to cut costs and entry new markets instead of considering the model of steady growth as a limited factor. The event was staged together with Skolkovo laboratory of steady business growth.

7 In 2015, WWF-Russia conducted nature protection activities with support of the following companies: The following list contains all corporate partnerships that WWF-Russia had in fiscal year 2015 with an annual budget under EUR 25,000 or on a pro bono basis. Pro bono partnerships have significant impact on our conservation work, on raising awareness of key conservation issues with new audiences and implementing key global strategic projects. Yves Rocher Fondation IK RUSS-INVEST Citi Fondation YVES ROCHER Coca-cola Fondation TSC MAXIMUM Boeing Fondation INTERNATIONAL PAPER World around you Fondation LEROY MERLEN VOSTOK IKEA KASPERSKY LABORATORY MONDI LESPROM NETWORK AlFA-BANK SEE OF WISHES M.VIDEO MTS EXNESS ATOMIC PRINTDIRECT.RU WWF-RU Corporate Partnerships Report 2015 Reso-garantiya PAPA JOHN S HSBC ENERGODIAGNOSTIKA 4 SEASONS FRECOM Kastamonu KIRA PLASTININA AGROTEKH TETRA PAK VOLGA ITECH DUREX SUSHI SHOP EUROKAM SBERBANK KIB EQUIP SANTECHKOM REGION DVE PALOCHKI RBS EFESRUS

8 OUR LARGEST CORPORATE PARTNERSHIPS COLLABORATION FOR NATURE In 2002, WWF and IKEA Group joined efforts to develop sustainable forestry and to protect forest biodiversity. The WWF and IKEA partnership is aimed at eliminating inappropriate forest use practices, ensuring that legal requirements for forests are complied with, promoting various stakeholders and also at increasing the area of sustainably-managed forests. Retail, wood-processing industry International, sustainable development Forest ,73 The global collaboration between WWF and Mondi Group began in 1991 and in Russia in In 2014, WWF and Mondi signed a new three-year agreement on a global and strategic partnership. Its aim is to minimise the environmental impacts of Mondi s operations and to encourage sustainable practices within the paper and packaging industry. In Russia, WWF and Mondi work together in Arkhangelsk Region to reduce logging and prevent fragmentation of the last tracts of intact forests that remain in Europe and to strengthen the protected area network. In addition, the partnership between WWF and Mondi encourages the development of sustainable forest management in the region and the protection of high conservation value forests and helps to engage environmentally-responsible timber producers and the public sector. Packaging and paper-production International, sustainable development Forest A joint WWF-Russia and Boeing project, The Green Belt of Amur is aimed to conserve the population of the Oriental white stork. Project activities include the enforcement of stork nesting habitat protection, development of legal mechanisms ensuring the long-term conservation of the stork population. Aircraft industry National, philanthropy Endangered species Since 2002, RESO-Garantia has been donating to WWF conservation projects a portion of revenue generated on each vehicle insurance policy sold. This insurance is called The Green Belt and vehicle owners have been provided with information on what every driver can do to help mitigate global climate change (mostly through cutting CO 2 emissions). Insurance National, communication and raising public awareness, philanthropy Climate and energy, endangered species 4 765

9 C O COLLABORATION L L A R A FOR NATURE O R N A T U R E In 2013, Tetra Pak and WWF launched a three-year programme Supporting the development of sustainable the Russian domestic market. The programme is designed to encourage the recognition of and demand for FSCand private consumers. One of the key initiatives of Tetra Pak and WWF was the project on sustainable forestry in the North Caucasian and Southern Federal Districts, the Packaging International, sustainable development Forest not yet been introduced. Citi Foundation supports projects aimed at improving the lives of people in low-income communities around the world. Since 2010 and until the present, Citi Foundation and WWF-Russia have been working together to facilitate the development of small businesses which should become an alternative to poaching in the key eco-regions. In Altai- Sayan Ecoregion within the snow leopard and argali habitats, to establish legal businesses, such as rural tourism and ecotourism, the production of souvenirs and felt goods and effective animal husbandry that is not damaging to the unique natural ecosystems. In Kamchatka, businesses that focus on the harvesting, processing and marketing of non-timber forest products have been supported, thereby contributing to the development of sustainable and environmentallyresponsible forestry. In Kazakhstan and within the project on the restoration of the Caspian tiger, Citi Foundation and WWF-Russia help land-users living within the tiger s former habitat to identify ways of generating income without overexploiting natural resources. These include animal husbandry that utilises highly productive forage crops, solar Finance National, philanthropy Endangered species farming and traditional craft making. Operating through its Foundation, the Coca Cola Company invests in enhancing the sustainability of local communities worldwide. Since 2008, the Company has been supporting the Polar Bear Patrol project which is aimed at the protection of the polar bear in the Arctic. Assisted by the residents of coastal villages and weather station and protected area staff members, the patrols monitor the polar bear population and conduct anti-poaching and environment awareness campaigns. Beverage production National, philanthropy Endangered species

