Geneva, November 2007

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1 Meeting on the Trade and Development Implications of Tourism Services for Developing Countries: UNCTAD XII pre-event Geneva, November 2007 NATURE CONSERVATION THROUGH TOURISM? WWF S INTERNATIONAL TOURISM APPROACH by Alfred Schumm WWF Germany The views expressed are those of the author and do not necessarily reflect the view of the United Nations.

2 Nature Conservation through Tourism? WWF s International Tourism Approach Alfred Schumm, WWF Germany November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 1

3 Tourism booms Tourism industry booms Significant growth in regions of high biodiversity and developing countries November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 2

4 Tourism Fields of Action Best Practise service for tour operators as interface between tourism and nature conservation Refinancing of nature conservation Establishment and appreciation of protected areas Local added value through job creation Nature experience and environmental education November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 3

5 WWF BENCHMARKS Benchmarks Basis for cooperation with tour operator for joint protection of sensitive coastal areas November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 4

6 The tour operators position Accommodation Transport to/from destination Travel agency Tour operators are key actors in tourism Restaurants Ground transport Tour Operator Consumer Ground operators Cultural/social events Destinations Natural sites Cultural sites November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 5

7 Cooperation with tourism industry November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 6

8 Joint lobby activities WWF & TOI Partnership as a tool for integrating nature conservation and tourism development through: Consultation sustainable destination management Stressing the value of nature conservation from different economical, social and ecological perspectives Raising tour operator s customers awareness November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 7

9 Business partnership Lastovo Assist national authorities and the local community in the process of officially establishing Lastovo Nature Park Provide strategic advice for local tourism development through identification and promotion of sustainable tourism activities Give input for the Park s management plan by integrating tourism development November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 8

10 Future WWF & TOI cooperation New project area Mexico Riviera und Costa Maya reduction of potable water consumption in TOI suppliers hotels awareness raising tourist contribution to financial sustainability of marine protected areas November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 9

11 Cooperation with tour operators: journeys into WWF project areas Sustainable tourism as important component to safe biodiversity Highest quality standards in whole tourism supply chain Involvement and consultancy of locals Guaranteed revenues for conservation projects November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 10

12 Dzangha-Sangha, ZAR - Environmentally friendly accommodation in WWF supported lodges - Sustainable gorilla excursions with WWF guides - Creates alternative income instead of illegal poaching November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 11

13 Borneo or Amazonas Potential for development of ecotourism Support for establishment and implementation of well-managed protected areas November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 12

14 Cape Verdian Islands Cooperating with the Cape Verdian government on declaring Marine Protected Areas by emphasizing the importance of integrating environmental criteria into the islands development strategy connecting experiences through organisation of international tourism workshops November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 13

15 Analysis of Cape Verde s unused tourism potential of sensitive coastal areas and how to develop them sustainable November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 14

16 Public awareness how to approach our target groups November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 15

17 WWF Media Tool Kit Sustainable Tourism tell success-stories show best practice convince people and raise awareness A MEDIUM TO visualise our vision of sustainability initiate partnerships and cooperations November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 16

18 Even in countries with high foreign exchange income through tourism no sustainable development to be seen so for! November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 17

19 WWF s Vision: More needs to be done to support tourism development towards poverty alleviation. We need to assure sustainable income for locals sustainable use of resources biodiversity through touristic appreciation November 2007 WWF Germany Alfred Schumm/Birgit Weerts Page: 18

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