10 COLLABORATION FOR NATURE The Yves Rocher Foundation helps to organise local and global conservation events and promote environmental knowledge and awareness around the world. Since 2010, WWF in partnership with Yves Rocher has been conducting a forest restoration project. The project was initiated in Arkhangelsk Region with the Altai-Sayan Ecoregion joining in In total, three million trees within an area of 780 hectares were planted in Arkhangelsk Region and Altai Republic between 2010 and In 2014, the project was expanded to the central part of Altai Region with the aim of restoring forests that were destroyed by Perfume and cosmetics industry National, philanthropy Forest In total, 650 hectares of forest will be restored including 100 hectares in Altai Region and 550 hectares in the Republic of Altai. In 2005, Alfa-Bank together with WWF launched co-brand plastic Visa debit card which featured the WWF logo. The Bank donates 0.39% of each purchase made with these cards to WWF conservation projects, thereby not only a helping WWF to address important conservation problems but also giving its customers an opportunity to support a good cause. Finance National, communications and raising public awareness, philanthropy Endangered species Since 2012, HSBC and WWF have been working together on a global programme to protect and provide freshwater resources. In 2014, a joint project to increase the size of the Oriental stork population was launched. This species is believed to be an indicator of water quality in the Amur River, one of the ten largest rivers on Earth. The presence of this bird indicates the wellbeing of ecosystems which is a necessary prerequisite to ensure people s health. Collaboration with HSBC will not only contribute to increasing the number of nests in the pilot areas but also to improving the stork habitat in the Russian Far East. Finance National, philanthropy Endangered species M.Video has been supporting WWF-Russia since Since 2010, M.Video has been selling special gift cards which feature the WWF logo and a portion of revenue generated through the sale of these cards has been donated to WWF conservation projects. In 2014, together with M.Video, WWF launched a new joint project to protect snow leopard in the Argut River basin (Altai- Sayan Ecoregion). The project is aimed at improving the protection of the snow leopard s key habitat through anti-poaching patrols, monitoring this rare predator and removing poachers traps. Retail National, communication and raising public awareness, philanthropy Endangered species, forest

11 FINANCES FOR WWF-RUSSIA IN 2015 EXPENDITURES IN 2015, MILLION ROUBLES INCOME IN 2015, MILLION ROUBLES Biodiversity Conservation 302, Sustainable Forestry 136, Sustainable fishery 35, Climate and Energy 17, Green Economy 25, Environmental Legislation 20, Living Planet Programme (working with the public) 67, Project administration 56, Balance carried forward to the next year 60, WWF-UK 2. WWF-Germany 3. WWF-Netherlands 4. WWF-Sweden 5. WWF offices in other countries 6. Russian corporate sponsorships and donations 7. Individual donations from Russian citizens 8. International organisations 9. Foreign NGOs and private foundations 10. Sales 48,338 82, ,082 91,584 44,796 52,087 62,254 47,864 95,722 77,774 TOTAL 722,914 TOTAL 722,914

12 WWF-RUSSIA IS Russia s LARGEST conservation NGO 6 REGIONAL OFFICES located within priority eco-regions: Barents (Murmansk and Arkhangelsk) Altai-Sayan (Krasnoyarsk) Northern Caucasus (Krasnodar) Kamchatka/Bering (Petropavlovsk-Kamchatsky) Amur (Vladivostok) wwf.ru MORE THAN 300 field projects in 47 regions of Russia completed over 21 years OVER 20, supporters permanent staff members committed to nature conservation Care about our Planet? Donate now: wwf.ru/help WWF.RU